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Marketing & Media South Africa



Today's top stories


Where is your content marketing plan?
[Athar Naser] In the last few years, content marketing has become a hot topic for brands wanting to fight for their share of audience in the digital realm. Read more >>

Who says loyalty doesn't pay?

Amanda Cromhout

So many articles were written last year, making reference to the fact that loyalty doesn't pay. So many radio interviews, one of which I was part of, on Bruce Whitfield's Money Show, were questioning whether loyalty pays.

Read more >>

ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

Read more >>

Here they are... 2014 MTN Radio Awards My Station listener votes finalists

The one MTN Radio Awards category where listeners are totally in control of the outcome is the My Station category...

Read more >>


Biz Takeouts
[Biz Takeouts Lineup] 85: BOB - Best of Breed collaborative agency
On tomorrow's Biz Takeouts Marketing & Media radio show, streamed live every Thursday from 9am-10am, show host Warren Harding chats to Reghard Goussard, founder and CEO of newly formed collaborative agency BOB - Best of Breed; as well as Daniel Marcus from Magnetic Software. [twitterfall] Read more >>

Marketing
Marketing careers of the future

Issued by GetSmarter

According to Forbes, the outlook is rosy for marketing professionals working in the industry as marketing managers, advertising and sales representatives, marketing film and video editors, graphic designers, and market research analysts. However, although marketing careers are expected to stay strong, there are a number of changes predicted for the future that could affect your skill set. Read more >>




Advertising
FCB Creative Circle's Best Performing

Issued by FCB South Africa

With three different agencies featuring at the Creative Circle's Ad of the Year Awards 2013 last week (3 April), FCB South Africa has emerged as the best performing agency group. Read more >>

Leading creative mind joins 7 Different Kinds of Smoke

Issued by 7 Different Kinds of Smoke

James Cloete has joined 7 Different Kinds of Smoke as Creative Partner. The move sees Cloete end a highly successful big agency career to join a smaller (for now!) shop and grow the business with its founding partners. Read more >>

CSI
Whiskas partners with Cheetah Outreach Trust for new campaign
South African cat food brand Whiskas has unveiled a new campaign entitled 'Big Cat Little Cat' which focuses on the parallels between the behaviour of little domestic cats and their big wild cat cousins. Read more >>

Design
Between 10and5 to host Show & Tell creative talks
On Wednesday, 16 April Between 10and5 are hosting its very first Show & Tell event to kickstart an ongoing series of creative talks that it plans to host throughout the year. Read more >>

Digital
Consumers warned of email hacking for bank account details
Customers must prevent criminals from hacking into their email accounts to obtain bank account information or issue illicit instructions to their banks‚ the South African Banking Risk Information Centre (Sabric) has warned. Read more >>

Events & Conferencing
It's thrill time for adrenalin junkies

Issued by The 2014 Rand Show

A world of choice family entertainment awaits at the Rand Show, South Africa's biggest consumer exhibition. For those who have a need for high-powered speed, the Rand Show race track has a line-up of unforgettable stunt shows, while classic cars are on display in Hall 5. Read more >>

Exhibitions
Overwhelming interest in Bulletproof Marriage: Your shield against divorce at the Wedding Expo

Issued by Universal Church of the Kingdom of God

Thousands of engaged couples, their wedding retinues and families absorbed information from the wide variety of vendors participating in the Wedding Expo. As they prepare for their fairy tale wedding, much of their focus is devoted to the wedding day; at the Bulletproof Marriage stand they were asked how much attention has been given to the rest of their lives together, posing the question: "Will you live happily ever after?" Read more >>

Mobile
Business Positioning Systems (BPS) launches Vicinity Mobile Ad Network with true proximity targeting

Issued by Business Positioning Systems

The days of blind mobile networks cornering the SA mobile media landscape are finally over. Business Positioning Systems (BPS), co-founded by Neil Clarence and Daryl Van Arkel, has announced the launch of Vicinity, a mobile advertising network that offers true proximity targeting to advertisers. Read more >>

