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Marketing & Media South Africa



Can you use social selling to boost B2B sales?

Graeme Wilson takes a look at 'social selling' and asks whether it can be used to increase B2B sales? He says it's no wonder that more and more B2B brands are warming to the idea. Why? Because he reckons that when it is done correctly, social selling can be a powerful tool for increasing B2B sales.

Sid Peimer asks: How balanced is your company? and records four perspectives you need to articulate to create shared understanding of the vision and strategy of your organisation.

Marion Scher is in favour of podcasts, but she reckons that based on the ones she has seen, they vary greatly in the power of the message they are trying to put out - and that's why she asks if podcasts are brilliant or brain-numbing?

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your South African marketing and media news and event invitations to marketingnews@bizcommunity.com, exclusive opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Today's top stories
Can social selling be used to increase B2B sales?

Graeme Wilson

It's no wonder that more and more B2B brands are warming to the idea of social selling; when done correctly, it can be a powerful tool for increasing B2B sales.

Read more >>

How balanced is your company?

Sid Peimer

The legend goes that accounting was invented by a child during a cricket game. As there were 12 children, one had to sit out and keep score. But he got even...

Read more >>

Podcasts - brilliant or brain numbing?

Marion Scher

I want to say upfront that I'm totally in favour of podcasts - to a large part because they've given me another revenue stream. But...

Read more >>


Biz Takeouts
[Biz Takeouts Podcast] 92: Augmented reality and digital education
On the last Biz Takeouts Marketing and Media Radio show we chatted to Johan Walters from Digital Narrative and Dave Duarte of Ogilvy DMA. [twitterfall] Read more >>

Marketing
The key to finding a job in digital marketing

Issued by GetSmarter

When it comes to breaking into digital marketing as a career, two things are clear: candidates who are able to demonstrate the right attitude and who take the time to invest in skills development stand out. Read more >>




Advertising
South African Cannes predictions announced
The team of ididthatad predictors, Graham Lang, Justin Gomes, Jason Xenopolous, Pepe Marais and Pete Case have revealed their South African Cannes Predictions, courtesy of the sponsors, Cinemark. Read more >>


How to engage with STOKVELS

Attend this exciting half-day event on 25 June 2014 and gain the latest insights on STOKVELS and how to market and build your brand to this rising market. More information,

More information, CLICK HERE

ABF hosts the B4 (Big Barnyard Birthday Bash)

Issued by Advertising Benevolent Fund

The Advertising Benevolent Fund (ABF) hosted its combined birthday and fundraising bash at the Barnyard Theatre in Rivonia in celebration of the ABF being 45 years old. Read more >>

+27 launches the Discovery Insure world-first smartphone app

Issued by +27 Advertising

+27 Advertising has launched the campaign for the Discovery Insure Driving Challenge with a series of television commercials. Read more >>

SABC blocks City Press ads
Branding
R.I.P. - Why great ideas die

Hilton Rose

Too single-minded. Too funny. Too controversial. Too different. Too expensive. Too hard. There's no end to reasons why good ideas end in the conceptual scrapyard in the sky. Read more >>




Reverse-engineering a brand strategy for the Vodacom Cup

Issued by Brand inc

Integrated brand services agency Brand inc together with SARU took an innovative approach in its brand strategy for this year's Vodacom Cup which was met with hugely positive feedback. Read more >>

Cinema
Four Corners honours Youth Month with parallel Cuba Gooding Jnr screening and VOD release

Issued by Giant Films

Representatives of Cuba Gooding Jnr's indie film, Life of a King, have invited South African gangland thriller, Four Corners, to participate in a unique parallel screening of the two films at the upcoming San Francisco Black Film Festival. Read more >>

CSI
Celebrities brave gigantic ice bed to launch 2014 Nedbank winter campaign

Issued by Joe Public

An enormous bed made of ice drew dozens of celebrities to Melrose Arch for the launch of the 2014 Nedbank winter campaign, which seeks to bring warmth through blankets to the less privileged members of our society. Read more >>

Digital
Wits University to host Fak'ugesi: Digital Africa Festival
Wits University in Johannesburg will host its inaugural Fak'ugesi: Digital Africa Festival 2014 from 11 August to mid-September 2014. Read more >>




Leading social media strategy from the top with a listening command centre

Gordon Geldenhuys, Issued by 25AM

One of the themes that keeps recurring in social media projects for 25AM's clients is that social media is no longer simply about public relations, customer engagement and marketing - today it reaches nearly every element of the business from product development to human resources to customer service. Read more >>

Extending Yahoo Stream Ads globally

Issued by Apurimac

Native advertising is paving the way for more engaging experiences across Yahoo, and they're constantly exploring new ways to deliver value for brands, while enhancing the user experience. Read more >>

Exhibitions
PocketMedia Solutions to launch the Flipper at Markex Jo'burg

Issued by PocketMedia

PocketMedia Solutions is not only launching a new product in its PocketMedia range - the Flipper - at Markex Jo'burg, on at the Sandton Convention Centre from 10-12 June, but is also offering a Z-CARD business card special and giving visitors the opportunity to win a GoPro. Read more >>

Magazines
MarkLives.com launches print magazine
Mobile
Managing the application environment

Gerald Naidoo

Mobility is changing the way we work, the way we live and the way we play. The introduction of the smartphone in 2007 radically altered consumers' expectations of what could be accomplished while on the go. Read more >>

Research
BMi Research takes its consumer research to the next level with eye tracking

