[Noëleen Bruton] It's been exciting watching the phenomenal growth of digital media both locally and globally in the past say two decades. This, of course, has given marketers a whole new category of media in which to spend our advertising budgets.
13 May 2013 11:27
[Catherine Milward-Bridges] Carducci. Chanel. Prada. If only a positive leadership image stopped at good dress sense. The impression that employees hold of their leaders is as critical as the messages that they deliver.
3 May 2013 08:01
[Ted Leonhardt] SEATTLE, US: Fred is the owner of a small design firm. His work has recently become recognised for using design thinking to build brands through social media.
20 Apr 2013 12:35
[Obaika Consulting Team] The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating
Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
31 Jan 2013 13:20
[HKLM Exco Team] No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
31 Jan 2013 12:33
[Gregory Gondwe] Government journalists in Malawi were ecstatic on Monday, 13 August 2012, when Malawi government launched
www.manaonline.gov.mw, forty-six years after government established Malawi News Agency (MANA), to disseminate government information.
15 Aug 2012 14:32
[Gregory Gondwe] A feud that has ensued between the Malawi Communication Regulatory Authority (MACRA) and Professor Mathews Chikaonda, chairperson of both Telekom Networks Malawi Limited (TNM) and Malawi Telecommunications Limited (MTL) has exposed glaring gaps in the telecommunication industry.
13 Aug 2012 10:34
[Tatenda Chiweshe] At the risk of over-simplifying the science (and art) that culminates in media placement, one of the guiding principles is positioning around relevant content that is consumed by a predetermined volume of the target market.
9 Jul 2012 09:46
[Walter Wafula] Global public relations and communications firm, Burson-Marsteller recently acquired a controlling stake in Johannesburg-based Arcay Communications. Founder and chairman of Arcay Burson-Marsteller, Robyn de Villiers speaks about the partnership and succeeding in Africa's PR industry.
3 Jul 2012 14:52
[Gregory Gondwe] The Malawi chapter of the Media Institute of Southern Africa (MISA-Malawi) has asked government to consider repealing all laws that are inconsistent with the constitution and those considered as an insult to the media fraternity in Malawi.
4 May 2012 13:20
[Gregory Gondwe] Cartoonists and online publishers have cried foul after the Malawi chapter of the Media Institute of Southern Africa (MISA-Malawi) announced the inclusion of five more categories for the 2012 NAMISA Annual Media Awards. The media groups said MISA-Malawi should not have left them out because they are also at the heart of media products worldwide.
7 Mar 2012 11:41
[Gregory Gondwe] The Reserve Bank of Malawi (RBM) has sought assistance from established firms or advertising agencies to provide currency public sensitisation service throughout the country on its behalf after the country has been badly hit by fake currency circulation.
27 Oct 2011 13:05
[Linda Hamman] It's reassuring to think that leaders are born. Frankly, I don't buy that. Oh, there may be some exceptions, mostly in history, but good business leaders do not feature among them.
29 Nov 2010 11:35
[Sindy Peters] PR and marketing departments need to work together to generate creative ideas. This is the opinion of both social media expert Dan Pinch and Bizcommunity's own Chris Moerdyk, keynote speakers on day one of the two-day 2010 Integrated Marketing Communication (IMC) Conference. The event began today, Wednesday, 27 October 2010, in Cape Town at the Crystal Towers Hotel and Spa.
27 Oct 2010 13:49
[Tara Turkington] Who is Jabulani the Octopus? When did it last snow on Table Mountain? What does a kudu sound like when it is dying? Why should we care about Australopithecus sediba? What happens when a whale jumps on your boat? And what in the world does any of this have to do with online destination marketing?
25 Oct 2010 12:40
[Issa Sikiti da Silva] President Jacob Zuma put aside his family troubles for a while yesterday, Sunday, 6 June 2010, to have a joyful moment with local and international journalists, whom he addressed at his Pretoria presidential guesthouse on the upcoming 2010 FIFA World Cup.
7 Jun 2010 12:21
[Carole Kimutai] The big boys of Kenya's mobile telephone industry scooped six of 15 marketing awards during this year's Marketing Society of Kenya (MSK) Warrior Awards gala. The event was held at the Kenya International Conference Centre grounds on Friday, 30 November.
5 Dec 2007 08:09