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Marketing & Media South Africa

All things digital design

As it was Super Bowl Sunday this weekend, Louise Marsland has focused her latest (rebranded) #Trending column on brands that won the 2016 Super Bowl. Click through to see examples of this year's winners and insight into the amount of intestinal advertising, leading to the #Superbowel hashtag...

Graham du Plessis takes things further by questioning whether display advertising through the website banner ad has seen the end of its glory days, especially in SA. He offers a few suggestions that can make your banner ads more effective and point to programmatic as the future.

Gert Hattingh sticks to the topic of digital communication and raises seven questions to answer before launching a pay-per-click (PPC) campaign through Google AdWords. He sees this as another industry revolutioniser as it means the end of cold-calling - in correctly targeting your potential audience, clients or customers actually come to you.

Lastly, continuing with our focus on #DesignMonth, I looked into why RADAR's set to be the pulse of the local brand design industry in meeting clients' challenges creatively, especially since the agency's rebrand from 'Under the Radar'...

PS: You're welcome to share your views with us on all things design by using the #DesignMonth hashtag when you interact with us on Twitter!

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Today's top stories
#Trending: Brands that won the Super Bowl
[Louise Marsland] Which multi-million dollar advert won Super Bowl Sunday and what trended on social media, is as important these days, as which team won the actual football game... read


Where to for display?

Graham Du Plessis

It's a question I have begun to see more often, certainly from a South African context, and it got me thinking, has the banner ad had its days in the sun..? Read

Seven questions to answer before launching your PPC campaign

Gert Hattingh

Imagine a world where big companies and small companies compete for the same clientele; where your budget is no longer an obstacle to success and your brand can have exposure all over the globe... Read

#DesignMonth: Not-so 'Under the Radar'

Leigh Andrews

There's a not-so-new agency in (Cape) Town. Here's why RADAR's set to be the pulse of the local brand design industry... Read

Marketing
Diarise IAS Masterclass dates
The second series of South African Independent Agency Search and Selection Company (IAS) Marketers masterclass begins in February 2016. The series was recently endorsed by the IMM and the Institute of Directors (IoD).. read
The future of marketing in 2016: Hot trends and what to watch

Winnifred Knight, Issued by Mortimer Harvey

Each day, I'm sent hundreds of trend reports from around the world and, to save you the trouble of reading them all yourself, I've put together a list of trends that I track and will be monitoring throughout 2016... read



Advertising
It's amazing what you hit when you shoot from the hip

Issued by Spitfire Films

When the brief is to showcase South Africa and capture real South Africans in their own environments, things are bound to get personal... read
Grey Africa kicks off 2016 with three promotions

Issued by Grey

Grey Africa has announced the permanent appointments of two client service interns, Mondli Mngomezulu and Danielle Senekal, who have successfully completed the company's internship programme... read



CSI
Entries open for 'The Bobs - Best of Online Activism'
Entries for the 2016 'Bobs - Best of Online Activism' are now open until 3 March 2016. The Deutsche Welle (DW) awards honour exemplary efforts to promote online freedom of expression and civil society... read
The Rainbow Nation brand concept constricts social responsibility engagement

JJ van Niekerk, Issued by Forever Friday

Corporate social investment has become a strange, expensive and non-influential exercise to many companies and SMMEs and now seems to hit confusion after analysing the impact in our "Rainbow Nation"... read
Digital
Digital signage and in-store music set the tone at Claire's South Africa

Issued by Moving Tactics

Claire's custom in-store digital signage, music and look and feel, set the tone for their young, female customers, aged 6-18 years... read
Emoji: Language killer, parasite or symbiosis?

Donovan White, Issued by NATIVE VML

Without sounding dramatic, the rise of mobile, Emoji, as a parasitic 'language', could be the culprit for the abuse and ultimate death of written language... read
Education
Promoted content
Start managing your mind for success

Issued by Mindworksa

South Africa, ranked the second most stressed nation after Nigeria according to a study conducted by international research company Bloomberg, is facing increasing incidence of mental problems as a beleaguered economy, political upheaval and crime statistics exact a heavy toll on the national psyche... read
Entrepreneurship
10 start-up decisions you'll never regret

Thabiso Thantsha

The 2014 Global Entrepreneurship Monitor (GEM) survey reported a startlingly low entrepreneurial activity in the face of high unemployment rate... read



Media
Al Jazeera's audio app provides access to a live audio stream
To reach new audiences, where low Internet speeds limit access to video, Al Jazeera Media Network has launched a new audio web app that will give users access to a live audio stream of the network's TV broadcast... read
Online Media
BusinessTech hits one million unique monthly visitors

Issued by MyBroadband

BusinessTech has broken through one million unique monthly browsers for the first time, according to the latest statistics released by Effective Measure... read
PR & Communications
Student campaign of the year for PRISM Awards 2016

Issued by PRISM Awards

Industry expects more from students and graduates than just an understanding of public relations and its different functions. The re-introduced Student of the Year Campaign of the PRISM Awards is the ideal way to bridge this gap... read
Printing
The Maker Movement and patenting concerns

Boris Dzhingarov, Issued by Monetary Library

It's the golden age of invention, thanks to the new Maker Movement, 3D printing and the ease of prototyping. That's good news for inventors... read
Recruitment
Revealed: the big CFO miscalculation

Auguste Coetzer

Chief financial officers are not generally known for making miscalculations, but they are currently in danger of making a big one... with huge ramifications for their future prospects... read
International
Pentawards 2016 selects jury
The Pentawards is a worldwide competition exclusively devoted to packaging design in all its forms. It is open to all those who are associated with the creation or marketing of packaging from every country in the world... read
Good CVs essential for marketing graduates
The London School of Marketing (LSM) emphasises the importance of developing a clear, accurate and eye-catching CV in today's competitive job market and advises students to take a pro-active approach... read
The collapse of the next industrial revolution

