The African Media Leaders Forum in Addis Ababa last week ended on a weak note: Politicians want the media to generate a new, positive African narrative.
By Anton Harber 15 Nov 2013 06:33
Africa is the final economic frontier and marketers are actively looking to market their brands on the continent.
By Danette Breitenbach 12 Sep 2013 14:57
Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.
By Danette Breitenbach 5 Sep 2013 05:42
Uganda's annual PRAU Excellence Awards, the event that recognises public relations and communications excellence in Uganda, which was set to take place in November 2012, eventually took place on Friday, 22 March 2013 at Imperial Royale Hotel. This years event coincided with the East African Public Relations Conference (EAPRC) which took place from 20-22 March in Kampala, Uganda.
By Evan-Lee Courie 25 Mar 2013 11:17
This piece addresses the intersections between technology and culture that I identified while doing fieldwork. Therefore, this is not the result of strict data analysis, but rather the outcome of an immersion in each of these cultures.
By Marcela Ospina 7 Feb 2013 12:15
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand.
By Dr KF Lai 25 Jan 2013 10:57
SoLoMo: the glorious intersection of social, location and mobile that was going to superpower hyperlocal search and prove to be the holy grail, allowing retailers and other businesses to attract an army of smartphone-wielding customers. Pretty exciting stuff, especially during an economic downturn, right? In my opinion, quite the contrary.
By Vanessa Clark 23 Jan 2013 11:54
Kenyan president Mwai Kibaki will preside over a ceremony next week to break ground on a new US$14,5bn technology town called Konza City.
By Craig Wilson 18 Jan 2013 09:37
Kenyan public relations firm, Gina Din Corporate Communications (GDCC) has won two global public relations awards for the 'Kenyan for Kenya' social media campaign.
By Carole Kimutai 16 Nov 2012 13:23
Nation Television (NTV) is the savviest user of global social media networks in Uganda according to Top Corporate Brand on Social Media 2012, an online survey by HiPio.com, a social entertainment website in the country.
By Walter Wafula 9 Nov 2012 10:41
MetropolitanRepublic, a newcomer in Uganda's advertising industry became the first local agency to win an award at this year's Loeries in September. MetropolitanRepublic won bronze for their 2012 MTN Uganda campaign, titled David Dumba, which was aimed at promoting SIM card registration in the country. Alex Rukundo, the managing director MRU speaks about the award and the value that intimacy brings to advertising business.
By Walter Wafula 15 Oct 2012 10:25
Higher advertising and circulation revenue helped Vision Group, a Ugandan multimedia company, post a 28% growth in profit after tax during the year ending June 2012.
By Walter Wafula 9 Oct 2012 10:48
Media owners and managers in Uganda have been asked to popularise the national anthem on a daily basis, as part of preparations to mark Uganda's golden jubilee independence anniversary on Tuesday, 9 October 2012.
By Walter Wafula 8 Oct 2012 10:02
Gerald Muhangi, head of publications and editor in chief Inspire Africa magazine speaks about the future of the magazine, entrepreneurship in Africa and the magazine environment.
By Walter Wafula 20 Sep 2012 15:05
It is estimated that by the end of 2012, there will be 735 million mobile subscribers in Africa. By 2014, the smart phone will be the main gadget that will be used to access the internet. What does this mean?
By Carole Kimutai 31 Aug 2012 13:06
Day 3 of the 14th Pan African Media Research Organisation (PAMRO) and All Africa Media Research Conference that ended on Wednesday, 29 August 2012, in Kampala, Uganda included a session that explored ways to measure ROI on social media.
By Carole Kimutai 31 Aug 2012 12:04
The 14th Pan African Media Research Organisation (PAMRO) and All Africa Media Research Conference is currently going on in Uganda's capital, Kampala. The opening day of conference involved engaging discussions on ways of measuring media audiences.
By Carole Kimutai 28 Aug 2012 10:18
Public and private players from various African countries recently met during the third Africa Governance, Leadership and Management Convention 2012 that was held in Mombasa, Kenya. The theme of the convention was: Towards Sustainable Wealth and Job Creation: Challenges and Opportunities for Africa. One of the sessions was dedicated to deliberating on how the media can encourage healthy private public partnership in wealth and job creation in Africa.
By Carole Kimutai 17 Aug 2012 10:41
New Vision has displaced Monitor Online as the most visited local website in Uganda following its redesign. The website which is the online version of The New Vision print newspaper in Uganda regained the top spot last week after the revamped version was uploaded.
By Walter Wafula 7 Aug 2012 13:44
The newly rebranded industry body Kenya Bankers Association (KBA) has turned to social media in a strategy aimed at creating a platform where members of the public can engage senior executives in the banking sector. The online event is part of a wider plan by the industry umbrella body to engage stakeholders and increase awareness and knowledge about the banking industry.
By Carole Kimutai 17 Jul 2012 11:33
Many companies in Africa are embracing social media to reach their online customers like elsewhere in the world. Moses Serugo, an arts journalist, social media marketer and proprietor of Kampalaone.com spoke to Bizcommunity about the benefits of social media marketing in Uganda.
By Walter Wafula 12 Jul 2012 11:12
Day 1 of the Broadcast Film and Music Africa (BFMA) conference opened with a house full. The two day conference, under the theme "Innovation, investment and partnerships for local content and service excellence" takes place at the Oshwal Centre, located in the Nairobi Central Business District, Kenya.
By Carole Kimutai 11 Jul 2012 09:51
Samsung Electronics Co. Ltd has launched the much-anticipated Galaxy S III in Kenya. The launch in Kenya is part of Samsung's bid to maintain market leadership. Kenya is the second African country, after South Africa, to host the launch of the Galaxy SIII.
By Carole Kimutai 10 Jul 2012 12:15
Kenya is preparing to host the fourth Broadcast, Film and Music Africa (BFMA) Conference from 10-11 July 2012. The conference is expected to attract filmmakers, broadcasters and other creative content firms from Africa.
By Carole Kimutai 2 Jul 2012 11:21
Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to leverage the channel to communicate competently and achieve a high return on investment.
By Wikus Engelbrecht 18 Jun 2012 12:44
All eyes are on the Kenyan daily newspaper, The Star for allegedly publishing a fake image of a hellicopter crash that killed two Kenyan government officials on the morning of Sunday, 10 June 2012, bringing into question the credibility of the newspaper.
By Carole Kimutai 14 Jun 2012 10:14
Ugandans will be able to join the rest of Africa in an online session to discuss global internet standards in an effort aimed to obtain the continent's views on how the internet can be developed further.
By Walter Wafula 7 May 2012 12:35
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