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South Africa’s leading daily advertising, marketing and media news resource for the industry! 25 Jul 2008
Marketing, 2010 FIFA World Cup, Advertising, Book, Branding, Cinema, CRM, Design, Design Indaba 2008, Digital, Direct Marketing, Education & Training, Eventing, Exhibitions, Magazines, Media, Mobile, Newspapers, Online Media, Out Of Home, Printing, Production, Promotions, Public Relations, Radio, Recruitment, Research, Retail, Sales, Sponsorship, The Loerie Awards 2008, TV, Youth Marketing.

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Today's headlines

The Loerie Awards 200826 & 27 July 2008
Ad agencies are “bottom-feeders” - Alistair King
[Vivian Warby] Alistair King, creative director of KingJames and one of the judges in this year's Loeries Awards, tells it as it is in the industry these days, no bars held. “We have become bottom-feeders,” he says, talking quite frankly about ad agencies in the new era.

Radio 2000 flocks to Margate
For the first time Radio 2000 (97.2-100 FM) will be broadcasting live from the red carpet at the 30th annual Loerie Awards with The Good Life hosted by Ernest Pillay. Says station manager Carlito Sheikh, “Since the advertising industry supports Radio 2000, the station will happily reciprocate by being present at this most important advertising ceremony.” Tune into The Good Life with Ernest Pillay from 10am - 2pm and crossings from 6pm - 9pm. Radio 2000 is just one of the SABC platforms covering the Loeries this year.


Advertising
Destination SA always better on the big screen
South African Tourism is launching a global cinema advertising campaign that will take destination South Africa commercials to more than 1770 cinema screens in Australia, France, Germany, the Netherlands, Canada, the UK and the US. The campaign launches next month in Canada and runs until February 2009.

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Cinema
Your winners - the Encounters Audience Awards
The winners of this year's Audience Award at The Encounters South African International Documentary Festival are Shamiela's House directed by Robyn Rorke for Best South African Documentary, and Angel's in the Dust directed by Louise Hogarth for Best International Documentary winner, it was announced yesterday, Thursday, 24 July 2008.

DStv - so much more with CineMARK - CineMARK
Broadcast medium DStv has selected cinema advertising, and CineMARK, as a major part of its new advertising campaign. The campaign will run for a period of 30 weeks, running from 5 September 2008 until 2 April 2009.


Design    
 
The Mandela 90th birthday gift - Red Rocket
Craig Morris, who heads up Red Rocket Design, recently designed and produced the birthday book gift that was given to Nelson Mandela by his immediate family.


Core - Design Essence rebrands 50/50 nature TV programme - Core - Design Essence
Core - Design Essence was honoured when it received news it had won the pitch to rebrand one of South Africa's oldest shows. 50/50 Human Nature has been running on SABC2 for 24 consistent years, presenting the successes and disasters of conservation to South Africa's people.



Digital    
 
Rapid corporate adoption of social media
[Walter Pike] Twice as many rapidly growing companies believe that social media is very important in their marketing strategy in 2008 than did in 2007, with 77% using at least one form of social media, according to new research released by the University of Massachusetts Dartmouth Center for Marketing Research. The subject of the research was the Inc 500, a list of the fastest growing companies compiled by Inc Magazine.


Stonewall+ celebrates 10 years of Red Bull Big Wave Africa - Stonewall+
Digital marketing agency Stonewall+ recently launched the 10-year anniversary website for Red Bull Big Wave Africa.


Direct Marketing
Headspace, 5TH Dimension merge
5TH Dimension and Headspace have merged, creating a full service below-the-line marketing agency with expertise in direct and below-the-line marketing and promotions. The merged entity will trade under the established 5th Dimension brand as a new-age communications company that is passionate about international trends. "The holy grail of direct marketing is to convert consumers into purchasers and to create a long-term relationship with that individual. Combined, we will be able to deliver a fully integrated package that will address any direct marketing need that a client may have," explains Hylton Rutherford, CEO of Headspace.


Education and Training
Are South Africans living way beyond their means? - Knowledge Resources
Join us at the Financial Literacy for The Workplace Seminar on the 31 July 2008 and learn how you can educate your work force to become more financial literate, and to avoid potential scams and fraudulent schemes in these increasingly demanding times.


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Qualify with a Diploma in Communications Management from Vega which specialises in marketing and brand strategy.
The second semester commences on 30 July and there are still a few spots open. Modules include: Principles of Brand Building, Public Relations and Media Efficiency in Brand Building to mention a few.
Contact us on Jozi 011 326 3486, Durbs 031 266 2595 or iKapa on 021 425 7591 www.vegaschool.com

Eventing    
 
Gearhouse at the Loeries - Gearhouse SA
It's time for the annual Loerie Awards, and Gearhouse SA is more involved than ever in this highlight on the advertising industry's calendar.

