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Marketing & Media South Africa

Celebrating SA's One Show pencil wins

With an eye on global industry trends, Louise Marsland's latest [TrendTalk] column investigates whether brands can truly unlock the sharing economy, as explored in PricewaterhouseCoopers' ground-breaking research into this recent economic phenomenon.

Bringing the focus back home, South African advertising agencies have lots to smile about, having garnered 10 One Show pencils at the One Show awards late last week.

Tony Koenderman looks specifically at Ogilvy's unmatched creative dominance, listing its accolades stretching as far back as 2011.

Still in that awards mindset, the [Loeries 2015] are looking beyond advertising by including a category for every business, with 'service design', which covers every form of customer interaction - a global advertising awards first...

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Today's top stories
[TrendTalk] Can brands unlock the sharing economy?
[Louise Marsland] Can current business models unlock opportunities within 'the sharing economy', which is a real threat to businesses within the industries in which sharing models are gaining favour?... read more>>

10 One Show Pencils coming home to South Africa!

Crack open the bubbly - seven South African agencies took home 10 One Show Pencils, including four Silver and six Bronze Pencils...

Read more >>



Ogilvy's unmatched creative dominance

Tony Koenderman

Not since the heyday of Hunt Lascaris in the early Nineties has an ad agency been so creatively dominant as Ogilvy South Africa is right now...

Read more >>



[Loeries 2015] Service design, a category for every business

Leigh Andrews

A Loerie Awards category that's NOT for advertising campaigns? Yes, that would be Loeries 2015's new 'Service Design' category...

Read more >>





Marketing
McDonald's SA launch "Know Our Food" programme
McDonald's SA has announced the launch of 'Know Our Food', a transparency journey programme delivered through digital platforms... read more>>

THE NEW RULES OF CUSTOMER ENGAGEMENT

Arm yourself with FRESH insights and real solutions to successfully engage with your existing and prospective clients and make sure your brand thrives in the connected consumer space!


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CSI
Enter the SAB Foundation Social Innovation competition
Entrepreneurs and innovators with innovative, pro-poor products and services are invited to enter for the SAB Foundation Social Innovation Awards 2015 which carries a first prize of R1m... read more>>
Digital
The SpaceStation explores digital advertising to travellers

Issued by The SpaceStation

The IAB South Africa and Effective Measure have been conducting polls on various online sectors in South Africa, with their most recent survey being about holidays and travel. read more>>
TMI nominated for four awards at the Drum Search Awards

Issued by The Media Image

After a passionate debate amongst the judges, The Media Image emerged with not just one but four shortlists for the inaugural Drum Search Awards... read more>>
Mobile
The power of mobile marketing

Sherry Zameer

There are more than seven billion mobile phones worldwide. Always on and accessible everywhere, mobile devices have become central to people's lives. read more>>
Network
The dangers of a connected world

Lutz Blaeser

The problem is that the IoT is connecting places that were never originally designed to be connected to the internet... read more>>
Newspapers
Newspaper titles move into 24.com network
There has been massive digital migration of newspaper titles to News24 and Netwerk24 online platforms, with the move of 11 English and 14 Afrikaans newspaper titles... read more>>
PR
Riverbed bags cement giant PPC!

Issued by The Riverbed Agency

Integrated communications agency Riverbed has been appointed as PPC's PR agency of choice and will oversee PPC's corporate and brand communications in South Africa and in other key markets across Africa... read more>>
Recruitment
A few tips on attracting and retaining talent

Emily Keyes, Issued by The Talent Boom

Today, the ad world is extremely competitive and there are two big problems when it comes to talent: finding talent and keeping talent... read more>>
Research
Columinate 2015 Internet Banking SITEisfaction survey shows improvement from local banks

Issued by Columinate

Columinate's annual Internet Banking SITEisfaction survey has been released. The survey is a measure of customer satisfaction with online banking services in South Africa and the significant changes the banks are undergoing... read more>>
Social Media
How to create shareable content

Alesia Hsiao

You'll be happy to know that rarely is a lack of shares indicative of a lack of quality. There's probably nothing wrong with your article content wise... read more>>
Visa's #MyEverywhere campaign set to share SA's beauty

Leigh Andrews

On 8 May, Visa launched a digital campaign with the long-term goal of changing the way the world sees South Africa and how South Africans see themselves... read more>>
International
'Students Can Become Judges' contest launches for New York Festivals
NEW YORK, USA: The New York Festivals International Advertising Awards has opened entries for advertising creatives and students to judge the World's Best Advertising competition... read more>>
Five companies that did it right: Using pop culture in advertising