OOH
NATIVE VML's The Exchange wins third place at Creative Circle's 2013 Ad of the Year awards

Issued by NATIVE VML

NATIVE VML's The Exchange has been awarded third place in the out-of-home category at the Creative Circle's 2013 Ad of the Year awards. Read more >>

Alliance Media supports arts and culture across Africa

Issued by Alliance Media

Alliance Media Zimbabwe, the country's largest provider of billboards and outdoor advertising media, has partnered up with the Harare International Festival of the Arts (HIFA) by sponsoring a number of billboards for the organisation. Read more >>

Continental Outdoor continues to prove the effectiveness of OOH through ROMItrack results

Issued by Continental Outdoor

Since the inception of its ROMItrack product in 2013, Continental Outdoor has produced four studies that show the impact and return on investment that an outdoor advertising campaign produces on the bottom line. Read more >>

Guerrilla IMC and Super M's outdoor campaign that actually impacts people lives

Issued by Guerrilla IMC

Brands make many promises. Most of them rely on the consumer having to buy something for the brand to keep up their end of the bargain. Super M decided to fly in the face of such open bribery by teaming up with outdoor specialists Guerrilla IMC and giving the people of Cape Town free rides all summer! Read more >>

Production
South Africans direct new Al Jazeera series
The new Al Jazeera documentary series, Lifelines: The Quest for Global Health, is filmed by an award-winning South African team in Cameroon, Ethiopia, Malawi, Senegal, South Sudan, Sudan, Tanzania and Uganda. (video) Read more >>

Sponsorship
Nando's main sponsor for Daily Maverick's The Gathering
Nando's has once again used its well-known and loved sense of humour to announce its sponsorship of Daily Maverick's The Gathering featuring a brief history of some of its best comments. Read more >>


International

Twitter profiles get Facebook-style revamp
SAN FRANCISCO, USA: Twitter began revamping profile pages on Tuesday (8 April) to let users display more of their online personalities, giving the popular service a Facebook-like feel. Read more >>

European Digital Media Awards
PARIS, FRANCE: The world's most innovative digital news media - from giants like the Guardian and Norway's VG to the smaller DOTYK, the first tablet-only weekly in the Czech Republic - were honoured on Tuesday (8 April) as winners of the European Digital Media Awards, the annual prizes from the World Association of Newspapers and News Publishers (WAN-IFRA). Read more >>

MediaCom deal with Medialets delivers mobile advertising tracking
MediaCom, one of the world's leading media communications specialists, has signed a deal with mobile advertising server Medialets as part of its drive to simplify mobile tracking for advertisers. Read more >>

US film studios sue Megaupload for piracy

More International


Ornico new ad showcase

TelevisionRadio  
  
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Galleries

'Bulletproof Marriage: Your shield against divorce' at the Wedding Expo

More

More galleries  


Government

Minister orders probe into Wallacedene housing
Human Settlements Minister Connie September has ordered a thorough investigation into allegations of incomplete and shoddy houses built in Wallacedene, Cape Town. Read more >>

Health Department to create a pregnancy register
The Department of Health is preparing to launch a pregnancy register which will ensure pregnant women in South Africa receive the support needed to ensure the healthy delivery of their babies. Read more >>

Security cluster seeks clarity on Madonsela's report
Ministers in government's security cluster have written a letter to the Public Protector, Thuli Madonsela asking for clarity on several aspects of her report on the security upgrades at President Jacob Zuma's Nkandla residence. Read more >>

Appeals for calm in Boitumelong
ANC steps in to halt Cosatu in-fighting

More Government news


Lifestyle

Linger at Long Beach

Rod Baker

'Long Beach Resort is not so much a hotel or resort as a village - a village in which we set out to have something for everyone - to create a holiday destination to which guests will return, time and again' - Nicolas de Chalain, Long Beach's first GM. Read more >>


New accounts


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Jobs offered

Web Designer - Johannesburg
iGroup, a digital solutions company is seeking a talented, well-rounded web designer. Read more >>

