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All things bright and digital...There were some great lessons for SA creatives from SXSW, held in Texas in March. NATIVE VML's Head of Social Media, Amanda Sevasti, attended the festival and shared her favourite moments at a select gathering last week. That leads to the future of digital marketing in South Africa, with Ben Evans of Ogilvy & Mather South Africa stating that brands will quickly find themselves becoming irrelevant if they place their attention anywhere other than on all things digital. This commitment to advertising effectiveness is why Tony Koenderman writes M&C Saatchi heads the AdReview Creative Leaderboard as of May 2015, with its recent global One Show wins and local Creative Circle Feb-March rankings placing it top of the local agencies. Rounding out the digital thought leadership, we tap into [Loeries 2015] Agency expectations with... Joe Public, as creatives Adam Weber and Roanna Williams tell us the change of scenery is definitely something to look forward to. Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
|  | [Leigh Andrews] A robot petting zoo, global internet connectivity through balloons in the stratosphere and other important insights for those of us who didn't get to attend the annual showcase of all things tech and innovation in Texas this March... read more>>
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Ben Evans Brands not clearly focused on digital marketing will quickly find themselves becoming irrelevant - all promise and no delivery, no demonstration, no entertainment, no conversation... Read more >> | Tony Koenderman M&C Saatchi Abel came bursting out of the blocks to take the early lead in May in the 2015 Creative Championship, winning 168 points at The One Show, an American-based global competition, and the local Ads of the Month... Read more >> | Leigh Andrews In our feature running until Loeries Creative Week in Durban this August (yes, August, not September and Durban, not Cape Town!), we find out Joe Public's creative team of Adam Weber and Roanna Williams expect... Read more >> |
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 | On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Tiaan Ras, Director of Research and Strategy at Etiket... read more>> | | |
CUSTOMER ENGAGEMENT MARKETINGCustomer engagement is no longer about isolated experiences - it's about forming meaningful, ongoing relationships with customers! If your don't do this quickly, your brand will fade away! Find out how YOUR brand can stand out! CLICK HERE
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 | Jarred Cinman, Issued by NATIVE VML Media, I've realised, is an area of marketing which few people even in the industry really understand. Beyond the industry - in the so-called "general public" - media strategy, planning and buying are career choices as exotic as being a particle physicist... read more>> | |  | Issued by Nielsen South Africa's burgeoning connected commerce era means that consumers are no longer shopping entirely online or offline but rather taking a blended approach, using whatever channel best suits their needs. read more>> | | |
 | The finalists in the 2015 Responsible Drinking Media Awards have been announced... read more>> | | |
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 | Janine Lazarus Let's face it: Ranting and raving, however injured one might feel, tends to switch people off. All the more so if you hold a position in government... read more>> | | |
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 | Rdio Select builds a new offering into the South African market and boasts one of the best catalogues of South African music available via an international streaming music service... read more>> | |  | Issued by East Coast Radio East Coast Radio has extended its reach into Africa, having just wrapped up an initiative that brought together four radio stations in KwaZulu-Natal - two of them from across the SA border... read more>> | | |
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 | Candice Winterboer What experience and/or talent should an employer look for when hiring an online copywriter? Think personality characteristics, qualifications and experience... read more>> | | |
 | Ray Meiring A lot goes into winning a pitch. From getting the fundamentals right to sheer chemistry, you never know what could sway a decision in your favour... read more>> | | |
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 | For the next two years, Carat South Africa will sponsor the Most Media Owner Rising Star Award that recognises media owner professionals under 39... read more>> | | |  | SAN FRANCISCO, USA: The head of the nonprofit group that oversees the world's Internet addresses expressed confidence on Thursday that it would be privatised and out of US government control... read more>> | |  | WASHINGTON, USA: Microsoft said on Thursday its Bing search engine would be reconfigured to give more prominence to "mobile-friendly" websites... read more>> | | | More International | |
|  | PRETORIA: Government is working with members of the Information and Communications Technology (ICT) sector and communities to ensure development in rural areas, says Minister of Telecommunications and Postal Services, Siyabonga Cwele... read more>> | | | More Government news | |
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 | Sara El-Khalili Handicapped by economic constraints, millions of unprivileged people in the developing world continue to be deprived of sufficient access to communication technology... read more>> | |  | Andrew Macfarlane "If your employees are constantly missing deadlines, lack focus and regularly overlook important details, these are sure signs that their time management skills aren't up to scratch..." read more>> | |
| - TRACE appoints new senior vice president for Southern African region - more info
- MaxAxion appoints Mike Carter as special projects director - more info
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| Lumoss Mouldings are looking for a key accounts/sales executive for our corporate division - Must have a degree in Marketing. Read more >>
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