Leana Less, vice president of global connections and media at Coca-Cola, explores the benefits of agile marketing if done correctly at this year's Pamro conference...
Juanita Pienaar 29 Aug 2017
Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction...
Jessica Tennant 19 Aug 2017
Our Africa Achiever this month is co-founder of OMG Digital in Ghana, Jesse Arhin Ghansah...
Louise Marsland 14 Aug 2017
Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...
Adam Howatson 11 Aug 2017
Businesses that succeed in the digital age will be those that drive digital transformation from the top as a strategic imperative...
Richard Mullins 10 Aug 2017
In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.
Shae Leigh 28 Jul 2017
The Meltwater entrepreneurial School of Technology (MEST) is recruiting entrepreneurs from across Africa for its Ghana programme…
Tom Jackson 24 Jan 2017
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
Obaika Consulting Team 31 Jan 2013
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
HKLM Exco Team 31 Jan 2013
Africa looks set to get its own generic top-level domain, .africa, in 2013 if the International Corporation for Assigned Names and Numbers (ICANN) gives the go-ahead, which looks likely. The creation of the new domain could set off a gold rush and create headaches for businesses wanting to protect their brands.
Craig Wilson 29 Feb 2012
Over the last while there's been a something of rallying cry for Africans to tell their own stories. But all too often proponents are more in love with discussing the idea than figuring out practical ways to make it happen. 18 Days in Egypt, a start-up that focuses on documenting the revolution, is turning the concept into a reality - and, moreover, using an innovative, collaborative digital platform to do so.
Theresa Mallinson 15 Feb 2012
Western Union, the multinational company specialised in money transfer, is celebrating its 160th anniversary by launching a global online network - a Facebook-linked platform meant to hunt for the most networked person in the world. The South African launch took place yesterday, Thursday 4 August 2011, in Rosebank simultaneously with Ghana, Kenya and Morocco.
Issa Sikiti da Silva 5 Aug 2011
Neo@Ogilvy's global CEO, New-York based Nasreen Madhany, has been visiting South Africa for a corporate summit, where she talked up the role emerging markets will play in the future profitability of her company.
Herman Manson 5 Jul 2011
The events and developments of the past six months in Africa have demonstrated that the rise of social media has not only revolutionised the business environment, but also redefined the political scene by shaking the foundation of dictatorship, lack of service delivery and corruption for the first time since the dawn of independences.
Issa Sikiti da Silva 5 Jul 2011
A billion Africans and 50 million bank accounts. In South Africa, credit cards are used by only 16.5% of the population (2008). No African country comes close to 1% of total retail spend spent online - the magic figure which constitutes the tipping point for digital retail growth. No wonder, then, that the ecommerce market in Africa hasn't bloomed.
Herman Manson 12 May 2011
A global study conducted by TNS Research Surveys shows that South Africans' unconditional love for handsets - more than content as it is in developed markets - is beginning to change and will even shift faster as bandwidth improves, and as cheaper smartphones appear on the market - probably from China.
Issa Sikiti da Silva 21 Apr 2011
Facebook, the world's largest social networking site, has launched a resource page called 'Journalists on Facebook' to help reporters find sources, interact with their readers and advance stories, Agence France Presse (AFP) reported on Wednesday 6, April 2011.
Issa Sikiti da Silva 7 Apr 2011
Google Instant search is annoying for some, and useful to others. One fact does remain - it runs on the same search engine and the search results are exactly the same. The difference it brings is in how the user reacts to the results they see.
The revolution will not eat its children, but hunt for those who torture and starve its children. And this time around it will achieve its goals not with the thunder of automatic weapons and bombs, but with the tenacity of 'social networkers' - a techno-savvy congregation aspiring for social justice, democracy, human rights and equality.
Issa Sikiti da Silva 14 Feb 2011
As the Egyptian government feverishly tries to cut off all contact with the outside world, Google, working in collaboration with Twitter, has set up an innovative service for Egyptians desperate to communicate and stay in touch. It's a service called voice to tweet, and relies on software from a company called SayNow that Google purchased only last week.
Jeremy Daniel 1 Feb 2011