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Get ready for #DesignMonth!A whole month of 2016 has bitten the dust. We hope things are off to a good start for you and your biz. We lead with the story that Grey Africa appointed Fran Luckin as its chief creative officer and speak exclusively to Luckin about her sparkling creative career thus far and the state of advertising on the continent, as well as where SA's falling behind in advertising trends. Sticking with the topic of all that's trendy in 2016, Farren Roper offers insight into the top 10 social trends we can expect this year. Emojis, micro-video and personalised brand messaging are all on the front foot. Looking further into the brand power of all things social media, I delved into the latest ' Gifoffyourass' fitness campaign from Virgin Active, and spoke to both the marketing and advertising teams involved. Lastly, Varder Hulsbosch brings the idea of brand continuity to light by commenting on the new positioning from Johnnie Walker and cautions marketers that your loyal customers won't necessarily welcome a new brand message with open arms. Lots to think about and broaden your marketing mindset this week. PS: With Design Indaba just a few weeks away, February is Design Month on Bizcommunity. Look forward to exclusive design-centric interviews and thought leadership throughout the month, sure to expand your business-design thinking, and don't forget to join the conversation by using the hashtag #DesignMonth when you tweet us! Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
| | [Issued by Bizcommunity.com] Traditionally February is dedicated to all things design on Biz. This year we're rolling out the design theme, with a multi-industry Design Month feature on how design is influencing 20 sectors locally and globally... read
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| | [Leigh Andrews] Grey Africa appointed Fran Luckin as its chief creative officer as of 1 February 2016. In this exclusive interview, Luckin shares some of the exciting plans she intend bringing to life once she's settled into the agency... read
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Farren Roper At South Africa Social Media Week 2015, we predicted trends on digital platforms such as online storytelling, convergence of traditional media and social media, social psychology and growth of the image networks... Read | Leigh Andrews When your marketing and advertising teams gel well, you get campaign magic. The well-timed Virgin Active 'Get off your ass' campaign is proof of this, particularly its gif-based social media aspect... Read | Varder Hulsbosch "Blood, sweat and tears will get you there, but joy... (pause) will take you further," Jude Law confides to me, almost personally, in Johnnie Walker's new campaign... Read |
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| | | | Walter Pike The advertising and marketing problem is one of spreading ideas. The fundamental nature of idea-spreading changes in the social era because the structure of media changes... read | | | James Cloete I'd like to see a resurgence of client spend during 2016 - but I'm not anticipating it. Instead, I think that the economy will continue to be under pressure, and this will shape the way that brands and marketers behave... read | | | Issued by Student Brands Marketing to young people can be a remarkable challenge. With rapidly changing fads, concepts, and trends, finding the right balance between valuable, actionable information and youth-oriented content can be very difficult... read | | | Stijn Smolders The gamechanger trend for the next year is programmatic video: adding quality and high-impact awareness ads to the programmatic mix will change the perception of this channel... read | | More trends... | Full trend report... | | | | Leigh Andrews Started on a shoestring budget, the local DoggyDo app shows that if there's a will, there's a way - a strong design-centric way, if you're anything like Shani Judes, who founded and developed the app... read | | | Ruth Cooper Chances are that you have encountered Louis Minnaar's outstanding work at one time or another, be it a music video or flyer for your favourite band or a catchy ad for a well-loved brand. read | | More ... | | |
| Charl Vollmer Millennials of today prefer convenience and getting downright straight to the point. Time is of the essence and with an attention span of about two seconds I'd say... read | | | Gil Sperling With the demand on marketers to deliver, 2016 will require that service providers upscale their technology to be able to deliver multivariate campaigns across platforms in real time... read | | | Shannon Sandilands, Issued by Yellowwood Future Architects As we settle into the new year and continue to ride the wave of optimism, fresh thinking and enthusiasm, we find ourselves emerging out of a marketing cycle triggered by a flood of trend reports and market predictions... read | |
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| Issued by FCB Africa FCB Joburg has given the typical 'man's best friend' storyline a unique twist to introduce the new Toyota RAV4 to the South African public... read | | | Issued by Fresh Eye Films Fresh Eye and their slick counterparts at Johnny Gun and goodcop have been hard at work over the past few months turning out some stellar spots. Along with producing the good stuff the shop has signed on some Fresh new talent... read | | | | |
| Johan Botha During a recent customer experience cultural intervention workshop, my agency's customer experience interventionist asked the participants to name a brand they are not only loyal to, but love so much they will run into a burning building to save... read | | |
| Issued by 360eight Thanks to the ever-evolving world around us, the primary objective of digital designers is not only to design fluid experiences but also to allow visual consistency to flow into multiple device interfaces. Sounds pretty straightforward right?... read | | |
| Lauren Hartzenberg Juliet McGuire has taken over the role as editor of SA female motoring magazine, Women on Wheels. The motoring TV presenter and Women on Wheels online editor will head up the reigns... read | | |
| Issued by 24.com Today, 24.com announced that their news wire service, News24Wire, will be extending their charge model to a fully paid-for service for digital publishers... read | | |
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| Glen Bosman It was a huge privilege and a massive challenge for me, as part of the Catapult.tv team, to be offered a shot at directing the New Hippo "comparison don'ts" campaign... read | | | Issued by NATIVE VML In order to bring the next killer South African music video idea into existence, R100,000 is on offer to the director with the most fearlessly authentic concept... read | | |
| Issued by TLC Marketing Worldwide TLC Marketing is excited to announce a new addition to their team, Lee-Anne Finlay who joins the agency as Sales Director... read | | | | As a publicity stunt, thought up by Lucky Generals and D&AD, the D&AD Pencils simultaneously started disappearing around the world on 11 January... read | | | The London School of Marketing (LSM) discusses new online communication methods and in particular how to reach out to the teen demographic, often referred to as Generation Z... read | | More International | |
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| This week, our 'Biz Online Insights' section explores the South African online population's views on internships... read | |
| | We are looking for an enthusiastic market research executive to join our growing market research team. If you are passionate about market research, please send us your CV. Read more >> |
| | | | | An ideal opportunity to see and experience ten professional speakers, all in one morning, with breakfast - at no cost. Read more >>
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| Howard Thurman "Don't ask yourself what the world needs. Ask yourself what makes you come alive and then go do that. Because what the world needs is people who have come alive." | More quotes Submit a Quote | |
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| Dentsu Aegis Network has opened a press office on Bizcommunity.com!Dentsu Aegis Network helps clients build consumer relationships by communicating their products and brands effectively. Our distinctive and innovative range of products and services include marketing and communications strategies through digital creative execution, media planning and buying, mobile applications, SEO, content creation, brand tracking and marketing analytics. Twitter |
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