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Marketing & Media South Africa

The busy receptionist and the most amazing pitch in history

There are many ways to pitch for a new account. Here's one that involved making the prospective client aware of some painful home truths as Sid Peimer describes what he calls the most amazing pitch in history.

In our series on 21 Icons of South Africa, today we look at Frene Ginwala who believes that 'leadership is about listening to people, setting an example, thinking about the issues from all aspects and then leading by example, not just making speeches.' Some names spring to mind of people who would benefit by following Ginwala's advice.

The 2014 Sunday Times Top Brands Awards winners have been announced and Joseph Neusu discusses emotional branding - The love affair between consumers and brands.

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Today's top stories


The most amazing pitch in history
[Sid Peimer] There are only two ways to grow your business organically. The first is to sell more to existing clients; the second is to get more clients. And the key to this organic growth is pitching. read more>>

[ICONS of South Africa - season 2]: Frene Ginwala

"Leadership is about listening to people, setting an example, thinking about the issues from all aspects and then leading by example, not just making speeches." - Frene Ginwala.

Read more >>



The 2014 Sunday Times Top Brands Awards winners announced

South Africa's top brands were announced at The 2014 Sunday Times Top Brands Awards ceremony held in Sandton on Friday 29 August...

Read more >>



Emotional branding - The love affair between consumers and brands

Joseph Neusu

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications...

Read more >>





Biz Takeouts
[Biz Takeouts Podcast] 103: IMC conference sponsor, Everlytic, talk POPI and email marketing
On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding chatted to Vera Robertson from Everlytic and Janine de Waal from Ukusela Ekapa... [twitterfall] read more>>
Marketing
The way Foreword for content marketing

Issued by Foreword

Candice Claassen, content marketing specialist and founder of newly launched content marketing company, Foreword, explains why it's so important to have a good content marketing strategy in place and how it adds value to the traditional marketing mix, the steps to follow to get it right, and how to measure how well your strategy is working... read more>>
Advertising
Women in advertising: Impetus flags

David Furlonger

Women have failed to "kick on" in the advertising industry after building a strong base at senior level, says Gail Curtis, former head of the Saatchi & Saatchi agency in SA. read more>>
Analysing creative ideas behind awarded print and outdoor ads
The Gunn Report's 'Power of Print' study, which is an analysis based on the creative ideas behind the most awarded print and outdoor ads in the world in the last 15 years, has been released in London. read more>>
CRM
Camsoft releases Maximizer quoting module

Issued by Maximizer Software

An eagerly awaited quoting module that has been specifically developed for Maximizer CRM by Camsoft solutions has just been released. Simpliquotes, compatible with Maximizer CRM version 12, allows seamless quoting... read more>>
Design
WDC 2014 to host 'Designing Policies for a Developing Country'
The 'Make a Plan' WDC 2014 Design Policy Conference, taking place 17-18 October 2014 at the Cape Town Stadium, aims to develop a policy that guides and encourages design, not only in South Africa but on the entire African continent... read more>>
Digital
27 speakers confirmed for Nedbank Digital Edge 2014

Issued by Digital Edge Live

The countdown has begun for this year's annual Nedbank Digital Edge Live, 30 September at Vodadome, Midrand, with the announcement that 27 top local and international speakers will take part in this dynamic "un-conference"... read more>>
Education & Training
UCT broadens access, across Africa - thousands more opportunities for postgraduate diplomas

Issued by GetSmarter

The University of Cape Town has launched a suite of online postgraduate diplomas as part of a strategic initiative enabling students across Africa to study with high-touch interactive support... read more>>
Become a better lifelong learner in eight steps

Jonathan Hawkes, Issued by Red & Yellow

More and more, people are being told to be lifelong learners, but why should you become one (especially if you hated school), and how can you do it effectively? read more>>
Events & Conferencing
Impacting the bottom line through trusted partnerships
Keith Dugdale, author and founder of IOWEU, will speak on global trends and techniques to gear up for smarter client engagement on 16 September 2014 in Johannesburg. read more>>
18th Poetry Africa International Festival in October
Durban's creative and undiscovered poets are invited to take part in the festival Prelude Poets programme as part of the 18th Poetry Africa International Festival, taking place from 13-18 October 2014... read more>>
Media
ABF gets much needed sponsorship from OMG

