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Marketing & Media South Africa

BizToday's top stories
Johannesburg Mayor Parks Tau and DA mayoral candidate Herman Mashaba at The Gathering 2016. © Greg Nicolson -
LGE: DA digs in on Joburg advertising 'abuse'
[Greg Nicolson] In Johannesburg, it's the year of Mayor Parks Tau: His face is all over the city. The DA claims the ANC is using city resources for an election scam, while the city and the ANC say it's part of normal government business... read


How soon will conference venues follow travel agencies?
How soon will conference venues follow travel agencies?

Peter Carruthers

I earn my living from talking to people. Between 1995 and 2007 I booked 500 small events at hotels and conference venues in SA, each three hours long with 50 seats... Read

Going viral: a digital marketing myth
Going viral: a digital marketing myth

Michelle Jones

One of the biggest myths in digital marketing today is the belief that you can purposefully create content with the intention of it going viral. The truth is there is no method, formula or recipe to create viral content... Read

An adventure awaits!
#BehindtheSelfie with... Jana van der Spuy

Leigh Andrews

This week, we find out what's really going on behind the selfie with Jana van der Spuy, communications manager of Brandnew Creative Agency... Read


Mandela Month
Mandela Month
Amber Alert sign: Another example of the use of DOOH to locate missing/abducted children. Image ©  from Honolulu, Hawaii - ,
#MandelaMonth: Why we love billboards that save the world

Terry Murphy

For the past two years, the City of Cape Town has used a substantial number of Primedia Outdoor's billboards and bus shelters to highlight the problems around drug abuse; a campaign that has just rolled out once again in 2016... read
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Advertising
Cost per attention - A new currency for advertisers
Cost per attention - A new currency for advertisers

Audrey Naidoo

We are living in an attention deficit economy where attention is now seen as a currency for advertisers... read
Debonairs Pizza hands control to its customers
Debonairs Pizza hands control to its customers

Issued by FCB Africa

Leading quick service restaurant, Debonairs Pizza, is handing control to its customers with a new television campaign that encourages them to customise their pizzas... read

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CSI
Just Perfect builds e-commerce site for cancer charity
Just Perfect builds e-commerce site for cancer charity

Issued by Just Perfect

Digital marketing agency, Just Perfect, has built an online store for CHOC Childhood Cancer Foundation... read
UCKG's Godllywood self-help group learns the difference between faith and trust
UCKG's Godllywood self-help group learns the difference between faith and trust

Issued by Universal Church of the Kingdom of God

The Godllywood self-help group's previous meetings have looked at defining goals, developing a humble attitude, self-confidence and self-discipline, the importance of developing a spirit of appreciation and learning not to be people pleasers... read

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Design
Open Design festival opens in Cape Town in August
Open Design festival opens in Cape Town in August
Open Design Cape Town 2016, which takes place 10-21 August 2016 at Cape Town City Hall and across the city, offers 140 mostly free events with collaboration by global and local brands... read

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Digital
Google awards Clicks2Customers Analytics 360 Reseller status
Google awards Clicks2Customers Analytics 360 Reseller status
Clicks2Customers is the first company in Africa to earn Google's Analytics 360 Reseller status, having completed the rigorous and lengthy approval process... read
Four lessons learned from Pokémon Go
Four lessons learned from Pokémon Go

Lee Naik

The global phenomenon that is Pokémon Go has taken over America. The augmented reality (AR) based smartphone game is now making waves... read
Increasing profit with email remarketing
Increasing profit with email remarketing

Issued by LOW FAT

If a recent report from Sales Cycle (Oct 2015), is anything to go by then you need to implement a professional email remarketing plan now!... read

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Direct Marketing
On the Dot Pamphlets launches multi-channel marketing offering
On the Dot Pamphlets launches multi-channel marketing offering

Issued by On the Dot

On the Dot has extended their service offerings to clients, teaming up with a number of experts to offer numerous alternative services, with the launch of multi-channel marketing... read
Entrepreneurship
The necessities of start-ups
The necessities of start-ups

Narassa Govender

Not surprisingly, the 2015 Misery index ranked South Africa as the fifth most miserable nation in the world, with the biggest contributor being our staggering unemployment rate... read

