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Marketing & Media South Africa

Today's top stories
The tricky topic of gender advertising and other big data advances
[Leigh Andrews] Is the 'big data' trend really something you need to master? The answer is a resounding 'yes'. Bryan Melmed, data scientist and VP of Insights at Exponential, talks us through some examples and why SA can't afford to bury its neck in the sand on this one... read more>>

Marketing relationships are a trust-based affair

Megan Stark

Initially marketing companies, or agencies, were service providers incorporating every marketing aspect from corporate invitations and gifts to every facet of design and printing to public relations activities...

Read more >>



Calculating the budget (Part three)

Chris Brewer

Now, where was I? Ah yes, there I am! In the last few articles we've been looking at budgets and I just wanted to cover a few of the remaining ones so that you are able to do broad comparisons between them all...

Read more >>



[Orchids & Onions] A digital cheetah? Spot the difference in new Mazda ad

Brendan Seery

Using cheetahs in car advertising is nothing new - a few brands have done it in the past, presumably because the association with the fastest four-legged animal on Earth says something about your four-wheeled animal...

Read more >>





Focus on Digital Marketing
Digital marketing disruption

Louise Marsland

The latest trends in digital marketing are disrupting every industry. And true digital integration should be able to predict the future for your business as big data is analysed through predictive modelling... read more>>
Man vs Machine - Programmatic media

Issued by Mark 1

One thing is for sure and that is that most people are resistant to change! Especially so when it comes to technology - changes in technology take you out of that nice, cosy comfort zone you have been cruising in so smoothly... read more>>
Marketing
Innovation as content

Erik de Jager & Cole Matthews

In an office meeting morning, we stumbled upon McDonald's impressive, fresh, take-away packaging (clearly, we're an easily distracted lot)... read more>>
Forget words, consumers like pictures

Issued by Chris Moerdyk

Times have changed, but only a few advertisers and PR people have realised it, with the rest continuing their outdated obsession with the written word... read more>>
Advertising
Gorilla shortlisted for two EMEA Smarties

Issued by Gorilla

After coming away with four wins at the South Africa MMA Smarties Awards in Durban, the happy news continued when it was announced that two Gorilla campaigns had made the prestigious EMEA Smarties shortlist... read more>>
CRM
Customer service is customer acquisition
Why not divert some of your marketing spend to customer analytics for customer retention?... read more>>

INSIGHTS 2020 SURVEY

Participate in the Insights2020 survey by Millward Brown Vermeer, ESOMAR, Kantar, the ARF and Korn Ferry on the future of insights & analytics and receive the full results.

CLICK HERE TO COMPLETE SURVEY


CSI
PSFA Blisters for Bread Charity Family Fun Walk

Issued by BLISTERS FOR BREAD

The Peninsula School Feeding Association 47th annual Blisters for Bread Charity Family Fun Walk took place from The Cape Town Stadium and finished at the Green Point Cricket Club on Sunday, 23 August... read more>>
Digital
Creative Spark expands to Sandton
Creative Spark, the five-year-old full-service digital marketing and development agency, has just opened up a permanent office in Sandton, Johannesburg... read more>>
Customers and franchisees upbeat about Wimpy's new music playlists

Issued by Moving Tactics

Wimpy, one of the country's leading quick service restaurant chains, is enhancing its in-restaurant dining experience by introducing great music for customers to listen to while they dine... read more>>
Exhibitions
Visitors to the Bulletproof Marriage stand at the Wedding Expo benefit from relationship guidance

Issued by Universal Church of the Kingdom of God

Responding to public demand for information, counselling and coaching, Bulletproof Marriage: Your shield against divorce doubled the size of its stand at the Wedding Expo and offered free relationship counselling... read more>>
Mobile
Today's travelers are lost (literally) without mobile connectivity

Craig Lowe

Whether you are traveling for business or for pleasure, mobile connectivity is now a must-have... read more>>
Online Media
Best Overall Beauty Blog is 9 Lives
The SA Beauty Blog Awards, in association with TanOrganic South Africa, has announced the winners for the inaugural 2015 SA Beauty Blog Awards, which attracted nominations from more than 100 bloggers around the country... read more>>
Why are they so against what customers want?

