| Today's headlines
| The Loerie Awards 2008 | 26 & 27 July 2008 |  |
Ad agencies are “bottom-feeders” - Alistair King[Vivian Warby] Alistair King, creative director of KingJames and one of the judges in this year's Loeries Awards, tells it as it is in the industry these days, no bars held. “We have become bottom-feeders,” he says, talking quite frankly about ad agencies in the new era. Radio 2000 flocks to MargateFor the first time Radio 2000 (97.2-100 FM) will be broadcasting live from the red carpet at the 30th annual Loerie Awards with The Good Life hosted by Ernest Pillay. Says station manager Carlito Sheikh, “Since the advertising industry supports Radio 2000, the station will happily reciprocate by being present at this most important advertising ceremony.” Tune into The Good Life with Ernest Pillay from 10am - 2pm and crossings from 6pm - 9pm. Radio 2000 is just one of the SABC platforms covering the Loeries this year. AdvertisingDestination SA always better on the big screenSouth African Tourism is launching a global cinema advertising campaign that will take destination South Africa commercials to more than 1770 cinema screens in Australia, France, Germany, the Netherlands, Canada, the UK and the US. The campaign launches next month in Canada and runs until February 2009. Advertisement: CinemaYour winners - the Encounters Audience AwardsThe winners of this year's Audience Award at The Encounters South African International Documentary Festival are Shamiela's House directed by Robyn Rorke for Best South African Documentary, and Angel's in the Dust directed by Louise Hogarth for Best International Documentary winner, it was announced yesterday, Thursday, 24 July 2008. DStv - so much more with CineMARK - CineMARKBroadcast medium DStv has selected cinema advertising, and CineMARK, as a major part of its new advertising campaign. The campaign will run for a period of 30 weeks, running from 5 September 2008 until 2 April 2009.
| Design | |  |
The Mandela 90th birthday gift - Red Rocket Craig Morris, who heads up Red Rocket Design, recently designed and produced the birthday book gift that was given to Nelson Mandela by his immediate family. Core - Design Essence rebrands 50/50 nature TV programme - Core - Design Essence Core - Design Essence was honoured when it received news it had won the pitch to rebrand one of South Africa's oldest shows. 50/50 Human Nature has been running on SABC2 for 24 consistent years, presenting the successes and disasters of conservation to South Africa's people.
| Digital | |  |
Rapid corporate adoption of social media [Walter Pike] Twice as many rapidly growing companies believe that social media is very important in their marketing strategy in 2008 than did in 2007, with 77% using at least one form of social media, according to new research released by the University of Massachusetts Dartmouth Center for Marketing Research. The subject of the research was the Inc 500, a list of the fastest growing companies compiled by Inc Magazine. Stonewall+ celebrates 10 years of Red Bull Big Wave Africa - Stonewall+Digital marketing agency Stonewall+ recently launched the 10-year anniversary website for Red Bull Big Wave Africa. Direct MarketingHeadspace, 5TH Dimension merge 5TH Dimension and Headspace have merged, creating a full service below-the-line marketing agency with expertise in direct and below-the-line marketing and promotions. The merged entity will trade under the established 5th Dimension brand as a new-age communications company that is passionate about international trends. "The holy grail of direct marketing is to convert consumers into purchasers and to create a long-term relationship with that individual. Combined, we will be able to deliver a fully integrated package that will address any direct marketing need that a client may have," explains Hylton Rutherford, CEO of Headspace.
Education and TrainingAre South Africans living way beyond their means? - Knowledge Resources Join us at the Financial Literacy for The Workplace Seminar on the 31 July 2008 and learn how you can educate your work force to become more financial literate, and to avoid potential scams and fraudulent schemes in these increasingly demanding times. Advertisement: Qualify with a Diploma in Communications Management from Vega which specialises in marketing and brand strategy. The second semester commences on 30 July and there are still a few spots open. Modules include: Principles of Brand Building, Public Relations and Media Efficiency in Brand Building to mention a few. Contact us on Jozi 011 326 3486, Durbs 031 266 2595 or iKapa on 021 425 7591 www.vegaschool.com
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| Eventing | |  |
Gearhouse at the Loeries - Gearhouse SAIt's time for the annual Loerie Awards, and Gearhouse SA is more involved than ever in this highlight on the advertising industry's calendar. Advertisement: International Retail Advertising Conferences with top professional speakers at Emperor’s Palace Convention Centre on August 12 and at Lord Charles in Somerset West on August 14. For more information or to register go to www.raclite.co.za
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| Magazines | | | CAR - WIEL - Leisure Wheels - CARtoday.com | |  |
Debut of cultural district brochureThe first annual Newtown Brochure - published and project managed on behalf of the Newtown Management District (NMD) by Blue Planet Media - is now available, focusing on the potpourri of cultural, educational and tourist attractions in Newtown, Johannesburg, ranging from museums, art galleries, restaurants, theatre, dance and live music. Online MediaiLogic gets to know Ronald Sassoon - iLogiciLogic's latest website development for the iconic Ronald Sassoon Jeans brand forms an integral part of the brand's revival.