Account Manager - Cape Town
WOW marketing is a fast-growing staff recognition and incentives company looking to appoint an energetic young account manager to join its team. Read more >>

HR Manager - Cape Town
Exciting opportunity for an experienced HR manager to help grow an international company in South Africa. Read more >>

Key Account Manager - Johannesburg
Sales representative with agency and client direct experience in print and digital environment. Youth marketing specialists. High commission and other benefits to be discussed. Read more >>

Traffic Assistant - Pretoria
Award-winning Centurion-based digital and advertising agency, Etiket, is looking for a well organised junior traffic assistant to assist with the day-to-day traffic and production operations. Read more >>

Business Director - PR - Johannesburg
EXP's specialist PR company TheGrind PR is looking for a business director. Combined experience in brand and corporate PR, long hours, short turnarounds, highly pressured, challenging, dynamic and exciting! Read more >>

Junior and Mid-Senior Graphic Designers - Pretoria
The award-winning Pretoria/Centurion-based experiential and advertising agency, Etiket, is looking for junior/mid-senior graphic designers to be part of our lively and extremely unique creative team. Read more >>

Website and Social Media Content Manager - Cape Town
We are looking for a dynamic/skilled web 2.0 enthusiast.The ability to manage social media platforms while juggling content for websites and conjuring up newsletters is a must. Read more >>

Sales Executive - Johannesburg
Top coaching company in Randburg seeks high level sales executive. Read more >>

Digital Campaign Manager - Cape Town
Experienced digital campaign manager required for immediate start to help service one of Australia's leading digital marketing agencies. Read more >>




New events to diarise

Networking with Woolworth's communication manager
Cape Business Connect - Constantia/Tokai - 15 Apr 2014 Cape Town

Post a Selfie and Win
First Car Rental - 18 Apr 2014 to 27 Apr 2014 Johannesburg

Millionaire to Billionaire Conference
African Billionaire Events Management - 26 Apr 2014 Johannesburg

Startegic brand leadership
Vega School of Brand Leadership - 6 May 2014 to 12 Jul 2014 Johannesburg,Durban,Cape Town,Pretoria

Digital strategy in building brands
Vega School of Brand Leadership - 6 May 2014 to 24 Jun 2014 Johannesburg,Durban,Cape Town,Pretoria

AdForum
Future Group - 9 May 2014 Randburg

Martketing Indaba 2014
Cadek Media - 15 May 2014 to 6 Jun 2014 Cape Town,Johannesburg,Durban

Market research in the mobile world
Merlien Insitute - 27 May 2014 to 30 May 2014 Chicago

Youth Marketing Strategy Conference 2014
BrandedYouth - 13 Jun 2014 Johannesburg

Future of media and advertising
Future Publishing - 30 Jul 2014 Illovo


Upcoming events

Cloudy with a chance of pixels creative symposium - 10 Apr 2014 to 15 May 2014 Linden,Cape Town
Cloudy with a chance of pixels is a creative symposium in Johannesburg, 10 April and Cape Town, 15 May 2014. Twelve dynamic sessions, awesome networking, one universal design message. Read more >>

Social media boot camp - hands-on course
Britefire - 9 Apr 2014 to 18 Jun 2014 Cape Town,Johannesburg

The natural creative process in writing and life
WriteArt - 9 Apr 2014 to 16 Apr 2014 Muizenberg

Adult illustration classes
9 Apr 2014 to 26 Jun 2014 Cape Town

Using emotional intelligence
CBM Training - 10 Apr 2014 Johannesburg

Movement marketing masterclass
The Conference Hub - 10 Apr 2014 to 11 Apr 2014 Johannesburg

Elections reporting
Institute for the Advancement of Journalism - 10 Apr 2014 to 11 Apr 2014 Johannesburg


Quotes

Wilferd A. Peterson
"Success is focusing the full power of all you are on what you have a burning desire to achieve."

More quotes  Submit a Quote




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