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Giving your audience what it wants It's not easy standing out from the crowd when your audience has come to expect a certain way of work - but that's not to say it can't be done. WPP's smallest agency, NOT NORM, is a key example of this as it bucks the trend and starts making a name for itself with global and local recognition alike. Here's how it's shattering local agency standards. Elaborating on the digital angle, Dee Stephens looks into just how long SEO takes to rank you at #1. The answer's not as simple as one might think, especially as there's no golden metric, single rule or small group of keywords that'll drive traffic to your site. Bottom line? It's all about knowing your audience. Jacques van Wyk adds that marketers must get to know 'Mark and Susan from Randburg' - we send out so much communication as an industry, but does our targeted reader even read it? The short answer is 'yes', but only when it's relevant and based on their interests... Lastly, we look at how EWN was awarded the title of 'digital publisher of the year' at the recent IAB Bookmark Awards 2016, with a special focus on their emoji-strong strategy employed in their Whatsapp news briefs projects, which communicates the news you need to know in the way today's consumer enjoys. Lots of learnings to improve your own business communication there. Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
|  | [Leigh Andrews] WPP's smallest agency is making a name for itself with global and local recognition alike and a Gold Bookmark for online video production its most recent trophy shelf addition. Here's why you need to take note of NOT NORM... read
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Dee Stephens In essence the answer is not as simple as one might think, as the question is seriously misguided. That question and the SEO rank practice has long out dated that kind of mind set... Read | Jacques van Wyk South African marketers need to get to know Mark and Susan. Mark and Susan get home at around 18:30 each day from work when their abilities to concentrate are at a low... Read | Leigh Andrews Here's how EWN tapped into the current 'emoji trend' with its Whatsapp news briefs, and shone as publisher of the year (again) at the IAB's Bookmark Awards... Read |
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 | Issued by Spitfire Films At an event where the red carpet stole more than its fair share of the limelight, the only star worth watching at the 2016 Africa Magic Viewers' Choice Awards was Spitfire Films' own Akin Omotoso... read | |  | Issued by Red Cherry Media Boxer Stores briefed Red Cherry to produce their latest season of the Boxer Super Shopper Show... read | |
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 | Issued by ECHO Events and Conferences A number of recent incidents of crime affecting people from all corners of the city have left citizens feeling extremely cautious of using public spaces. These crimes have triggered conversations this week about the need for a solution for people wanting to enjoy the outdoors safely... read | | |
 | Gareth Mountain The manner in which performance marketing channels are being used to drive client acquisition strategies is changing rapidly; especially now that it's becoming very important for clients to measure the exact return... read | | |
 | The 2016 Entrepreneur of the Year competition, sponsored by Sanlam and Business/Partners, has opened for entries. Prizes valued at R2 million can be won, which includes cash prizes of R425,000. read | |
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 | Issued by Topco Media The finalists of the 15th Oliver Empowerment Awards from various categories have been named and the winners will be announced on 14 April... read | |
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 | Issued by John Brown Filled with content celebrating the last days of summer and the Easter season, the magazine will be available from 9 March and is free to all Smart Shoppers, on a first-come first-served basis... read | | |
 | Mia Botha If you're like me, and you're not a designer, you will be a little peeved that people aren't as excited about your tables and pie charts as they are about infographics... read | | |
 | Stuart Thomas Memeburn readers of a certain age might remember blasting their radios to the latest dance hits in preparation for a big night out. And if you were listening to one of those stations in particular, chances are the person mixing those tracks was Derek - aka "The Bandit" - Richardson... read | | |
 | Issued by Blockbuster Innovation A leading financial institution is designing a product to make it much easier for you to manage your finances, and they would like a little input to properly understand your needs... read | | |
 | Issued by Marketing Mix Conferences 10 very qualified legal experts will cover King IV, CPA, social media, the ASA, promotions and competitions, competition and regulatory practices, and brands protecting IPR... read | | | | | | | | | | | | | | | More ads | |
|  | The Global Awards has announced the Young Globals Student Competition and Internship programme finalists... read | |  | Lions Health and UNICEF have launched the Young Lions Health Award 2016, with UNICEF goodwill ambassador, Shakira, confirmed as guest juror... read | | | More International | |
|  | Professional senior advertising sales executive. Read more >> |
| | | SA Eco Film FestivalSA Eco Film Festival - 31 Mar 2016 to 3 Apr 2016, Cape Town | 1 Apr 2016, Cape Town |
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|  #creativeintersections is an interactive, creative conference presenting interdisciplinarity as an alternate thinking approach. School yourself through presentations, networking activities, workshops, and brainstorming breakaways that will activate practical engagement. Read more >>
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| Oprah Winfrey "If you look at what you have in life, you'll always have more. If you look at what you don't have in life, you'll never have enough." |
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