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Marketing & Media South Africa

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AfricaCom
Charles Dawes
Data is the future of the monetisation of content

Louise Marsland

Data is the future of the monetisation of content and part of the investment into content in the broadcast industry... read
Jason Peisl, PnP's information systems executive. Photo: YouTube
How Bitcoin made PnP sexy and other stories

Nicci Botha

One of the unplanned, but positive, spin offs from Pick n Pay's (PnP) Bitcoin experiment is that it has made retail sexier in attracting talent... read
#AfricaCom: Mobile advertising - connecting brands to their customers
Mobile advertising - connecting brands to their customers

Juanita Pienaar

Elo Umeh, CEO of the Terragon Group, one of the speakers at Africacom, explored the peculiarities of the African market, the pain points of the modern marketer and where the true value lies with regards to mobile advertising... read
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Marketing
Using the right tools to scale for a Black Friday marketing campaign
Using the right tools to scale for a Black Friday marketing campaign

Grant Fleming

Black Friday is almost upon us, and it's the one day when savvy brands can genuinely anticipate ramping up their sales with a smart marketing campaign... read
Advertising
Promise first in SA for dedication to BEE (Scopen Agency Scope 2017/18)
Promise first in SA for dedication to BEE (Scopen Agency Scope 2017/18)

Issued by Promise

Promise has been voted by clients as the leading agency in South Africa for commitment to Black Economic Empowerment and Transformation... read
#NewCampaign: Be the 'slash' generation
#NewCampaign: Be the 'slash' generation

Jessica Tennant

Rémy Martin recently launched the third edition of its annual 'One Life. Live Them.' campaign developed by local advertising agency Saatchi & Saatchi BrandsRock, featuring influencers Sivu Madikana and Madoda Khuzwayo... read
Branding
New Zee TV branding.
Zee TV Africa rebrands globally
Zee TV Africa has rolled out a global rebrand to strengthen it to attract 3 billion viewers in the next six years... read
Entrepreneurship
2017 NSBC South African Small Business Award winners
2017 NSBC South African Small Business Award winners
South Africa's 9th annual Top 20 Small Business and Entrepreneurship Award winners have been announced by the NSBC, in association with World Famous Events... read
Production
SA takes home metal at international craft festival
SA takes home metal at international craft festival

Issued by Ninety9cents

South African production and film talent recently took home a number of accolades at leading international craft festival Ciclope, at the awards ceremony hosted in Berlin, Germany on 26 and 27 October... read
Team Young Guns Films: Producer OJ van Jaarsveld; director of photography (DOP) Fergus Hannah; director Rob Hannah.
"We love what we do, as petrol heads and film nuts" - Young Gun Films

Leigh Andrews

I recently sat down with OJ Van Jaarsveld, account director for Young Gun Films, in their classy office space where guests are welcomed by name on entry, to find out about their success in the niche world of car advertising and their recent foray into the music video space... read
Publishing
CEO comments on Jacques Pauw's book launch malfunction
Research
Hannari Slabbert
Predicting the future with WGSN trends

Louise Marsland

Global trends authority WGSN launched its latest trends research to South African audiences in Cape Town on 9 November... read
Social Media
Lemok Digital Agency launches social media packages for SMMEs
Lemok Digital Agency launches social media packages for SMMEs

Issued by Lemok Group

The majority of small businesses fail at effectively utilising social media mainly because they're trying to sell to people they have not introduced themselves to... read
Overcoming the digital skills gap with social media education
Overcoming the digital skills gap with social media education

Issued by GetSmarter

With 13 million South Africans on Facebook, 2.68 million on Instagram and 7.4 million users on Twitter, social media marketing is a key tool for reaching new audiences and boosting sales for any business... read
TV
New York Festivals TV & Film Awards has announced the 2018 grand jury
New York Festivals TV & Film Awards has announced the 2018 grand jury
The jury recruitment process is still underway, with a jury member increase and an increase in the percentage of women by double digits to just under 40 percent.... read
International
(c) ttatty -
Facebook urges users to send nude pics to combat revenge porn
SYDNEY - Facebook is trying to combat "revenge porn" by encouraging users in Australia to submit their nude photos to a pilot project designed to prevent intimate images from being shared without consent... read
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Twitter bird white  Twitter
MrChrisArnell
@MrChrisArnell
RT @sbengine: Most brands focus on push tactics like paid social rather than engaging. What's your #socialengagement strategy? https://t.co...
mediaupdate
@mediaupdate
Michelle Jones from @Rogerwilco_sa emphasises the importance of brands embracing the idea of video in 2018. https://t.co/V9Nl9LN3ob
CreativeSparkSA
@CreativeSparkSA
It's official. Google's AI is better at creating AI than Google. More on Futurism: https://t.co/kf0XgxaE3n
CampaignBrands
@CampaignBrands
How brands need to be targeting the 'power spender' woman of today https://t.co/WUBM7dhKtB https://t.co/EK8dcC6tBW
More tweets  Follow

Jobs offered
New events to diarise
Essentials of Media Law and Ethics in the Era of Digital and Social Media
Rhodes University Sol Plaatje Institute - 20 Nov 2017 to 24 Nov 2017, Johannesburg


Graphic Design Essentials
Multidimensions - 11 Jan 2018 to 17 Jan 2018, Cape Town


Smartphone photography course
Orms Cape Town School of Photography - 6 Feb 2018 to 27 Feb 2018, Cape Town


Marketing Disruptions 2018
7 Mar 2018, Johannesburg | 8 Mar 2018, Cape Town


Web design essentials
Multidimensions - 11 Apr 2018 to 13 Apr 2018, Cape Town


Upcoming events
Creative Entrepreneur Seminar
Glowing Generation - 11 Nov 2017, Pretoria,


Quotes
Edith Wharton
"True originality consists not in a new manner but in a new vision."

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