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All things digital designAs it was Super Bowl Sunday this weekend, Louise Marsland has focused her latest (rebranded) #Trending column on brands that won the 2016 Super Bowl. Click through to see examples of this year's winners and insight into the amount of intestinal advertising, leading to the #Superbowel hashtag... Graham du Plessis takes things further by questioning whether display advertising through the website banner ad has seen the end of its glory days, especially in SA. He offers a few suggestions that can make your banner ads more effective and point to programmatic as the future. Gert Hattingh sticks to the topic of digital communication and raises seven questions to answer before launching a pay-per-click (PPC) campaign through Google AdWords. He sees this as another industry revolutioniser as it means the end of cold-calling - in correctly targeting your potential audience, clients or customers actually come to you. Lastly, continuing with our focus on #DesignMonth, I looked into why RADAR's set to be the pulse of the local brand design industry in meeting clients' challenges creatively, especially since the agency's rebrand from ' Under the Radar'... PS: You're welcome to share your views with us on all things design by using the #DesignMonth hashtag when you interact with us on Twitter!Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
| | [Louise Marsland] Which multi-million dollar advert won Super Bowl Sunday and what trended on social media, is as important these days, as which team won the actual football game... read
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Graham Du Plessis It's a question I have begun to see more often, certainly from a South African context, and it got me thinking, has the banner ad had its days in the sun..? Read | Gert Hattingh Imagine a world where big companies and small companies compete for the same clientele; where your budget is no longer an obstacle to success and your brand can have exposure all over the globe... Read | Leigh Andrews There's a not-so-new agency in (Cape) Town. Here's why RADAR's set to be the pulse of the local brand design industry... Read |
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| The second series of South African Independent Agency Search and Selection Company (IAS) Marketers masterclass begins in February 2016. The series was recently endorsed by the IMM and the Institute of Directors (IoD).. read | | | Winnifred Knight, Issued by Mortimer Harvey Each day, I'm sent hundreds of trend reports from around the world and, to save you the trouble of reading them all yourself, I've put together a list of trends that I track and will be monitoring throughout 2016... read | |
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| Issued by Spitfire Films When the brief is to showcase South Africa and capture real South Africans in their own environments, things are bound to get personal... read | | | Issued by Grey Grey Africa has announced the permanent appointments of two client service interns, Mondli Mngomezulu and Danielle Senekal, who have successfully completed the company's internship programme... read | |
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| Entries for the 2016 'Bobs - Best of Online Activism' are now open until 3 March 2016. The Deutsche Welle (DW) awards honour exemplary efforts to promote online freedom of expression and civil society... read | | | JJ van Niekerk, Issued by Forever Friday Corporate social investment has become a strange, expensive and non-influential exercise to many companies and SMMEs and now seems to hit confusion after analysing the impact in our "Rainbow Nation"... read | | |
| Issued by Moving Tactics Claire's custom in-store digital signage, music and look and feel, set the tone for their young, female customers, aged 6-18 years... read | | | Donovan White, Issued by NATIVE VML Without sounding dramatic, the rise of mobile, Emoji, as a parasitic 'language', could be the culprit for the abuse and ultimate death of written language... read | | |
Promoted content | | Issued by Mindworksa South Africa, ranked the second most stressed nation after Nigeria according to a study conducted by international research company Bloomberg, is facing increasing incidence of mental problems as a beleaguered economy, political upheaval and crime statistics exact a heavy toll on the national psyche... read |
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| Thabiso Thantsha The 2014 Global Entrepreneurship Monitor (GEM) survey reported a startlingly low entrepreneurial activity in the face of high unemployment rate... read | |
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| To reach new audiences, where low Internet speeds limit access to video, Al Jazeera Media Network has launched a new audio web app that will give users access to a live audio stream of the network's TV broadcast... read | | |
| Issued by MyBroadband BusinessTech has broken through one million unique monthly browsers for the first time, according to the latest statistics released by Effective Measure... read | | |
