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Marketing & Media South Africa

BizToday's top stories
#Loeries2016: Year of the chicken
#Loeries2016: Year of the chicken
[Bronwen Rautenbach] I was privileged to judge the Communication Design category at Loeries 2016. I have to say that it was a most energising and inspiring two days... read


Inside TV & Film with Rose Anderson
Inside TV & Film with Rose Anderson

New York Festivals spoke with executive director of the NYF Film & TV Awards, Rose Anderson, on the award-winning work given during the event, and her remarks on the new categories... Read

Project or retainer for your PR? What to choose when
Project or retainer for your PR? What to choose when

Rebecca Cronje

Unless you're a blue-chip who needs a professional PR on-call in case a crisis comes up, you may wonder whether you need a retainer or if a project will do. Both have their merits but should be chosen, like most things, with some know-how. Here are the pros and cons of both... Read

#WomensMonth: Digital doyenne Natasha Fourie
#WomensMonth: Digital doyenne Natasha Fourie

Leigh Andrews

Currently heading up strategy at The SpaceStation and working across the IAB measurement and IAB research portfolios, Natasha Fourie was one of the 'digital marketer of the year' finalists at the 2016 IAB Bookmark Awards. She lets us in on her female career inspiration as well as the importance of creating alternative digital solutions for international needs... Read

LOERIES CREATIVE WEEK DURBAN
Brought to you by BBM
The Loeries dust and hangovers have settled...
The Loeries dust and hangovers have settled...

Issued by Howard Audio

Howard Audio, with their name on 21 shortlisted finalists this year, congratulates all their clients and colleagues who walked away with birds this year... read
Read more

WOMEN'S MONTH
#WomensMonth: Recognise the importance in reaching your goals
#WomensMonth: Recognise the importance in reaching your goals

Beverley Klein

Jenny Glover, executive creative director at TBWA\Hunt\Lascaris has sat on the judging panel for some of the top award shows - Cannes Lions, One Show, Loeries and more... read
Read more
Marketing
Boris Dzhingarov
How to differentiate your business from the competition in the eyes of the client

Boris Dzhingarov, Issued by Monetary Library

The competition we see in practically all industries is higher than it ever was. Because of this, it is really important that you do all that you can in order to stand out of the crowd... read

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Advertising
Say it right
Say it right

Atiyya Karodia

Many hours go into being able to eloquently articulate and justify our strategies, but we sometimes find ourselves explaining the intricacies of our work to our audiences instead of letting our work speak for itself... read
Red & Yellow launches industry-driven creative diploma at JHB campus
Red & Yellow launches industry-driven creative diploma at JHB campus

Issued by Red & Yellow

Following 22 years of unprecedented alumni success in the advertising industry, the Red & Yellow School is bringing its popular three-year diploma in Graphic Design & Art Direction (GDAD) to Johannesburg in 2017... read

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Branding
Creating a strong nation brand
Creating a strong nation brand

Danette Breitenbach

Colonialisation has meant that South Africa has no nation brand. A strong nation brand is one that can only be achieved through social cohesion, an ideal expressed in the Freedom Charter... read
Changing with the changing face of South African families
Changing with the changing face of South African families

Mbali Cindy, Issued by Mortimer Harvey

Are there enough brand ads, TV shows, children's books and other local content programmes that show the changing South African family in a positive light?... read

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Digital
Why optimise your audience?
Why optimise your audience?

Issued by Exponential

Many of the media- and audience-targeting choices today are still manual. Learn why it is important to trust automated optimisation for evaluating audiences. read

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Media
Keynote speakers for INMA Global Media Summit Africa
Keynote speakers for INMA Global Media Summit Africa
The INMA Global Media Summit Africa, being held 14-15 November 2016 at The Vineyard Hotel and Conference Centre in Cape Town, has announced its confirmed speakers... read
PR & Communications
Gooding-Kobus with WE SA's GM, James Wilson
PR in the boardroom - pipedream or reality?

Sarah Gooding-Kobus

As they exited the lift, the alarm and pitch in their voices made me think there was a medical emergency, or that a woman had gone into labour in the foyer of our hotel. "Our lives are over if we don't get this right. We're dead, dude," barks ad man one. "That's right," intercepts ad man two, "We're about to miss the print deadline." And so began my Loeries Creative Week at the Elangeni Hotel in Durban... read
Chris Moerdyk
A press release is really just a last resort

Chris Moerdyk, Issued by Chris Moerdyk

Far too many PR people these days still believe that press releases are mainly what media relations are all about. They are wrong. Very wrong... read
AMEC launches Measurement Month 2016
AMEC launches Measurement Month 2016

Issued by Ornico

AMEC will be hosting "Measurement Month" during September to educate communication and PR practitioners about the latest best-practices in measuring the effectiveness of their campaigns... read
Research
A new socio-economic segmentation system for the South African media industry
A new socio-economic segmentation system for the South African media industry

Issued by TNS Global

There have been a number of industry comments in the past week about "SELs" as a "replacement" for LSMs... read
International
Ad Stars announces winners
Ad Stars announces winners
On Saturday 27 August 2016, the winners of the ninth annual Ad Stars awards were announced at a gala ceremony in Busan, South Korea... read
More International
Jobs offered
Mid-Senior Digital Project Manager - Johannesburg
Firewater GroupFirewater Interactive is seeking a project manager ('ring leader') to manage our studio of designers, developers, content and account managers. Read more >>



Senior PR Account Executive - Johannesburg
We're looking for a dynamic, highly organised PR account executive to join our digital PR agency. You need to be passionate about PR and love what you do. Read more >>




New events to diarise
Developing a media strategy
Institute for the Advancement of Journalism - 5 Sep 2016 to 7 Sep 2016, Johannesburg


Two-day writing course
Quo Vadis Communications - 7 Sep 2016 to 8 Sep 2016, Johannesburg


Design thinking for brand building
Vega School - 8 Sep 2016, Durban | 8 Sep 2016 to 9 Sep 2016, Johannesburg | 8 Sep 2016 to 9 Sep 2016, Pretoria | 8 Sep 2016 to 9 Sep 2016, Cape Town


Writers Gym
Institute for the Advancement of Journalism - 14 Sep 2016 to 16 Sep 2016, Johannesburg


Creative writing and editing corporate publications
Institute for the Advancement of Journalism - 19 Sep 2016 to 23 Sep 2016, Johannesburg


Upcoming events
Competition law - the South African experience
Law@work, UCT Faculty of Law - 1 Sep 2016 to 2 Sep 2016, Cape Town


IMM Institute unpacks the world-renowned Krispy Kreme brand
IMM Institute of Marketing Management - 1 Sep 2016, Johannesburg


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