Veteran marketer Sharon Keith shared four basic principles in explaining how to build global brands at the local level and examples to demonstrate these at the ACA SA's Apex 'Next Level of Thinking Masterclass'...
Jessica Tennant 26 Jul 2018
Jessica Tennant interviews Tom Stein, chairman and CCO of Stein IAS to find out what delegates can expect from his talk at B2B Marketing Africa in Johannesburg on Tuesday, 19 June and his view of the B2B marketing landscape from a global perspective...
Jessica Tennant 15 Jun 2018
Ten startups from across Africa have been selected to take part in the inaugural Disrupt Africa Live Pitch Competition, which takes place in Nairobi next week...
Tom Jackson 10 May 2018
Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital and what she predicts for the industry...
Jessica Tennant 5 Mar 2018
Kicking off on Wednesday, 21 February - Friday, 23 February, the 23rd edition of the Design Indaba will see ten global graduates presenting projects that speak to the water crisis, the power of sound, social entrepreneurship and so much more...
Juanita Pienaar 20 Feb 2018
Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...
Jessica Tennant 7 Feb 2018
If I had a dollar for every time I've heard someone use the words innovation or disruption in a boardroom or conference venue in the last ten years, I'd have 0.892 bitcoin. Sadly, there is an inverse correlation between the number of people who talk about innovation and disruption, and the number of people who actually innovate and disrupt...
Mike Stopforth 5 Dec 2017
Sonia Marguin, head of research for Euronews/Africanews and Nathalie Sodeike, director at MediaCT (Ipsos) in Holland shares some key insights from the Ipsos Affluent Study at #Pamro2017...
Juanita Pienaar 30 Aug 2017
Leana Less, vice president of global connections and media at Coca-Cola, explores the benefits of agile marketing if done correctly at this year's Pamro conference...
Juanita Pienaar 29 Aug 2017
Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction...
Jessica Tennant 19 Aug 2017
First up at today's DStv Seminar of Creativity was Facebook's head Creative Shop: MEA, Weera Saad, who spoke about how things have changed over time and how we need to change to ride this new wave that's arrived. “It's a brave new world, the big wave is here and it's perfect, and it's staring you in the face.” We need to surf it, she said...
Jessica Tennant 18 Aug 2017
There is a need for transparency, and to tell not just one story, but many.
Oresti Patricios 26 Sep 2013
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
HKLM Exco Team 31 Jan 2013
The world has caught Olympic fever and South Africans are glued to their TV screens thanks to the likes of Chad Le Clos, Cameron van der Burgh and the lightweight men's four rowing team, who have bagged three gold medals at the London 2012 Games.
Donna Rachelson 8 Aug 2012
Day 1 of the Broadcast Film and Music Africa (BFMA) conference opened with a house full. The two day conference, under the theme "Innovation, investment and partnerships for local content and service excellence" takes place at the Oshwal Centre, located in the Nairobi Central Business District, Kenya.
Carole Kimutai 11 Jul 2012
Thomson Reuters, the global news and information company has made the final call for entries to the 2012 Kurt Schork Memorial (KSM) Awards which will take place in London in November, and made the announcement of a seminar on reporting on terrorism and global security.
Walter Wafula 3 May 2012
Despite having 3% of the population earning an income viable for mortgage and 10.8% earning between US$10-20 per day, the UN Habitat says about 40.3% of Africans still live in slums. Inadequate and overcrowded dwellings, mostly without clean water, electricity and proper sanitation, line the streets of major cities as the population grows, banks close their doors on the poor and corruption infests the housing sector.
Issa Sikiti da Silva 12 Sep 2011
Is mobile overhyped as a platform to reach consumers? Does content need to be shortened and dumbed down for mobile users? These were some of the questions answered by Vincent Maher, co-founder of Motribe, on Thursday, 28 October 2010, day two of the Integrated Marketing Communication Conference, organised by Living Your Brand.
Sindy Peters 28 Oct 2010
The School of Journalism and Media Studies at Rhodes University in Grahamstown, Eastern Cape, will host a three-day global conference on journalism education starting from 5 July 2010, head of school Prof Guy Berger told Bizcommunity.com. So far, 330 delegates - half of them from Africa - have already registered to attend the conference.
Issa Sikiti da Silva 15 Jun 2010
President Jacob Zuma put aside his family troubles for a while yesterday, Sunday, 6 June 2010, to have a joyful moment with local and international journalists, whom he addressed at his Pretoria presidential guesthouse on the upcoming 2010 FIFA World Cup.
Issa Sikiti da Silva 7 Jun 2010
The SABC, as the FIFA World Cup's official broadcaster, announced its broadcasting plans for the tournament on Thursday, 13 May 2010. Peter Kwele, 2010 projects GM, said the SABC is confident that it will deliver the World Cup as it has never been done before.
Issa Sikiti da Silva 13 May 2010
The eruption of Iceland's Eyjafjallajökull volcano had a massive impact on many spheres - from the airlines, to events, to travel, to health, import and exports, and more, and its impact is likely to be felt for a long time - and that's even should the eruption cease completely - which it hasn't!
Rod Baker 29 Apr 2010
It's been a long road from Mowbray Kaap. But now that Freshlyground is singing the 2010 FIFA World Cup anthem (with Shakira), it could just hit the big time. And maybe local artists will stop complaining about their lack of opportunities during the world cup.
Theresa Mallinson 19 Apr 2010
The 2010 FIFA World Cup is slowly but surely edging closer to a full stadium syndrome, with 2.2 million tickets sold so far. The remaining 500 000 tickets will go on sale on 15 April 2010 during the last ticket sale phase, which includes over-the-counter sales at designated FIFA ticketing centres nationwide, the organisers announced today, Friday, 9 April.
Issa Sikiti da Silva 9 Apr 2010
If you look closely, you will notice a pair of eyes and a nose peeking over the wall at the South African market. It belongs to Facebook, which recently signed with Habari Media to represent it locally. Trevor Johnson, head of strategy and planning, Facebook EMEA, says this is in line with the group's strategy for emerging markets, whereby it signs with knowledgeable local partners rather than investing directly into a country.
Herman Manson 9 Apr 2010