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Allan Swart ©
#Pamro2017: Data is becoming the oil of consumer marketing

Leana Less, vice president of global connections and media at Coca-Cola, explores the benefits of agile marketing if done correctly at this year's Pamro conference...

By Juanita Pienaar 29 Aug 2017

Pum Lefebure
Photo by Gallo Images/Alistair Nicoll
#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction...

By Jessica Tennant 19 Aug 2017

#AfricaAchiever OMG Digital aims to reach Africa's millennials
#AfricaAchiever OMG Digital aims to reach Africa's millennials

Our Africa Achiever this month is co-founder of OMG Digital in Ghana, Jesse Arhin Ghansah...

By Louise Marsland 14 Aug 2017

What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...

By Adam Howatson 11 Aug 2017

Digital transformation must be driven from the top to ensure success
Digital transformation must be driven from the top to ensure success

Businesses that succeed in the digital age will be those that drive digital transformation from the top as a strategic imperative...

By Richard Mullins 10 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility
Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

Digital marketing and dark social traffic
Digital marketing and dark social traffic

Charlie Stewart sheds a bit of light on dark social which is a growing nuisance for digital marketers who are keen to attribute the source of web traffic and its potential to deliver online sales...

By Charlie Stewart 28 Jul 2017

African entrepreneurs sought for funding programme
African entrepreneurs sought for funding programme

The Meltwater entrepreneurial School of Technology (MEST) is recruiting entrepreneurs from across Africa for its Ghana programme…

By Tom Jackson 24 Jan 2017

Mark Zuckerberg live streamed address
Facebook CEO aims to connect the world

Facebook founder and CEO, Mark Zuckerberg aims to connect the entire world to the internet to make the world a better place...

By Danette Breitenbach 2 Sep 2016

Drofie drone
Egyptian drone startup Drofie raises funding

Egyptian drone startup Drofie has beaten off competition from 865 other applicants to win a place in the Switzerland-based Kickstart Accelerator...

By Tom Jackson 27 Jun 2016

Engaging with connected consumers - Part 2
Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

By Danette Breitenbach 12 Feb 2015

Engaging with connected consumers - Part 1
Engaging with connected consumers - Part 1

Yes, consumers are all in the digital space. Not all consumers are not the same, and no, not all digital consumers are same...

By Danette Breitenbach 11 Feb 2015

The initiative provides an audio-based mobile training course targeting front line health workers (FLW) to help them deliver life-saving information, and is also aimed at helping pregnant women and their families prepare for the unexpected and potentially deadly situations that can arise in child birth.
The evolving business model for m-governance

A look at the evolving business model for (mobile governance) m-governance projects and the use of mobile technology as a catalyst for inclusive development.

By Vijay Sai Pratap 27 Mar 2014

Naseem Javed
Rebellion in the Dotcom Kingdom

TORONTO, CANADA: Since the invention of the internet, suddenly the phrase 'dot com' became the single most powerful word of the century...

By Naseem Javed 6 Feb 2014

Mobile internet key in Africa
Mobile internet key in Africa

The fourth annual PwC South Africa Entertainment and Media Outlook was launched recently and I caught up with Vicki Myburgh, Entertainment & Media Industries Leader for PwC Southern Africa.

By Danette Breitenbach 29 Nov 2013

Danette Breitenbach
Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013

Alan Winde impresses at Net Prophet 2013
Alan Winde impresses at Net Prophet 2013

Western Cape Minister of Finance, Economic Development and Tourism Alan Winde impressed attendees at the annual Net Prophet conference last week with news of exciting tech innovations for the province.

By Sindy Peters 24 May 2013

[2013 trends] Africa's dynamic markets
[2013 trends] Africa's dynamic markets

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.

By Obaika Consulting Team 31 Jan 2013

[2013 trends] Out-of-the-box branding
[2013 trends] Out-of-the-box branding

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.

By HKLM Exco Team 31 Jan 2013

Craig Wilson
Get set for the .africa gold rush

Africa looks set to get its own generic top-level domain, .africa, in 2013 if the International Corporation for Assigned Names and Numbers (ICANN) gives the go-ahead, which looks likely. The creation of the new domain could set off a gold rush and create headaches for businesses wanting to protect their brands.

