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Marketing & Media South Africa

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3D-rendering Gabriel Macht suits DStv Premium
3D-rendering Gabriel Macht suits DStv Premium

Leigh Andrews

Telling a catchy story is the key to grabbing the attention of today's distracted TV viewer and connecting them to your brand. Here's how 'that Gabriel Macht ad' did so, using country-first 3D-rendering technology... Read

#BehindtheSelfie with... Andrew MacKenzie
#BehindtheSelfie with... Andrew MacKenzie

Leigh Andrews

This week, we find out what's really going on behind the selfie with Andrew MacKenzie, MD of Boomtown, the brand agency behind such #MandelaMonth-relevant campaigns as the rhino horn consumption demand reduction campaign in Vietnam and fundraising for the inaugural Qhubeka 5000... Read

Screengrabs from the ad.
[Orchids & Onions] De Beers initiative a safe bet

Brendan Seery

When it comes to marketing, few South African companies pay serious attention to employee marketing or internal communication... Read


Mandela Month
Mandela Month
Mandela Day Readathon in Soweto
Mandela Day Readathon in Soweto
Media24 is hosting a 32-hour readathon of Nelson Mandela's Long Walk to Freedom from Sunday, 17 July at 9.30am until Monday, 18 July at 5.30pm to commemorate international Mandela Day... read
Read more
Marketing
Kim Thipe named one of the world's 15 top women in marketing
Kim Thipe named one of the world's 15 top women in marketing
SAA's head of marketing and a UCT Graduate School of Business alumna, Kim Thipe, has been named one of the world's 15 top women in marketing by the Direct Marketing News 2016 Marketing Hall of Femme... read

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Advertising
Enterprise supplier development provides win-win in MAC Codes
Enterprise supplier development provides win-win in MAC Codes

Dharmesh Nagar

Partnering with small business while still maintaining service delivery standards need not be an insurmountable challenge... read
New international award dedicated to native advertising
New international award dedicated to native advertising
The Native Advertising Awards aim to acknowledge and reward great native advertising projects and promote creative, inspiring and effective work that helps organisations worldwide achieve their goals... read
Condolences pour in for Grey's former CEO
Condolences pour in for Grey's former CEO

Issued by Grey

Grey Africa was sad to hear that advertising icon, a former CEO, Chairman and Deputy Chair of Grey Advertising (South Africa), Ian Shepherd, passed away on 4 July after a short illness... read
ABSA's Cultivating the Exceptional directed by Giant Films' director Sam Coleman
ABSA's Cultivating the Exceptional directed by Giant Films' director Sam Coleman

Issued by Giant Films

When challenged to bring extra meaning and resonance to the new ABSA Investment spot, director Sam Coleman knew that the words and distinctive voice of philosopher Alan Watts would lend the required gravitas... read
CRM
Customer service defines customer experience
Customer service defines customer experience

Juan Bezón

Nobody can deny that we are now in the age of the customer. Through online and mobile channels, customers are well informed and this information allows them to compare and choose the most convenient provider/vendor... read
CSI
AutoReach salutes collation partner Johannesburg Council for the Disabled
AutoReach salutes collation partner Johannesburg Council for the Disabled

Issued by AutoReach

AutoReach outsources contract work to the Johannesburg Council for the Disabled (JOCOD) and their annual contribution benefits 380 disabled adults, who are each remunerated for the work he or she produces... read
Design
New design team leader - Gerrit Breitenbach
New design team leader - Gerrit Breitenbach

Issued by The Worx Group

Gerrit Breitenbach, who has been a part of the Worx Group family for the past two years, has been promoted to the position of design team leader... read
Digital
Five white hat search engine optimisation techniques
Five white hat search engine optimisation techniques

Charl Vollmer

Search engine optimisation has pros and cons, like most things in life. With that said, there are two ways of doing SEO: the white hat way and the black hat way... read
Education
Get more skills - Study part-time at the birthplace of brilliant
Get more skills - Study part-time at the birthplace of brilliant

