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Time to design a better country - literally This week's all about change, with local Lowe and Partners SA rebranding as MullenLowe SA. This is a result of the global Lowe network introducing a new brand identity to reinforce its position as a global challenger and creative boutique. The aftermath of the social media furore over the #ZumaMustFall advertising banner has been positive, especially with the replacement banner one that evokes a sense of harmony and nation-building - that of the SA flag. Dean Lederle, head of social media and design at Brandnew Creative Agency, took the concept a little further in redesigning the way we see SA so that we no longer see just black and white. Also big on social media last week was outcry over unpaid internships and ones that offer as little as R30 per day. Safrea, the Southern African Freelancers' Association, as a representative of media freelancers and a healthy student membership category, clarified its stance on the matter - it remains opposed to unpaid internships in any form. And with most companies back into full-swing now that it's the last week of January, Gwen Watkins shares why professional reportage at conferences is an essential service, for clients and delegates alike. Capturing the tone of the conference in a summarised version that is easily read and assimilated will go a long way towards maximising the value of their attendance. All good advice that's bound to reinvigorate the industry, and as a result, the country... Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
|  | With the global Lowe network introducing a new brand identity to reinforce its position as a global challenger and creative boutique, local Lowe and Partners SA has rebranded as MullenLowe SA... read
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Leigh Andrews A new design that gives the SA flag a positive spin is getting heads spinning on social media - in a good way. The designer of the artwork shares why it works... Read | After a spate of national unpaid internship offers, and the resulting debate on social media in South Africa, the Southern African Freelancers' Association (Safrea), clarifies its stance on the matter... Read | Gwen Watkins Professional reportage at conferences is an essential service, for clients and delegates alike... Read |
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| | |  | Michael Baretta There is no denying that there is a massive trend towards being more socially conscious; consumers are increasingly defining themselves through the brands that they buy... read | |  | Ann Nurock Agencies need to start delivering on what clients want and need, in order to survive the current crisis that they are experiencing. read | |  | Warren Harding Podcasts are not new and there has been much talk about them over the last 10 years. The turning point for podcasts came in 2006, when iTunes added podcasts to its menu... read | |  | Sue Disler The art of predicting how content marketing will change, or which new technologies or channels we will need to adapt to and/or adopt in this day and age does not get any easier... read | |
More trends... | Full trend report... | | |
 | Issued by Design Indaba In a few short weeks the annual Design Indaba FilmFest kicks off to delight audiences with another stellar 10-day line-up of highly curated feature films and documentaries on creativity and design... read | | |
 | Agencies and their clients are invited to enter their communications campaigns that generated a measured and proven return on investment, into the 2016 APEX awards, which have now opened for entries... read | | |
 | Kajsa Claude In the last five years, I've witnessed pivotal moments and historical events occur in South Africa including the hosting of the 2010 World Cup soccer tournament; the headway of democratic progress heralding 20 years of liberation; and the passing of our most honoured and loved president, Nelson Mandela... read | | |
 | Issued by One Club The One Club non-profit organisation has introduced the Penta Pencil, a new special award for The One Show. The Penta Pencil awards an agency-brand team that has consistently created stellar work for the last five years... read | |  | Leigh Andrews Design Indaba is just a few weeks away, but the hype has already started - especially with Most Beautiful Object in SA (MBOISA) 2016 well underway... read | | |
 | Issued by CoreXalance After successfully launching the Magazine Community in October 2015, CoreXalance is very excited for the year ahead. They will be kicking off with the first Magazine Mingle for 2016 on 9 February... read | | |
 | Issued by East Coast Radio Seasoned radio and TV journalist, Faith Daniels, has joined the Kagiso Media stable, to head up news at Jacaranda FM in Gauteng and East Coast Radio in KwaZulu-Natal... read | | |
 | Issued by Ad Talent Knowing your worth is... worth knowing. Ad Talent has released the results of their annual salary survey... read | | |
 | Twitter is losing at least three top executives, in a major shakeup at the social network, reports said on Sunday... read | | |  | Tash Whitmey and Emad Tahtouh have been appointed as presidents of the Creative Data and Innovation Lions juries respectively... read | |  | Possible Worldwide, the glocal digital agency of WPP, has agreed to acquire a majority stake in digital agency, Conrad Caine, a full service digital agency headquartered in Munich, Germany... read | | | More International | |
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 | Danette Breitenbach Long gone are the days when technology was the IT guys' problem. Today technology and IT have risen in importance in companies and if they are not in the boardroom... read | |
| Advertising agency in Durban requires mid-level web/graphic designers for permanent employment. Candidates should be confident and able to work under pressure. Read more >>DTP/layout/repro artist wanted. Must work well under pressure and meet deadlines. Proficient in Adobe Creative Suite (Adobe InDesign, Adobe Illustrator, Adobe Photoshop). Ensuring all work is repro ready. Read more >>
| | | Creative writing courseAllaboutwriting - 8 Feb 2016 to 2 Mar 2016, Johannesburg | 9 Mar 2016 to 20 Apr 2016, Cape Town | 4 Jul 2016 to 22 Aug 2016, Cape Town | 10 Oct 2016 to 2 Nov 2016, Johannesburg |
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| Professional SalesThe Peer Training Group - 27 Jan 2016, Durban | 23 Feb 2016, Durban | 23 Mar 2016, Durban | 13 Apr 2016, Durban | 19 May 2016, Durban | 22 Jun 2016, Cape Town | 22 Jun 2016, Durban | 20 Jul 2016, Cape Town | 20 Jul 2016, Durban Business writingProvox Centre for Public Relations & Communication - 27 Jan 2016 to 29 Jan 2016, Ferndale, Randburg | 14 Mar 2016 to 16 Mar 2016, Windhoek, Namibia | 30 Mar 2016 to 1 Apr 2016, Ferndale, Randburg | 20 Sep 2016 to 22 Sep 2016, Ferndale, Randburg | | |
| Richard Branson "Do not be embarrassed by your failures, learn from them and start again." |
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