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Today's trends - the latest for 2015...Writing on SA youth lifestyle and culture for our special [Trends 2015] section, Bradley Maseko reckons 2015 will be an impactful year for the youth of South Africa if you consider personal brand differentiation, spending and media behaviour, to the trend of visual domination. Building on this, Adene van der Walt says there are five key strategies that marketers and advertisers need to embrace this year and that we need a return to marketing fundamentals. The key takeout of these is to deliver products that are up to date and innovative, while remaining true to your brand's core values. Next up, Mike Sharman speaks forth on online influencers as the billboards of 2015 and says brands need to enhance their cult status to win over Generation Z. And finally... do not mention The Twar! Stuart Thomas from Memeburn writes on the twar that wasn't as Zelda and Redi showed that Twitter can be sane... This is after the South African Twittersphere was set into a fresh rage spiral following comments from Nelson Mandela's former PA and confidant Zelda la Grange that president Jacob Zuma made white people feel unwelcome in the country. Sit back, relax and read on... Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
| | [Bradley Maseko] From personal brand differentiation, spending and media behaviour, to the trend of visual domination, 2015 will be an impactful year for the youth of South Africa... read more>>
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Adene van der Walt There are five key strategies that marketers and advertisers need to embrace in the following year. The key take out: deliver products that are up to date and innovative, while remaining true to your brand's core values... Read more >> | Mike Sharman Influencer marketing, Africa and reaching the Millennials in the hidden, dark spaces they inhabit online, means brands need to enhance their cult status to win over Generation Z. Read more >> | Stuart Thomas On Saturday, the South African Twittersphere was set into a fresh rage spiral following comments from Nelson Mandela's former PA and confidant Zelda la Grange that president Jacob Zuma made white people feel unwelcome in the country... Read more >> |
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 | On the very first Biz Takeouts Marketing and Media Radio show of 2015, show host Warren Harding interviewed Warren Venter from M4JAM and Louise Marsland about BizTrends2015... read more>> | |  |
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 | Issued by GetSmarter A new year brings a new set of opportunities, but only if you're prepared to identify where they live and have the tools to grab them. Are you ready?... read more>> | |  |
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 | Kelly Thompson The Advertising Standards Authority's final ruling of 2014 showed us once again how easily a carefully crafted and catchy advertisement can be kyboshed if one fails to pay attention to the provisions of the ASA Code... read more>> | | |
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 | Issued by Litha Communications Johannesburg-based communications company, Litha Communications, has hit the ground running and shows no sign of slowing down... read more>> | | |
 | The IAB Digital Summit, in association with BBC.com, will be showcasing compelling content and insights from globally-renowned thought leaders and digital professionals... read more>> | |  |
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 | Issued by Ndalo Media Gail is best known as an actress, but two years ago she embarked on a different journey, that of becoming an entrepreneur... read more>> | | |
 | Issued by Habari Media The new year brings new faces at Habari Media as the company fleshes out its staffing capacity to cope with the ever-increasing demand for digital content and advertising... read more>> | | |
 | NEWSWATCH: Words, words, words, as Brown... Mde... Thamm... Haffajee... Abarder... have a go at each other... read more>> | | |
 | Issued by Lion's Wing Greg Forbes, MD of Lion's Wing Brand Communications, provides his view on what it takes to be a public relations and reputation management specialist in the South African alcohol industry... read more>> | | |
 | Leigh Andrews If the thought of sitting through a documentary has you flicking through the channels faster than you can say 'I prefer mindless entertainment', the new BBC World News series Storyville Global, might change your mind... read more>> | |  |
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|  | LONDON, UK: A UK publisher has been mocked over a ban (described as 'absolute utter nonsense') on pigs and sausages being mentioned in its children's books... read more>> | |  | PARIS, FRANCE: French satirical magazine Charlie Hebdo has sold 1.9 million copies of its latest issue, which has provoked protests by Muslims around the globe over a new cartoon of the Prophet Mohammed... read more>> | |  | ISTANBUL, TURKEY: Vilified by conservatives at home for standing by Charlie Hebdo after the Paris attacks, a Turkish satirical weekly is defiantly refusing to tone down its mockery of authority... read more>> | | | More International | |
|  | Martyn Davies Is Africa's development inevitable? The conventional assumption is that all countries and regions will develop - albeit at different speeds - and eventually graduate from "emerging economy" status into the ranks of the First World... read more>> | |  | Bianca Capazorio Eskom has lost more power capacity over the past year than it will be able to build over the next two years... read more>> | |  | South Africa's national power grid will once again come under tremendous pressure this month. It needs remedies that can come on stream quickly. And that's not nuclear... read more>> | | | More Government news | |
| Leading branding agency, Interbrand Sampson de Villiers, are looking for a highly creative, detail orientated and dynamic medium weight designer with a minimum four years' experience. Read more >>Join the digital division of one of SA's largest publishers. The role includes day to day communication with sales teams and clients, providing support to the ad ops manager. Read more >>Account executive wanted to join +27 Advertising. Looking for a motivated and eager entry level candidate. Send your CV and tell us a bit about yourself. Read more >>Join Boomtown's Port Elizabeth team as new business unit manager. This position requires you to have a passion for marketing solutions,thrive on growing brands,sales and client relationships. Read more >>
| | | Africa's Big SevenExhibition Management Services (Pty) Ltd - 21 Jun 2015 to 23 Jun 2015 Midrand |  | |
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| Pearl S. Buck "The secret of joy in work is contained in one word - excellence. To know how to do something well is to enjoy it." |
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Sentient Publishing has opened a press office on Bizcommunity.com! Sentient Publishing has been creating high-quality, business-to-business publications for 15 years. Providing our clients with targeted media solutions, incorporating print and digital media. Sentient Publishing has BEE Level 1 certification. The following companies have opened recruiter listings on Bizcommunity.com! Conova (PTY) LTD is a specialist financial recruitment agency based in Cape Town South Africa. Austell is the largest privately owned pharmaceutical company in South Africa with a staff complement in excess of 120 and growing. Austell has been one of the top three fastest growing pharmaceutical companies over the past four years. Twitter |
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