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The more things change, the more you can't stay the same... Thanks to the internet, the way our brains work - how we shop online, and the way we operate offline - has changed for good. Claire Cobbledick reckons businesses have to adjust their thinking - their customers already have. In his article titled Positioning luxury brands in emerging markets, Cobus van Zyl says that it would be wise, when planning a new campaign or product launch, to take a more outside-in approach when designing a message for a specific target audience. He reckons one should ask rather why they drink it, eat it, and wear it, than tell them why you believe they should. In other news, Leigh Andrews chatted to Michelle Atagana on her decision to leave Memeburn; and Sumesh Rahavendra says that according to a recent survey, there is huge growth potential for e-retailers in Africa. Last but not least, if you missed last week's Biz Takeouts show, make sure you listen to the podcast which is now available. A mere eight weeks left in 2014... Let's make the most of it! Have a great week! Cheers! Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
| [Claire Cobbledick] The way we think, read and shop has changed for good. The way we shop online and the way we operate offline are distinctly different things... read more>>
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Danette Breitenbach It took six months after the first reporting of the rear windows of Opel Corsa Lites shattering for the manufacturer to issue a recall. Today, this matter would have been handled very differently... Read more >> | Leigh Andrews Michelle Atagana, tech editor and women defender supreme, announced on Twitter on Friday that it was her last day at Memeburn... Read more >> | |
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 | AfricApps at AfricaCom 2014 is once again the meeting place for all application developers to congregate, swap stories and share key learnings as well as get a handle on where the future revenue opportunities are... read more>> | | |
 | Slovenia's largest private Business School, DOBA, is driving a public-private partnership program seeking to get employers in the four Kenyan cities to endorse e-learning... read more>> | | |
 | The Africa CEO forum will take place from 16-17 March 2015 in Abidjan, at the Hotel Sofitel Ivoire. The event is an international meeting of top African business leaders... read more>> | | |
 | A partnership between Full Stack, a Cape Town-based software startup company and Xamarin, a cross-platform mobile enterprise software development company, will reduce costs for companies... read more>> | | |  | NEW YORK, US: The New York Times Co says it has narrowed its losses from the same period a year ago, while touting progress in its transition to a digital news operation. read more>> | |  | LYON, FRANCE: The Euronews programme for students is now reaching 15 prestigious educational institutions around the world. read more>> | | | More International | |
|  | More Matshediso Power utility Eskom said there'd be load shedding across South Africa from this Sunday. Wednesday evening and the whole of Thursday are marked as high risk for power cuts. read more>> | | | | | More Government news | |
|  | Henrie Geyser: motoring editor The Toyota Corolla has been one of South Africa's favourite cars for many years and when the Japanese carmaker decided to trim some fat (and rands and cents) off its previous Corolla and to rebadge it as the Corolla Quest, it struck gold because it immediately hit a bulls-eye with the penny-wise market. read more>> | | | More Motoring news | |
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