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Events & Conferencing
GSB Women in Business Conference - a 'resilient and resourceful' line-up for 2016
GSB Women in Business Conference - a 'resilient and resourceful' line-up for 2016

Issued by UCT Graduate School of Business

The UCT GSB's Women in Business Conference is returning for the 17th time, and this year's edition will offer both a major networking opportunity and a unique perspective on rising above challenging circumstances... read

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Exhibitions
Decorex Joburg 2016 tops the bill of long-weekend highlights
Decorex Joburg 2016 tops the bill of long-weekend highlights

Issued by Thebe Reed Exhibitions

With no fewer than seven halls and over 22,000sqm of exhibition space showcasing the latest décor and design trends, products and services, Decorex Joburg is not to be missed by anyone interested in creating a beautiful home... read
Online Media
Indy launches new platform to inspire SA's youth
Indy launches new platform to inspire SA's youth

Issued by Independent Media

Under the theme, A Productive Generation starts Today, Independent Media launched its list of Top 100 Inspiring and Aspiring young South Africans as well as a new multimedia youth website... read
PR & Communications
July sees a bumper month for Grapevine
July sees a bumper month for Grapevine

Issued by Grapevine Communications

It's been an abundant month for Grapevine Communications, having picked up new accounts from Afrika Tikkun, Legend In You, GardenShop and The Stables Village Market... read
Research
How helpful are polls?
How helpful are polls?
With the municipal elections next week, there has been a great deal in the news about different forecasts and polls that have been running. It may be useful to reflect on whether polls provide more than dinner party conversation and fuel for expert commentary... read
New business
  • The Communications Firm wins Heineken South Africa - more info
  • LUX Resorts & Hotel appoints Red Duck PR - more info
  • International Airlines Group appoints Cedar Communications - more info

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Jobs offered



New events to diarise
Video Animation
Multidimensions - 4 Aug 2016 to 5 Aug 2016, Johannesburg


Exec Think Tank
nlighten - 11 Aug 2016, Sandton


PRISA 2016 Conference
PRISA - 17 Aug 2016 to 18 Aug 2016, Durban


Casino Marketing Forum
Eventus-International - 23 Aug 2016 to 25 Aug 2016, Johannesburg


Sunday Times Top Brands Conference
Times Media Events - 23 Aug 2016, Johannesburg


Advanced programme in event management
Enterprises University of Pretoria - 25 Aug 2016 to 11 Nov 2016, Pretoria


Two-day writing course
Quo Vadis Communications - 7 Sep 2016 to 8 Sep 2016, Johannesburg


Design thinking for brand building
Vega School - 8 Sep 2016, Durban | 8 Sep 2016 to 9 Sep 2016, Johannesburg | 8 Sep 2016 to 9 Sep 2016, Pretoria | 8 Sep 2016 to 9 Sep 2016, Cape Town


Tshwane Youth Business Expo
DIMPLEFACE MEDIA - 10 Sep 2016, Pretoria


Essentials of newspaper management
.Sol Plaatje Institute - 19 Sep 2016 to 23 Sep 2016, Grahamstown



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Upcoming events
Webafrica's FREE Small Business Summit's - Helping to get your business online - 29 Jul 2016 to 26 Aug 2016, Johannesburg
Gain knowledge on how to take your business online cost-effectively at this years WebAfrica Small Business Summit. Read more >>

WebAfrica's Small Business Summit
Webafrica - 29 Jul 2016, Johannesburg


Quotes
Ralph Waldo Emerson
"Hitch your wagon to a star."

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AdobeMktgCloud
@AdobeMktgCloud
How can brands use experiences to make an impact? @bradrencher, EVP & GM, Digital Marketing, shares #AdobeSymp https://t.co/MnUZcvkhpF - Thu Jul 28
B2Community
@B2Community
What's Stopping Companies from Going All-In On Social Customer Service? https://t.co/mAeujVoUqo - Thu Jul 28
sizmek
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Effective #digital #advertising comes from the combo of placement, timing, and engagement. https://t.co/rgcDh8l6cB #richmedia #programmatic - Thu Jul 28
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digimarketing
@digimarketing
Article: Ad Agency Clients Are Most Interested in Advertising on TV https://t.co/20wI2NXnAn - Thu Jul 28
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