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Marketing & Media South Africa

Get ready for #DesignMonth!

A whole month of 2016 has bitten the dust. We hope things are off to a good start for you and your biz.

We lead with the story that Grey Africa appointed Fran Luckin as its chief creative officer and speak exclusively to Luckin about her sparkling creative career thus far and the state of advertising on the continent, as well as where SA's falling behind in advertising trends.

Sticking with the topic of all that's trendy in 2016, Farren Roper offers insight into the top 10 social trends we can expect this year. Emojis, micro-video and personalised brand messaging are all on the front foot.

Looking further into the brand power of all things social media, I delved into the latest 'Gifoffyourass' fitness campaign from Virgin Active, and spoke to both the marketing and advertising teams involved.

Lastly, Varder Hulsbosch brings the idea of brand continuity to light by commenting on the new positioning from Johnnie Walker and cautions marketers that your loyal customers won't necessarily welcome a new brand message with open arms.

Lots to think about and broaden your marketing mindset this week.

PS: With Design Indaba just a few weeks away, February is Design Month on Bizcommunity. Look forward to exclusive design-centric interviews and thought leadership throughout the month, sure to expand your business-design thinking, and don't forget to join the conversation by using the hashtag #DesignMonth when you tweet us!

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Today's top stories
It's officially Design Month on Biz
[Issued by Bizcommunity.com] Traditionally February is dedicated to all things design on Biz. This year we're rolling out the design theme, with a multi-industry Design Month feature on how design is influencing 20 sectors locally and globally... read


BREAKING: Grey gets Luck(in)!
[Leigh Andrews] Grey Africa appointed Fran Luckin as its chief creative officer as of 1 February 2016. In this exclusive interview, Luckin shares some of the exciting plans she intend bringing to life once she's settled into the agency... read


Top 10 social trends for 2016

Farren Roper

At South Africa Social Media Week 2015, we predicted trends on digital platforms such as online storytelling, convergence of traditional media and social media, social psychology and growth of the image networks... Read

Virgin 'Activism': A moving fitness campaign

Leigh Andrews

When your marketing and advertising teams gel well, you get campaign magic. The well-timed Virgin Active 'Get off your ass' campaign is proof of this, particularly its gif-based social media aspect... Read

Joy will put me off my drink

Varder Hulsbosch

"Blood, sweat and tears will get you there, but joy... (pause) will take you further," Jude Law confides to me, almost personally, in Johnnie Walker's new campaign... Read

BizTrendsĀ 2016
How ideas will spread in 2016

Walter Pike

The advertising and marketing problem is one of spreading ideas. The fundamental nature of idea-spreading changes in the social era because the structure of media changes... read
Marketing spend under pressure

James Cloete

I'd like to see a resurgence of client spend during 2016 - but I'm not anticipating it. Instead, I think that the economy will continue to be under pressure, and this will shape the way that brands and marketers behave... read
Youth marketing in South Africa 2016

Issued by Student Brands

Marketing to young people can be a remarkable challenge. With rapidly changing fads, concepts, and trends, finding the right balance between valuable, actionable information and youth-oriented content can be very difficult... read
Programmatic video is a gamechanger

Stijn Smolders

The gamechanger trend for the next year is programmatic video: adding quality and high-impact awareness ads to the programmatic mix will change the perception of this channel... read
More trends... | Full trend report...
Design Month
#DesignMonth: The high-design life of doggy app development

Leigh Andrews

Started on a shoestring budget, the local DoggyDo app shows that if there's a will, there's a way - a strong design-centric way, if you're anything like Shani Judes, who founded and developed the app... read
#DesignMonth: Louis Minnaar, creative maverick

Ruth Cooper

Chances are that you have encountered Louis Minnaar's outstanding work at one time or another, be it a music video or flyer for your favourite band or a catchy ad for a well-loved brand. read
More ...
Marketing
Why it's time to prioritise video marketing in 2016

Charl Vollmer

Millennials of today prefer convenience and getting downright straight to the point. Time is of the essence and with an attention span of about two seconds I'd say... read
Is 2016 the year that...

Gil Sperling

With the demand on marketers to deliver, 2016 will require that service providers upscale their technology to be able to deliver multivariate campaigns across platforms in real time... read
The three I's of 2016 - Winning with the consumer

Shannon Sandilands, Issued by Yellowwood Future Architects

As we settle into the new year and continue to ride the wave of optimism, fresh thinking and enthusiasm, we find ourselves emerging out of a marketing cycle triggered by a flood of trend reports and market predictions... read



Advertising
Household tabby takes to Toyota RAV4 for adventure

Issued by FCB Africa

FCB Joburg has given the typical 'man's best friend' storyline a unique twist to introduce the new Toyota RAV4 to the South African public... read
2016 - Bring it on!

