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Marketing & Media South Africa

Today's top stories
[Behind the BBC Story] Anne Soy
[Leigh Andrews] As BBC World News celebrates its 25th anniversary this month, Focus on Africa presenter Anne Soy exclusively shares her favourite BBC story she's covered, as well as top media trends to watch out for in 2016... read


Koo Govender appointed CEO for Dentsu Aegis Network South Africa
[Issued by Dentsu Aegis Network]

Koo Govender, former VWV group CEO and M-Net Director of Marketing and Communications, has been appointed as CEO of Dentsu Aegis Network for South Africa... Read

Advertising. What Trump teaches us.

Damon Stapleton

I read two articles this week, which I found pretty interesting. The first was a piece in the Telegraph. It was about how television spend in the UK had exceeded 5 billion pounds for the first time... Read

Unlocking true digital magic

Leigh Andrews

While we're on the right path, the only way we can reach the goal of creating immersive digital work that resonates with the audience is to ensure clients understand digital's value. Here's how... Read


Brand Manager Month
#BrandManagerMonth: Branding with a difference

Jessica Taylor

Here, Daisy Masiangoako, marketing manager of Woolworths Food: Long Life, explains 'the Woolworths difference' when it comes to branding... read
Read more
Marketing
You are losing money on ads that don't appear

Issued by Chris Moerdyk

South Africa wastes R50bn a year on inefficient marketing strategy, misguided advertising and sponsorship but also through advertisers not really checking to see whether the ads they have paid for have actually been flighted... read
Advertising
Instagram: A snapshot of the latest social media-advertising platform

Issued by 360eight

So why use Instagram advertising? Other than the obvious user numbers, the highly engaging, visual nature of the platform results in an ad recall rate 2.8 times higher than other online platforms... read
Education
Henley Business School launches Executive Speaker Programme

Issued by Twiga Communications

The knowledge and expertise of four international speakers has been combined to create a practical course that will assist aspiring speakers and business presenters to elevate their skills to the next essential level... read
Entrepreneurship
Grow your business in CT's new co-working space
Newspapers
Digital natives still read print
Generation Y and Z are much more tech-savvy overall than their predecessors are and have been described as digital natives, yet recent research shows that they read their local newspapers in print, often from cover to cover... read
Free Sunday newspaper launches in April
Social Media
Instagram scraps chronological feed order
Instagram is to give up its chronological order for photo and video feeds because too many people miss posts, opting instead for an order based on users' preferences, the company has said... read
Need to tighten social media rules within companies
With the resignation of Chris Hart, senior economist at Standard Bank this week, there has been an increase in enquiries from business owners, seeking stricter social media policies... read
TV
Icasa turns down all five free-to-air TV applications

Thabiso Mochiko

The Independent Communications Authority of SA (Icasa) will reissue an invitation to apply for a free-to-air licence after it rejected all five applications including the Gupta family's Infinity Media Networks... read
International
[One Show 2016] judge pick of the day: The Gun Shop by Grey New York
Walk into a gun shop, but think twice when you see the price tag mentions that gun has killed before. It's a powerful idea that made it a delight for this One Show judge to watch... read
More International
Business
Top tips from corporate experts: how to innovate

Juliet Prowse

Innovative companies manage to anticipate trends and meet future market demand while at the same time responding to current market drivers... read
New appointments
  • Three new senior appointments at Caxton Magazines - more info

More people  Submit a Person
Jobs offered
Senior Account Managers - Johannesburg
PocketMediaPocketMedia® Solutions is looking for hard-working, self-motivated senior account managers who are innovative in finding solutions for their customers and understand print. Read more >>



Senior Graphic Designer - Johannesburg
Open Door RecruitmentForm part of a multi-disciplinary team with in-house capabilities across art, copy, digital and design. Consider, interpret, layout and perfect consumer engagement across a range of sub brands. Read more >>

Social Media Coordinator - Cape Town
A Sea Point based head office within the entertainment, hospitality and real estate industries, seeks an experienced social media coordinator to provide daily support to the marketing manager. Read more >>


Advertising/Marketing Representative - Johannesburg, Pretoria, Cape Town
The German speaking SÜD-AFRIKA Magazin is looking for a skilled advertising/marketing representative with sales experience and professional background in tourism, media, wine industry, or other affiliated industries. Read more >>


Radio Sales Advisor/Trainer - Juba
A sales advisor is needed to support/develop two keen-to-learn South Sudanese NGOs building independent media in the world's newest country as each diversifies beyond grant funding into commercial revenue streams. Read more >>





New events to diarise
Google Analytics Training
7 Apr 2016, Cape Town


Creative writing and editing for corporate publications
Institute for the Advancement of Journalism - 11 Apr 2016 to 15 Apr 2016, Johannesburg


Developing a media strategy
Institute for the Advancement of Journalism - 13 Apr 2016, Johannesburg


Client service/customer care
BDCE Pty Ltd - 14 Apr 2016, Pretoria | 17 May 2016, Durban | 17 May 2016, Bloemfontein


Next newsroom management
Rhodes University - 17 Apr 2016 to 18 Nov 2016, Grahamstown


Crisis communications and media relations summit
The Conferencehub - 20 Apr 2016 to 21 Apr 2016, Johannesburg


Enterprise Social Media Forum 2016
EduCo - 21 Apr 2016 to 22 Apr 2016, Kempton Park


Illustrated infographics and animation workshop
Multidimensions - 25 Apr 2016 to 26 Apr 2016, Johannesburg


Brandlove customer experience foundation course
Brandlove - 26 May 2016 to 27 May 2016, Cape Town | 21 Jul 2016 to 22 Jul 2016, Johannesburg


Brandlove customer journey design course
Brandlove - 16 Jun 2016 to 17 Jun 2016, Cape Town | 7 Jul 2016 to 8 Jul 2016, Johannesburg





Upcoming events
Marketing a consulting practice in tough times
The Reputation Go-to Guy - 18 Mar 2016, Johannesburg


10 secrets to successful self publishing
Kruger Publications - 19 Mar 2016, Midrand


Quotes
Margaret Mead
"I learned the value of hard work by working hard."

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