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Marketing & Media South Africa

Bizcommunity dotsToday's top stories
Change vs. transformational management
Change vs. transformational management
[John Sanei] Forget about change management, we are squarely in the transformation age and with it we need to apply transformational management... read


123RF
Successfully measuring OOH with the OMC

Beverley Klein

Measurement has always been tricky when it comes to OOH. How would advertisers know if their ad has been seen, and by how many people...? Read

The digital trends that are shaping leading brands' marketing plans
The digital trends that are shaping leading brands' marketing plans

Bianca Quinn-Diavastos

Thanks to cheaper smartphones and the rise of high-speed fibre connectivity, the internet is a truly mainstream technology that reaches South Africans from every walk of life... Read

123RF
Agility is shaping brands of the future and niche is the 'new mass'

Nonku Mabena

In the past, the clear-cut laws of supply and demand essentially guided marketing activity for most brands. However, in today's complex marketplace, there is an additional layer to take into consideration... Read

Cannes Lions
Stars come out at Cannes
Stars come out at Cannes
Some of Hollywood's most famous will unite with industry stars to share insights and inspiration as part of the biggest programme in the Festival's history... read

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Marketing
Masterclass on Embracing Marketing Return on Investment
Masterclass on Embracing Marketing Return on Investment
The Independent Agency Search and Selection Company (IAS) will host a marketing masterclass, 'Embracing Marketing Return on Investment (ROI) as a discipline to build strong brands and deliver measurable value and impact to the business'... read

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Advertising
Kyle Lewis's colourful campaign for Volkswagen and Ogilvy
Kyle Lewis's colourful campaign for Volkswagen and Ogilvy

Issued by Arcade Content

Arcade Content's Kyle Lewis has just completed his first campaign for Volkswagen and Ogilvy Cape Town, with two typically bold brand films perfectly matched to the Volkswagen Up's positioning as "the bold car that takes you places"... read

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CSI
KFC launches 'Add Hope Double Up' campaign for World Hunger Day
KFC launches 'Add Hope Double Up' campaign for World Hunger Day
The KFC CSI initiative, 'Add Hope' has launched an 'Add Hope Double Up' campaign to raise awareness around the plight of the millions of South African children who go to bed hungry every night... read
Smile 90.4FM Breakfast announces Beds for Breakfast charity campaign for Cape Town's homeless
Smile 90.4FM Breakfast announces Beds for Breakfast charity campaign for Cape Town's homeless

Issued by Amplicon PR

The Smile 90.4FM Breakfast Show team launched a campaign this week to assist those less fortunate and try to ensure that they are not caught out in the blistering cold... read

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Digital
Digitisation - adapt or die
Digitisation - adapt or die
Without doubt, today's ever-quickening cycle of change is unprecedented. Change today is faster, more erratic, more elemental than ever before. A collision of technological, competitive and cultural... read
Digital retail marketing spend to reach over $360 billion by 2020
Digital retail marketing spend to reach over $360 billion by 2020
A new study from Juniper Research found that whilst the digital retail marketing industry will continue to be dominated by advertising revenues, coupon contributions will see strong growth, driven in part by the rise of Bluetooth beacons... read

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Direct Marketing
Web push marketing more effective than email marketing
Web push marketing more effective than email marketing
Web push notifications, which allows advertisers and media outlets to send notifications directly to their users through their browser, even if the user does not have the page open at the time of sending... read
Education
Web development to the rescue - Bridging our skills gap one learnership at a time
Web development to the rescue - Bridging our skills gap one learnership at a time

Issued by Red & Yellow

South Africa needs coders, South Africans need jobs. It seems a simple equation, and an area of immense possibility for creating employment, changing lives, and growing our economy... read
Entrepreneurship
Fairlady Women of the Future Awards announces judges
Fairlady Women of the Future Awards announces judges
The Fairlady Women of the Future Awards 2016, in partnership with Santam, has announced the names of the panel of judges presiding over the awards... read
Events & Conferencing
The Gathering brings South Africa's political powers to the stage
The Gathering brings South Africa's political powers to the stage
Daily Maverick will host the 5th edition of The Gathering on 10 June 2016 at Vodaworld from 8am to 5pm. It focuses exclusively on the upcoming local elections... read
Special offer on Scan Display's events and activations 'box'
Special offer on Scan Display's events and activations 'box'

Issued by Scan Display

Scan Display is running a special offer until the end of August on its solution-in-a-box, the Modulbox, which is a tried and tested solution for both indoor and outdoor events, activations and exhibitions... read
Australian Trade Commission
Australian Trade Commission

Issued by XZIBIT

XZIBIT pulled out all the stops to ensure that their client, the Australian Trade Commission, were delivered a business networking platform befitting the occasion of the African Mining Indaba... read

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Magazines
Destiny celebrates Africa's youth in Tony Gum style
Destiny celebrates Africa's youth in Tony Gum style

Issued by Ndalo Media

Destiny hosted the #DestinyCoverReveal event on Sunday, 22 May, to reveal a first for the brand - a youth-inspired issue featuring self-portraitist and queen-of-new-school-cool, Tony Gum... read
Mobile
A smarter way to engage your consumers
A smarter way to engage your consumers

