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Marketing & Media South Africa

Happy birthday Twitter!

Yesterday Twitter turned 10 and Louise Marsland gives us some of the best moments from the past decade and how the social network has changed how we interact online.

Technology is improving in leaps and bounds, and the fact that science fiction is becoming reality is what keeps CEOs awake at night. Leigh Andrews spoke to IBM's Craig Holmes and Jose de la Torre about the true impact of digital disruption on business.

As we all know the digital world is becoming heavily diluted with content, so how do you create shareable content in social media marketing in this day and age? Aimee Serrao provides some pointers to achieve this tricky task.

In line with this, what exactly is digital media? Jack Dawson defines this new term and provides some lessons from around the world.

PS: Bizcommunity's content calendar is well underway. Here are some of the forthcoming content highlights to look forward to.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Today's top stories
#Trending: Happy birthday Twitter!
[Louise Marsland] Twitter turned 10 yesterday, 21 March, and the hashtag #LoveTwitter trended. Of course. Brands, celebs, football teams, news media and Twitter itself, reminisced on the good times... read


What keeps CEOs awake at night?

Leigh Andrews

Imagine walking into a bank and being greeted by a robot that uses facial recognition to identify you and your standing in the bank, and possibly predict the service you've come in for - it's not science fiction, this is already a reality in Japan... Read

How to create shareable content in social media marketing

AIMEÉ SERRÃO

Individuals are faced with a blizzard of media messages on a daily basis. This can make it difficult for your brand to stand out in the crowd... Read

What exactly is digital media - Lessons from around the world

Jack Dawson

There has been a lot of talk about digital marketing but few people understand what this 'digital marketing' thing is all about. This article is going to give you a brief overview of what this type of marketing is all about... Read


Brand Manager Month
#BrandManagerMonth: Alaina Huysamen from Kaspersky Lab

Lauren Hartzenberg

There's little chance you've perused solutions to the very real issue of cyberthreats without coming across the name 'Kaspersky Lab'. The company's brand presence is undeniable... read
Read more
Prism Awards
More sponsors sought for PRISMS
The PRISMS, known as the 'Oscars' of the PR industry, has sponsorship categories still open for industry support... read
Marketing
IAS establishes A-list of black-owned agencies in marketing communications
Mindful of the need for marketers to find black-owned marketing and communication agencies, the IAS has created an A-list or database of black-owned and black women-owned agencies... read



Digital
Why brands should give a DAM when it comes to their digital asset management

Issued by BrandPark Digital Asset Management

With the amount of digital data growing - and with it the need for it to be managed in a clear, concise and user-friendly way - brands, their agencies, corporations and institutions with multiple departments, etc., should indeed care who, what and how, their brand is being handled... read
Education
Blog post from London School of Marketing unpacks Masters' secrets
A newly published blog, from the London School of Marketing (LSM), takes a look at how Masters graduates can get a job and the five skills developed during the masters programme... read
Exhibitions
WTM Africa 2016 brings the world to Cape Town

Issued by Thebe Reed Exhibitions

With just under three weeks to go, momentum around WTM Africa 2016, a B2B exhibition for inbound and outbound Africa travel and tourism, is swiftly building... read
Media
When big tech blogs swipe left

Russell Jarvis

Tasked with getting the message out in all the right places, I figured that landing our news in front of your FT.com's, TechCrunch's and VentureBeat's would be a piece of cake... read
Online Media
African Blogger Awards adds new categories
The third annual African Blogger Awards competition has announced three new categories for social and digital influencers across the African continent... read
Production
SANBS | Donate blood today and give someone a tomorrow

Issued by FirstPencil

Base2 challenged FirstPencil to translate visual scenes that would normally be too graphic and disturbing into intricate and emotional sound designs... read
Publishing
Minister Margaret Mwanakatwe supports Zambia-South Africa joint venture

