Today sees the start of our Special Focus on Digital Marketing. Curated by Louise Marsland, it features exclusive interviews with the trendsetters in this field and pinpoints the fact that digital is more than just another channel, it's the new marketing way, with digital intelligence the new business currency.

Sticking with our focus on all things digital, Sophie Baker delves into SEO's 'big brother', search engine marketing and enlists some expert help from Elwyn Dhliwayo, CEO of SEO Specialist, in explaining whether you can have SEO without SEM.

Mike Laws, Group Chief Marketing Officer for InTarget, takes things a step further in offering brand champions a helpful nugget: If 91% of mobile phone owners keep their phone within a one metre radius, 24 hours out of every day, why then do marketers bother with any other type of media?

Lastly, Peter Ugwu shares interesting Google stats - did you know that 10 million Nigerians visited the internet for the first time in 2014? That's why data-friendly applications such as Trupper, Okada Books, Gidimo and Afrinolly are changing the face of social lives in the country.
Digital Africa, here we come...

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