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Expectations ahead of next week's Apex Awards and next month's Loeries With a week to go until the 20th Apex Awards gala ceremony, we kick off this week's original content by investigating just how peak praise resonates with ACA Apex Award wins, and how exactly they champion greater accountability by rewarding communication campaigns that work, sell and resonate in the minds of their target audiences, thus delivering results. Still wearing our investigative journalism hats, Louise Marsland takes a deep dive into why you shouldn't ' skewer your clients' with #AskTwitter, especially given the social network's mob mentality. Then, for some global perspective, Ann Nurock chats to Joanina Pastoll, about SA advertising's competitive edge, based on her recent spate of international advertising award judging. Lastly, with the 2015 Loerie Awards just a month away, we look into an area of award shows that often receives criticism - the judging. I share what I learned exclusively about this digital process from my time with the Loerie team in Durban four months ago and get some judging insight from one of this year's international jury chairmen... Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
|  | [Leigh Andrews] With their inception in 1995, the annual Apex Awards are 20 years old this year. ACA CEO Odette Van der Haar gives us a brief glimpse into what they stand for year-round and how they truly prove local communication effectiveness and excellence... read more>>
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Louise Marsland There is this trend for spin doctors to put clients centre stage in an interactive real-time 'town hall' type of meet-up on Twitter. You might as well put them in stocks in the town square and throw rotten veggies at them... Read more >> | Ann Nurock Joanina Pastoll shares her thoughts on the local ad industry needing to celebrate our 'South African-ness' and let our context solve problems in a unique, award-winning way... Read more >> | Leigh Andrews As award shows mainly receive criticism on the judging process, I've made this year's Loerie Awards' judging process as transparent as possible, with insight from one of this year's international jury chairmen... Read more >> |
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 | Charles Mburugu Content marketing is a powerful marketing strategy and, for many brands, content marketing has replaced traditional advertising and is considered an important tool to make an impact... read more>> | | |
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 | Issued by VWV Group The first 2015 intake of Johannesburg Phakama Women's Academy students have graduated - with all 32 second- and third-year students from UJ, the AAA School and Vega School making the grade... read more>> | |  | Issued by Ornico The Greater Alexandra Chamber of Commerce invited Ornico to participate in cleaning the London/Vincent Tshabalala Road and Jukskei River for Nelson Mandela Day... read more>> | | |
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 | Issued by New Media New Media has announced that one of the country's most highly esteemed consumer magazine editors, Kate Wilson, is taking over the editorship for Woolworths TASTE... read more>> | | |
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 | Issued by 360eight Using these apps you can turn your mobile device into a personal finance advisor that'll help you identify where and when you overspend and how you can start saving the smart way... read more>> | | |
 | Roger Metcalfe In today's overcrowded, fast-moving marketplace, your company is judged, accepted and paid according to how it presents, re-presents and projects itself. Film makes a powerful statement... read more>> | | |
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 | Andrew MacKenzie A great story teaching children to be grateful, polite and humble. But as marketers we can learn a few lessons from this story about the foundations of great marketing... read more>> | | |
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 | At the South African Book Fair literary event the Professional Editors' Guild (formerly the Professional Editors' Group) will be hosting an event entitled "A lightning tour of editing". read more>> | | |
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 | Issued by Jacaranda 94.2 FM Standard Bank, GIBS and Jacaranda FM's second Business Breakfast, taking place on Friday, 14 August, aims to give aspiring entrepreneurs an opportunity to listen to prominent influencers... read more>> | | |
 | Issued by Careers24 Careers24 has released their latest recruitment trends report, which shows an interesting change in recruitment in the field of engineering... read more>> | | |
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 | Lynette Hundermark Omni-channel from a consumer viewpoint is the ability to have a seamless and consistent experience across multiple touchpoints... read more>> | | |  | TOKYO, JAPAN: An accounting scandal involving massive Japanese conglomerate Toshiba deepened on Saturday as reports said the company's president would likely be forced to resign. read more>> | |  | The World Publishing Expo 2015 will return to Hamburg from 5 to 7 October, and takes the motto "Learn. Lead. Launch", which will reflect the needs of the news media industry in times of change... read more>> | |  | NEW YORK, USA: The Global Advertising Lawyers Alliance ("GALA") has released a video series on complying with advertising laws around the world... read more>> | | | More International | |
|  | PRETORIA: The Department of Correctional Services says it views the creation of an "inmate Facebook account" at Pollsmoor Correctional Centre in Cape Town in a serious light and will deal with the creators of the page... read more>> | | | More Government news | |
| IT News Africa Events is recruiting for a conference producer. The purpose of the job is to assist the team with the production of conferences, workshops and awards. Read more >>
| | | | | Web writing and SEOSA Writer's College - 14 Jul 2015, Countrywide | 21 Jul 2015, Countrywide | 28 Jul 2015, Countrywide | 4 Aug 2015, Countrywide | 18 Aug 2015, Countrywide | 25 Aug 2015, Countrywide Effective Speaking and Presentation SkillsMaurice Kerrigan Africa - 15 Jul 2015 to 17 Jul 2015, Johannesburg | 22 Jul 2015 to 24 Jul 2015, Johannesburg | 22 Jul 2015 to 24 Jul 2015, Durban | 11 Aug 2015 to 13 Aug 2015, Johannesburg | 18 Aug 2015 to 20 Aug 2015, Johannesburg | 24 Aug 2015 to 26 Aug 2015, Johannesburg | 7 Sep 2015 to 9 Sep 2015, Johannesburg | 9 Sep 2015 to 11 Sep 2015, Cape Town | 21 Sep 2015 to 23 Sep 2015, Johannesburg | 28 Sep 2015 to 30 Sep 2015, Johannesburg | | |
| Gloria Steinem "Without leaps of imagination, or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning." |
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