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Marketing & Media South Africa

Today's top stories
Ogilvy uses ice cold aural advertising for Castle Lite

Leigh Andrews

Ogilvy Cape Town, together with Castle Lite, has released a first-of-its-kind track recorded at the sub-zero temperature of -2.5°C - the same temperature at which the beer is lagered. Here's why they went this chilly route... Read

Complement with content

Lisa Illingworth

Freedom of choice for the consumer makes it exceptionally easy for them to select what kind of marketing and advertising they allow into their lives... Read

Reading/watching times

Chris Brewer

Researchers have been on a quest to quantify the amount of time people spend reading publications for centuries. Reading time is, in fact, the holy grail of the research world... Read

Marketing
Marketing strategy first, then implementation
Small business owners need to focus on marketing strategy before focusing on marketing tactics. This is the opinion of Donna Rachelson, who will be speaking at the upcoming Business Excellence Forum & Awards in November 2015... read



CRM
The first CX Day Johannesburg

Issued by Global CX Day

Customer Experience "passionata" and professionals gathered on 6 October to show-and-tell and share their stories. Like a Harley Davidson community of bikers on a breakfast run they strutted their stuff... read
Entrepreneurship
From creative to business owner - eight tips on how to get there

Nokwazi Mzobe

What if the highly creative pictured themselves as successful business owners? Why is it that so many artistic people have a reputation for being bad with money and have an inability to achieve long-term financial success?.. read
Mobile
24/7 TV app for mobile phones, tablets across Africa

The 4th Annual Africa Risk and Investment Forum

Join us at the 4th Annual Africa Risk and Investment Forum along with leading business decision-makers and thought leaders on Thursday, 22 October 2015 at Deloitte Place, Johannesburg. Find out more here.



Newspapers
Echo Shopper launches in Durban at month end
The Echo Shopper, an Ads24 monthly newspaper, will be available in Durban and surrounds from end of October 2015. The free newspaper will launch with 16 pages and a print run of 100,000... read
OOH
Gazebo World announces price and warranty increase

Issued by Gazebo World

Not having increased their prices since 2010, Gazebo World is now doing so on some of their product lines. These have been kept, however, to a bare minimum while impressively increasing the warranty on their gazebo hardware ranges... read
Production
Riky Rick calls FUSEG "best music video of my career"

Issued by Arcade Content

Arcade Content's Kyle Lewis directed FUSEG, the new Riky Rick x Cassper Nyovest x Anatii music video... read
Research
CMT should take lead in changing marketing world
In 2012, the research and consulting firm Gartner predicted that by 2017, a company's chief marketing officer would be spending more on technology than its chief information officer would... read
Retail
Pyrotec PackMedia wins big at Fix-a-Form International Awards 2015

Issued by Pyrotec

Pyrotec PackMedia was joint first prize winner for the Best Fix-a-Form Marketing campaign and winner of the best innovative leaflet-label award. Pyrotec MD, Rowan Beattie, walked away with the Longevity Award... read
Social Media
Finding the right social media skills

Issued by ITWeb

The upcoming ITWeb Social Business Summit 2015 will unpack how daily social media activities impact companies, what the key social media skills are, and how companies should recruit for these skills... read
Sponsorship
Great sporting moments and their sponsors

Boris Dzhingarov

Sports sponsorship is big business... read



TV
Muthambi gets stick for digital TV defiance

Carol Paton & Penelope Mashego

Communications Minister Faith Muthambi came in for a lashing at the African National Congress (ANC) national general council meeting at the weekend for defying party policy on digital migration and broadcasting, and for presiding over instability at the SABC... read
International
Future of City Life - theme for Ericsson Innovation Awards 2016
'The Future of City Life' is the theme for the Ericsson Innovation Awards 2016, the global competition that gives students the opportunity to develop innovative ideas in collaboration with Ericsson experts... read
Google joins funding round for secure messaging service Symphony
SAN FRACISCO, USA: Symphony, a financial industry messaging startup, announced on Monday that it has raised $100m in a new round of funding from backers that included Google... read
More International
Multimedia
Riky Rick calls FUSEG
Riky Rick calls FUSEG
Arcade Content's Kyle Lewis directed FUSEG, the new Riky Rick x Cassper Nyovest x Anatii music video. - View/Rate
New business
  • JAG Communications wins The Bomb account - more info
  • Red Carpet Concepts lands La Petite Ferme account - more info
  • Mediamark partners with D6 School Communicator - more info

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Jobs offered
Mediumweight Designer/Art Director - Johannesburg
Mann Made MediaMedium designer/art director. Johannesburg. Negotiable remuneration. We're looking for one talented, energetic, responsible design ninja. If you're that mystical creature, send us your CV: careers@mannmademedia.com Read more >>

Junior Digital Marketing Assistant - Cape Town
Qorus is looking for a digital native with a solid grasp on websites, digital, social media and a competent understanding of social and online analytics. Read more >>


Lead Generation Specialist - Cape Town
The lead generation specialist is responsible for prospecting, qualifying and generating new sales leads to support the marketing and sales strategy at Qorus. This is an outbound lead gen. role. Read more >>


Account Manager - Johannesburg
Switch is looking for an experienced account handler. You must have three to five years experience at a branding and/or advertising agency. Read more >>





New events to diarise
Customer journey mapping
DesignThinkers Group - 15 Oct 2015, Cape Town


Wired Women
Quality Life - 23 Oct 2015, Johannesburg


Freelance boot camp - writing queries that sell
26 Oct 2015 to 16 Nov 2015, Cape Town


Free digital marketing workshops
Webafrica - 30 Oct 2015, Johannesburg


Entrepreneurship 101
Knipeta | Entrepreneur Training Academy - 3 Nov 2015, Cape Town | 7 Nov 2015, Cape Town | 1 Dec 2015, Cape Town | 5 Dec 2015, Cape Town


Digital marketing workshop
Mashup Marketing - 4 Nov 2015, Cape Town


Digital marketing and business solution workshop
Mashup Marketing - 4 Nov 2015, Cape Town


Reputation Management Conference
Reputation Matters - 6 Nov 2015, Cape Town


Modern Marketing Experience Conference 2015
Knowledge Integration Web (Pty) Ltd - 26 Nov 2015 to 27 Nov 2015, Johannesburg


Upcoming events
InDesign Pro Skills
Multidimensions - 14 Oct 2015, Cape Town


ITWeb Social Business Summit 2015
ITWeb - 15 Oct 2015, Johannesburg


Traffic/agency operations workshop
AAA School of Advertising - 16 Oct 2015, Johannesburg


Photoshop Advanced
Multidimensions - 16 Oct 2015, Cape Town


Quotes
Joyce Brothers
"A strong, positive self-image is the best possible preparation for success."

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Riky Rick calls FUSEG

  Twitter
@MarketingEds
Aspirationals: Who are they and why they matter to marketers http://t.co/WSWSSIUfGD - Tue Oct 13
@cardilogix
RT @WIRED: Facebook just put all its free design tools in one place http://t.co/01mbwAGhcQ - Tue Oct 13
@Forbes
An ethics debate is starting to emerge as autonomous technology hits the road: http://t.co/gxwaJIG0k8 http://t.co/HTlBR3uP8H - Tue Oct 13
@TechCrunch
Facebook tests a dedicated shopping feed http://t.co/imOEjvdaiz http://t.co/AEEdp3PFsh - Tue Oct 13
@socialmedia2day
Social media is all about in-the-moment updates. Think #Instagram & #Periscope. http://t.co/vp8RZq1q0R http://t.co/OcU3aHfWDA - Tue Oct 13
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