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International Retail Advertising Conferences with top professional speakers at Emperor’s Palace Convention Centre on August 12 and at Lord Charles in Somerset West on August 14. For more information or to register go to www.raclite.co.za

Magazines        CAR - WIEL - Leisure Wheels - CARtoday.com  
 
Debut of cultural district brochure
The first annual Newtown Brochure - published and project managed on behalf of the Newtown Management District (NMD) by Blue Planet Media - is now available, focusing on the potpourri of cultural, educational and tourist attractions in Newtown, Johannesburg, ranging from museums, art galleries, restaurants, theatre, dance and live music.


Online Media
iLogic gets to know Ronald Sassoon - iLogic
iLogic's latest website development for the iconic Ronald Sassoon Jeans brand forms an integral part of the brand's revival.


Out Of Home    
 
Madiba's massive birthday card - Clear Channel
Sir Anthony O'Reilly's Independent Newspaper Group, owners of the Star, the Mercury, the Daily News, Sunday Tribune, Isolezwe, Pretoria News, the Cape Argus and Cape Times, and Clear Channel Independent in Africa, joined forces to congratulate Madiba, father of our nation, a happy and blessed 90th birthday on Citilites last week in Johannesburg and Pretoria.


Linear Stand point-of-sale and brochure holder - Right Stuff
Upgrade your showroom with the latest brochure/banner display combo - the Linear Stand. Made from durable materials, this high-quality point-of-purchase system is designed and manufactured to the highest standards and has a superb finish.


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Production
juju adds flash to The 2008 Loerie Awards - juju
For the third year in a row, juju has been selected by The Loerie Awards and H-Factor to supply show graphics and titles. In January 2008, when H-Factor unveiled its plans for the 30th anniversary show, it briefed juju to focus exclusively on Saturday night.


Public Relations    
 
Writers Write: Amanda Patterson's creative writing course comes to Durban - The Write Co.
"If you have to explain your book to me, rewrite it. I doubt that you will be there when I'm reading it," says Amanda Patterson, CEO of Johannesburg-based, The Write Co.



Radio    
 
94.7 responds in turn to Sony BMG
94.7 Highveld Stereo has issued a response to the statement from Sony BMG this week concerning the 94.7 Music Shop partnership between the radio station and eXactmobile that has been put on hold.


Retail
Free Madiba birthday special serves over 10000
When a public challenge was issued to Nando's last week by SABC2's Morning Live to better its offer of free meals to everyone 90 years and older in honour of Nelson Mandela's birthday, Kevin Utian, Nando's MD, immediately picked up the gauntlet.



TV    
 
MultiChoice launches HDTV
[Issa Sikiti da Silva] MultiChoice has launched high definition television (HDTV) in the South African market, the first of its kind in Africa. The event took place last night, Thursday, 24 July 2008, at Atlas Studios in Auckland Park, Johannesburg.


The return of Noot vir Noot
Noot vir Noot, officially the longest running game show in South Africa and also the most popular Afrikaans TV show ever, returns to SABC2 for a groundbreaking 31st season from next Friday, 1 August 2008 at 7.30pm.

Spread it with Jam Sandwich
SABC2's new music “reality”/documentary show Jam Sandwich is a 13-part reality/documentary/entertainment series where musicians from different market segments of the South African music spectrum are put together to collaborate. Jam Sandwich promises to deliver television that opens the door on how musicians work, how they create and what they are really capable of, given a free rein without the demands of commercial success.

Fourth season of Let's Fix It launches - e.tv
One of e.tv's most popular programmes, Let's Fix It, returns for its fourth season on Tuesday 29 July at 8.30pm. Once again, the programme will focus on looking to lend a helping hand to those in need.


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Youth Marketing    
 
HDI, MTV partner for industry roadshow
Youth market specialists HDI Youth Marketeers and music and youth entertainment network MTV Networks Africa are joining force to create a roadshow designed to show advertising and media planning agencies what's really going on in the forever evolving youth space, and how to tap into it.


Ornico new ad showcase
TelevisionRadio  
  
Samsung f480Vodacom Challenge  
 Visit the ad showcase

Galleries
The MediaShop Forum

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New accounts
  • Black Khaki signs Mercedes-Benz - more info
  • More...  Submit a New account
     

    People on the move
  • ComutaNet appoints strategist Vanessa Leftwich - more info
  • Poppy Montwedi joins Cando Advertising - more info
  • New Durban branch manager for Heidelberg Southern Africa - more info
  • More...  Submit a Person
     

    Events to diarise
    Online marketing, easy and sensible Belateral - Midrand, 28 July
    This online marketing course covers all aspects of online marketing, acquisition methods, conversion strategies, retention and online marketing management.
     
