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Marketing & Media South Africa

Motsoeneng: National sports should 'belong' to the SABC

Commenting on the national broadcaster's loss of the rights to broadcast Bafana games live, COO Hlaudi Motsoeneng is reported to have said, "All sports of national interest must belong to the SABC. We must regulate it, and all sports of national interest must be on the SABC."

In the meantime, however, the national broadcaster has lost the rights to live Bafana games.

Still on sports, Kaajal Nagindas says that companies sponsoring sports celebrities so that the individual becomes "the face" of the company need to realise that should the celebrity get into the news for all the wrong reasons, your misbehaving brand ambassador can hurt your brand.

And finally, if the claims are correct, companies in the near future will be able to test public reaction to advertisements, music and films before they are released by monitoring brain signals. It could signal the opening up of a new era for advertising.

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Today's top stories


SABC loses rights to live Bafana games
[Mninawa Ntloko] Live Bafana Bafana matches are about to disappear from the SABC after pay-TV newcomers Siyaya TV won exclusive radio and television rights to all South African national football teams... Read more >>

The Creativity Q&A: Rod Baker chats to PJ Pereira
[Issued by The Loeries]

What makes award-winning work? How do you inspire creativity in others? In an exclusive series Bizcommunity.com interviewed seven creative leaders from around the world....

Read more >>

Misbehaving brand ambassadors can hurt your brand

Kaajal Nagindas

The sports celebrity a company sponsors becomes 'the face' of that company, which is fine - until that celebrity gets into the news for all the wrong reasons.

Read more >>

Science of brain signals opens new era for advertising

PARIS, FRANCE: Companies in the near future will reportedly be able to test public reaction to advertisements, music and films before they are released by monitoring the brain signals of a select...

Read more >>


Marketing
Transform your business using inbound marketing

Lauren Heap

With businesses of all sizes and across sectors vying for the eyeballs - and ultimately the spending power - of buyers via the Internet, the early stages of digital marketing have become more important than ever before. Read more >>

Content marketing for boring brands

Kat Scholtz

If you think your brand is boring, look again. Not only are there many options for connecting with your customers, but it's important not to get caught up in the idea that content marketing only consists of a grand video series... Read more >>

Advertising
Advertisers need to grow a pair

Chris Moerdyk

Almost 20 years ago, I suggested that there was an enormous opportunity waiting for advertisers and their agencies with the vaguest semblance of balls. Read more >>

Promoted content
Volcano wins Ad Age International Agency of the Year

Issued by Volcano

Johannesburg-based full-service advertising agency, Volcano, has been recognised as the Ad Age International Small Agency of the Year 2014. Scooping silver in the international category, Volcano is also the first ever African agency to be honoured at the awards... Read more >>


CSI
Selfie campaign for good
CHOMA, interactive mobile phone magazine engaging South African girl adolescents to aid them in staying negative and free from HIV, has increased its social media users from 30,000 to 140,000 in less than two months through a 'selfie' campaign. Read more >>

Women's Day silent march for freedom will end with a cry against injustice

Issued by Universal Church of the Kingdom of God

At midday on Saturday, 9 August, thousands of women will march in absolute silence from Maponya Mall to the Cenacle of the Holy Spirit in Soweto, re-enacting the historical march 58 years ago... Read more >>

VWV at the forefront of women empowerment: new Phakama Women's Academy launches

Issued by VWV Group

Award-winning brand experience agency VWV Group has announced the launch of an innovative CSI programme aimed at developing vital on-the-job skills to empower young women entering the marketing sector workplace... Read more >>

Digital
Yahoo Gemini native ads unleash a flood of great results

Issued by Apurimac

Three studies show how native ads boost performance across the sales funnel. Results increase when creating cross-channel campaigns with Yahoo Gemini... Read more >>





Exponential launches new-look video-enabled ad formats designed to heighten audience engagement

Issued by Exponential

Exponential Interactive has launched a range of video-enabled engagement ad formats through its display and video audience engagement divisions Firefly Video and Adotube... Read more >>

