Many a retailer will sing to the tune of "The customer is always right", but not a lot actually live the phrase, much less invest any time or innovation in it. Luckily for you and I, this age of short-term vision is drawing to a close.
By Sindy Peters 5 Dec 2013 10:35
Africa is characterised by huge diversity in payment methods and preferences, which means every region or country needs to be approached as a distinct market. Anybody who tries to do e-commerce in Africa offering only global payment methods is setting up for failure.
By Peter Harvey 31 Oct 2013 12:11
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand.
By Dr KF Lai 25 Jan 2013 10:57
SoLoMo: the glorious intersection of social, location and mobile that was going to superpower hyperlocal search and prove to be the holy grail, allowing retailers and other businesses to attract an army of smartphone-wielding customers. Pretty exciting stuff, especially during an economic downturn, right? In my opinion, quite the contrary.
By Vanessa Clark 23 Jan 2013 11:54
Organisers of the recent Nairobi International Trade Fair have recorded a 60% increase in revenue following the adoption of a crowd management and ticketing technology. The Agricultural Society of Kenya (ASK), organisers of the trade fair were able to stop ticket losses after they adopted a system that uses 2D bar coding system.
By Carole Kimutai 9 Oct 2012 09:49
Uganda mobile operator Warid Telecom has contracted India's Flytxt, a provider of global real-time closed loop mobile marketing solutions, to manage its marketing campaigns.
By Walter Wafula 28 Aug 2012 16:36
Kenya's digital pay TV market is becoming more competitive with the aggressive entry of StarTimes Media Kenya, a company that recently launched its services in Kenya's capital Nairobi and second city Kisumu. StarTimes has now launched in Mombasa, the third city as part of its plans to reach seven major towns in Kenya by the end of 2012.
By Carole Kimutai 17 Aug 2012 14:33
GOtv, a low cost pay television service owned and operated by MultiChoice Africa celebrates its first year in business in four markets. Patricia Kiconco, the country manager GOtv Uganda speaks about the performance of the brand and its future plans for Africa.
By Walter Wafula 15 Aug 2012 15:49
Like the films they show, the story of Kenya's cinema industry has very interesting story lines, complete with new characters, a beginning and an end. In 2010, one of Nairobi's landmarks - the Kenya Cinema, run by Fox Entertainment Group, was closed after it went out of business.
By Carole Kimutai 14 Aug 2012 11:05
If you are a shopper in Nairobi and you walk into Nakumatt Lifestyle, you will notice something - baby milk is stored in a glass cabinet, under lock and key. That key is in the custody of one employee. These security measures by Nakumatt and other retail outlets are as a result of increased cases of operational losses occasioned by shoplifting and general theft. The losses (shrinkage) industry players fear could be a case of an emerging organised pilferage ring targeting local supermarkets.
By Carole Kimutai 6 Aug 2012 10:10
The newly rebranded industry body Kenya Bankers Association (KBA) has turned to social media in a strategy aimed at creating a platform where members of the public can engage senior executives in the banking sector. The online event is part of a wider plan by the industry umbrella body to engage stakeholders and increase awareness and knowledge about the banking industry.
By Carole Kimutai 17 Jul 2012 11:33
For the fifth year running, the National Economic Survey has identified the retail and wholesale trade sectors as key growth drivers of Kenya's economy. In 2011, the wholesale and retail trade sector showed a growth of 7.3%, beating the manufacturing, building and construction, agriculture, transport and communication sectors.
By Carole Kimutai 6 Jun 2012 12:03
Kenyan retail outlet Nakumatt Holdings is opening a multimedia store that will be branded as Planet Media and is reportedly valued at KSh 25 million (USD 312 000). The store will feature Kenya's largest selection of books, toys and entertainment mediums including music and movie CD's and DVD's alongside a fully fledged interactive gaming section.
By Carole Kimutai 2 May 2012 10:21
Anyone reading the Kenyan dailies would think the country will be holding an election in the next few weeks. Although a date for an election has not been fixed, political campaigns are already in top gear as people jostle for the increased political seats created by the new constitution. One of the main beneficiaries on an election are usually the printers. Unlike previous years where they would expect to be laughing all the way to the bank, this year, they could be crying as they run away from banks - literally.
By Carole Kimutai 24 Feb 2012 09:53
It is that time of the year - the season of promotions, raffles, freebies and sales. But marketers in Kenya have to work twice as hard because of high inflation that has seen the cost of living go up. Basic commodity prices have almost doubled in the last 12 months and consumers have been forced to dig deeper into their pockets and make tough choices when it comes to purchases.
By Carole Kimutai 12 Dec 2011 16:00
As part of the 2011 Wharton Faculty International Seminars (FIS) programme, eight faculty members with a bias in marketing supply chain and information management studies were in Kenya to study operation at Nakumatt Holdings - a retail chain based in Kenya.
By Carole Kimutai 11 Aug 2011 10:33