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 | Today's top stories |
|  | [Issued by Kantar Millward Brown] In South Africa's best liked ads we see storytelling emerging as the central protagonist, with wonderful local nuances and emotion used to cement the memory and brand association... read |
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LONDON - The UK arm of public relations firm Bell Pottinger entered administration on Tuesday after being 'heavily financially impacted' by the fallout from an alleged racially charged ad campaign in South Africa... Read | Damon Stapleton When the tragedy of Charlottesville was only a couple of days old, I came across something from all that sadness that made me smile... Read | Leigh Andrews This #InnovationMonth, we go behind the selfie with technophile Darren Mansour, digital director at So Interactive digital agency... Read |
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|  | Ilse van den Berg The SA Innovation Summit was an explosion of, well, ideas and innovation. One talk that particularly intrigued me was one by Tmara (Target Market Adoption Risk Assessment)... read | |
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 | Issued by Sprout The majority of browsers visiting an e-commerce website don't convert on their first visit. There are several reasons for this, but none as critical as context, i.e. understanding where in the customer journey the browser is... read | |  | Johanna McDowell Agencies working - or hoping to work - on major corporate accounts in the advertising, marketing and communications industry can no longer ignore or misunderstand procurement departments and their importance in winning both government and corporate clients... read | | |
 | Issued by Ads24 In advertising, the way to reach the consumer with the greatest impact is to use creativity to break through the clutter or to be disruptive... read | |  | Issued by Boomtown Boomtown has announced the promotion of Nick de Beer to Creative Group Head, and Lara-Anne Derbyshire moves from Creative Group Head to Strategist... read | |  | Issued by SPARK Media Amongst many other target groups, Spark Media's ignition Target has got the ‘business-minded' market covered... read | |  | Issued by Red Cherry Interactive Jenna Murray-Smith, one of the driving forces behind the 23-year-old Red Cherry legacy, has recently been appointed managing director... read | | |
 | Issued by Employer Brand International Brett Minchington, chairman/CEO of Employer Brand International, will be giving a hands-on, practical International Employer Brand Leadership Masterclass in Johannesburg on 12 October... read | | |
 | Issued by Firewater Group The internet, the most relied-upon entity since oxygen, is a non-stop portal of entertainment and information, and with the development of social networks, the chaos has only increased... read | | |
 | Phindiwe Nkosi While social media and mass media is quick to position bloggers as social influencers and promote this profession to aspiring bloggers, the reality is that cutting it in the industry is downright difficult... read | | |
 | Chrizelda Kekana Comedian and radio personality Tumi Morake has lifted the lid on racial slurs she's been receiving since joining the Jacaranda Breakfast radio show... read | | |
 | Nikolay Dolgov, Issued by GfK South Africa Here are three steps to boosting the performance of your retail and in-store marketing and promotions, using insights from point-of-sale data and competitive monitoring... read | | |
 | Babalwa Nyembezi In a world where everyone is constantly scrolling down their screen, it's easy for brands' content to get lost in the clutter of posts on the timeline. Here's how to make content pop!... read | | |
 | Richard Mukheibir Benchmarking is a vital component in your management tool box. It is about a lot more than just collecting numbers for the sake of some vague historical record... read | |
| - André Dafel named Club Med national sales manager - more info
- Cheryl Reddy on Ogilvy PR's board of directors - more info
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| | Everlytic, South Africa's leading marketing cloud coftware solution providers, are seeking an account manager to join their Cape Town team. Read more >> |
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| Charlotte Whitton "Big words seldom accompany good deeds." |
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