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Marketing & Media South Africa

Let the creativity begin...

Today marks the beginning of Loeries Creativity Week Cape Town, and judging has begun to reveal the finalists up for awards at the ceremony this weekend.

The week is filled with events with the Loeries Exhibition, a creative sponsorship workshop, the DStv Seminar of Creativity followed by the awards ceremony and some hip and happening parties at Fiction, Shimmy Beach Club and more.

The Loeries also organise the Creative Future Scholarship, giving students from disadvantaged backgrounds a chance to study at a top institution. The recipient of the scholarship will be announced during the awards.

Meanwhile in today's newsletter, Louise Marsland looks at the meme that took a bite out of Apple, specifically #ScarfGuy. Our reporter takes us through the evolution of the Loeries, and how today it is an open market where brands and creativity meet.

Lastly, Chris Moerdyk takes a look into the massive shifts in the marketing landscape good for business.

P.S. Don't forget to enter our #myofficeinafrica competition on Instagram.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Today's top stories
The meme that took a bite out of Apple

Louise Marsland

Have you heard the one about 'scarf guy'? Or were you too busy posting some of the 1,400 tweets per hour at the start of the #OscarTrial judgment, Thursday? One of the biggest talking points this past week was the 'Apple scarf guy'...

Read more >>



The Loeries - where brands and creativity meet

Staff Reporter

Thanks to the plethora of media channels now available to consumers, the Loeries too has evolved from being the industry-specific event of its Sun City heyday, to an open market for brands...

Read more >>



Massive shifts in marketing landscape good for business

Chris Moerdyk

There is absolutely no doubt that the era of the marketer has arrived in the corporate world. That is, for marketers who are prepared to shift massive paradigms...

Read more >>





Loeries Creative Week Cape Town
Loeries Creative Week Cape Town - Let the judging begin

Issued by The Loeries

The day has at last arrived - judging at the 36th Annual Loeries started this morning. Brands and agencies who are waiting in anticipation will finally know if they're in the running to get an elusive Loerie in the hand... read more>>
Marketing
Multichannel campaigns work

Elton Ollerhead

Grabbing and holding the attention of a modern consumer can be likened to grabbing and holding the attention of a two-year old... read more>>
Advertising
Advertising is about getting the traffic-demographic equation right...are you?

Veruschka Khan

Why the biggest sites in South Africa might be the ones you have never considered advertising on (until now)... read more>>
Mortimer Harvey expands into Africa, Middle East, offering full go-to-market services

Issued by Mortimer Harvey

Johannesburg-based, full-service, integrated communications agency, Mortimer Harvey, has announced its expansion into Africa and the Middle East with the opening of a regional office in Cairo, Egypt... read more>>
In advertising, great work is not enough to succeed

Kevin Lourens, Issued by NATIVE VML

To succeed in advertising, it is not enough to do great work. While you cannot succeed without it, the relationship with the client underpins everything, from how the work is created and how it is received... read more>>
Digital
Cloud and Big Data drive AfricaCom 2014
AfricaCom 2014, being held on 11-13 November 2014 at the CTICC, has two key streams on its agenda - 'Cloud' and 'Big Data'... read more>>
Coffee and AR change the face of retail marketing

Issued by Digital Narrative

Vida e caffé has incorporated augmented reality in its marketing mix to up the ante around the competition launched this month by means of an interactive coffee sleeve, augmented by Digital Narrative, a Layar Certified Partner... read more>>
The SpaceStation and 24.com cooks online with the Ultimate Braai Master

Issued by The SpaceStation

24.com and its digital media sales agency, The SpaceStation, have developed a fully bespoke, integrated digital solution for the third season of Cooked In Africa Films' Ultimate Braai Master. read more>>
Direct Marketing
TBWA\Hunt\Lascaris Cape Town invites change via PocketMedia

Issued by PocketMedia

TBWA\Hunt\Lascaris Cape Town has selected a PocketMedia Solutions' Changer to officially launch its offering, TBWA Coastal, to the Eastern Cape business community... read more>>
Events & Conferencing
Entry date for Assegai Awards extended
Mobile
What caller ID are you allowed to display?
It is not uncommon for customers in this day and age to connect to several telephone networks simultaneously, for example Telkom and a VoIP provider... read more>>
PR & Communications
[ICONS of South Africa - season 2] Herman Mashaba
'I decided I must go into business because I realised that I must do something with this precious life that I have only got one chance to live.' - Herman Mashaba... (video) read more>>
Research
Investing for impact has rapidly expanded into the mainstream