Issued by Fresh Eye Films

Fresh Eye and their slick counterparts at Johnny Gun and goodcop have been hard at work over the past few months turning out some stellar spots. Along with producing the good stuff the shop has signed on some Fresh new talent... read
Entries open for Loeries 2016
CRM
Why the CCO should be the Leatherman on your company's belt

Johan Botha

During a recent customer experience cultural intervention workshop, my agency's customer experience interventionist asked the participants to name a brand they are not only loyal to, but love so much they will run into a burning building to save... read
Digital
Web design predictions for 2016

Issued by 360eight

Thanks to the ever-evolving world around us, the primary objective of digital designers is not only to design fluid experiences but also to allow visual consistency to flow into multiple device interfaces. Sounds pretty straightforward right?... read
Magazines
Getting to know Women on Wheels editor Juliet McGuire

Lauren Hartzenberg

Juliet McGuire has taken over the role as editor of SA female motoring magazine, Women on Wheels. The motoring TV presenter and Women on Wheels online editor will head up the reigns... read
Online Media
News24Wire to extend charge model to all users

Issued by 24.com

Today, 24.com announced that their news wire service, News24Wire, will be extending their charge model to a fully paid-for service for digital publishers... read
PR & Communications
Kalinda nominated for International African Woman of the Year Award
Production
Thoughts on directing the new Hippo.co.za TVCs

Glen Bosman

It was a huge privilege and a massive challenge for me, as part of the Catapult.tv team, to be offered a shot at directing the New Hippo "comparison don'ts" campaign... read
Calling all directors!

Issued by NATIVE VML

In order to bring the next killer South African music video idea into existence, R100,000 is on offer to the director with the most fearlessly authentic concept... read
Sales
Sales and marketing guru joins TLC Marketing - Africa

Issued by TLC Marketing Worldwide

TLC Marketing is excited to announce a new addition to their team, Lee-Anne Finlay who joins the agency as Sales Director... read
International
Missing D&AD Pencils campaign captured on film
As a publicity stunt, thought up by Lucky Generals and D&AD, the D&AD Pencils simultaneously started disappearing around the world on 11 January... read
LSM reviews emojis marketing campaigns
The London School of Marketing (LSM) discusses new online communication methods and in particular how to reach out to the teen demographic, often referred to as Generation Z... read
More International
Business
[Biz Online Insights] Internships
This week, our 'Biz Online Insights' section explores the South African online population's views on internships... read
Jobs offered
Market Research Executive - Cape Town
Insight SurveyWe are looking for an enthusiastic market research executive to join our growing market research team. If you are passionate about market research, please send us your CV. Read more >>




New events to diarise
Photoshop basics
Multidimensions - 5 Feb 2016, Cape Town


Internal communication management
PRISA - 8 Feb 2016 to 9 Feb 2016, Randburg, Johannesburg


The art of storytelling - speech and script writing
PRISA - 12 Feb 2016, Randburg, Johannesburg


Strategic role of public relations
PRISA - 16 Feb 2016, Polokwane


3rd annual digital and mobile business summit
Knowledge Integration Web (Pty) Ltd - 29 Feb 2016, Johannesburg


Magaliesburg writing retreat
Allaboutwriting - 4 Mar 2016 to 6 Mar 2016, Magaliesburg


Brandlove customer journey design course
Brandlove - 10 Mar 2016 to 11 Mar 2016, Sandton | 16 Jun 2016 to 17 Jun 2016, Cape Town


10 secrets to successful self publishing
Kruger Publications - 19 Mar 2016, Midrand


Mastering sales and marketing in the age of new social media
NES Consulting - 20 Apr 2016 to 22 Apr 2016, Johannesburg | 25 May 2016 to 27 May 2016, Cape Town


Crisis communications course
Quo Vadis Communications - 18 Oct 2016 to 19 Oct 2016, Johannesburg


Upcoming events
Professional Speaker Showcase - 3 Feb 2016, Cape Town
An ideal opportunity to see and experience ten professional speakers, all in one morning, with breakfast - at no cost. Read more >>

Storytelling in the digital age
Storytelling.co.za - 4 Feb 2016, Johannesburg


Florence Musengi's Women At The Top launch
Business Engage - 4 Feb 2016, Kyalami


Quotes
Howard Thurman
"Don't ask yourself what the world needs. Ask yourself what makes you come alive and then go do that. Because what the world needs is people who have come alive."

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  Twitter
@wef
Are we seeing the first signs of a #tech slowdown? https://t.co/JKIFseFNxN #technology https://t.co/VS5ZB1aW8I - Mon Feb 01
@socialmedia2day
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@Forbes
2016 will be the year that retailers begin to really experiment with virtual reality https://t.co/RRCwSoxyDi https://t.co/T0rmecJh19 - Mon Feb 01
@TechCrunch
Apple is reportedly developing wireless charging https://t.co/ITmjY9PI6T https://t.co/RYHQpx2qXh - Mon Feb 01
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