Nicolle Velleman reckons brands are more than product features. She says a brand is not a name, visual identity, logo, product or tagline - though these are common misconceptions. A brand is a perception that lives in the minds of customers. This perception determines whether customers will buy from your organisation or not.
[Nicole Velleman] A brand is built across multiple channels and multiple touch-points over time, and every one of these interactions between customer and business shapes this perception. Read more >>
The Internet Exchange Point in Namibia will contribute to bringing efficiency in the routing of intra-country internet traffic and hence faster exchange of intra-country internet traffic. Read more >>
Online businesses are said to be accelerating in Africa. Building an online shop and presence is described as a great way of reaching out to many customers across the continent, and more specifically throughout Nigeria. Read more >>
Regenesys and the Microsoft 4Afrika Youth Programme have announced the launch of 1,000 bursaries to be awarded to young African candidates as a part of the Microsoft 4Afrika Initiative. Read more >>
This year Swaziland's international festival of the arts, MTN Bushfire, which will be taking place from 30 May to 1 June 2014, promises the most diverse lineup to date. Read more >>
France Telecom (also known as Orange) is planning to exit several African markets where its "operations are weak", reports Business Daily Africa. Read more >>
This week we help a jobseeker improve his jobseeking abilities with advice on the application process, job portals to look at, and the interview stage. Read more >>
SYDNEY, AUSTRALIA: NSW Health creates an interactive online party experience to give 18-24-year-olds a hard-hitting message about the risks of contracting Hep C. Read more >>
CHICAGO, US: New Mintel research finds that while consumers are becoming increasingly protective of their personal information, Millennials are much more prone to oversharing personal information. Read more >>
KUALA LUMPUR, MALAYSIA: Malaysia has banned a translation of an Ultraman comic book after it referred to the popular Japanese superhero as "Allah", authorities said on Friday, during an ongoing row over use of the word by non-Muslims. Read more >>
The Department of International Relations and Cooperation (DIRCO) says government has taken note of media reports alleging that South African female prisoners in Mozambique are subjected to sexual abuse and related hardships. Read more >>
The government's recent election manifesto promise to create six million new jobs over the next five years should have all of us very excited. Why then, do I feel like punching someone in the face? Read more >>
Boeing Commercial Airlines has partnered with South African Airways (SAA) and the Roundtable on Sustainable Biomaterials (RSB) to expand opportunities for smallholding farmers in Southern Africa to grow crops that produce sustainable fuels. Read more >>
Interest in Africa continues to increase as more and more international organisations are opening offices on the continent, more banks are viewing Africa with interest, and stock markets are showing strong performances. Read more >>
