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Motsoeneng: National sports should 'belong' to the SABCCommenting on the national broadcaster's loss of the rights to broadcast Bafana games live, COO Hlaudi Motsoeneng is reported to have said, "All sports of national interest must belong to the SABC. We must regulate it, and all sports of national interest must be on the SABC." In the meantime, however, the national broadcaster has lost the rights to live Bafana games. Still on sports, Kaajal Nagindas says that companies sponsoring sports celebrities so that the individual becomes "the face" of the company need to realise that should the celebrity get into the news for all the wrong reasons, your misbehaving brand ambassador can hurt your brand. And finally, if the claims are correct, companies in the near future will be able to test public reaction to advertisements, music and films before they are released by monitoring brain signals. It could signal the opening up of a new era for advertising. Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
| [Mninawa Ntloko] Live Bafana Bafana matches are about to disappear from the SABC after pay-TV newcomers Siyaya TV won exclusive radio and television rights to all South African national football teams... Read more >>
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[Issued by The Loeries] What makes award-winning work? How do you inspire creativity in others? In an exclusive series Bizcommunity.com interviewed seven creative leaders from around the world.... Read more >> | Kaajal Nagindas The sports celebrity a company sponsors becomes 'the face' of that company, which is fine - until that celebrity gets into the news for all the wrong reasons. Read more >> | PARIS, FRANCE: Companies in the near future will reportedly be able to test public reaction to advertisements, music and films before they are released by monitoring the brain signals of a select... Read more >> |
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| Lauren Heap With businesses of all sizes and across sectors vying for the eyeballs - and ultimately the spending power - of buyers via the Internet, the early stages of digital marketing have become more important than ever before. Read more >>
| | Kat Scholtz If you think your brand is boring, look again. Not only are there many options for connecting with your customers, but it's important not to get caught up in the idea that content marketing only consists of a grand video series... Read more >>
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| Chris Moerdyk Almost 20 years ago, I suggested that there was an enormous opportunity waiting for advertisers and their agencies with the vaguest semblance of balls. Read more >>
| Promoted content | | Issued by Volcano Johannesburg-based full-service advertising agency, Volcano, has been recognised as the Ad Age International Small Agency of the Year 2014. Scooping silver in the international category, Volcano is also the first ever African agency to be honoured at the awards... Read more >> |
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| CHOMA, interactive mobile phone magazine engaging South African girl adolescents to aid them in staying negative and free from HIV, has increased its social media users from 30,000 to 140,000 in less than two months through a 'selfie' campaign. Read more >>
| | Issued by Universal Church of the Kingdom of God At midday on Saturday, 9 August, thousands of women will march in absolute silence from Maponya Mall to the Cenacle of the Holy Spirit in Soweto, re-enacting the historical march 58 years ago... Read more >>
| | Issued by VWV Group Award-winning brand experience agency VWV Group has announced the launch of an innovative CSI programme aimed at developing vital on-the-job skills to empower young women entering the marketing sector workplace... Read more >>
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| Issued by Apurimac Three studies show how native ads boost performance across the sales funnel. Results increase when creating cross-channel campaigns with Yahoo Gemini... Read more >>
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| Issued by Exponential Exponential Interactive has launched a range of video-enabled engagement ad formats through its display and video audience engagement divisions Firefly Video and Adotube... Read more >>
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| The annual Businesswomen's Association (BWA) regional awards for Gauteng, which recognises excellence in the business, corporate, professional and social arena, have been announced. Read more >>
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| Arthur Goldstuck The most unlikely player in the South African mobile market is working with Google to build a version of its Android mobile operating system that takes account of local needs. Read more >>
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| Issued by Provantage Media Group Leading activations agency and out-of-home media company Provantage Media Group has launched yet another significant offering as part of its ProActive division... Read more >>
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| Manhattan Ice Tea has launched a marketing campaign that enables consumers to earn Manhattan Dollars by redeeming their unique code found under the pull-tab of the 330ml can and behind the label of the 500ml and 1.5 litre bottle. Read more >>
