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Marketing & Media South Africa

Today's top stories
[Behind the BBC Story] Milton Nkosi

Leigh Andrews

As BBC World News celebrates its 25th anniversary this month, BBC's Africa bureau analyst and correspondent reporting for BBC World News Milton Nkosi exclusively shares his favourite BBC story he's covered, as well as top media trends to watch out for in 2016... Read

TV is no longer the hero of the living room

Laiza Zikalala

I remember growing up in the Seventies, when watching TV was a special occasion; we actually dressed up for it. TV wasn't yet fully adopted in the black community, but together we would gather and watch it at one of the neighbour's houses who were one of the early adopters... Read

Marketers seek a new model for insights

New research from the World Federation of Advertisers (WFA) highlights the need for a step change in the relationship between marketers and their internal insights teams... Read


Brand Manager Month
#BrandManagerMonth: Marina Loubser on a campaign that "drops jaws and stops traffic"

Jessica Taylor

Coca-Cola recently launched the One Brand global marketing strategy that, "for the first time ever, unites Coca-Cola, Coca-Cola Light/Diet, Coca-Cola Zero and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign: Taste the Feeling." read
Read more
Biz Takeouts
[Biz Takeouts Podcast] 166: Bridget von Holdt chats PRISM Awards 2016
On the last episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Bridget von Holdt and Grant Orchard... read



Digital
South African startup bags TED investment
South African tech startup Eduze has announced a partnership and investment from non-profit TED. Eduze is already making waves in the digital content industry... read
Thank you IAB from Public-Ideas

Issued by Public-Ideas

Just over a week ago, the IAB hosted its 2nd annual Digital Summit bringing together leading players in the online market providing key industry insights and also on the search for knowledge for the next digital fiscal... read
With great data comes great probability

Riaan Sunny, Issued by Mark 1

The term "big data" is used to describe a massive volume of a variety of different data sets - sorted and unsorted - so immense that it is nearly impossible to process using old-fashioned technology... read
Entrepreneurship
South Africa proudly takes over the torch for GEC 2017 in Medellin, Columbia

Issued by SEA Africa

With South Africa hosting the GEC in 2017 for the very first time on the African continent, it is signaling to the global investment community that South Africa is open for business and ready to lead the entrepreneurial revolution... read
Campaign to help SMEs reach 1001 days
It is known that entrepreneurial businesses that make it to 1001 days (three years) are likely to succeed and thrive long term... read
Mobile
AMASA #MobileMatters Seminar - staying mobile in our always-connected world

Issued by AMASA

For the past few years the advertising industry has being discussing mobile as "the next big thing" for advertisers and now, with mobile having grown by 86% across South Africa over the past six years, we can safely say the "next big thing" has undeniably arrived and is here to stay... read
Retail
Gert-Johan Coetzee teams up with Magnum to create the M Collection

Issued by Verve

Magnum has teamed up with one of South Africa's most famed and respected fashion designers for the ultimate collaboration of glamour and ice cream... read
Social Media
Social media analysis on... the Guptas
Since 1 Feb 2016 the Guptas have increasingly been getting social media attention with the volume of Gupta conversation from 1 Feb to 16 March being approximately an 800% increase on the preceding period... read
If it's on the internet, it isn't private

Thabang Mokasepe

Social media platforms such as Facebook, YouTube, Twitter, and LinkedIn have become part of our lives. We now have the ability to keep up to speed with our family/friends/colleagues' daily activities... read
International
[One Show 2016] judge pick of the day: Andes Beer - Fairest Night of All by Del Campo Saatchi & Saatchi
Running a fake beer commercial casting session through the night so that the 'hunks' are out of action running lines and the ordinary guys have a shot of having fun with the girls was a delight for this One Show judge to watch... read
App advertising to exceed $44bn by 2020
Latest data from Juniper Research indicates that app advertising, using context and location targeting, could rise from an estimated $13bn last year to over $44bn by 2020... read
More International
Business
What keeps CEOs awake at night?

Leigh Andrews

Imagine walking into a bank and being greeted by a robot that uses facial recognition to identify you and your standing in the bank, and possibly predict the service you've come in for - it's not science fiction, this is already a reality in Japan. Here's how business as we know it is about to be disrupted for good... read
New business
  • EWSETA appoints Litha Communications - more info

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New appointments
  • Stone Soup appoints new PR accounts manager - more info
  • Park Inn Cape Town Foreshore appoints new rooms division manager - more info

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Jobs offered
Head - Sales - Cape Town
To plan and implement sales in order to meet company targets for the retention of growth, and profitability. Ensure consistent, profitable growth in sales revenue through planning and reporting. Read more >>

Graphic Designer - Durban
African Mediums, an advertising agency in Durban requires mid/senior-level graphic designers for permanent employment. African Mediums is a through-the-line design, print and installation house. Read more >>





New events to diarise
Marketing a consulting practice in tough times
The Reputation Go-to Guy - 18 Mar 2016, Johannesburg


Social media and content marketing
PRISA - 4 Apr 2016 to 5 Apr 2016, Johannesburg


Storytelling in the digital age
kokopelli partners - 6 Apr 2016, Johannesburg


Graphic and web design workshops
Multidimensions - 7 Apr 2016 to 26 Apr 2016, Johannesburg


Google Analytics Training
7 Apr 2016, Cape Town


InDesign basic to intermediate
Multidimensions - 12 Apr 2016, Johannesburg


Photoshop basics
Multidimensions - 13 Apr 2016, Johannesburg


Principles of layout and design
PRISA - 14 Apr 2016 to 15 Apr 2016, Randburg, Johannesburg


Enterprise Social Media Forum 2016
EduCo - 21 Apr 2016 to 22 Apr 2016, Kempton Park


International filmmaker workshop
Auteur Film School - 14 May 2016, Cape Town | 28 May 2016, Sandton


Upcoming events
10 secrets to successful self publishing
Kruger Publications - 19 Mar 2016, Midrand


Quotes
C. S. Lewis
"You are never too old to set another goal or to dream a new dream."

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Facebook Updates Lead Ads, Improves Functionality and Options https://t.co/JfWCY7rm5z #smm #socialmedia https://t.co/P22edwrKC4 - Fri Mar 18
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