| Issued by PRISM Awards Industry expects more from students and graduates than just an understanding of public relations and its different functions. The re-introduced Student of the Year Campaign of the PRISM Awards is the ideal way to bridge this gap... read | | |
| Boris Dzhingarov, Issued by Monetary Library It's the golden age of invention, thanks to the new Maker Movement, 3D printing and the ease of prototyping. That's good news for inventors... read | | |
| Auguste Coetzer Chief financial officers are not generally known for making miscalculations, but they are currently in danger of making a big one... with huge ramifications for their future prospects... read | | | | The Pentawards is a worldwide competition exclusively devoted to packaging design in all its forms. It is open to all those who are associated with the creation or marketing of packaging from every country in the world... read | | | The London School of Marketing (LSM) emphasises the importance of developing a clear, accurate and eye-catching CV in today's competitive job market and advises students to take a pro-active approach... read | | | Naseem Javed Now that all the brilliance of the mighty popular World Economic Forum 2016 in Davos, themed as The Fourth Industrial Revolution, has been fully captured, streamed and indexed, it's time to find a revolt. read | | More International | |
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| James Hurford Self-confidence. Without it, you can't achieve anything. With it, you can achieve everything. To overcome any obstacle, or to achieve any goal and to become successful - you have to believe in yourself... read | |
| | More accounts Submit a New account | |
| - New appointments at Ringier Africa and Asia Pacific - more info
| More people Submit a Person | |
| | To direct, lead, promote and coordinate the operations of the OOH unit in a manner that will optimise the unit's delivery and investment, and improve the unit's efficiency. Read more >> |
| The social campaign manager is responsible for the effective and precise implementation of all social digital campaigns through Facebook, Twitter, Instagram, and LinkedIn. Read more >> |
| MyBroadband is expanding its team. We are looking for a recent graduate who wants to work in online media - with a focus on the publishing and editorial sectors. Read more >> |
| MyBroadband is expanding its editorial team. We are looking for a junior journalist or a recent graduate who wants to work in online media. Read more >> |
| MyBroadband is expanding its editorial team. We are looking for a sub-editor who wants to work in online media. Read more >> |
| Hero is a full-service, through-the-line strategic marketing agency with expertise that ranges from traditional advertising to the latest developments in the digital world. Read more >> |
Advertising sales positions available in growing media firm. Apply today. Read more >>Radio ad sales representative required for Christian community radio station in Cape Town. Read more >>IOL has an exciting opportunity for a business development manager role. This role is to be forward facing toward online media and interactive advertising decision-makers at the digital agencies Read more >>
| | | The HST gathering comes at a critical time when the world shifts its focus from the Millennium Development Goals to the Sustainable Development Goals. Read more >> | | Leveraging LinkedIn - 10 Feb 2016, Johannesburg | 6 Apr 2016, Cape Town | 14 Jun 2016, Bloemfontein | 14 Jun 2016, Port Elizabeth | 10 Aug 2016, Johannesburg | 17 Aug 2016, Cape Town | 6 Oct 2016, Bloemfontein | 11 Oct 2016, Port ElizabethFully utilise all of the LinkedIn features for branding, marketing and connecting for career advancement or to sell your services. Read more >>
Practical print production in advertisingRead Between The Lines - 9 Feb 2016 to 11 Feb 2016, Johannesburg | 8 Mar 2016 to 10 Mar 2016, Johannesburg | 5 Apr 2016 to 7 Apr 2016, Johannesburg | 10 May 2016 to 12 May 2016, Johannesburg | | |
| Office space for rent - Cape Town City Bowl[Premises] Furnished office space, inclusive of two spacious, air conditioned offices with big windows and views, available for rent immediately in a shared office environment with 24 hour security. The shared space includes a spacious and professional reception area, as well as kitchen and restroom facilities.
The space would ideally suit a small business comprising two to three people. Includes the following services/facilities:
Two parking bays
Shared receptionist/reception and customised telephone answering service
Provision of tea/coffee for tenants and your clients
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WIFI access/Data backup Sponsorship towards 16-year-old girl to finish grade 11/12[Sponsorship] Sponsorship or donation towards Caitlin Strauss to finish her grade 11 and 12 Newly registered web hosting company requests funding[Sponsorship] Potential sponsors are requested to help fund a new small company. | More noticeboards Submit a Noticeboard | |
| Oprah Winfrey "If you look at what you have in life, you'll always have more. If you look at what you don't have in life, you'll never have enough." | More quotes Submit a Quote | |
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