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Marketing & Media South Africa

Today's top stories
UK Oscar ad gets a 'paddywhack'

Delene Bertasso

The widely publicised and high profile Oscar Pistorius trial has even made waves in the United Kingdom. On the day before the Oscars this year, Paddy Power, an Irish book maker, placed an advertisement in...

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The power of word-of-mouth marketing

Joseph Neusu

Word-of-mouth marketing is an age old marketing technique that has stood the test of time to remain the most effective form of marketing...

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When traditional marketing models miss the mark

Grant Shippey

When you are putting together a media plan for your new campaign, do you use a 'spray and pray' approach, or do you spend time making educated and informed decisions?

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Loeries Creative Week Cape Town
The Loeries Creativity Q&A: Insights from Facebook Creative Head, Rob Newlan - London

Issued by The Loeries

In this week's exclusive Loeries Creativity Q&A series for Bizcommunity.com, Beverley Klein chats to Rob Newlan, Head of Europe, Middle East and Africa, Facebook Creative Shop... read more>>
Loeries Exhibition arrives at Cinemark, Cape Town
The Loeries Exhibition will be opening at Cinemark in Cape Town on 17 September. Entry to view the exhibition is free and will be open Monday to Friday from 9am to 3pm... read more>>
Advertising
What is creativity without strategy?

Issued by Powerhouse Advertising

In the context of brand-building communications, creativity without intelligence and insight is meaningless, creativity without purpose and resonance is futile, creativity without strategy is confusing, and intelligence and strategy without... read more>>
CRM
Effective Intelligence announces personalised engagement platform
Effective Intelligence (EI) will be showcasing the world's leading real-time customer engagement platform at the Customer Journey Excellence Summit on 17 September in Midrand... read more>>
CSI
Big Walk for Cancer aims for Guinness Record!

Issued by Algoa FM

Entrants in this year's Big Walk for Cancer in Port Elizabeth can expect to make history as the new route takes participants through The Boardwalk in a bid to establish a world record... read more>>
Digital
University services 8000 students through 1000 virtual machines
Through virtual desktop infrastructure (VDI), the University of Stellenbosch (US) enables its students to connect securely to hosted curricula and examinations; running 1000 Windows 7 virtual machines (VM) to service 8000 students... read more>>
UX and good digital design

Nick Durrant, Issued by Bluegrass Digital

It would seem that Feng Shui is not only limited to interior design and Chinese culture, but its design principles are now being considered for improving the user's experience (UX) on online platforms... read more>>
Gorilla joins SAB's Gold Circle

Issued by Gorilla

Gorilla recently received their first Gold Circle Award from SAB for excellence in Digital Execution in recognition of the work done with Hansa Pilsener... read more>>
Using digital innovation to upscale Africa

Roddy Chakaipa, Issued by Amorphous

There's no question that digital innovation, particularly applications, has taken the world by storm and is changing the lives of millions across the globe with its ability to connect, inform and enhance productivity... read more>>
Education & Training
Creative industries are key to opening new jobs for SA youth
South Africa's marketing and advertising industry faces a shortage of a number of key skills, especially in the digital space. Yet, the country has a large pool of jobless young people hungry for employment opportunities... read more>>
Exhibitions
Cape HOMEMAKERS Expo a roaring success

Issued by HOMEMAKERS

The 19th Cape HOMEMAKERS Expo, which took place 4-7 September at the CTICC, was again a hive of activity attracting more than 37,500 visitors looking for home improvement ideas and advice... read more>>
Women grow their influence in the exhibition industry

Issued by the Coca-Cola dome

Women working in the corporate and events management industry find it a challenging, yet fulfilling work environment. Now is a good time for the industry to encourage the participation of women in this profession... read more>>
Media
The value of sport goes beyond the pitch

Issued by Olé! Media Group

Sport may begin on the pitch, the tennis court, or in the pool, but as Mfundo Feke and Siyasanga Cekiso, (TEAMtalk media's first Sports Academy recruits), will attest, there is a vast array of career prospects awaiting young South Africans in sports media... read more>>
Mobile
Oju Afro Emoticons launch on MXit
Oju, Africa's first black character lifestyle brand with a global appeal has launched on Mxit. This enables almost 5 million Mxit users currently active in South Africa to... read more>>
Facebook reaches a landmark 100-million users in Africa through mobile

Staff Reporter

Thanks to mobile connectivity, half of Africa's 200-million internet users were accessing Facebook on a monthly basis in June 2014... read more>>
Research
Navigating the Matrix of real growth opportunities

Issued by TNS South Africa

Innovation is something we are all thinking about, especially as the marketplace becomes increasingly competitive with so much on offer to satisfy consumer needs... read more>>
Five critical factors to consider when expanding into Africa

Issued by Knowledge Resources

Before your organisation embarks on expanding into Africa, you have to consider some critical factors such as marketing barriers, government policies on foreign investment, legislation and most importantly human capital developments... read more>>
Sales
Sales is a numbers game

