The fourth annual PwC South Africa Entertainment and Media Outlook was launched recently and I caught up with Vicki Myburgh, Entertainment & Media Industries Leader for PwC Southern Africa.
By Danette Breitenbach 29 Nov 2013 15:01
Africa is the final economic frontier and marketers are actively looking to market their brands on the continent.
By Danette Breitenbach 12 Sep 2013 14:57
Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.
By Danette Breitenbach 5 Sep 2013 05:42
Mobile is top of the big four influencers of BI change across Africa this year. The massive growth in mobile across Africa is driving resurgence in business intelligence (BI) growth, as executives across the continent see the value of having relevant, updated data at hand at all times.
By Ayanda Dlamini 29 Apr 2013 12:53
2012 saw the BuzzCity network grow by 67% with over 210.8 billion ads served across the globe and this extensive growth in mobile usage is certain to continue as we move through 2013.
By Dr KF Lai 21 Feb 2013 11:07
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
A new research study has found that SA has some of the least affordable prepaid mobile tariffs on the continent and is falling behind many of its neighbours because of high wholesale call rates between operators.
By Craig Wilson 13 Apr 2012 09:52
Neo@Ogilvy's global CEO, New-York based Nasreen Madhany, has been visiting South Africa for a corporate summit, where she talked up the role emerging markets will play in the future profitability of her company.
By Herman Manson 5 Jul 2011 13:30
A billion Africans and 50 million bank accounts. In South Africa, credit cards are used by only 16.5% of the population (2008). No African country comes close to 1% of total retail spend spent online - the magic figure which constitutes the tipping point for digital retail growth. No wonder, then, that the ecommerce market in Africa hasn't bloomed.
By Herman Manson 12 May 2011 18:55
A global study conducted by TNS Research Surveys shows that South Africans' unconditional love for handsets - more than content as it is in developed markets - is beginning to change and will even shift faster as bandwidth improves, and as cheaper smartphones appear on the market - probably from China.
By Issa Sikiti da Silva 21 Apr 2011 09:37
The International Women's Media Foundation (IWMF) has announced the winners of the inaugural Women Entrepreneurs in the Global Digital News Frontier grants. Each grantee will receive US$20,000 to launch innovative new media enterprises.
By Carole Kimutai 21 Feb 2011 10:34
The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011.
By Gisele Wertheim Aymes 18 Jan 2011 14:17
If 2010 could be summed up as soccer, vuvuzelas and national pride, 2011 will be all about the hard work of restoring the economy to sustainable growth, paying attention to environmental concerns and mastering the technologies that are changing the world. Here are a few trends to watch in 2011.
By Janice Spark 17 Jan 2011 15:27
2010 has come and gone and what a year it was. 2011 is upon us now, and I think it is time I prognosticate the digital marketing trends for this year. Here are my top 11 predictions.
By Yoray Narainpersad 11 Jan 2011 11:51
Digital Life, a global research project into people's online activities and behaviour has revealed significant findings as well as indicators for the future of the world's online behaviour. The research covered 88% of the world's online population through 50,000 interviews with consumers in 46 countries.
By Carole Kimutai 3 Nov 2010 09:50
Is mobile overhyped as a platform to reach consumers? Does content need to be shortened and dumbed down for mobile users? These were some of the questions answered by Vincent Maher, co-founder of Motribe, on Thursday, 28 October 2010, day two of the Integrated Marketing Communication Conference, organised by Living Your Brand.
By Sindy Peters 28 Oct 2010 13:36
TV owned the 2010 FIFA World Cup. There, I said it. While the Internet increasingly owns breaking news and the various South African news portals came up with numerous strategies for making their world cup content as engaging as possible, it could not even attempt to mimic the vibe of families, friends, even communities, gathering together in the real world in front of TV screens to follow the main matches.
By Herman Manson 8 Jul 2010 12:45
The School of Journalism and Media Studies at Rhodes University in Grahamstown, Eastern Cape, will host a three-day global conference on journalism education starting from 5 July 2010, head of school Prof Guy Berger told Bizcommunity.com. So far, 330 delegates - half of them from Africa - have already registered to attend the conference.
By Issa Sikiti da Silva 15 Jun 2010 09:43
Zain Malawi announced that Malawians can now easily link with the Kingdom of Saudi Arabia, after launching commercial services on 26 August 2008, in that country.
By Gregory Gondwe 28 Aug 2008 10:57
Safaricom, one of Kenya's leading mobile telephone service providers, has made a deal with Equity Bank to allow its staff to access loans for the acquisition of its IPO shares through the bank at a subsidised interest rate of 10%.
By Walter Wafula 11 Apr 2008 06:17
The big boys of Kenya's mobile telephone industry scooped six of 15 marketing awards during this year's Marketing Society of Kenya (MSK) Warrior Awards gala. The event was held at the Kenya International Conference Centre grounds on Friday, 30 November.
By Carole Kimutai 5 Dec 2007 08:09
Digital Mobile TV Limited (DMTV) officially launched the DStv Mobile television service in Kenya early last week. This launch keeps Kenya at the front of the digital technology race in Africa and highlights the progressive stance that the Ministry of Information and Communication and the Communications Commission of Kenya is taking in the roll-out of new technologies in Kenya.
By Carole Kimutai 26 Oct 2007 06:20
Safaricom mobile phone subscribers now have reason to smile after the phone company promised to refund KSh260,000 to subscribers for 53,410 failed short message services that were sent to Telkom Kenya's wireless network.
By Carole Kimutai 31 Aug 2007 12:47
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