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| Today's top stories |
| | Misleading media headlines are to be expected on 1 April each year as April Fool's Day is celebrated globally... read
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Leigh Andrews Earlier this year, John Beale launched marketing arena consultancy, Eight Thinking. Here, he tells us what led to its inception and talks us through the brand management implications of the programmatic, automation and digital revolution... Read | Quinton Jones Much like the gamer playing the latest in the Call of Duty franchise, marketers today are able to change between weapons, moving from shotgun to sniper capabilities with ease... Read | Andre Steenekamp Just five years ago, the worlds of digital commerce and real-world customer service were separated by a massive chasm... Read |
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| Chloe Holenstein, Issued by National Positions South Africa We embarked on a recruitment exercise in which we had hoped to find a writer (or two) who would add to our existing pool of skills. Little did we know that our six-week recruitment drive would turn into an eight-month challenge... read | | |
| It's no April Fool's joke: There's already lots to look forward to from Loeries 2016. Special workshops will be held internally from next week to ensure you make the most of your entries this year... read | | |
| Issued by Publicis Machine The Singita Group recently received a nod from haute couture when Vanity Fair featured a set of bespoke luggage tags in its annual Travel issue, placing the group firmly on the international fashion travel map... read | | |
| The 'The Bobs - Best of Online Activism' competition, run by Deutsche Welle since 2004, honours people whose exemplary work contributes to improving online freedom of expression and civil society on the Internet... read | | |
| Growth in watch time on YouTube has accelerated and is up at least 50% year over year for three straight years. Some 400 hours of video are uploaded to YouTube every minute... read | |
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| Following on its inaugural South African event in Johannesburg last year, Google South Africa hosted the first Cape Town YouTube creators' event... read | | | Issued by The Rand Show The Rand Show fun fair is a perennial favourite with visitors, with rides like the stomach-churning Turbo Force pendulum and the thrilling Looping Star rollercoaster always packed with shrieking show-goers... read | | |
| Two more TygerBurger titles for the northern suburbs of Cape Town were announced today, 1 April, which will increase WP Media's distribution of these local titles... read | | |
| According to a 2013 Posterscope US study, adding billboards to a social media campaign can increase reach by up to 203%, while adding billboards to a mobile app and web campaign can increase reach by as much as 303%... read | | |
| Issued by Penguin Random House SA Movie rights to Zirk van den Berg's period novel, Half of One Thing, have been optioned by independent producer Neil Sonnekus of Stinkwood Films... read | | |
| Issued by OFM Radio There are new and exciting radio shows coming to central South Africa's number one commercial radio station in April... read | | | | NEW YORK - The online news site Mashable said on Thursday it raised $15 million in a funding round led by Time Warner's television operations, as part of its efforts to expand video offerings... read | | | | More International | |
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| Leigh Andrews As we enter a new era of digital business, CEOs need to leapfrog themselves before they can leapfrog their organisations into the 21st century. Here's how you can do so through hard work, self-reflection, untraining, retraining and reprogramming... read | |
| - Voiceland appoints a creative director - more info
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| | Firewater is looking for the greatest thing since the meme. We need a chess opponent for our developers who loves the world of social media and SEO, content and controversy. Read more >> |
| | | Writing to pictureInstitute for the Advancement of Journalism - 20 Apr 2016 to 22 Apr 2016, Johannesburg | | | | |
| Ayn Rand "A creative man is motivated by the desire to achieve, not by the desire to beat others." | More quotes Submit a Quote | |
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