Events & Conferencing
BWA Gauteng awards recognise three winners
The annual Businesswomen's Association (BWA) regional awards for Gauteng, which recognises excellence in the business, corporate, professional and social arena, have been announced. Read more >>





Mobile
Pep and Google in smartphone move

Arthur Goldstuck

The most unlikely player in the South African mobile market is working with Google to build a version of its Android mobile operating system that takes account of local needs. Read more >>

OOH
ProActive launches CommuterActive - a significant, new commuter marketing offering

Issued by Provantage Media Group

Leading activations agency and out-of-home media company Provantage Media Group has launched yet another significant offering as part of its ProActive division... Read more >>

Promotions
Manhattan Ice Tea promo offers NY goods in October
Manhattan Ice Tea has launched a marketing campaign that enables consumers to earn Manhattan Dollars by redeeming their unique code found under the pull-tab of the 330ml can and behind the label of the 500ml and 1.5 litre bottle. Read more >>

Radio
The East Coast Radio breakfast tour - One bus. Eight stops. Infinite fun.

Issued by East Coast Radio

In order to challenge some of the myths surrounding how radio brands usually operate, East Coast Radio took Darren Maule and the rest of the East Coast Radio breakfast team on a tour... Read more >>


International

Russian bloggers take revenge over tough new law
MOSCOW, RUSSIA: Russian bloggers took revenge on Friday for a controversial new law imposing tough rules on online expression by inundating Moscow's communications watchdog with phony registration requests. Read more >>

Canada says China hacked science agency computers
OTTAWA, CANADA: Canada accuses China of hacking into the computers of its research and development arm, which Beijing strongly denied. Read more >>


More International


Government

New equity act comes into operation
PRETORIA: The Employment Equity Amendment Act has came into operation on Friday, 1 August, after being signed into law by President Jacob Zuma. Read more >>

Reduce consumption and make money out of carbon tax
Government has announced another delay in the implementation of carbon tax and it is now due to come into effect on 1 January 2016. To many this has come as a huge relief as carbon tax is seen as an unnecessary burden on business and economic growth in South Africa. Read more >>

Lwandle inquiry term extended
Trending: the evolution and rise of townships
Airbus A350XWB lands in SA

More Government news


Lifestyle

Winners of the South African Savanna Comic's Choice Awards announced
Six of South Africa's top comedians won the prized Waldo statuette at the fourth annual South African Savanna Comic's Choice Awards, held on 2 August, 2014, at The Teatro at Montecasino. Read more >>

Air Mauritius... it's like floating on air

Rod Baker

Mauritius is just a few hours away and a great destination for the family, or yourself if you just want to get away from it all. So how do you get there? Air Mauritius. Read more >>


Forums

brand marketing performance
how to marketing using digital technique What is your view?
Video Calls2Action ROI Survey
The missing link in video advertising online is the lack of true connection with consumers and true ROI tracking. What is your view?
Why corporate companies hiring virtual staff for claim processing & Transcription?
US, UK, Canadian Corporate companies or business people hire virtual staff for their work. What is your view?
Yoga and its meaning
There is a major misconception of what yoga really is in the West - do we understand its true power? What is your view?
The changing face of news consumption
Media in South Africa, has never been more tested, what should we be focusing on? What is your view?
How to Pump UP my Medical Directory?
I have a medical Directory called WebMed for south Africa. For Doctors and Medical Services to add Listing. What is your view?
Sales, Marketing, Internet Marketing, Social Media
Would the above complement or blend with a sales personality? What is your view?
Social Media Sales
Have we not asked the right questions? Looking for a Social Media Sales Guru. What is your view?
Industry Experience
Can somebody help explain why companies want people with more than 2 years experience to fill junior positions. What is your view?
To all BLOGGERS!!
I'm looking for a community of South African bloggers who would like to make contact. It feels a little isolated here all by myself! What is your view?
Audi South Africa - Poor After Service
Audi South Africa's poor service and quality standards. What is your view?
Can anyone help me find an advertising agency in SA
I am planning to expand out IT Training Business in South Africa. I am interested for some local advertising agencies that can provide leads on CPL basis. Please help me. What is your view?
Why can,t over 50,s get work in South Africa?
I want to rectify my problem of not being able to find work as an over 50,s male. What is your view?