Issued by BMi Research

In a move that brings its consumer research to life and adds fascinating depth to these insights, pricing specialist BMi Research has included eye tracking in its arsenal of cutting-edge research methodologies. Read more >>




Sponsorship
Idols SA teams up with Telkom
Season ten of Idols South Africa sees Telkom partnering with M-Net and Mzansi Magic to create a positive Telkom brand for consumers as part of its growth strategy. Read more >>

TV
Star Sat gets seven Fox channels
Fox International Channels (FIC) has announced a strategic partnership with On Digital Media for its recently re-launched digital television platform Star Sat. Read more >>

eNCA Weatherman Derek Van Dam bids SA farewell

Issued by e.tv

eNCA has announced the departure of weather anchor, Derek Van Dam, who has decided to return to his home country, the United States, where he will be joining CNN International. Read more >>


International

Vodafone admits phones on global networks are tapped
LONDON, UK: Telecommunications company Vodafone admitted the existence of secret wires that allow government agencies to listen in to conversations on its networks. Read more >>

Uber taxi app worth $17bn as new funds come in
SAN FRANCISCO, USA: Internet Age taxi app Uber rose to the elite ranks of Silicon Valley with a round of funding that gives the California-based start-up a whopping $17bn value. Read more >>

HTC pins its hopes on M8 to make money
TAIPEI, TAIWAN: Once a star of the intensely competitive smartphone sector, Taiwan's HTC has seen its fortunes collapse - but the success of its latest model provides a glimmer of hope for the company. Read more >>

Five days to LIA deadline
LONDON, UK: You have just five days to enter the London International Advertising Awards. Entry deadline is this Friday - 13 June. Read more >>


More International


Government

SA urged to assist vulnerable children
As the winter season sets in, Social Development Minister Bathabile Dlamini has called on South Africans to assist vulnerable children, who have no one to look after them, as National Child Protection Week comes to a close. Read more >>

Transnet wants to 'industrialise railways'

Amanda Visser

Small- and medium-sized engineering companies must create niche markets for themselves to supply Transnet with parts for the locomotives that the freight logistics company envisages building within the next two to three decades. Read more >>

No final proposal on legal trade in rhino horn
No final proposal has been made regarding the future legal trade in rhino horn as an additional intervention to reduce the levels of rhino poaching, says the Department of Environmental Affairs. Read more >>


More Government news


Jobs offered

Graduate/Entry Level Graphic Designer - Johannesburg
We're looking for energetic, young designers and InDesign experts who love creating amazing layouts. Join our business producing digital versions of some of SA most well know mags. Read more >>

Graphic Designer - Johannesburg
Multitalented designer with magazine, web and photography skills sought for one of SA's premier B2B media companies. Become a key member of a tightly knit team delivering high quality work. Read more >>

Office Administrator - Shaka's Rock
Thumbtribe office administrator: general administrative support for our media, agency, sales and financial teams in Ballito, KZN. Read more >>

Commercial and Business Development Executive - Cape Town
Cape Town Tourism seeks to appoint a suitably qualified commercial and business development executive. Read more >>

Ecommerce and CRM Manager - Cape Town
Cape Town Tourism seeks to appoint a suitably qualified ecommerce and CRM manager. Read more >>




New events to diarise

Strategy in a day - 26 Jun 2014 to 23 Jul 2014 Cape Town,Port Elizabeth,Johannesburg,Durban
Strategy in a Day. Johannesburg, Cape Town, Durban and PE. It takes just one day to get to grips with strategy, if you're serious about being more strategic. Read more >>


STOKVELEX 2014 - 3 Jul 2014 to 6 Jul 2014 Pretoria
The STOKVELEX 2014 is a Premiere show targeting Stokvels, cooperatives and individuals around the Gauteng region. Read more >>


International Startup Event
Startup Grind Johannesburg - 18 Jun 2014 44 Stanley Ave, Johannesburg

#CapeMarketing workshops
One Up Agency-Book here through Meetup - 18 Jun 2014 to 19 Jun 2014 Cape Town

A- Z of brand building
Vega School of Brand Leadership - 19 Jun 2014 to 27 Jun 2014 Johannesburg,Durban

Events Management, Protocol and Diplomacy Seminar
Cornerstone Consultancy International - 16 Jul 2014 to 18 Jul 2014 Johannesburg

Startegic brand leadership
Vega School of Brand Leadership - 22 Jul 2014 to 23 Sep 2014 Johannesburg

Digital Strategy in Building Brands
Vega School of Brand Leadership - 22 Jul 2014 to 23 Sep 2014 Johannesburg,Durban

Online content strategies workshop
Blue Magnet Digital Academy - 6 Aug 2014 to 7 Aug 2014 Johannesburg


Upcoming events

Measuring marketing ROI and customer engagement - 10 Jun 2014 Johannesburg
Measuring marketing ROI and customer engagement! Attend this workshop on 10 June - Learn how to master the calculations from financial and customer data to guide your marketing spend and determine ROMI. Read more >>


Proofing and sub-editing basics
Institute for the Advancement of Journalism - 9 Jun 2014 to 11 Jun 2014 Johannesburg

Essentials of managing people
Rhodes University - 9 Jun 2014 to 13 Jun 2014 Grahamstown

Tax Indaba 2014
Informa - 9 Jun 2014 to 13 Jun 2014 Johannesburg

Graphic design/Corel Draw
Visual Skills School - 9 Jun 2014 to 13 Aug 2014 Pretoria

WEConnect International South Africa
Upbeat Marketing - 9 Jun 2014 Johannesburg


Quotes

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"Don't wait for extraordinary opportunities. Seize common occasions and make them great."

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