By Craig Wilson 29 Feb 2012

Theresa Mallinson
Revolutionary storytelling: 18daysinEgypt.com

Over the last while there's been a something of rallying cry for Africans to tell their own stories. But all too often proponents are more in love with discussing the idea than figuring out practical ways to make it happen. 18 Days in Egypt, a start-up that focuses on documenting the revolution, is turning the concept into a reality - and, moreover, using an innovative, collaborative digital platform to do so.

By Theresa Mallinson 15 Feb 2012

Are you the world's most networked person?
Are you the world's most networked person?

Western Union, the multinational company specialised in money transfer, is celebrating its 160th anniversary by launching a global online network - a Facebook-linked platform meant to hunt for the most networked person in the world. The South African launch took place yesterday, Thursday 4 August 2011, in Rosebank simultaneously with Ghana, Kenya and Morocco.

By Issa Sikiti da Silva 5 Aug 2011

Neo@Ogilvy global CEO talks up role of emerging markets, mobile
Neo@Ogilvy global CEO talks up role of emerging markets, mobile

Neo@Ogilvy's global CEO, New-York based Nasreen Madhany, has been visiting South Africa for a corporate summit, where she talked up the role emerging markets will play in the future profitability of her company.

By Herman Manson 5 Jul 2011

Issa Sikiti da Silva
Social media, popular revolt: cure against African dictators?

The events and developments of the past six months in Africa have demonstrated that the rise of social media has not only revolutionised the business environment, but also redefined the political scene by shaking the foundation of dictatorship, lack of service delivery and corruption for the first time since the dawn of independences.

By Issa Sikiti da Silva 5 Jul 2011

Herman Manson
[Netprophet 2011] African ecommerce market has a long way to go

A billion Africans and 50 million bank accounts. In South Africa, credit cards are used by only 16.5% of the population (2008). No African country comes close to 1% of total retail spend spent online - the magic figure which constitutes the tipping point for digital retail growth. No wonder, then, that the ecommerce market in Africa hasn't bloomed.

By Herman Manson 12 May 2011

Significant shifts in South Africa, Africa's mobile patterns
Significant shifts in South Africa, Africa's mobile patterns

A global study conducted by TNS Research Surveys shows that South Africans' unconditional love for handsets - more than content as it is in developed markets - is beginning to change and will even shift faster as bandwidth improves, and as cheaper smartphones appear on the market - probably from China.

By Issa Sikiti da Silva 21 Apr 2011

Joy as Facebook launches 'Journalists on Facebook' page
Joy as Facebook launches 'Journalists on Facebook' page

Facebook, the world's largest social networking site, has launched a resource page called 'Journalists on Facebook' to help reporters find sources, interact with their readers and advance stories, Agence France Presse (AFP) reported on Wednesday 6, April 2011.

By Issa Sikiti da Silva 7 Apr 2011

Google Instant is great news for SEO
Google Instant is great news for SEO

Google Instant search is annoying for some, and useful to others. One fact does remain - it runs on the same search engine and the search results are exactly the same. The difference it brings is in how the user reacts to the results they see.

By Shaune Jordaan, Issued by Saatchi & Saatchi Synergize 22 Feb 2011

Corrupt leaders on knife-edge, social media go on witch-hunt
Corrupt leaders on knife-edge, social media go on witch-hunt

The revolution will not eat its children, but hunt for those who torture and starve its children. And this time around it will achieve its goals not with the thunder of automatic weapons and bombs, but with the tenacity of 'social networkers' - a techno-savvy congregation aspiring for social justice, democracy, human rights and equality.

By Issa Sikiti da Silva 14 Feb 2011

Google, Twitter set up voice-to-tweet service for Egypt
Google, Twitter set up voice-to-tweet service for Egypt

As the Egyptian government feverishly tries to cut off all contact with the outside world, Google, working in collaboration with Twitter, has set up an innovative service for Egyptians desperate to communicate and stay in touch. It's a service called voice to tweet, and relies on software from a company called SayNow that Google purchased only last week.

By Jeremy Daniel 1 Feb 2011

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