More forums  Submit a Forum


Jobs offered

Finance Office Manager - Johannesburg
Foshizi is a mid-size research company in Johannesburg seeking an accounting manager to perform accounting and HR duties. Beneficial to have a variety of office support related skills. Read more >>


Marketing Manager - Johannesburg
Marketing manager - EE - Sandton - R550K p.a. plus 10% annual performance bonus. A well-established entertainment company is looking to employ a young, vibey marketing manager. Read more >>

Account Managers - Cape Town, Johannesburg
Account managers required for Tech PR agency in Cape Town and Johannesburg. Read more >>

Sales Support and Technical Coordination - Johannesburg
Provide day-to-day support to the sales team by acting as a go-between the sales team and other in-house divisions. Learn and master the Broadcast Management System. Read more >>

Digital Designer Programmer - Johannesburg
Growing agency with established clients in Parkhurst needs a mid to senior digital designer to join its creative team. Strong design skills and back-end knowledge essential. Read more >>

Copywriter/Content Creator and Strategist - Johannesburg
Calling all wordsmiths - You will work closely with our design team to create amazing campaigns and carefully craft mind-blowing content. Read more >>

Print and Conceptual Designer - Johannesburg
Are at a mid-senior level and ready to design face-meltingly awesome conceptual and print creatives? Good - you should really check out this job listing. Read more >>

Digital and Social Media Officer - Cape Town
University of Cape Town currently seeks to appoint a suitably qualified and experienced digital and social media officer (Ref. SR087/14). Applications close: 8 August 2014 Read more >>

TV Production Company Researcher - Johannesburg
Wildlife TV production company requires researcher for International television productions. Job entails researching, information, facts and ideas for television programmes. Research know-how plus good knowledge of wildlife a recommendation. Read more >>




New events to diarise

Nedbank Digital Edge Live - 30 Sep 2014 Johannesburg
Look at how brands, marketers and agencies leverage the power of purpose driven communications and how this will inspire deeper relationships with consumers. Read more >>


Communication strategy
PRISA - 18 Aug 2014 Randburg

Copywriting for a digital world
AAA School of Advertising - 21 Aug 2014 to 23 Oct 2014 Cape Town

Digital marketing strategies workshop
Blue Magnet Digital Academy - 25 Aug 2014 to 27 Aug 2014 Johannesburg

Market Segmentation Conference 2014
Trade Conferences International - 3 Sep 2014 to 4 Sep 2014 Johannesburg

Mobile Innovation Europe Summit 2014
9 Sep 2014 to 10 Sep 2014 London

Graphic and web design workshops
Multidimensions - 8 Oct 2014 to 27 Oct 2014 Cape Town

FutureTech 2014
Popular Mechanics - 10 Oct 2014 Cape Town

SwenkXpress
Qembu Langempela - 11 Oct 2014 Johannesburg

Tuning the Vine
31 Oct 2014 to 2 Nov 2014 Cape Town


Upcoming events

CSI breakfast dialogue with Kaelo Engage - 5 Aug 2014 Johannesburg
Do communities really care about CSI? How can community engagement build or break your brand? Find out at Kaelo CSI Breakfast Dialogue on 5 August. Read more >>


Red & Yellow Digital marketing for toursim
Red and Yellow School - 4 Aug 2014 to 22 Sep 2014 Online

Crisis communication
PRISA - 4 Aug 2014 Randburg

Diploma in digital marketing
BrandSchool - 4 Aug 2014 to 30 Aug 2014 Johannesburg,Cape Town

Leadership conversation with Rory Burke
Regenesys Business School - 4 Aug 2014 Johannesburg

Decorex Joburg
Thebe Reed Exhibitions - 6 Aug 2014 to 10 Aug 2014 Johannesburg

SAVCA-GIBS foundation programme for private equity
GIBS - 6 Aug 2014 to 8 Aug 2014 Johannesburg


Quotes

Bill Gates
"It's fine to celebrate success but it is more important to heed the lessons of failure."

More quotes  Submit a Quote




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