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Marketing & Media South Africa

Today's top stories
Moving beyond brand awareness
[Danette Breitenbach] Brands need to understand the emotional triggers that make consumers fall into brand love rather than brand awareness. In a world where 76% of people do not care if brands disappear, brand awareness is no longer enough... read more>>

[TrendTalk] Will this be your future job title?

Louise Marsland

Are you one of those people who has already created new job titles for yourself, delighting in the opportunity to use the word "Ninja" on your QR-coded/augmented reality, digital pop-up business card?...

Read more >>



Loeries Awards 2015: The Durban twist

Tseliso Rangaka

From as far back as the wall-to-wall carpet days in Sun City, each host location for the Loeries has brought its own flavour to the event. Durban is promising to do the same this year...

Read more >>



Media and ad industries need a dose of Epsom Salts

Chris Moerdyk

It has been almost inevitable that the print media and ad industry representative bodies are going through some considerable trauma right now...

Read more >>





Biz Takeouts
[Biz Takeouts Podcast] 143: Radio advertising as a medium with Hailstorm and SPARK media
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Gordon Laws and Louis Raubenheimer and John Bowles... read more>>
Marketing
[IMC 2015] The future of communication

Leigh Andrews

Highlights of IMC day 2 included delving into future-enabling technology like programmatic media buying and a reminder of the importance of measurement in any marketing effort... read more>>
[IMC 2015] The state of integrated marketing

Leigh Andrews

The need for an industry standard definition of integrated marketing and better understanding of the role of big data going forward were hot topics on the first day of the Integrated Marketing Conference (IMC)... read more>>



Advertising
Choosing advertising for your business

Roane Swindon

Advertising has become more complicated since the reign of newspaper advertising and direct mail. It has become complicated choosing a sustainable and valuable means of getting your message out there... read more>>
Loyalty begets loyalty

Issued by Pendoring

If there is one company that understands the value of speaking to its customers in their mother tongue, it's Toyota. Using humour and the South African culture in its ads also helps to endear its products in the hearts of South Africans... read more>>
For AutoTrader, the choice is Ed from Spitfire

Issued by Spitfire Films

Take two nights, four cars and 40 crew. Mix together with one super-determined director. Then throw in an additional three weeks of VFX to taste. The result showcases the superb work of Spitfire Films' Director Ed van Blerk... read more>>
Digital
Experience the magic of maps with AfriGIS at Geomatics Indaba 2015

Issued by AfriGIS

We all know the familiar phrase, "A picture paints a thousand words..." How is this applicable in the GIS "Big Data" world?... read more>>
Events & Conferencing
Botswana football on the rise

Issued by Optimize Enhancing Effectiveness

Before the recent launch of the 2015/16 beMOBILE Premiership season, a workshop was hosted for the 16 top-flight clubs and sports media where the future vision for the league was discussed... read more>>
Mobile
Cook With Clover: the app to make your cooking, meal planning and grocery shopping Way Better

Issued by Clover

Inspired by the Clover Little Big Cook Off reality television show, Clover's new app is an interactive space for consumers to search for new recipes, build shopping lists for desired meals and share favourite recipes with friends and family... read more>>
PR & Communications
Cecil the lion's killer: a PR brief too hot to handle?

Kimberley Clare Ogden

Described as a firm specialising in "crisis and issue management, special situations, transactions and transitions", you could say J. Austin & Associates is the perfect fit to take on the brief. But, should it, or any other agency have taken on Walter Palmer?... read more>>
Recruitment
Skills shortage - Here is what you can do about it

Chris Midgley, Issued by Blast Brand Catalysts

More and more South Africans are matriculating and getting their tertiary qualifications, yet struggle to find a job in the workplace... read more>>
Sales
Why a service strategy - and how?

Sid Cohn

In the conversation about service, the strategic issue of delivering customer value has been largely ignored... read more>>
International
Creative LIAisons adds Taras Wayner of R/GA NY as a speaker
Adding to the lineup of speakers at the LIA's 2015 Creative LIAisons is Taras Wayner, Executive Creative Director of R/GA New York. read more>>
Final jury members for Spikes Asia
The final jury members in the Creative Effectiveness, Innovation, Healthcare and Integrated juries at this year's Spikes Asia have been selected. read more>>
Facebook debuts live video for celebs
SAN FRANCISCO, USA: Facebook announced on Wednesday that it was launching live streaming video to allow actors, musicians and other celebrities a new way to connect with their fans. read more>>
More International
New business
  • Joan Ramagoshi appoints Seven Colors Communications - more info

More accounts  Submit a New account
People on the move
  • Boomtown appoints new business account executive - more info
  • Tribeca welcomes three new account executives - more info

More people  Submit a Person
Jobs offered
PR Account Manager - Johannesburg
TheGrind PRTheGrind PR is looking for an account manager with a wide range of PR and social media experience. Bring your experience and energy to this small, exciting and growing agency. Read more >>

Art Director - Johannesburg
The Group Africa Marketing group of companies, comprising EXP, LIVE+ and TheGrind PR, is looking for a creative, conceptual art director to join its growing creative and strategy department Read more >>

Midweight Digital Copywriter - Johannesburg
Promise is seeking a digital writer with conceptual experience. You will work on some of South Africa's iconic brands and form part of a fully integrated agency environment. Read more >>



New events to diarise
Advancement Academy for NPOs - 1 Sep 2015 to 2 Sep 2015, Cape Town
Join us! Connect with speakers, both local and international, for resources and tools that will enrich your advancement practices and operations. Read more >>


5th Telecom CEM, CRM and Loyalty Summit
Fexton Conferences - 17 Aug 2015 to 18 Aug 2015, Johannesburg

5th Annual Customer Experience
Fexton Conferences - 17 Aug 2015 to 18 Aug 2015, Johannesburg

Reputation management
PRISA - 20 Aug 2015, Johannesburg

Free Digital Marketing Workshops
Webafrica - 21 Aug 2015, Cape Town

Social media masterclass
Inyoni Marketing - 21 Aug 2015, Cape Town

2015 All Africa Business Leaders Awards
ABN Productions - 26 Aug 2015, Lagos | 17 Sep 2015, Nairobi | 1 Oct 2015, Johannesburg | 13 Nov 2015, Johannesburg

Branding 101
Inyoni Marketing - 28 Aug 2015, Durban

Demystify social media
Quo Vadis Communications - 9 Sep 2015, Johannesburg

Branding 101
Inyoni Marketing - 11 Sep 2015, Johannesburg

Quotes
Casi McLean
"The greatest thing about dreams is they don't expire. They can lay dormant for years and when you pull them out and dust them off, they shine like new."

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Episode 143: Radio advertising as a medium with Hailstorm and SPARK media

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