Issued by Topco Media

The publication, Top300 Companies & Government Departments, is to be launched as a joint venture between KPMG Zambia and Topco Media South Africa... read
Social Media
South Africa joins industry leaders at Ugandan Social Media Awards
The organisation has invited key speakers to provide valuable insight and commentary into digital trends. This includes representatives from Facebook, Google and Hootsuite... read
International
[One Show 2016] judge pick of the day: 'First on Twitter'
Twitter shows amazing storytelling and craft - which the medium of print definitely needs. That's what made this entry a delight for this One Show judge to watch... read
[One Show 2016] judge pick of the day: Harvey Nichols app
"High fashion - a world of luxury and glamour. Or is it? Beneath the glossy façade lurks a grim underbelly of crime and villainy." That's the opening gambit that made this entry a delight for this One Show judge to watch... read
More International
Jobs offered
UX Designer - Cape Town
Itopia is looking for a UX designer to join our team. Help us build great user experiences across digital channels. Read more >>



Senior PR/Events Coordinator - Durban
EducorThe PR coordinator must use all forms of media and communication to build, maintain and manage the reputation of Educor and its brands. Read more >>



Project Manager - Western Cape
Cape Town Tourism currently seeks to appoint a suitably qualified and experienced project manager. Applications close 29 March 2016. Read more >>



Research Manager - Western Cape
Cape Town Tourism currently seeks to appoint a suitably qualified and experienced research manager. Applications close 29 March 2016. Read more >>



Business Journalist - Pretoria
MyBroadbandMyBroadband is expanding its editorial team. We are looking for a business journalist or a recent graduate who wants to work in online media. Read more >>



Senior Account Manager - Integrated - Johannesburg
Promise Brand SpecialistsPromise is seeking a highly competent and organised senior account manager (integrated). Read more >>



Animator - Port Elizabeth
Rooftop ProductionsRooftop Productions is offering an exciting opportunity to join our animation team. We're looking for an animator experienced in 3D and 2D animation as well as motion graphics. Read more >>

Animator/Storyboard Designer - Somerset East
Animator in the Karoo? Awesome senior storyboard designer/motion designer needed to work on international brands. British company based in Somerset East, in the Karoo's first "tech hub"! Read more >>





New events to diarise
Leveraging Linkedin
Niche Training - 29 Mar 2016, Cape Town


Henley Business School launches Executive Speaker Programme
Unique Speaker Bureau - 4 Apr 2016 to 7 Jun 2016, Johannesburg


The Power Series Business Breakfast - Exceptional Customer Service
Niche Training - 7 Apr 2016, Johannesburg | 8 Apr 2016, Cape Town


Developing a media strategy
Institute for the Advancement of Journalism - 13 Apr 2016 to 15 Apr 2016, Johannesburg


Mitigating a media crisis
IAJ - Institute for the Advancement of Journalism - 18 Apr 2016 to 19 Apr 2016, Johannesburg


Digital strategy for PR
PRISA - 18 Apr 2016 to 19 Apr 2016, Johannesburg


Writing for online and mobile
Institute for the Advancement of Journalism - 19 Apr 2016 to 21 Apr 2016, Johannesburg


Writing to picture
Institute for the Advancement of Journalism - 20 Apr 2016 to 22 Apr 2016, Johannesburg


Brand management
PRISA - 22 Apr 2016, Johannesburg


Proofreading and editing
PRISA - 3 May 2016 to 4 May 2016, Randburg, Johannesburg


Quotes
Johann Wolfgang von Goethe
"Whatever you can do or dream you can, begin it. Boldness has genius, power, and magic in it."

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The Bookmarks 2016

  Twitter
@TechCrunch
Everything you need to know about the #AppleEvent in 85 seconds https://t.co/VrELPkMhIS https://t.co/sOdiIbUwWy - Tue Mar 22
@Forbes
10 ways to become a better leader, no matter what stage you're at in your career: https://t.co/dZNDPlEsUO https://t.co/QKqFi3TOGF - Tue Mar 22
@socialmedia2day
Twitter Opts to Keep 140-Character Limit in Place - For Now at Least https://t.co/65Da0D9GO6 #socialmedia #smm https://t.co/AgJwKKJS2q - Tue Mar 22
@nytimes
U.S. says it may not need Apple's help to unlock San Bernarndino gunman's iPhone after all https://t.co/02uG2Oebph - Tue Mar 22
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