Many marketing people placed in companies are juniors, if they even exist at all - or the role is just not taken seriously at all by anyone internally...
By Chemory Gunko 24 Jul 2014 09:47
Although there are an encouraging number of exceptions, tertiary academic institutions around the world have largely ignored sales, dismissing it as a craft or a trade, not worthy of...
By Peter Gilbert 13 Jul 2014 12:39
Technology is reconfiguring economies at such a rapid pace, creating new markets and opportunities that African youth can capitalise on. But how?
By Jean-Claude Bastos De Morais 13 Jun 2014 06:18
Leading organisations centre everything they do on consumer insight. Most marketers understand the importance of real, deep, intuitive insight into their markets - it helps them create messaging that resonates and produce products and services that meet functional, emotional and social needs.
By Al Mackay 4 Sep 2013 07:00
The potential of our growing consumer market is massive, our population is young and the labour force is expanding. There are positive indicators of growth acceleration, and opportunities and challenges present themselves to unlock potential in agriculture, retail, resources and infrastructure.
By Frik Landman 26 Aug 2013 13:31
A few weeks back I had a slight altercation with a colleague. We work in publishing together and write content for our clients on a daily basis. The gripe was over (and when is it not?) a missing apostrophe that I was adamant needed to be there.
By Leigh Crymble 26 Jul 2013 05:01
They all suffer from the same basic problem: The successful executive who wonders why his social life is in disarray; the office worker who always produces but never seems to get promoted; and the intellectual with three advanced degrees who wonders why much stupider people are in charge of the operation.
By Douglas Kruger 16 Jul 2013 16:57
Following the success of the African budget smartphone, Microsoft produced a smartphone targeted specifically at the African mobile market, the Huawei 4Afrika, which was released in February 2013. Since the launch of this smartphone, there has been a dramatic increase in the number of students and even staff making use of smartphones to assist in learning.
By Kirsty Chadwick 17 May 2013 09:59
Often, in business or personal encounters with other people, we hear the phrase, "So, tell me a bit about yourself." Yet many of us don't have a well-packaged answer ready. And that means that we miss out on an opportunity to quickly convey all the most important things we want people to know about us. Instead, we ramble and leave out key bits of information.
By Donna Rachelson 23 Apr 2013 14:33
Recent research from US web-based training company certifyme.net indicates that 77% of American corporations use online learning. The research also reported that organisations save up to 70% on training costs when they replace classroom-based learning with e-learning.
By Kirsty Chadwick 7 Apr 2013 05:48
As more and more companies line up to enter Africa, the world's second most populous continent with a rising middle class of more than 300 million, companies with language localisation strategies will enjoy early-mover advantage.
By Ian Henderson 12 Mar 2013 10:31
Stuck away at the far end of Africa, Design Indaba provides some much-needed perspective on our craft. Nothing replenishes a jaded inspiration better than an annual shot of pure cultural energy from New York's design elite.
By Terry Levin 4 Mar 2013 08:37
With information and media channels currently at critical mass, clarifying the state of design today has become more important than ever. Many of Design Indaba day-one speakers demonstrated how design thinking is showing the ways for business and even governments to balance traditional best practices with new uncharted technological territories.
By Terry Levin 28 Feb 2013 08:30
Africa is a continent burdened with shortages that result from years of political instability, ethnic conflict, climate change, colonisation and other man-made mechanisms. It is evident that regions plagued by extreme poverty usually equate to extreme isolation and now mobile technology is attempting to breach the communication gap between the 'have' and 'have not' that results from years of social and economic separation.
By Yusuf Begg 6 Feb 2013 10:09
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33