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Marketing & Media South Africa

Today's top stories
Who's the fool with those headlines?
Misleading media headlines are to be expected on 1 April each year as April Fool's Day is celebrated globally... read


#BrandManagerMonth: Enter the digital future with Eight Thinking

Leigh Andrews

Earlier this year, John Beale launched marketing arena consultancy, Eight Thinking. Here, he tells us what led to its inception and talks us through the brand management implications of the programmatic, automation and digital revolution... Read

From shotguns to snipers: The move to individualised targeting

Quinton Jones

Much like the gamer playing the latest in the Call of Duty franchise, marketers today are able to change between weapons, moving from shotgun to sniper capabilities with ease... Read

The blurring lines between digital and real-world customer experiences

Andre Steenekamp

Just five years ago, the worlds of digital commerce and real-world customer service were separated by a massive chasm... Read

Marketing
What's become of the copywriter?

Chloe Holenstein, Issued by National Positions South Africa

We embarked on a recruitment exercise in which we had hoped to find a writer (or two) who would add to our existing pool of skills. Little did we know that our six-week recruitment drive would turn into an eight-month challenge... read
Advertising
[Loeries 2016] How to enter workshops
It's no April Fool's joke: There's already lots to look forward to from Loeries 2016. Special workshops will be held internally from next week to ensure you make the most of your entries this year... read
Branding
Singita gets the nod from Vanity Fair magazine

Issued by Publicis Machine

The Singita Group recently received a nod from haute couture when Vanity Fair featured a set of bespoke luggage tags in its annual Travel issue, placing the group firmly on the international fashion travel map... read
CSI
'The Bobs - Best of Online Activism' has selected finalists
The 'The Bobs - Best of Online Activism' competition, run by Deutsche Welle since 2004, honours people whose exemplary work contributes to improving online freedom of expression and civil society on the Internet... read
Digital
YouTube offers brand growth
Growth in watch time on YouTube has accelerated and is up at least 50% year over year for three straight years. Some 400 hours of video are uploaded to YouTube every minute... read



Events & Conferencing
Google hosts YouTube creators' event in Cape Town
Following on its inaugural South African event in Johannesburg last year, Google South Africa hosted the first Cape Town YouTube creators' event... read
More time for thrills at the big Rand Show fun fair

Issued by The Rand Show

The Rand Show fun fair is a perennial favourite with visitors, with rides like the stomach-churning Turbo Force pendulum and the thrilling Looping Star rollercoaster always packed with shrieking show-goers... read
Newspapers
TygerBurger is not fooling around as it expands
Two more TygerBurger titles for the northern suburbs of Cape Town were announced today, 1 April, which will increase WP Media's distribution of these local titles... read
OOH
Boost social media campaigns with OOH
According to a 2013 Posterscope US study, adding billboards to a social media campaign can increase reach by up to 203%, while adding billboards to a mobile app and web campaign can increase reach by as much as 303%... read
Publishing
New Zealand production company Stinkwood Films options Zirk van den Berg's novel, Half of One Thing

Issued by Penguin Random House SA

Movie rights to Zirk van den Berg's period novel, Half of One Thing, have been optioned by independent producer Neil Sonnekus of Stinkwood Films... read
Radio
More music, more fun, more of the sound of your life on OFM

Issued by OFM Radio

There are new and exciting radio shows coming to central South Africa's number one commercial radio station in April... read
International
Mashable raises USD15m to expand video
NEW YORK - The online news site Mashable said on Thursday it raised $15 million in a funding round led by Time Warner's television operations, as part of its efforts to expand video offerings... read
Ellie Kemper and Michael Ian Black to host The One Show
More International
Business
#CommerceMonth: Playing digital catch-up

Leigh Andrews

As we enter a new era of digital business, CEOs need to leapfrog themselves before they can leapfrog their organisations into the 21st century. Here's how you can do so through hard work, self-reflection, untraining, retraining and reprogramming... read
New appointments
  • Voiceland appoints a creative director - more info

More people  Submit a Person
Jobs offered
Webmaster/Content Editor/Social Media Manager - Johannesburg
Firewater GroupFirewater is looking for the greatest thing since the meme. We need a chess opponent for our developers who loves the world of social media and SEO, content and controversy. Read more >>




New events to diarise
Social media and content marketing
PRISA - 4 Apr 2016 to 5 Apr 2016, Johannesburg


Storytelling in the digital age
kokopelli partners - 6 Apr 2016, Johannesburg


Google Analytics Training
7 Apr 2016, Cape Town


Professional event management
PRISA - 11 Apr 2016 to 12 Apr 2016, Johannesburg


Principles of layout and design
PRISA - 14 Apr 2016 to 15 Apr 2016, Randburg, Johannesburg


Mitigating and Managing Reputation Risk - The World's Number One Rated Risk.
The Reputation Go-to Guy - 18 Apr 2016 to 19 Apr 2016, Johannesburg


Writing to picture
Institute for the Advancement of Journalism - 20 Apr 2016 to 22 Apr 2016, Johannesburg


Proofreading and editing
PRISA - 3 May 2016 to 4 May 2016, Randburg, Johannesburg


Stakeholder reputation management master class
The Reputation Go-to Guy - 12 May 2016 to 13 May 2016, Johannesburg


Nanoseconds Crisis Management
The Reputation Go-to Guy - 2 Jun 2016 to 3 Jun 2016, Johannesburg


Upcoming events
Henley Business School launches Executive Speaker Programme
Unique Speaker Bureau - 4 Apr 2016 to 7 Jun 2016, Johannesburg


Quotes
Ayn Rand
"A creative man is motivated by the desire to achieve, not by the desire to beat others."

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  Twitter
@Forbes
Podcasting is the future of storytelling, and here's why: https://t.co/32Xl1vzhNj https://t.co/pfxaYlTNFu - Fri Apr 01
@mashable
How to trick your iPhone into freeing up storage space https://t.co/r5P3TWmq3o https://t.co/scQ0hQPiIW - Fri Apr 01
@FastCompany
This is just how much Snapchat dominates with millennial users https://t.co/BdrW8GLb50 https://t.co/Xuq0N73K3i - Fri Apr 01
@TechCrunch
Thanks to Microsoft, small teams can get Xamarin's IDE and core tools for free https://t.co/ukNr4xCTNV #Build2016 https://t.co/zl8F0VhM89 - Fri Apr 01
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