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 | Today's top stories |
|  | [Leigh Andrews] The global advertising industry is in for a shake up as the gender and generationally underrepresented get the chance to shine brightly at Cannes Lions. Here's how... read
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Ross Sergeant A recent report from the American Association of National Advertisers (the ANA), which represents client-side advertisers, has sent shockwaves through the global advertising industry... Read | Leigh Andrews This week, we find out what's really going on behind the selfie with Andrew Watson and Dylan Ferguson, the relatively young directors at Watson Ferguson marketing consultancy for SMEs... Read | Andrew Smit and Tich Savanhu Apple's announcement that it would be introducing paid search to its App Store did not completely take the market by surprise... Read |
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 | A survey of 400 consumer goods retail and manufacturing executives from 27 countries has revealed that companies that want to keep in front of change and secure competitive advantage are transforming themselves into fully integrated 'omni businesses'... read | | |
 | The Cannes Lions initiative to support and develop the industry's underrepresentation of female creatives, See It Be It, has announced the 2016 cohort... read | |  | Creatives, wishing to bet on their predictions for Cannes Lions, can now bet online to support a NGO by placing monetary bets with Guess the Lions, the first betting website for Cannes Lions... read | |
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![[Orchids & Onions] Jacobs ad enhances the flavour of the brew](https://biz-file.com/c/1606/346856-120x120.jpg?2) | Brendan Seery One thing will forever remind me of Europe - since I experienced it many years ago on one of my first trips there - and that is the smell of freshly brewing coffee in the morning... read | |
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 | Mala Suriah The world has changed. The way we do business has changed. The way we consume every day stuff has changed. These significant changes will change individuals - ready or not?... read | |  | Issued by Weathermen & Co Bonlife, a Namibian funeral insurance company, asked Weathermen & Co to breathe some new life into their brand identity and voice. With a strategy session to boot, they came to Bonlife's true brand persona... The Guru... read | |
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 | Issued by Bittersuite Bittersuite was briefed to create an off-trade gift carton for Tullamore D.E.W. that boosts the shelf equity of the brand, while encouraging all-year-round gifting... read | | |
 | Danette Breitenbach This year's Daily Maverick The Gathering, sponsored by Nandos, did not fail to deliver as bicycles, toilets, inequality, and optimism as well as an emotional Finance Minster... read | |  | Issued by Gearhouse SA Full-service LED rental provider, LEDVision, has just taken delivery of the latest in a string of technological acquisitions that continues to set them apart in the LED arena... read | |  | Issued by Moving Tactics Guests of SA Fashion Week got to experience fashion in a new, hands-on way, where Sunglass Hut and Moving Tactics Digital Impact partnered to create a unique, interactive digital experience... read | | |
 | Issued by Loeries Taking place on Thursday, 18 August, at the Tsogo Sun Elangeni Hotel during Loeries Creative Week, the MasterClasses are a series of interactive sessions and workshops led by key doers of the brand communications industry... read | | |
 | Issued by Red Cherry Media HD in Motion ensured that South Africans never missed a beat when the Arnold Sports Festival, one of the world's most inclusive and popular sports festivals, touched down in South Africa for the first time... read | | |
 | Issued by Provantage Media Group Transit Ads is now offering marketers the opportunity to regionally and nationally dominate Metrorail media platforms. Shamy Naidu of Transit Ads, outlines the bigger picture... read | | |
 | Daniel Munslow Communications specialist Daniel Munslow on trends from the World PR Forum... read | |  | Kaz Henderson While it may be paradoxical for PR companies to consider advertising as a tool and downright frightening for advertising agencies to see PR dabbling in their territory, the truth is, the lines are already blurred... read | |
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 | Issued by Gawk Printing from a digital-based image - files such as a PDF - directly to a variety of media, has opened up infinite possibilities for design, colour, surface options and impact... read | | |
Mediamark campaign achieved 10% engagement with its #MMRansom campaignMultimedia sales house Mediamark was responsible for 'crime' scenes across Johannesburg and Cape Town last week. Holding target markets ransom, media agencies had to find fun and creative ways to unlock the information held on a 'thumb' USB stick and using the #MMRansom hashtag on social media platforms. Usually, direct marketing campaigns have engagement rates of about 3-4%. This MM campaign achieved 10% engagement with the target market. To see images, go to #MMRansom on Twitter. | | |
 | Pasqua Heard In the weeks running up to Father's Day on 19 June, Cape Union Mart launched the 'Home of the Father's Day Gift' campaign, with the slogan 'Celebrate Dad-ventures'. read | |
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 | John Sanei I was inspired by Elon Musk in his recent interview at the Code Conference, where he was saying that games in the next five years will be pretty much exactly like real life... read | |
 | In this episode, we talk to Sifiso Khumalo, digital campaign manager @ Aqua, about the opportunities posed by the second screen, and how brands can take advantage to own the moment. - View/Rate | |
| - New distribution partner for Harring Sawing Equipment - more info
- Oxyg3n Media appoints JAG Communications - more info
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