Aki Kalliatakis

How can an administration that started out with the world's greatest slogan - Power to the People - get things so wrong?... read more>>
PR & Communications
Western Province makes Tenfour Media their latest signing

Issued by Tenfour

Content marketing and PR firm Tenfour Media has been awarded the contract to produce match-day programmes for Western Province Rugby... read more>>
Radio
Celebrate spring with bling and Algoa FM

Issued by Algoa FM

Three of the top beaches in the Eastern Cape and Garden Route will be colourful and shiny with bling on spring day as residents make a splash to celebrate the official arrival of spring... read more>>
Recruitment
Rise of the female entrepreneur - vive la difference!

Issued by Ayanda Mbanga

The ratio between men and women in business is changing. Not only are women taking up more powerful positions in corporations, but they are also developing a strong growth curve in running their own businesses... read more>>
Social Media
The good content test

Desiree Gullan, Issued by Gullan&Gullan

In the midst of the content marketing rush, great content is becoming increasingly elusive. We can't all be Red Bull overnight, but while everyone tries to become a content publisher, let's take a step back and look at what we're doing... read more>>
International
US launches new B2B social network in September
A new social network, Keyconex, launches on 9 September 2015 in Houston, US, to connect the B2B industry worldwide... read more>>
Ad Stars select two campaigns that have changed the world this year
The Ad Stars organising committee has announced that two campaigns have been selected as the best campaign work, 'Grand Prix of the Year... read more>>
Bad publicity or no publicity - LSM report
The London School of Marketing (LSM) has published an article weighing up the pros and cons of bad publicity in which experts debate the question, "Is it better to be talked about for the wrong reasons than not be talked about at all? read more>>
More International
New business
  • Tribeca adds three new clients to client base - more info
  • Threesixoh celebrates GLRU contract renewal - more info

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Jobs offered
Mediumweight Designer/Art Director - Johannesburg
Mann Made MediaMedium designer/art director Johannesburg Negotiable remuneration We're looking for one talented, energetic, responsible design ninja. If you're that mystical creature, send us your CV: careers@mannmademedia.com Read more >>


Junior/Midweight Designer - Johannesburg
Blue AppleJoin the awesome design team at Blue Apple in Parkhurst as a junior/midweight to work on BTL material and publications. CS5 a must. Read more >>


Work Integrated Learning Internships - Pretoria
EtiketWe offer work integrated learning internships as well as graduate internship opportunities to creative graduates in order to extend their academic qualifications through structured workplace exposure and specialised training. Read more >>



New events to diarise
App ideation workshop
Traction - 26 Aug 2015, Rustenburg

Communication audit
PRISA - 11 Sep 2015, Johannesburg

Effective media release writing
PRISA - 14 Sep 2015, Johannesburg

Project management for non project managers
PRISA - 17 Sep 2015 to 18 Sep 2015, Johannesburg

BizTrends 2015 Imbizo
17 Sep 2015, Sandton, Johannesburg

Social Media Summit 2015
Knowledge Integration Web (Pty) Ltd - 29 Sep 2015 to 30 Sep 2015, Johannesburg

rAge - really Awesome gaming expo
Wild Blue Media - 9 Oct 2015 to 11 Oct 2015, Johannesburg

The Business Excellence Forum and Awards
ActionCOACH SA - 5 Nov 2015 to 6 Nov 2015, Johannesburg

Reputation Management Conference
Reputation Matters - 6 Nov 2015, Cape Town

Demystify social media
Quo Vadis Communications - 11 Nov 2015, Johannesburg

Upcoming events
Getaway Travel & Tourism Conference - 26 Aug 2015, Johannesburg
Gather around the bonfire where you will be guided by the dynamic Dave Duarte on all you need to do to create the fireworks your business needs and deserves! Read more >>

2015 All Africa Business Leaders Awards
ABN Productions - 26 Aug 2015, Lagos | 17 Sep 2015, Nairobi | 1 Oct 2015, Johannesburg | 13 Nov 2015, Johannesburg

Learn everything about web design in three days!
Multidimensions - 26 Aug 2015 to 28 Aug 2015, Johannesburg

Getaway Travel and Tourism Conference 2015
Ramsay Media - 26 Aug 2015, Johannesburg

Business communication
Quo Vadis Communications - 26 Aug 2015 to 28 Aug 2015, Johannesburg

Case Studies from Cannes
26 Aug 2015, Cape Town | 10 Sep 2015, Johannesburg

Sales and marketing masterclass - small businesses
Afrikan Makoti Media - 26 Aug 2015, Pretoria

Quotes
Albert Einstein
"The measure of intelligence is the ability to change."

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Why #mobile search should feature in all stages of the purchase funnel http://t.co/37D3OTr0lf @wego - Tue Aug 25
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