Louise Robinson

Telesales staff have one of the toughest assignments in the sales department. They call many people on a daily basis, and more often than not, get abused for their trouble. Why do they do it? Because it works... read more>>
International
Apple frenzy but silence is maintained
SAN FRANCISCO, USA: It is a marketing strategy that few experts would recommend and even fewer companies can pull off. read more>>
Fake nude celebrities links crash New Zealand internet
WELLINGTON, NEW ZEALAND: It is believed a handful of computer users clicked on links last week believing they would take them to the illicit images of nude celebrities, but instead they inadvertently installed malware triggering a crippling internet attack. read more>>

click to enlarge
Twitter adds "buy buttons" to adverts
SAN FRANCISCO, USA: Twitter has begun testing "buy buttons" that let people make purchases directly from marketing posts fired off at the globally popular one-to-many messaging service. read more>>
M&M winners announced
LONDON, UK: Celebrating 25 years of international media excellence. The M&M Global Awards 2014 took place on Thursday last week at the Grosvenor House Hotel in London! read more>>
More International
Government
Cele wants stock theft to have same priority as cash heists
Stock theft should be given the same level of priority and attention as cash heists in the fight against crime, says Agriculture, Forestry and Fisheries Deputy Minister General Bheki Cele. read more>>
Shackles of unemployment may be broken through partnerships
Deputy President Cyril Ramaphosa says the country needs to break the shackles of economic exclusion so young people can get jobs. read more>>
Sports federations sign transformaton agreements
South African sports federations will soon sign a national agreement on transformation according to Sport and Recreation Minister Fikile Mbalula. read more>>
Governments benefit from big data
More Government news
Lifestyle
Healthy gain in vehicle exports

Henrie Geyser: motoring editor

New accounts
  • Urban Espresso signs on Green Robot Design - more info
  • Urban Espresso signs Halo Advertising as client - more info
  • Game appoints DigitLab as lead digital agency - more info

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Jobs offered
Social Media Community Manager - Johannesburg
Do you have a passion for social media? Do you have a passion for creating content that engages and grows communities? Are you "always on", even on weekends? Read more >>

Graphic Designer - Johannesburg
Three month graphic design contract position available immediately from 15 Sept to 15 Dec. Designing three issues of a print magazine. Read more >>

Online Sales and Business Development Manager - Johannesburg
Young digital sales ninja wanted to successfully take the disrespectful, yet widely respected and multi-award winning ZANEWS brand into the cut-throat premium digital marketplace. Read more >>

Account Executive - Cape Town
Scan Display's Cape Town office has an opportunity for a vibrant go-getter with high energy levels. Experience in the agency, exhibition or eventing environment is essential. Read more >>

Communication Officer - Cape Town
Western Cape Government currently seeks to appoint a suitably qualified and experienced communication officer (senior graphic designer: desktop publishing), (Ref. DOTP 110/2014). Applications close: 22 September 2014 Read more >>

Assistant Director - Graphic Design - Cape Town
Western Cape Government currently seeks to appoint a suitably qualified and experienced assistant director: graphic design (Ref. DOTP 88/2014). Applications close: 22 September 2014 Read more >>

Editor - Johannesburg
ITWeb Africa is looking for an editor with proven experience in an online environment, excellent judgement on story selection and proven management skills. Read more >>

National Sales Manager - Durban
National sales manager required. Will be responsible for creating and delivering a sales strategy, developing future growth, providing vision, direction and leadership in the sales department Read more >>



New events to diarise
SA Innovation Summit
Reputation Matters - 16 Sep 2014 to 18 Sep 2014 Cape Town

Investing in customer insights
IBM - 16 Sep 2014 to 18 Sep 2014 Sandton,Century City

Social media morning workshop
Multidimensions - 23 Sep 2014 Cape Town

Social Selling Seminar: attract new clients online
LinkedIncome - 25 Sep 2014 Johannesburg

Big Data Analytics and Management Conference 2014
Alpha Omega Events - 30 Sep 2014 Johannesburg

Graphic and web design workshops
Multidimensions - 8 Oct 2014 to 27 Oct 2014 Cape Town

Website creation for average Joe
Multidimensions - 9 Oct 2014 to 13 Oct 2014 Cape Town

Illustrated infographics and animation workshop
Multidimensions - 14 Oct 2014 to 15 Oct 2014 Cape Town

ED Conference 2014
Creative Space Media - 27 Oct 2014 to 28 Oct 2014 Midrand

Creative Cloud workshop
Multidimensions - 4 Dec 2014 to 5 Dec 2014 Johannesburg

Upcoming events
Showbiz, Entertainment and Arts Expo (SEAexpo) - 9 Sep 2014 to 10 Sep 2014 Johannesburg
The SEAexpo, which is part of the Johannesburg Arts Alive International Festival, will be the very first of its kind for the showbiz, entertainment and arts industry in South Africa. Read more >>


ABF Crazy Golf Day 2014 - 11 Sep 2014 Kyalami
Advertising Benevolent FundThe ABF hosts our legendary crazy golf day. Kyalami golf course - 11 Nov. Fourballs - R 2800, hole sponsorships are free. Theme is Elvis Presley. Read more >>


Social media in the workplace - 12 Sep 2014 Various
Stop abuse of Facebook and other social media in the workplace. Join attorneys Chris Todd and Shelley Wilson on 12 September to understand these challenges in the workplace. Read more >>


Gartner Symposium/ITxpo Africa 2014
Gartner Africa - 10 Sep 2014 to 12 Sep 2014 Cape Town

Insurance Data and Predictive Analytics Conference
Trade Conferences International - 10 Sep 2014 to 11 Sep 2014 Johannesburg

Mobile Web Africa 2014
All Amber - 10 Sep 2014 to 11 Sep 2014 Johannesburg

British council creative futures
Live SA - 10 Sep 2014 to 12 Sep 2014 Johannesburg

Quotes
Theodore Roosevelt
"When you play, play hard; when you work, don't play at all."

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What marketers need to know about #iPhone6 - will our predictions last month become reality? http://t.co/6vV3PbFfms - Tue Sep 09
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