Issued by UCT Graduate School of Business

The 2014 African Investing for Impact Barometer was released on 9 September in Cape Town. Its message: investment with a positive impact on society and the environment is on the rise in both South Africa and Nigeria... read more>>
International
EU finance ministers call for more investments to stimulate growth
MILAN: More investments are the only way for the European Union (EU) to accelerate its too slow recovery, finance ministers agreed at the Ecofin meeting held in Italy's Milan on Saturday, 13 September. read more>>
Buyers bite big at larger Apple iPhones
SAN FRANCISCO: Apple's website was swamped Friday, 12 September, in what appeared to be a record-setting buying binge fueled by smartphone buyers' desire for large-screen iPhones. read more>>
Garment industry says 200 plants shut since Bangladesh disaster
DHAKA: More than 200 garment factories have shut down in Bangladesh since the country's worst industrial disaster prompted a massive clean-up of the world's second-largest textile sector, an industry group said Thursday, 11 September. read more>>
More International
Government
President Zuma calls emergency meeting on Lesotho
PRETORIA: The political situation in Lesotho will come under the spotlight again when the Southern African Development Community (SADC) regional leaders gather for an emergency meeting in Pretoria this afternoon, 15 September. read more>>
Dti expecting good audit results, says minister
CAPE TOWN: Trade and Industry Minister Rob Davies says his department is on track to achieve good audit results without any findings. read more>>
IPID probe finds no grounds to prosecute Phiyega
PRETORIA: An investigation into National Police Commissioner, General Riah Phiyega, has found no reasonable prospects to prosecute her. read more>>
SA, Belarus build bilateral ties
PRETORIA: South African officials met with a Belarus delegation on Friday, 12 September, to review bilateral relations, with both sides having agreed on the importance of building a mutually beneficial partnership that contributes to the advancement of national and regional development priorities. read more>>
More Government news
New accounts
  • Lew Geffen Sotheby's International Realty partners with Clockwork Media - more info
  • SV Agency engages in a Pop Bottles venture - more info

More accounts  Submit a New account
Jobs offered
Account Manager - Johannesburg
Group Africa Marketing's sponsorship agency EXP is looking for an Account manager. Good experience, able to multi-task, likes variety - join an exciting team! Read more >>

Office Administrator/Coordinator/Girl Friday - Johannesburg
Rocket Creative Design and Display is looking for an exuberant young all-rounder to add support to their office team. Read more >>

Graphic Designer - Cape Town
Performance Brands are looking for a dynamic, creative and passionate graphic designer to join the Capestorm marketing team. A love for the outdoors with a fun loving attitude a must! Read more >>

PPC/SEM Ninja - Countrywide
Are you a Google AdWords ninja who has mastered the art and science of complex PPC campaign management? Are you looking for the best PPC job on the planet? Read more >>

Sales Manager - Gymnasium - Cape Town
Stellenbosch University currently seeks to appoint a suitably qualified and experienced sales manager: gymnasium (Ref. SPI/321/0914). Applications close: 29 September 2014 Read more >>



New events to diarise
Adobe Creative Cloud boot camp - 10 Oct 2014 Johannesburg
Attend a full day, in-depth on Adobe's Creative Cloud 2014 software features and massive creative potential. Presented by industry professionals; Mike Lanesman, Nicholas Nesbitt and Vernon Joyce. Read more >>


Social Selling Seminar: attract new clients online
LinkedIncome - 25 Sep 2014 Johannesburg

Freelance breakfast
The Common Room - 25 Sep 2014 Johannesburg

The social media boot camp
Britefire - 29 Sep 2014 Cape Town

FutureTech 2014
Popular Mechanics - 10 Oct 2014 Cape Town

Thinksales Leadership Convention 2014
Thinksales Corporation - 22 Oct 2014 to 23 Oct 2014 Joahnnesburg

Developing Excellent PA Summit - 2014
ABN Global Events - 27 Oct 2014 to 31 Oct 2014 Dubai

ED Conference 2014
Creative Space Media - 27 Oct 2014 to 28 Oct 2014 Midrand

E-commerce marketing workshop
Blue Magnet Digital Academy - 29 Oct 2014 to 31 Oct 2014 Johannesburg

Winners Den: international business
cedric holdings - 28 Nov 2014 to 29 Nov 2014 Joburg

Upcoming events
Business to Business Marketing Conference - 17 Sep 2014 to 18 Sep 2014 Johannesburg
This event is specifically designed for B2B marketers and professionals - get the latest insights and tools to enhance your B2B brand and customer experience. Read more >>

Proofing and sub-editing basics
Institute for the Advancement of Journalism - 15 Sep 2014 to 16 Sep 2014 Johannesburg

Effective Presentation Skills
Provox Centre for Public Relations and Communicati - 15 Sep 2014 to 7 Nov 2014 Rustenburg,Limpopo,Middelburg,Cape Town,Randburg

Negotiation skills
UCT Professional Development Project - 15 Sep 2014 to 16 Sep 2014 Cape Town

People management skills for new managers
Alusani Skills & Training Network® - 15 Sep 2014 to 21 Oct 2014 Johannesburg,Durban

Search Engine Optimisation professional program
Blue Magnet Digital Academy - 15 Sep 2014 to 18 Sep 2014 Johannesburg

Executive assistants and office admin workshop
Budget Conferences - 15 Sep 2014 to 20 Sep 2014 Johannesburg

Quotes
Fernando Flores
"Great work is done by people who are not afraid to be great."

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