Issued by Surveway

Surveway's "on-pack solution", linked to instant real-time coupons or vouchers, recipes or "how to" guides, allows for companies to engage on a one-to-one basis with their consumers and gain insights about their brand... read
Research
Local research into marketing communications industry gathers momentum
Local research into marketing communications industry gathers momentum
Scopen Africa is currently providing in-depth and comprehensive research amongst South African marketers regarding the local marketing communications industry... read
Social Media
123RF
Twitter eases 140-character limit for tweets
Twitter announced on Tuesday it was easing its 140-character limit for tweets, allowing users to add links, attachments and some other features within the short messages... read
Ad showcase
NetFlorist (Radio Ad): Harold's Mom
NetFlorist (Radio Ad): Harold's Mom - Ornico
Gillette (TVC): Gillette Blue II
Gillette (TVC): Gillette Blue II - Ornico
Mini Group (TVC): Supa Loaf, I'll be Alright
Mini Group (TVC): Supa Loaf, I'll be Alright - Ornico
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International
New US survey indicates SMEs use new social media, online media to reach markets
New US survey indicates SMEs use new social media, online media to reach markets
A new US survey, released 25 May 2016, by Magisto, one of the world's most popular smart video storytelling applications, indicates that SMBs are shifting from traditional channels to implement new, more viral digital practices... read
More International
Multimedia
Tracker (TVC): Wiley Pitman and Five Notes That Changed a Life
Tracker (TVC): Wiley Pitman and Five Notes That Changed a Life
New business
  • Milpark Education appoints Jupiter CT - more info
  • Jam Media wins Clicks Baby Bootcamp - more info

More accounts  Submit a New account
New appointments
  • New ambassador for Cruises International - more info

More people  Submit a Person
Jobs offered
Digital Designer Intern - Johannesburg
Award winning digital agency looking for a recently graduated digital designer to join our fast growing digital communications agency in Johannesburg to work on some of SA's top brands. Read more >>




New events to diarise
Brandlove customer experience foundation course
Brandlove - 26 May 2016 to 27 May 2016, Cape Town | 21 Jul 2016 to 22 Jul 2016, Johannesburg


Benchmarking PR Fees
26 May 2016, Cape Town


Essentials of newspaper management
.Sol Plaatje Institute - 30 May 2016 to 3 Jun 2016, Grahamstown


Essentials of broadcast management
Sol Plaatje Institute - 20 Jun 2016 to 24 Jun 2016, Grahamstown


Crisis communication
PRISA - 23 Jun 2016 to 24 Jun 2016, Randburg


Photography in practise short course
Vega School - 25 Jun 2016 to 16 Jul 2016, Johannesburg | 25 Jun 2016 to 16 Jul 2016, Pretoria | 25 Jun 2016 to 16 Jul 2016, Durban | 25 Jun 2016 to 16 Jul 2016, Cape Town


Brand and marketing management short course
Vega School - 29 Jun 2016 to 19 Oct 2016, Johannesburg | 29 Jun 2016 to 19 Oct 2016, Durban | 29 Jun 2016 to 19 Oct 2016, Cape Town | 29 Jun 2016 to 19 Oct 2016, Pretoria


Digital strategy in building brands short course
Vega School - 30 Jun 2016 to 29 Sep 2016, Johannesburg | 30 Jun 2016 to 29 Sep 2016, Durban | 30 Jun 2016 to 29 Sep 2016, Cape Town | 30 Jun 2016 to 29 Sep 2016, Pretoria


Measurement and evaluation
PRISA - 18 Jul 2016, Randburg


Adobe Creative Cloud
Multidimensions - 20 Jul 2016, Johannesburg


Upcoming events
Wine Not Pop Up Bar
27 May 2016, Johannesburg


AAA School of Advertising Open Day - Johannesburg
AAA School of Advertising - 28 May 2016, Johannesburg


Noticeboards
The South African Library for the Blind launches national footprint of mini-libraries
[Other] The South African Library for the Blind have now extended their services with a mini library programme, launched at selected public libraries across South Africa. Thereby extending their resources and making walk-in reading materials available to the blind and visually impaired.
An exquisite and original story told in dance and shared through film
[Other] Iris Warriors is an original story told through dance and shared through film, enhanced and brought to life with cutting edge CGI and an original score. Written by Don Macnab-Stark and directed by Roydon Turner, Iris Warriors is currently being filmed in Cape Town by Donroy Entertainment Limited. The idea and concept for Iris Warriors came to Roydon about six years ago. A vision of creating a ballet depicting the story of the birth of colour and using elements such as light, darkness and colour to simply, yet intensely, unravel the story. It has since evolved into a dance film, making it accessible to a wider audience, and allowing the story to unfold on different level. The film will be released in the summer of 2017, with a live production set to be performed at Spier Wine Estate in February/March 2017
Meeting Space to Hire in Cape Town CBD
[Other] Meetings, hearings, workshops, discussions, training, workspace, events, presentations, demonstrations, brainstorming, strategic planning, Cape Town based space,etc.

More noticeboards  Submit a Noticeboard
Quotes
Charles Spurgeon
"It is not how much we have, but how much we enjoy, that makes happiness."

More quotes  Submit a Quote
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Surveway
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MULTIMEDIAAll | Galleries | Audio | Video | Images
Tracker (TVC): Wiley Pitman and Five Notes That Changed a Life

Twitter bird white  Twitter
mashable
@mashable
Chewbacca mom continues her best week ever at Lucasfilm HQ https://t.co/w3VBoBsGtb https://t.co/RxiGMN3xXE - Thu May 26
nytimes
wef
@wef
There's a global divide in #smartphone use. But these countries are closing the gap fast. https://t.co/fzt2VqhFco https://t.co/s7qliB8PeZ - Thu May 26
The_New_Age
@The_New_Age
RT @AbigailVisagie_: 1July SABC will be phasing out international content on its TV stations #TNABizBrief @ANN7tv - Thu May 26
More tweetsFollow

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