| 22 May 2012 |
| Marketing & Media | South Africa |
|
Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
|
|
| |
Today's top stories
Marketing
 [Anna Malczyk] It has become increasingly clear that the most effective way to gain your customer's attention is to earn it. In this context, content marketing is the process of creating and sharing something awesome - entertaining, engaging content (text, photos, video, audio, interactive) that promotes the brand in an indirect way. Read more >>
Advertisement:
 The Southern African Marketing Research Association (SAMRA), has announced the appointment of Leonie Vorster as its new CEO. Formerly the MD of Evolutions Research Solutions, Vorster is also a former SAMRA chair, council member and accredited researcher. Read more >>
Advertising
 The securing of the alliance with AirMedia gives ComutaNet a new opportunity for in-store TV and radio advertising across 450 Jet and JetMart stores. AirMedia, a provider of digital on-site radio and television services in Southern Africa to more than 1200 sites, has delivered these services to the Edcon Group for more than 10 years. Read more >>
Advertisement:
 Both the entry deadline and the eligibility period for the 2012 Loeries have been extended to 15 June 2012, meaning that all work must be commercially published, launched or aired to a substantial audience for the first time between 1 June 2011 and 15 June 2012. Read more >>
CSI
 This year, the Sanlam Cancer Challenge's status in South African golf will be recognised in the South African Golf Hall of Fame at the Oubaai Golf Estate near George, where the tournament will be permanently showcased. This honour comes, as the sporting event celebrates its 20th anniversary this year. Read more >>
Magazines
 The June/July issue of Weigh-Less, on the shelves on 28 May 2012, will return from a B5 size to its original A4 size, following several mini-makeovers since its inception in the late 70s. Read more >>
Online Media | | Online Media section proudly sponsored by | |  |
 The Daily Maverick has announced that it has launched a simpler, better and smarter new Web site. Following international trends in web design, the improved site's clear layout and fonts are designed to offer an enhanced visual and news reading experience for Daily Maverick aficionados as well as those newly won over. Read more >>
Advertisement:
 Nightjar Travel has launched an online destination guide that lists over 1500 things to do and places to go to in South Africa. It covers day walks, mountain biking, fly fishing, paddling, scuba diving, 4x4, rock climbing, horse trails, adventure activities, parks and reserves, regular 'mom & pop' attractions and more in one integrated website. Read more >>
Research |  |
 The SpaceStation has recently released research results from over 1000 Blackberry users of the brand's mobile app in the News24 space, which has had over 300 000 downloads since the app went live just over a year ago. Read more >>
Sponsorship
 Cooked in Africa Films, which specialises in the production of entertainment and original content - mostly reality documentaries - for both TV and new media platforms has negotiated a R2.1 million sponsorship deal with local French vehicle manufacturer, Renault South Africa. Read more >>
Advertisement:
 PARIS, FRANCE / DARMSTADT, GERMANY / TEGUCIGALPA, HONDURAS: The World Association of Newspapers and News Publishers (WAN-IFRA) and the World Editors Forum have condemned the murder of Alfredo Villatoro, one of the most influential and widely respected journalists in Honduras, and called on President Porfirio Lobo to ensure that the murderers are quickly brought to justice. Read more >>
More International...
Advertising
 The Jupiter Drawing Room Cape Town was last week awarded Design Agency of the Year and Cape Agency of the Year at the prestigious annual Finweek AdReview Awards. Read more >> Nine Mile Media's consumer engaging Billads bill folder advertising platform will reach out to a potential 1.5 million upmarket consumers in coffee shops and other light meal environments nationally, to ensure that Orbit remains top-of-mind after every drink or meal. Read more >>Branding
[Gary Bryant] When is a business too big to brand under a single brand name? Gary Bryant ponders the points by examining examples in the global financial sector. Read more >> CSI
 Kaelo Engage, the producers of Kaelo - Stories of Hope, will be at this year's Making CSI Matter Conference at the Wanderers Club, Illovo, on 22-23 May. Read more >>Digital | | Your source of digital advertising | |  |
 Final plans are in place for the Integrated Marketing Communication Conference, taking place 5-6 June in Cape Town. Along with a great line-up of sponsors already on board, Vodacom will be flying the IMC Conference flag for both the Cape Town and Johannesburg editions. Read more >>Education & Training
Vega Johannesburg navigator, Roela Hattingh, is the winner of the Dr Freysen Teaching Excellence Award, which recognises lecturers who demonstrate creative and innovative teaching approaches to promote productive learning. Read more >>A unique two-day facilitated recognition skills development workshop, taking place on 6 and 7 June in Bedfordview, Johannesburg, will explore Motivation through Recognition and give leaders the understanding, tools and confidence they need to integrate recognition into everyday management practice. Read more >>Events & Conferencing
After the massive success of the inaugural Loyalty and Rewards Conference and Exhibition 2012 Johannesburg, Trade Conferences International is taking the event to Cape Town. With numerous requests and queries from Cape-based companies, we are offering the opportunity to expand knowledge, debate, network and build relations with industry leaders. Read more >> Brenda Caplen, formerly of Evaluate Interactive Event Systems and Conference Communications, has joined newly-formed ICT solutions provider Gearhouse ICS. ICS offers a complete conference and event solution, from registration to audience response systems and continues to present new services as they become available. Read more >>Media