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| Issued by East Coast Radio In order to challenge some of the myths surrounding how radio brands usually operate, East Coast Radio took Darren Maule and the rest of the East Coast Radio breakfast team on a tour... Read more >>
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| | MOSCOW, RUSSIA: Russian bloggers took revenge on Friday for a controversial new law imposing tough rules on online expression by inundating Moscow's communications watchdog with phony registration requests. Read more >>
| | OTTAWA, CANADA: Canada accuses China of hacking into the computers of its research and development arm, which Beijing strongly denied. Read more >>
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| | PRETORIA: The Employment Equity Amendment Act has came into operation on Friday, 1 August, after being signed into law by President Jacob Zuma. Read more >>
| | Government has announced another delay in the implementation of carbon tax and it is now due to come into effect on 1 January 2016. To many this has come as a huge relief as carbon tax is seen as an unnecessary burden on business and economic growth in South Africa. Read more >>
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| | Six of South Africa's top comedians won the prized Waldo statuette at the fourth annual South African Savanna Comic's Choice Awards, held on 2 August, 2014, at The Teatro at Montecasino. Read more >>
| | Rod Baker Mauritius is just a few hours away and a great destination for the family, or yourself if you just want to get away from it all. So how do you get there? Air Mauritius. Read more >>
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| Video Calls2Action ROI SurveyThe missing link in video advertising online is the lack of true connection with consumers and true ROI tracking. What is your view? Yoga and its meaningThere is a major misconception of what yoga really is in the West - do we understand its true power? What is your view? The changing face of news consumptionMedia in South Africa, has never been more tested, what should we be focusing on? What is your view? How to Pump UP my Medical Directory?I have a medical Directory called WebMed for south Africa. For Doctors and Medical Services to add Listing. What is your view? Social Media SalesHave we not asked the right questions? Looking for a Social Media Sales Guru. What is your view? Industry ExperienceCan somebody help explain why companies want people with more than 2 years experience to fill junior positions. What is your view? To all BLOGGERS!!I'm looking for a community of South African bloggers who would like to make contact. It feels a little isolated here all by myself! What is your view? Audi South Africa - Poor After ServiceAudi South Africa's poor service and quality standards. What is your view? Can anyone help me find an advertising agency in SAI am planning to expand out IT Training Business in South Africa. I am interested for some local advertising agencies that can provide leads on CPL basis. Please help me. What is your view? Why can,t over 50,s get work in South Africa?I want to rectify my problem of not being able to find work as an over 50,s male. What is your view? | More forums Submit a Forum
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| | Foshizi is a mid-size research company in Johannesburg seeking an accounting manager to perform accounting and HR duties. Beneficial to have a variety of office support related skills. Read more >> |
| Marketing manager - EE - Sandton - R550K p.a. plus 10% annual performance bonus.
A well-established entertainment company is looking to employ a young, vibey marketing manager. Read more >> |
Account managers required for Tech PR agency in Cape Town and Johannesburg. Read more >>Provide day-to-day support to the sales team by acting as a go-between the sales team and other in-house divisions. Learn and master the Broadcast Management System. Read more >>Growing agency with established clients in Parkhurst needs a mid to senior digital designer to join its creative team. Strong design skills and back-end knowledge essential. Read more >>Calling all wordsmiths - You will work closely with our design team to create amazing campaigns and carefully craft mind-blowing content. Read more >>Are at a mid-senior level and ready to design face-meltingly awesome conceptual and print creatives? Good - you should really check out this job listing. Read more >>University of Cape Town currently seeks to appoint a suitably qualified and experienced digital and social media officer (Ref. SR087/14). Applications close: 8 August 2014 Read more >>Wildlife TV production company requires researcher for International television productions. Job entails researching, information, facts and ideas for television programmes. Research know-how plus good knowledge of wildlife a recommendation. Read more >>
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| Look at how brands, marketers and agencies leverage the power of purpose driven communications and how this will inspire deeper relationships with consumers. Read more >> |
| Do communities really care about CSI? How can community engagement build or break your brand? Find out at Kaelo CSI Breakfast Dialogue on 5 August. Read more >>Decorex JoburgThebe Reed Exhibitions - 6 Aug 2014 to 10 Aug 2014 Johannesburg | |
| Bill Gates "It's fine to celebrate success but it is more important to heed the lessons of failure." | More quotes Submit a Quote
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