The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
Africa looks set to get its own generic top-level domain, .africa, in 2013 if the International Corporation for Assigned Names and Numbers (ICANN) gives the go-ahead, which looks likely. The creation of the new domain could set off a gold rush and create headaches for businesses wanting to protect their brands.
By Craig Wilson 29 Feb 2012 09:48
Over the last while there's been a something of rallying cry for Africans to tell their own stories. But all too often proponents are more in love with discussing the idea than figuring out practical ways to make it happen. 18 Days in Egypt, a start-up that focuses on documenting the revolution, is turning the concept into a reality - and, moreover, using an innovative, collaborative digital platform to do so.
By Theresa Mallinson 15 Feb 2012 09:41
Western Union, the multinational company specialised in money transfer, is celebrating its 160th anniversary by launching a global online network - a Facebook-linked platform meant to hunt for the most networked person in the world. The South African launch took place yesterday, Thursday 4 August 2011, in Rosebank simultaneously with Ghana, Kenya and Morocco.
By Issa Sikiti da Silva 5 Aug 2011 12:05
Neo@Ogilvy's global CEO, New-York based Nasreen Madhany, has been visiting South Africa for a corporate summit, where she talked up the role emerging markets will play in the future profitability of her company.
By Herman Manson 5 Jul 2011 13:30
The events and developments of the past six months in Africa have demonstrated that the rise of social media has not only revolutionised the business environment, but also redefined the political scene by shaking the foundation of dictatorship, lack of service delivery and corruption for the first time since the dawn of independences.
By Issa Sikiti da Silva 5 Jul 2011 10:14
A billion Africans and 50 million bank accounts. In South Africa, credit cards are used by only 16.5% of the population (2008). No African country comes close to 1% of total retail spend spent online - the magic figure which constitutes the tipping point for digital retail growth. No wonder, then, that the ecommerce market in Africa hasn't bloomed.
By Herman Manson 12 May 2011 18:55
A global study conducted by TNS Research Surveys shows that South Africans' unconditional love for handsets - more than content as it is in developed markets - is beginning to change and will even shift faster as bandwidth improves, and as cheaper smartphones appear on the market - probably from China.
By Issa Sikiti da Silva 21 Apr 2011 09:37
Facebook, the world's largest social networking site, has launched a resource page called 'Journalists on Facebook' to help reporters find sources, interact with their readers and advance stories, Agence France Presse (AFP) reported on Wednesday 6, April 2011.
By Issa Sikiti da Silva 7 Apr 2011 09:55
Google Instant search is annoying for some, and useful to others. One fact does remain - it runs on the same search engine and the search results are exactly the same. The difference it brings is in how the user reacts to the results they see.
By Shaune Jordaan 22 Feb 2011 12:12
The revolution will not eat its children, but hunt for those who torture and starve its children. And this time around it will achieve its goals not with the thunder of automatic weapons and bombs, but with the tenacity of 'social networkers' - a techno-savvy congregation aspiring for social justice, democracy, human rights and equality.
By Issa Sikiti da Silva 14 Feb 2011 11:30
As the Egyptian government feverishly tries to cut off all contact with the outside world, Google, working in collaboration with Twitter, has set up an innovative service for Egyptians desperate to communicate and stay in touch. It's a service called voice to tweet, and relies on software from a company called SayNow that Google purchased only last week.
By Jeremy Daniel 1 Feb 2011 12:00
The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011.
By Gisèle Wertheim Aymés 18 Jan 2011 14:17
If 2010 could be summed up as soccer, vuvuzelas and national pride, 2011 will be all about the hard work of restoring the economy to sustainable growth, paying attention to environmental concerns and mastering the technologies that are changing the world. Here are a few trends to watch in 2011.
By Janice Spark 17 Jan 2011 15:27
Information is the new capital and currency of the world, Nishant Shah, of the India-based Digital Natives with a Cause, told Bizcommunity.com yesterday, 10 November 2010, as the three-day workshop on digital and internet technologies that brought together young delegates from nine African countries ended in Johannesburg, South Africa.
By Issa Sikiti da Silva 11 Nov 2010 10:13
Is mobile overhyped as a platform to reach consumers? Does content need to be shortened and dumbed down for mobile users? These were some of the questions answered by Vincent Maher, co-founder of Motribe, on Thursday, 28 October 2010, day two of the Integrated Marketing Communication Conference, organised by Living Your Brand.
By Sindy Peters 28 Oct 2010 13:36
Who is Jabulani the Octopus? When did it last snow on Table Mountain? What does a kudu sound like when it is dying? Why should we care about Australopithecus sediba? What happens when a whale jumps on your boat? And what in the world does any of this have to do with online destination marketing?
By Tara Turkington 25 Oct 2010 12:40
Wading through the near endless amount of PR on the digital transformation and seamless integration of digital into the advertising world, it must be a little disconcerting for Clint Bryce, chairman of both the Digital and Online Advertising judging panels of the 2010 Loerie awards, to see entries in these categories decline this year in spite of steady growth in online ad spend.
By Herman Manson 17 Aug 2010 12:18
The 2010 Tech4Africa conference 'Web and Emerging Technology' kicked off in Bryanston, Johannesburg, yesterday, 12 August 2010 and will run till today, drawing many delegates from various walks of technology business in South Africa and Africa.
By Issa Sikiti da Silva 12 Aug 2010 11:57
TV owned the 2010 FIFA World Cup. There, I said it. While the Internet increasingly owns breaking news and the various South African news portals came up with numerous strategies for making their world cup content as engaging as possible, it could not even attempt to mimic the vibe of families, friends, even communities, gathering together in the real world in front of TV screens to follow the main matches.
By Herman Manson 8 Jul 2010 12:45
Visual journalists like Charles Apple play an increasingly important role as the news industry attempts to increase engagement, with consumers used to sound bites and quick synopses of news as it happens. Their work and strategic importance is already apparent locally in the recent redesigns of South African newspapers Rapport and City Press. Bizcommunity.com chats to Apple about visual journalism.
By Herman Manson 28 Jun 2010 12:13