On 18 May the Media Development and Diversity Agency (MDDA) and Sanlam joined forces again to celebrate excellence in the local media industry of South Africa. The MDDA/Sanlam Local Media Awards 2012 included the inaugural Rantho/Letsebe Community Media Achievement Award and was presented at a gala dinner in Durban. Read more >>Out Of Home |  |
 ADreach has partnered with the South African Depression and Anxiety Group (SADAG) to enter into a street pole advertising campaign, via which intermittent messages dealing with mental health matters are flighted throughout Johannesburg for a three-month period. Read more >>Production
 In the last three months, Frieze Films' rising star Malo 8 has directed commercials for three major cellular brands: MTN for MetropolitanRepublic; Cell C for Ogilvy Johannesburg; and Nokia for JWT. Read more >>Retail
 According to freedictionary.com, the word size can be defined as: "the physical dimensions, proportions, magnitude, or extent of an object." It is however also defined as "the character, value, or status with reference to the capacity to meet given requirements." Read more >>
 According to the Daily News, Trade and Industry Minister Rob Davies has rejected "with utter contempt" suggestions that there was a racial motivation for his move to stop Israeli goods produced in occupied Palestinian territory from being sold under the label "Made in Israel". Read more >>
 The government was warned in 2010 that collection costs for the controversial e-toll system would be considerably higher than a petrol levy or tax, Beeld newspaper reported on Monday. Read more >>
 NEWSWATCH: While ANC secretary general Gwede Mantashe is reported by News24.com to have said that the ANC is generally pleased with the report the Press Freedom Commission released yesterday, he's not completely happy with a couple of issues... And on "that painting" front, the ANC is going to court today to stop the Goodman Gallery in Johannesburg and City Press displaying a painting of Zuma with his genitals exposed, reports Moneyweb.co.za. (video) Read more >>
More Government news...
 Kenya Airways (KQ) has announced the launch of a direct flight from Nairobi to Kilimanjaro effective 2 July 2012 - a great new offering for local adrenalin-hunters. Read more >>
More Travel news...
 [Daphne Cooper] The Brothers Size engaged, enthralled and enraptured me. Sleep eluded me on the night of the performance as I kept being visited by scenes of the performance. I think I dreamt about the brothers and my waking thoughts were still with them. I am not sure why The Brothers Size touched me so deeply and I don't really know how they did it. Read more >>
More BizLounge news...
- Brian Verster appointed at Crown Publications - more info
Featured jobs We are looking to expand our department and are looking for digital telesales consultants. Would you like to join a vibey, successful and passionate sales team? Read more >> |
 Sales manager: Images and Motion at leading SA media company. Looking for a highly capable and organised person to manage sales staff for images and footage.10 years relevant experience. Read more >> |
|
A specialist online publishing company requires an experienced media sales person to sell banner advertising and subscriptions on our range of business websites. Based in our office in Wynberg, CT. Read more >>
Click here to customise your jobs section
- The Gloucester Blues Project live The Gloucester Blues Project - Pietermaritzburg, 22 May
- Deejay Prince birthday party - Soweto, 26 May
- Wouter Kellerman performance - Pretoria, 27 May
- Mi Casa live Mushroom Listening Sessions - Sowet, 27 May
- Practical sales management Perception Business Skills - Cape Town, 30 May
- DMMA event DMMA - Durban, 1 June
- Saturday night fever at Boogie nightclub - Cape Town, 2 June
- Online advertising strategies workshop Perfin International - Somerset West, 6 June
- Viva La Symphony concerts at UWC Cape Philharmonic Orchestra - Bellville, 7 June
- Social media marketing 101 Niche Training - Kwazulu Natal, 14 June
Click here to customise your events section
"Have a very good reason for everything you do. ( via Brainy Quote )" - Laurence Olivier
Print - Print any item in this newsletter.
Email - Email any item in this newsletter.
Comment - Comment on any item in this newsletter.
Sponsors:
|
|
Advertisement:
Advertisement:
The following companies have opened press offices on Bizcommunity.com! We always deliver on them through our commitment to exceptional, intelligent creative solutions that not only answer the brief and the business problem, but that boosts our clients' bank balances as well.Click here to visit Promise Digital's press office.  You need reliable data to support your business decisions. We get it! Our mission is to obtain the highest quality data reliably.Click here to visit PSA's press office.  Formed in 1995, Ask Afrika is a SA's strategic research partner that applies active intellect and connectivity to provide credible research results and consulting services to their wide range of blue chip clients.Click here to visit Ask Afrika's press office.
New people on biz
PortalsMarketing & Media | South AfricaMarketing & Media | AfricaAgriculture, Horticulture & ForestryArts & EntertainmentAutomotiveEducation & TrainingEnvironment & ConservationFinance, Accounting & BankingFishing & MaritimeGovernmentHealth & BeautyHuman Resources & RecruitmentIT & TelecommunicationsLegalLifestyleLogisticsManufacturingMedicalProperty & Real EstateRetailScience & TechnologyTourism, Travel & Hospitality
Follow us
|
|
|
