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Marketing & Media South Africa

Today's top stories
The A, B, Zs of our new generation and how to accommodate them in the workplace
[Adam Hunter] Known as 'digitarians', or the superficial extroverts, Generation Z can be seen as one of the most profound changes in business following the emergence of the post-millennial generation... read more>>

Can a tweet enjoy copyright protection?

Werina Griffith & Nicole Smalberger

Inevitably, as is always the case, when it comes to the sharing of thoughts and ideas, the question has arisen as to whether or not a tweet can be protected, particularly, under the veil of copyright...

Read more >>



We all live in a...

Erik du Plessis and Neil Higgs

Recently, in Upington, our waitress told us with a lot of pride that she lives in a brick house. Obviously brick houses are a type of differentiation that exists much like the status associated with living in the northern suburbs of Johannesburg...

Read more >>



Social media customer care - a job for marketing or the call centre?

Bruce von Maltitz

While most businesses today are employing some sort of social media strategy, many are still very slow to respond to customer support issues and complaints that come in through this channel...

Read more >>





Focus on Digital Marketing
Mobile technology: Far bigger than you think

Grant Shippey

We use the term mobile to refer to cell phones, and much of South Africa's marketing speak interprets 'mobile marketing' to be constrained to this platform. But mobile technology is more extensive than we often realise... read more>>
Strategy trumps trends

Riaan Wolmarans, Issued by Metropolitan Republic

Twenty-seven million pieces of digital content shared on the internet in one day. That's one bit of content - a video, an article, a photograph, perhaps an infographic - for every second person in South Africa, every 24 hours... read more>>
Biz Takeouts
[Biz Takeouts Lineup] 146: Global insights from Effective Measure CEO
Tune in to the Biz Takeouts Marketing & Media radio show, 27 August 2015, from 9-10am, as show host Warren Harding chats to Graham Plant... read more>>


THE SECRETS TO SUCCESS IN B2B MARKETING

Find out how to turn B2B prospects into customers, increase sales and transform your customer experience at the exclusive B2B Marketing Conference! Dynamic content with B2B Focus only! !

CLICK HERE



Advertising
12 days to go: Reminder to enter the AMASA Awards!

Issued by AMASA

Media practitioners countrywide are reminded to enter the AMASA Awards, in order to inspire the industry as a whole and give their media ideas and campaigns a longer shelf life... read more>>
Joe Public celebrates a year of growing creativity at the 2015 Loerie Awards

Issued by Joe Public

This year's Loerie Awards show saw Joe Public being recognised with 15 Loeries in total, including 1 Gold, 8 Silver and 6 Bronze awards... read more>>
Media24's loyal Afrikaans audience remains a priority

Issued by Pendoring

In a fast-changing world that makes constant demands on audiences, it's important to give loyal Afrikaans audiences great content in their mother tongue... read more>>

INSIGHTS 2020 SURVEY

Participate in the Insights2020 survey by Millward Brown Vermeer, ESOMAR, Kantar, the ARF and Korn Ferry on the future of insights & analytics and receive the full results.

CLICK HERE TO COMPLETE SURVEY


CSI
Mortimer Harvey treats carers at HospiceWits to a day of pampering for Mandela Day

Issued by Mortimer Harvey

Mortimer Harvey spent a day giving something back to the staff at HospiceWits in an initiative conceptualised and launched by the agency in celebration of Mandela Day... read more>>
Design
ANC says new logo is a no-go
If it ain't broke, don't fix it - and the ANC wants the DA-led City of Cape Town to learn this the hard way... read more>>
Digital
AfriGIS celebrates another first

Issued by AfriGIS

AfriGIS recently announced that it has joined the ranks of Google, Oracle and Intergraph in becoming a member of the Open Geospatial Consortium... read more>>
Exponential releases 'Engagement' insight for brands and advertisers in latest whitepaper

Issued by Exponential

Exponential Interactive's latest whitepaper discusses the significance of 'engagement' - and why the lack of understanding around user engagement leads to misaligned incentives, dissatisfying results and wasted money... read more>>
Events & Conferencing
Safrea Western Cape to host 'Know your copyrights'
Safrea Western Cape is hosting an evening event to unpack what freelancers need to know about copyright this Thursday, 27 August at 6.30pm at Codebridge, Newlands, Cape Town... read more>>
Nominations for the National Business Awards are open

Issued by Topco Media

The National Business Awards recognise important social and environmental contributions made by prominent South African businesses... read more>>
Online Media
South African website www.all4women.co.za smashes its own record