Issued by Advertising Benevolent Fund

The ABF is currently in its third year of hosting the annual Cape Town golf day. As sponsorships are critical to the success to these events, the ABF would like to acknowledge Omnicom Media Group... read more>>
Social Media
Debut of Social Media Week in Johannesburg
Social Media Week (SMW) debuts in Johannesburg from 22-26 September 2014. All main events will take place across Braamfontein and Milpark including the Wits Theatre, Wits Amphitheatre, Jozi Hub and more... read more>>
International
Facebook may let users search for old posts
SAN FRANCISCO, USA: Facebook said it is dabbling with letting members using smartphones or tablets search for past posts of friends at the leading online social network. read more>>
Samsung denies using child labour
SEOUL, SOUTH KOREA: South Korea's Samsung Electronics has refuted fresh allegations by a labour protection watchdog that one of its suppliers in China is using child workers. read more>>
Shoes that show you where you're going
NEW DELHI, INDIA: "Wizard of Oz" heroine Dorothy only had to click her ruby red slippers together and they would spirit her home to Kansas. read more>>
More International
Government
AG to probe corruption in Westonaria
The Auditor-General's (AG) office will commence its investigation into allegations of corruption and maladministration at the Westonaria Local Municipality. read more>>
Workshop to help SADC countries improve food production
The governments of South Africa and New Zealand will join forces to share their expertise on food safety systems for export with their counterparts in the Southern Africa Development Community (SADC). read more>>
Public servants must 'serve' the public
South Africa's public servants have been told to roll up their sleeves and ensure that delivery systems and infrastructure are working for the benefit of all citizens. read more>>
More Government news
New accounts
  • FusionDesign to manage destination marketing for Groot Constantia - more info

More accounts  Submit a New account
People on the move
  • Mdantsane FM appoints programme manager - more info

More people  Submit a Person
Jobs offered
Account Manager - Durbanville
Realmdigital is an established digital solutions and software development company looking to expand our team. We're on the hunt for an account manager. Read more >>

Account Executive - Durban
Scan Display's Durban office has an opportunity for a young go-getter with high energy levels. Experience in the agency, exhibition and eventing environments will be advantageous. Read more >>

Content Researcher - Cape Town
Western Cape Government: Department of the Premier currently seeks to appoint a suitably qualified and experienced content researcher (Ref. DOTP 87/2014). Applications close: 12 September 2014 at 16:00 Read more >>

Marketing Operations Analyst - Johannesburg
Create/monitor processes ensuring best practice lead generation/campaign coordination management. Conduct complex data-analysis for lead-generation strategic decisions. Fast-paced environment managing multiple projects and huge growth opportunity Read more >>

Graphic Designer - Cape Town
An exciting and creative graphic designer position is available within the marketing department of American Swiss (TFG) Read more >>

Brand Research Lead - Johannesburg
Springleap is looking for a research lead with background in product development, copy and concept testing, focus groups and qualitative analysis. Must have entrepreneurial spirit. Read more >>



New events to diarise
Social media in the workplace - 12 Sep 2014 Various
Stop abuse of Facebook and other social media in the workplace. Join attorneys Chris Todd and Shelley Wilson on 12 September to understand these challenges in the workplace. Read more >>


Emerging Market Immersion Day
POPAI SA - 19 Sep 2014 to 3 Oct 2014 Cape Town

Social media morning workshop
Multidimensions - 23 Sep 2014 Cape Town

Social Selling Seminar: Attract New Clients Online
LinkedIncome - 25 Sep 2014 Johannesburg

'Branding and marketing you' workshop
Branding & Marketing YOU - 30 Sep 2014 Johannesburg

Graphic and web design workshops
Multidimensions - 8 Oct 2014 to 27 Oct 2014 Cape Town

Website creation for average Joe
Multidimensions - 9 Oct 2014 to 13 Oct 2014 Cape Town

Illustrated infographics and animation workshop
Multidimensions - 14 Oct 2014 to 15 Oct 2014 Cape Town

Photo and Film Expo
30 Oct 2014 to 2 Nov 2014 Johannesburg

Winners Den: international business
cedric holdings - 28 Nov 2014 to 29 Nov 2014 Joburg

Upcoming events
Cape Homemakers Expo 2014 - 4 Sep 2014 to 7 Sep 2014 Cape Town
The Cape's trendiest home, décor and lifestyle exhibition, the Cape Homemakers Expo, will be taking place in the Mother City. Read more >>


Infinity achiever's workshop
Egugwini Investments cc - 1 Sep 2014 to 26 Sep 2014 Durban

The Writing Coach Course
SA WRITERS' COLLEGE - 2 Sep 2014 to 28 Oct 2014 Countrywide

The Grammar Skills Course (English 2nd Language)
SA WRITERS' COLLEGE - 2 Sep 2014 to 28 Oct 2014 Countrywide

Writing for the Web Course
SA WRITERS' COLLEGE - 2 Sep 2014 to 28 Oct 2014 Countrywide

Die Tydskrifjoernalistieke Kursus
SA WRITERS' COLLEGE - 2 Sep 2014 to 28 Oct 2014 Countrywide

Understanding contracts for effective control
UCT Professional Development Project - 2 Sep 2014 to 4 Sep 2014 Cape Town

Quotes
James Cash Penney
"I do not believe in excuses. I believe in hard work as the prime solvent of life's problems."

More quotes  Submit a Quote
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