Naseem Javed

Now that all the brilliance of the mighty popular World Economic Forum 2016 in Davos, themed as The Fourth Industrial Revolution, has been fully captured, streamed and indexed, it's time to find a revolt. read
More International
Business
The secret of all great success and achievement

James Hurford

Self-confidence. Without it, you can't achieve anything. With it, you can achieve everything. To overcome any obstacle, or to achieve any goal and to become successful - you have to believe in yourself... read
New business

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New appointments
  • New appointments at Ringier Africa and Asia Pacific - more info

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Jobs offered
OOH General Manager - Johannesburg
New Media TalentTo direct, lead, promote and coordinate the operations of the OOH unit in a manner that will optimise the unit's delivery and investment, and improve the unit's efficiency. Read more >>



Social Campaign Manager - Johannesburg
New Media TalentThe social campaign manager is responsible for the effective and precise implementation of all social digital campaigns through Facebook, Twitter, Instagram, and LinkedIn. Read more >>



Online Media/Publishing Internship - Pretoria
MyBroadbandMyBroadband is expanding its team. We are looking for a recent graduate who wants to work in online media - with a focus on the publishing and editorial sectors. Read more >>



Journalist - Pretoria
MyBroadbandMyBroadband is expanding its editorial team. We are looking for a junior journalist or a recent graduate who wants to work in online media. Read more >>



Sub-Editor - Pretoria
MyBroadbandMyBroadband is expanding its editorial team. We are looking for a sub-editor who wants to work in online media. Read more >>



Account Manager - Johannesburg
Hero is a full-service, through-the-line strategic marketing agency with expertise that ranges from traditional advertising to the latest developments in the digital world. Read more >>

Advertising Sales Executives - Johannesburg
Advertising sales positions available in growing media firm. Apply today. Read more >>


Sales Representative - Cape Town
Radio ad sales representative required for Christian community radio station in Cape Town. Read more >>


Business Development Manager/Account Executive - Cape Town
IOL has an exciting opportunity for a business development manager role. This role is to be forward facing toward online media and interactive advertising decision-makers at the digital agencies Read more >>





New events to diarise
Health Systems Trust Conference - 4 May 2016 to 6 May 2016, Boksburg
The HST gathering comes at a critical time when the world shifts its focus from the Millennium Development Goals to the Sustainable Development Goals. Read more >>



The art of storytelling - speech and script writing
PRISA - 12 Feb 2016, Randburg, Johannesburg


Government media short course
Sol Media for Media Leadership - 14 Feb 2016 to 24 Oct 2016, Grahamstown


Illustrated infographics and animation workshop
Multidimensions - 16 Feb 2016 to 17 Feb 2016, Cape Town


3rd annual digital and mobile business summit
Knowledge Integration Web (Pty) Ltd - 29 Feb 2016, Johannesburg


Magaliesburg writing retreat
Allaboutwriting - 4 Mar 2016 to 6 Mar 2016, Magaliesburg


Writing effective reports and proposals
Stellenbosch University Language Centre - 9 Mar 2016 to 11 Mar 2016, Stellenbosch | 24 May 2016 to 26 May 2016, Stellenbosch


2016 Knysna Literary Festival
Pam Golding Properties - 17 Mar 2016 to 20 Mar 2016, Knysna


10 secrets to successful self publishing
Kruger Publications - 19 Mar 2016, Midrand


Mastering sales and marketing in the age of new social media
NES Consulting - 20 Apr 2016 to 22 Apr 2016, Johannesburg | 25 May 2016 to 27 May 2016, Cape Town


Upcoming events
Leveraging LinkedIn - 10 Feb 2016, Johannesburg | 6 Apr 2016, Cape Town | 14 Jun 2016, Bloemfontein | 14 Jun 2016, Port Elizabeth | 10 Aug 2016, Johannesburg | 17 Aug 2016, Cape Town | 6 Oct 2016, Bloemfontein | 11 Oct 2016, Port Elizabeth
Fully utilise all of the LinkedIn features for branding, marketing and connecting for career advancement or to sell your services. Read more >>

Practical print production in advertising
Read Between The Lines - 9 Feb 2016 to 11 Feb 2016, Johannesburg | 8 Mar 2016 to 10 Mar 2016, Johannesburg | 5 Apr 2016 to 7 Apr 2016, Johannesburg | 10 May 2016 to 12 May 2016, Johannesburg


Learn everything about web design in three days
Multidimensions - 10 Feb 2016 to 12 Feb 2016, Cape Town


Business writing skills - advanced
Front Foot Strategic Consulting - 11 Feb 2016, Randburg | 26 Feb 2016, Boksburg | 26 Apr 2016, Randburg


Noticeboards
Office space for rent - Cape Town City Bowl
[Premises] Furnished office space, inclusive of two spacious, air conditioned offices with big windows and views, available for rent immediately in a shared office environment with 24 hour security. The shared space includes a spacious and professional reception area, as well as kitchen and restroom facilities. The space would ideally suit a small business comprising two to three people. Includes the following services/facilities: • Two parking bays • Shared receptionist/reception and customised telephone answering service • Provision of tea/coffee for tenants and your clients • Office cleaning • WIFI access/Data backup
Sponsorship towards 16-year-old girl to finish grade 11/12
[Sponsorship] Sponsorship or donation towards Caitlin Strauss to finish her grade 11 and 12
Newly registered web hosting company requests funding
[Sponsorship] Potential sponsors are requested to help fund a new small company.

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