| Out Of Home | |  |
Madiba's massive birthday card - Clear Channel Sir Anthony O'Reilly's Independent Newspaper Group, owners of the Star, the Mercury, the Daily News, Sunday Tribune, Isolezwe, Pretoria News, the Cape Argus and Cape Times, and Clear Channel Independent in Africa, joined forces to congratulate Madiba, father of our nation, a happy and blessed 90th birthday on Citilites last week in Johannesburg and Pretoria. Linear Stand point-of-sale and brochure holder - Right Stuff Upgrade your showroom with the latest brochure/banner display combo - the Linear Stand. Made from durable materials, this high-quality point-of-purchase system is designed and manufactured to the highest standards and has a superb finish. Advertisement: Productionjuju adds flash to The 2008 Loerie Awards - jujuFor the third year in a row, juju has been selected by The Loerie Awards and H-Factor to supply show graphics and titles. In January 2008, when H-Factor unveiled its plans for the 30th anniversary show, it briefed juju to focus exclusively on Saturday night.
| Public Relations | |  |
Writers Write: Amanda Patterson's creative writing course comes to Durban - The Write Co. "If you have to explain your book to me, rewrite it. I doubt that you will be there when I'm reading it," says Amanda Patterson, CEO of Johannesburg-based, The Write Co.
| Radio | |  |
94.7 responds in turn to Sony BMG94.7 Highveld Stereo has issued a response to the statement from Sony BMG this week concerning the 94.7 Music Shop partnership between the radio station and eXactmobile that has been put on hold. RetailFree Madiba birthday special serves over 10000 When a public challenge was issued to Nando's last week by SABC2's Morning Live to better its offer of free meals to everyone 90 years and older in honour of Nelson Mandela's birthday, Kevin Utian, Nando's MD, immediately picked up the gauntlet.
| TV | |  |
MultiChoice launches HDTV [Issa Sikiti da Silva] MultiChoice has launched high definition television (HDTV) in the South African market, the first of its kind in Africa. The event took place last night, Thursday, 24 July 2008, at Atlas Studios in Auckland Park, Johannesburg. The return of Noot vir NootNoot vir Noot, officially the longest running game show in South Africa and also the most popular Afrikaans TV show ever, returns to SABC2 for a groundbreaking 31st season from next Friday, 1 August 2008 at 7.30pm. Spread it with Jam SandwichSABC2's new music “reality”/documentary show Jam Sandwich is a 13-part reality/documentary/entertainment series where musicians from different market segments of the South African music spectrum are put together to collaborate. Jam Sandwich promises to deliver television that opens the door on how musicians work, how they create and what they are really capable of, given a free rein without the demands of commercial success. Fourth season of Let's Fix It launches - e.tv One of e.tv's most popular programmes, Let's Fix It, returns for its fourth season on Tuesday 29 July at 8.30pm. Once again, the programme will focus on looking to lend a helping hand to those in need. Advertisement:
| Youth Marketing | |  |
HDI, MTV partner for industry roadshowYouth market specialists HDI Youth Marketeers and music and youth entertainment network MTV Networks Africa are joining force to create a roadshow designed to show advertising and media planning agencies what's really going on in the forever evolving youth space, and how to tap into it. |
| | Ornico new ad showcase |  | |
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| | Galleries | | The MediaShop Forum
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| | New accounts | | | Black Khaki signs Mercedes-Benz - more info | | More...  Submit a New account | | |
| | People on the move | | | ComutaNet appoints strategist Vanessa Leftwich - more info | | Poppy Montwedi joins Cando Advertising - more info | | New Durban branch manager for Heidelberg Southern Africa - more info | | More...  Submit a Person | | |