Issued by The AAA School of Advertising

The second semester of the AAA School of Advertising part-time courses commences in July, with the options in marketing, design, copywriting or digital media courses on offer... read
Events & Conferencing
OLCaptura simplifies link between events and social media
OLCaptura simplifies link between events and social media

Issued by Offlimit Communications

If it's not trending on social media, did an event actually even happen? Enter OLCaptura, a device quickly gaining attention as the perfect way to encourage social sharing around an event or on-the-ground activation... read
Media
Pistorius sentenced to six years in prison
Pistorius sentenced to six years in prison
Former Paralympian Oscar Pistorius has been sentenced to six years in jail for the murder of Reeva Steenkamp at his Pretoria home on Valentine's Day in 2013... read
PR & Communications
Boris Dzhingarov
What can we learn from the Essure lawsuits and how Bayer handled public image results?

Boris Dzhingarov, Issued by Monetary Library

Most people do not know anything about Essure, but those in the marketing world did pay close attention to the development of the Essure lawsuits that appeared... read
Developing PR Angles repeated at end of July
Social Media
Who led the Durban July field online?
Who led the Durban July field online?

Samantha Wright

The Vodacom Durban July is, without a doubt, one of the red circled events on any of the local glitterati's calendars. South Africa flocks to Durban for a weekend of high fashion and horse racing... read
Media Freedom & Right to Know
[Watch] The SABC and media censorship
[Watch] The SABC and media censorship
Al Jazeera focused on the SABC and media censorship in the latest episode of The Stream. With the recent suspension of SABC journalists, and the lack of protest coverage, the public are becoming more enraged... read
International
BlackBerry kills off its classic smartphone
BlackBerry kills off its classic smartphone
SAN FRANCISCO: BlackBerry on Tuesday said that it is killing off its Classic smartphone with a physical keyboard as part of an effort to modernize its lineup... read
marcusbrewster named Most Innovative PR Agency: South Africa at M&A Awards
More International
New appointments
  • Burson-Marsteller appoints senior advisor - more info
  • Ster Kinekor appoints head of marketing and sales - more info
  • AddSuite appoints director of sales - more info

More people  Submit a Person
Jobs offered
Trade/Partnership Manager - Cape Town
Ayanda Mbanga CommunicationsCape Town Tourism currently seeks to appoint a suitably qualified and experienced trade and partnership manager. Applications close 18 July 2016. Read more >>




New events to diarise
Media Management Part-Time Course - 19 Jul 2016 to 2 Nov 2016, Johannesburg
The media management part-time course promises to provide participants with comprehensive knowledge of all aspects of media. Read more >>



Brandlove customer journey design course
Brandlove - 7 Jul 2016 to 8 Jul 2016, Johannesburg


Facebook business advertising
Profit Re-Engineering - 7 Jul 2016 to 8 Jul 2016, Umhlanga | 11 Jul 2016 to 12 Jul 2016, Blouberg | 21 Jul 2016 to 22 Jul 2016, Melrose Arch


Marketing professional and consulting services - how to market a consulting practice
The Reputation Go-to Guy - 8 Jul 2016, Johannesburg | 26 Aug 2016, Johannesburg


WebAfrica's Small Business Summit
Webafrica - 29 Jul 2016, Johannesburg


PowerPoint advanced
Multidimensions - 2 Aug 2016, Johannesburg


InDesign digital
Multidimensions - 4 Aug 2016, Johannesburg


JDI5
Just Design It - 4 Aug 2016 to 5 Aug 2016, Bloemfontein


Exec Think Tank
nlighten - 11 Aug 2016, Sandton


Essentials of digital media management
Sol Plaatje Institute - 15 Aug 2016 to 19 Aug 2016, Grahamstown


Photoshop basics
Multidimensions - 22 Aug 2016, Cape Town



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Upcoming events
Facebook Pages Workshop
Network Explosion - 7 Jul 2016, Johannesburg


Quotes
Ronald Reagan
"We can't help everyone, but everyone can help someone."

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