Issued by SPARK media

During the month of July, South African website All4Women reached new heights as it smashed through the seven million page view benchmark... read more>>
PR & Communications
AMEC launches Measurement Month

Issued by Ornico

September 2015 has been proclaimed as "Measurement Month" in a bid to educate communications and PR practitioners about the latest best-practices in measuring effectiveness... read more>>
Research
PDT/Fin24 release 2015 State of Employee Engagement in South Africa results

Issued by PDT

Results from PDT's 2015 State of Employee Engagement in South Africa survey suggest a growing disconnect between organisational management and their staff structures... read more>>
Social Media
Creativity unlocks the power of technology

Rob Newlan

Today the bar for creativity is extremely high. It starts with people. Anyone can use the phone in their pocket to shoot and edit high quality video - something that would have been unthinkable even ten years ago... read more>>
Sponsorship
Playmakers to support future creative talent

Issued by Playmakers Sponsorship Marketing Solutions

Playmakers has entered into a partnership with the Vega School of Brand Leadership aimed at recognising and nurturing the next generation of sports marketing talent... read more>>
International
Keys to successfully launching a digital content strategy - keynote at CorpComm Expo
Rachel Gerds, VP of Digital Content North America for BMO Financial Group, will present a general conference seminar at CorpComm Expo's (CCE) inaugural educational conference taking place 30 Sept - 1 Oct 2015, at the Georgia World Congress Center in Atlanta... read more>>
PromaxBDA alters judging criteria
After considerable consultation and review, PromaxBDA has enhanced and streamlined the judging process by reducing the main judging criteria from three to two... read more>>
Microsoft's Cortana assistant launched on Android
SAN FRANCISCO, USA: Microsoft said Monday its Cortana virtual assistant software was available to users of Android mobile devices... read more>>
More International
Business
How to prevent identity theft

Andera Lakai

In this age of technology, having access to information at our fingertips, everyone once in a while lie awake at night losing sleep over identity theft and its consequences... read more>>
New business
  • Threesixoh celebrates GLRU contract renewal - more info

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Jobs offered
Research Assistant - Cape Town
Cape Town Tourism currently seeks to appoint a suitably qualified and experienced research assistant. Applications close: 6 September 2015 Read more >>

Freelance Senior Publicist - Johannesburg
Experienced freelance publicist wanted immediately to work on major lifestyle and TV brands. Must have at least two years publicity experience. Read more >>



New events to diarise
Sales and marketing masterclass - small businesses
Afrikan Makoti Media - 26 Aug 2015, Pretoria

Free Digital Marketing Workshops
28 Aug 2015, Johannesburg

Digital strategy for PR
PRISA - 1 Sep 2015 to 2 Sep 2015, Johannesburg

Beginners' art course
AAA School of Advertising - 19 Sep 2015 to 28 Nov 2015, Johannesburg

International Public Relations
Millennium Conferences - 27 Sep 2015 to 29 Sep 2015, Johannesburg

Traffic/agency operations workshop
AAA School of Advertising - 16 Oct 2015, Johannesburg

Wired Women
Quality Life - 23 Oct 2015, Johannesburg

The IMC Conference Johannesburg
IMC Conference - 2 Nov 2015 to 3 Nov 2015, Johannesburg

Marketing Analytics Conference 2015
Trade Conferences International - 4 Nov 2015 to 5 Nov 2015, Johannesburg

Reputation Management Conference
Reputation Matters - 6 Nov 2015, Cape Town

Upcoming events
2nd Annual SA Entrepreneurship Expo 2015
New Life Communications - 27 Aug 2015 to 28 Aug 2015, Cape Town

Cape Homemakers Expo
Cape Homemakers Expo - 27 Aug 2015 to 30 Aug 2015, Cape Town

Advanced programme in event management
Continuing Education at Univ of Pta Trust - 27 Aug 2015 to 6 Nov 2015, Pretoria

Technical report writing
Alusani Skills & Training Network® - 27 Aug 2015 to 28 Aug 2015, Johannesburg

Power Business Conference and Expo
Rustenburg Business Womens Networking Forum - 28 Aug 2015, Rustenburg

Branding 101
Inyoni Marketing - 28 Aug 2015, Durban

Blog photography workshop
Abigail K Photography - 28 Aug 2015, Cape Town

Quotes
Woody Allen
"If you're not failing every now and again, it's a sign you're not doing anything very innovative."

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Playmakers is a bespoke sponsorship solutions business, focusing on using sponsorship as a medium in a brands overall marketing plan to drive business results. We strive to lead from the front by developing thinking that challenges convention and allows our clients to differentiate themselves from the overall clutter in the sponsorship world.

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