| | Events to diarise | Online marketing, easy and sensible Belateral - Midrand, 28 July This online marketing course covers all aspects of online marketing, acquisition methods, conversion strategies, retention and online marketing management. | | | ASP.NET course Working Webs - Johanesburg, 28 July The course is specifically designed for web developers who need to expand their web development skills by getting to know and understand server-side applications and how to develop web application. | | | Microsoft Project 2007 short course Vernon Chalmers & Associates - Cape Town, 29 July Microsoft Project 2007 Software two-day course for campaign managers, marketing and project managers and related specialists. | | | Understand Excel Front Foot - Johannesburg, 29 July This course helps you create specific Excel functions to match your needs. | | | Professional teleselling skills AchieveGlobal SA - Cape Town, 30 July Equip your telephone salespeople - whether they are in a business-to-business or business-to-consumer environment - with the skills they need to sell effectively. | | | Corporate Health and Wellness Conference 2008 Knowledge Resources - Bryanston, 30 July Learn about the factors that affect your bottom-line positively and negatively and get equipped and informed when making health and wellness decisions for your workforce. | | | Adobe Illustrator CS3 Keyline Graphics - Durban, 4 August / Durban, 2 September / Durban, 4 September / Durban, 11 October This programme remains the most powerful industry-standard design and illustration tool which is used throughout the graphic and advertising industries in the world. | | | Business Expo 2008 - Durban, 15 August Business Expo 2008 is South Africa's first major multi-dimensional business boosting exhibition to combine franchise and business opportunities with business products and office equipment. | | |
| | Upcoming events | Effective business writing Front Foot - Johannesburg, 25 July Scriptwriting course Auteur School of Independent Filmmaking - Johannesburg, 25 July Maximise the return on your marketing SAS Institute (Pty) Ltd - Johannesburg, 25 July Humanism - the art of selling University of Johannesburg - Johannesburg, 25 July Wash Line day Key West Shopping Centre - Krugersdorp, 25 July Six-week filmmaking course Auteur School of independent Filmmaking - Johannesburg, 26 July CASWA Radio drama writers' workshop 2008 - Cape Town, 26 July Two-year digital design course - Second semester Friends of Design - Academy of Digital Arts - Cape Town, 28 July The power of the press release The Hedgehog Event - Johannesburg, 28 July Adobe InDesign CS3 Vega Brand Communications School - Johannesburg, 28 July | More...  Submit an event | | |
| | Jobs offered | Specialising in Media Sales, Advertising and Marketing placements |  |
| Digital Traffic/ Production Manager - Sandton Growing industry leader seeks the expertise of a dynamic and willing candidate who has previous experience handling both traffic and production. Exposure to Digital advantageous. read more
| DTP Operator - Bedfordview We are looking for a technically skilled and talented individual to join our team at Penquin International. read more
| Senior Art Director - Cape Town Senior art director with at least nine years ATL experience - broad experience across a range of business required. Portfolio must show strong conceptual ability across all ATL mediums, including TV. read more
| Marketing Co-ordinator - Sandton Matric with preferably a tertiary qualification in marketing and PR. Important that candidate has a knowledge of the sales and retail environment as well as online marketing. MUST be knowledgeable. read more
| Chief Copy Editor - Cape Town Ideas is looking for an experienced English sub-editor in its Cape Town office to fill the vacant position of chief copy editor. read more
| Senior Art Director - Cape Town Senior art director (who is young at heart).
Looking for an inspired thinker, who has pushed art direction into unchartered waters before and have long standing love of typography. read more
| Freelance Proofreader - Dunkeld West Freelance proofreading position with option of becoming permanent. Responsible for proofreading of all articles, newsletter content and other forms of written communication for a variety of industries. read more
| Creditors Clerk - Dunkeld West There is a creditors clerk position available in the finance department of our communications group. There is an urgency to fill this position. read more
| Video Editor - Rivonia TCH Bonisa requires a knowledgeable, passionate, individual with a balanced creative and technical competence to fill the position of video editor. read more
| | Account Executive - Johannesburg, Rivonia | | | | |
| | Quotes | | | "There is nothing like a dream to create the future." - Victor Hugo | | More...  Submit a Quote | | | Print - Print any item in this newsletter. Email - Email any item in this newsletter. Comment - Comment on any item in this newsletter.
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