James White

The worst thing that can happen to an ad is nothing. Nobody sees it, and if they do, they don't remember it. It can be tricky to create an ad that's both memorable and original, but who's to say that you can't do some recycling?... read more>>
Free template to measure ROI on marketing campaign
LONDON, ENGLAND: The London School of Marketing has published a free template to help marketers measure ROI of their marketing campaigns... read more>>
America's top political journalists talk digital at World News Media Congress
More International
Government news
African ministers unite to develop continent's tourism
PRETORIA: Growth and development of tourism in the African continent is at the top of the agenda during the African Tourism Ministers roundtable discussion on the eve of the official opening of the Tourism Indaba in Durban on Friday... read more>>
More Government news
Motoring news
Auto box boosts Cruze appeal

Henrie Geyser: motoring editor

Chevrolet's likeable Cruze family sedan has been prettied up and given a few appealing new features including a snazzy infotainment system and a six-speed automatic transmission for its flagship 1.4T LS sedan... read more>>
More Motoring news
Jobs offered
Sales and Commercial Manager - Cape Town
Cape Town Tourism currently seeks to appoint a suitably qualified and experienced sales and commercial manager. Applications close: 22 May 2015 Read more >>


Administrative Officer - Corporate Marketing - Cape Town
Stellenbosch University currently seeks to appoint a suitably qualified and experienced administrative officer (sales representative: radio) - corporate marketing (Ref. MFM124/0415). Applications close: 18 May 2015 Read more >>

SEO Gun - Cape Town
Wicked mid level specialist SEO role at Cape Town's coolest digital agency. Do you have a minimum of three years' specialist SEO experience? This could be your dream job! Read more >>

Graphic Designer - Johannesburg
Urgent: Looking for a self-driven graphic designer to help design sleek and powerful activations using Illustrator, InDesign and Photoshop. Read more >>



New events to diarise
Competitive Strategy - 13 May 2015, Johannesburg
Master competitive strategy! Attend a session, with Harvard Business Professor Ramon Casadesus-Masanell, Regenesys' Dr Marko Saravanja and a panel of strategy experts at Regenesys' Sandton campus on 13 May 2015. Read more >>


Executive Think Tank 2015
nlighten - 14 May 2015, Johannesburg

Tembisa Lifestyle Market
Ik - 17 May 2015, Johannesburg

Advanced Executive PA/EA Summit 2015
Dynamic Eagle Training & Networking - 20 May 2015 to 22 May 2015, Sun City

Networking Breakfast
PRISA/PRCC - 21 May 2015, Randburg, Johannesburg

Just Design It 4th
Just Design It - 12 Aug 2015 to 14 Aug 2015, Bloemfontein

5th Annual Customer Experience
Fexton Conferences - 17 Aug 2015 to 18 Aug 2015, Johannesburg

SEAexpo 2015
C-Major Productions - 4 Sep 2015 to 5 Sep 2015, Johannesburg

Business Entrepreneurship and Franchise Expo
Thebe Reed Exhibitions - 10 Sep 2015 to 13 Sep 2015, Johannesburg

Township Cinema
Cynthia Pics - 1 Nov 2015, Durban

Upcoming events
The writing coach course
SA Writer's College - 12 May 2015, Countrywide | 19 May 2015, Countrywide | 26 May 2015, Countrywide | 2 Jun 2015, Countrywide | 23 Jun 2015, Countrywide | 30 Jun 2015, Countrywide

Writing for the Web Course
SA Writer's College - 12 May 2015, Countrywide | 19 May 2015, Countrywide | 26 May 2015, Countrywide | 2 Jun 2015, Countrywide | 23 Jun 2015, Countrywide | 30 Jun 2015, Countrywide

Die Tydskrifjoernalistieke Kursus
SA Writer's College - 12 May 2015, Countrywide | 19 May 2015, Countrywide | 26 May 2015, Countrywide | 2 Jun 2015, Countrywide | 23 Jun 2015, Countrywide | 30 Jun 2015, Countrywide

Effective Customer Care
Front Foot Strategic Consulting - 12 May 2015, Randburg | 19 Jun 2015, Randburg

Reputation risk management master class
The Reputation Go-to Guy - 12 May 2015 to 13 May 2015, Johannesburg

Social media workshop
Quo Vadis Communications - 13 May 2015, Johannesburg

David Grier talks about his 'Big Issue'
The Big Issue South Africa - 13 May 2015, Cape Town

Quotes
David Brinkley
"A successful man is one who can lay a firm foundation with the bricks others have thrown at him."

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