    ASP.NET course Working Webs - Johanesburg, 28 July
    The course is specifically designed for web developers who need to expand their web development skills by getting to know and understand server-side applications and how to develop web application.
     
    Microsoft Project 2007 short course Vernon Chalmers & Associates - Cape Town, 29 July
    Microsoft Project 2007 Software two-day course for campaign managers, marketing and project managers and related specialists.
     
    Understand Excel Front Foot - Johannesburg, 29 July
    This course helps you create specific Excel functions to match your needs.
     
    Professional teleselling skills AchieveGlobal SA - Cape Town, 30 July
    Equip your telephone salespeople - whether they are in a business-to-business or business-to-consumer environment - with the skills they need to sell effectively.
     
    Corporate Health and Wellness Conference 2008 Knowledge Resources - Bryanston, 30 July
    Learn about the factors that affect your bottom-line positively and negatively and get equipped and informed when making health and wellness decisions for your workforce.
     
    Adobe Illustrator CS3 Keyline Graphics - Durban, 4 August / Durban, 2 September / Durban, 4 September / Durban, 11 October
    This programme remains the most powerful industry-standard design and illustration tool which is used throughout the graphic and advertising industries in the world.
     
    Business Expo 2008 - Durban, 15 August
    Business Expo 2008 is South Africa's first major multi-dimensional business boosting exhibition to combine franchise and business opportunities with business products and office equipment.
     

    Upcoming events
  • Effective business writing Front Foot - Johannesburg, 25 July
  • Scriptwriting course Auteur School of Independent Filmmaking - Johannesburg, 25 July
  • Maximise the return on your marketing SAS Institute (Pty) Ltd - Johannesburg, 25 July
  • Humanism - the art of selling University of Johannesburg - Johannesburg, 25 July
  • Wash Line day Key West Shopping Centre - Krugersdorp, 25 July
  • Six-week filmmaking course Auteur School of independent Filmmaking - Johannesburg, 26 July
  • CASWA Radio drama writers' workshop 2008 - Cape Town, 26 July
  • Two-year digital design course - Second semester Friends of Design - Academy of Digital Arts - Cape Town, 28 July
  • The power of the press release The Hedgehog Event - Johannesburg, 28 July
  • Adobe InDesign CS3 Vega Brand Communications School - Johannesburg, 28 July
  • More...  Submit an event
     

    Jobs offered    Specialising in Media Sales, Advertising
    and Marketing placements
    OPEN DOOR Recruitment:
    Digital Traffic/ Production Manager - Sandton
    Growing industry leader seeks the expertise of a dynamic and willing candidate who has previous experience handling both traffic and production. Exposure to Digital advantageous. read more

    DTP Operator - Bedfordview
    We are looking for a technically skilled and talented individual to join our team at Penquin International. read more

    Senior Art Director - Cape Town
    Senior art director with at least nine years ATL experience - broad experience across a range of business required. Portfolio must show strong conceptual ability across all ATL mediums, including TV. read more

    Marketing Co-ordinator - Sandton
    Matric with preferably a tertiary qualification in marketing and PR. Important that candidate has a knowledge of the sales and retail environment as well as online marketing. MUST be knowledgeable. read more

    Chief Copy Editor - Cape Town
    Ideas is looking for an experienced English sub-editor in its Cape Town office to fill the vacant position of chief copy editor. read more

    Senior Art Director - Cape Town
    Senior art director (who is young at heart). Looking for an inspired thinker, who has pushed art direction into unchartered waters before and have long standing love of typography. read more

    Freelance Proofreader - Dunkeld West
    Freelance proofreading position with option of becoming permanent. Responsible for proofreading of all articles, newsletter content and other forms of written communication for a variety of industries. read more

    Creditors Clerk - Dunkeld West
    There is a creditors clerk position available in the finance department of our communications group. There is an urgency to fill this position. read more

    Video Editor - Rivonia
    TCH Bonisa requires a knowledgeable, passionate, individual with a balanced creative and technical competence to fill the position of video editor. read more

  • Account Executive - Johannesburg, Rivonia
  •  

    Quotes
    "There is nothing like a dream to create the future." - Victor Hugo
    More...  Submit a Quote
     

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    DESIGN:Creative Licence
    DIGITAL:Grapevine Interactive
    EVENTING:Pack it
    EXHIBITIONS:Mega Media Expo 2008
    MAGAZINES:RS&P Automotive
    MEDIA:Ad Talent
    MOBILE:Adcast
    NEWSPAPERS:Sprint Sunday Media Solutions
    OUT OF HOME:Clear Channel Independent
    PROMOTIONS:Samplex
    PUBLIC RELATIONS:The Lime Envelope
    RADIO:OFM
    RECRUITMENT:Ad Talent
    RESEARCH:Bateleur Khanya
    SALES:Sales Guru
    TV:SABC Airtime Sales
    YOUTH MARKETING:HDI


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