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Marketing & Media South Africa

Brand representation and social media in the spotlight

Just like sand through the hourglass, so are the days of the SABC. Bonnie Ramaila gives us her views on the issues revolving around the public broadcaster, but it's not all on Hlaudi's shoulders. Lack of channels, localised content and the slow migration to digital has made the SABC fall behind competitors like DStv.

In relation to employees representing your brand or lack thereof, Deirdre Elphick-Moore explains how to leverage trust in your staff to become spokespeople and credible sources.

Then Joseph Neusu unpacks social media video marketing stating that "Smart brands don't use their ads to interrupt the conversation. They become the conversation and video makes this possible." Also read why social media is so critical for marketers according to the SA Social Media Landscape, which took place on Thursday last week.

All this and so much more. Don't forget to visit our #InnovationMonth special section for the latest in game-changing ideas in your industry.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizToday's top stories
SABC, where art thou channels?
SABC, where art thou channels?

Bonnie Ramaila

The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that... Read

Employees: credible spokespeople and sources, how to leverage this trust
Employees: credible spokespeople and sources, how to leverage this trust

Deirdre Elphick-Moore

Consumers are losing faith in information that brands publish online and on social media as they become increasingly savvy about the myriad of tactics used by marketer to reach them. The rules of engagement with consumers have changed... Read

Unpacking social media video marketing
Unpacking social media video marketing

Joseph Neusu

Video has the capacity to produce exceptional results. It is a seductive format that has great pulling power on human beings. Why? We are visual beings and we rely on moving images to make sense of the world... Read

Marketing
Three out of three for AdMakers at the 'Oscars' of the real estate world - The 'International Property Awards'
Three out of three for AdMakers at the 'Oscars' of the real estate world - The 'International Property Awards'

Issued by AdMakers

"Omne trium perfectum" - everything that comes in threes, is perfect. That was certainly the case for AdMakers International on Thursday night at the 21st prestigious "Africa/Arabia" International Property Awards... read

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Advertising
Red & Yellow School set to launch its Alumni Association
Red & Yellow School set to launch its Alumni Association

The Red & Yellow School, Issued by Red & Yellow

Red & Yellow opened its doors back in 1994 with the aim of producing students who were well equipped to tackle the industry head-on... read
Branding
Marriott Hotels' content marketing model ensures a long stay
Marriott Hotels' content marketing model ensures a long stay

Spero Patricios, Issued by Launch Factory

Marriott Hotels' social media monitoring innovation and branded content creation is making waves around the world, connecting the brand with the next generation of travellers - Millennials... read
Design
Just Design catches Tropika fever
Just Design catches Tropika fever

Issued by Just Design

Clover worked with packaging specialists Just Design for a smoooth seventh season of Tropika Island of Treasure... read
Digital
SA digital agency Creative Spark launches new look
SA digital agency Creative Spark launches new look

Issued by M&C Saatchi Abel

Creative Spark, an award-winning digital agency within the M&C Saatchi Group of companies, has announced a new corporate identity to reflect its culture of innovation and creative force as a business... read
Entrepreneurship
Lauren Hartzenberg
#InnovationMonth: SA's matchmaking app for the freelance economy

Lauren Hartzenberg

For many, the office-based, 9am to 5pm corporate workplace has lost its lustre, resulting in a move towards freelance or project work... read
Media
Amplifi takes top honour at The MOST Awards
Amplifi takes top honour at The MOST Awards

Issued by Dentsu Aegis Network

Amplifi, Dentsu Aegis Network's specialist trading and investment arm, was awarded the top accolade in Specialist Media Agency of the Year Category 2016 at the prestigious MOST Awards last week... read
123RF
A world of differences

Danette Breitenbach

The African entertainment and media industry faces profound disruption, but it is exactly within this disruption that companies are finding opportunities... read
Newspapers
Phakaaathi, back in The Citizen by popular demand
Phakaaathi, back in The Citizen by popular demand

Issued by The Citizen

Due to reader demand, Phakaaathi is once again being published as a soccer supplement in The Citizen every Tuesday... read
Research
Is SA's love for fast food still growing?
Is SA's love for fast food still growing?

Issued by Insight Survey

Insight Survey's latest South African Fast Food Industry Landscape Report 2016 examines the local and global fast food industry from a holistic perspective, with detailed insights into the entire SA value chain... read
Sales
Differences between a direct sales company and a pyramid scheme
Differences between a direct sales company and a pyramid scheme
For South Africans wishing to generate more income, they may consider joining a direct sales company or a multi-level marketing company. However, they must be sure that this isn't in fact an illegal pyramid scheme... read
Social Media
Why social media is critical for SA marketers in 2017
Why social media is critical for SA marketers in 2017
According to the 2017 edition of the SA Social Media Landscape, the next year will see the use of as many as four social media platforms becoming pervasive marketing tools... read
Youth Marketing
Youthful continent - A playground for both brand and youth
Youthful continent - A playground for both brand and youth

Issued by HDI Youth Marketeers

HDI is spreading its footprint in Africa, as the continent has proven to be youthful. HDI has recently announced the opening of their new offices in Ghana... read
Jobs offered
Journalist - Johannesburg
An exciting opportunity to write for B2B publications to the mining, and construction sectors that circulate not only in SA but in other countries on the continent. Read more >>





New events to diarise
Digital strategy for PR
PRISA - 27 Sep 2016 to 28 Sep 2016, Johannesburg


Marketing, communication and customer relations
Enterprises University of Pretoria - 26 Oct 2016 to 28 Oct 2016, Pretoria


Brand Sustainability Conference
26 Oct 2016, Johannesburg


Government media - essential tools for communicators and journalists
Sol Plaatje Institute - 21 Nov 2016 to 25 Nov 2016, Grahamstown


Essentials of broadcast management
Sol Plaatje Institute - 13 Feb 2017 to 17 Feb 2017, Grahamstown



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Upcoming events
Digital Media Africa
WAN-IFRA - 28 Sep 2016 to 30 Sep 2016, Johannesburg


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