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Ghana: The lesser-known marketing treasure of West Africa
Ghana: The lesser-known marketing treasure of West Africa

When judged on market size, Ghana is often overlooked by brands looking to expand across Africa. At 26 million people, it is dwarfed by its almost-neighbour and...

By David Blyth 8 Aug 2014 06:57

Prioritising responsive design

Responsive design isn't as hot a topic as it was earlier in 2013, but its importance for businesses and brands couldn't be more paramount than it is now...

By Greg Wright 16 Jul 2014 10:28

Four things you need to know about brand guidelines

Once again I'm back to debunk a few myths about brand guidelines... and here's what you need to know...

By Chemory Gunko 3 Jul 2014 12:52

Developing markets develop better global business leaders
Developing markets develop better global business leaders

The types of challenges faced by managers every single day in developing markets takes a manager in a developed market months or years to gain. The skills managers in developing...

By Michael Wood 29 Jun 2014 16:33

Big ideas have a bigger role than ever

There is nothing that should excite the world more than the power of creativity. It is the most phenomenal process of primal thought and has the ability to spark new fields of industries, products, technologies...

By Adelaide Potgieter 27 Jun 2014 14:05

How to handle negative feedback on social media

Negative feedback from customers has been part of the business landscape since time immemorial. What is just different now is the velocity and visibility of complaints as a result...

By Joseph Neusu 26 Jun 2014 14:00

Building brands in emerging markets
Building brands in emerging markets

The growth in emerging markets gives millions of consumers new spending power, opening them up to a flood of product choices and communication channels, further exaggerated by the potential of digital platforms.

By Cuan Chelin 23 Jun 2014 10:21

R.I.P. - Why great ideas die

Too single-minded. Too funny. Too controversial. Too different. Too expensive. Too hard. There's no end to reasons why good ideas end in the conceptual scrapyard in the sky.

By Hilton Rose 6 Jun 2014 14:00

Every on-air presenter you let go takes a piece of your future with them

Hello Mr/Mrs Radio Station Manager. You see the DJ sitting in that studio over there? Well he or she is, with every word, building their personal brand on the back of your station's reach.

By Travis Bussiahn 30 May 2014 06:17

The relevance of personal branding and marketing
The relevance of personal branding and marketing

We are all branded whether we like it or not, and if you don't take responsibility for branding and marketing yourself, others will do it for you.

By Donna Rachelson 11 Apr 2014 08:01

Brand building vs ROI - what should your marketing agency focus on?
Brand building vs ROI - what should your marketing agency focus on?

When I was studying marketing, my lecturer said that one of the best ways to spread brand awareness is through your customers.

By Daryn Smith 31 Mar 2014 06:45

The importance of a brand story to your business

Humans are natural storytellers. From ancient cave paintings to Shakespeare's First Folio, people have always had an affinity for a well-told story. This is especially true in the world of commerce.

By Mark Porter 11 Mar 2014 14:27

Brands are more than product features

A brand is built across multiple channels and multiple touch-points over time, and every one of these interactions between customer and business shapes this perception.

By Nicole Velleman 10 Mar 2014 06:45

The legitimacy of authenticity

There is always one speaker at Design Indaba that you fall in love with. Not just because of their inspiring or beautiful work, but because of them. Their authenticity. Their essential humanity that comes across.

By Louise Marsland 7 Mar 2014 09:50

[2014 trends] The big themes on the 2014 brand radar
[2014 trends] The big themes on the 2014 brand radar

Although the fundamentals of good branding practice endure, the landscape in which brand managers must champion their brands is increasingly volatile. Great brand managers need to hone their 'brand radars' to adapt and evolve their branding strategies accordingly.

By Nicola Kleyn 5 Feb 2014 11:08

[2014 trends] A bumpy 2014 for experiential marketing

Hold onto your seats folks because it looks like we've got a bumpy 2014 in store for the world of experiential marketing. (video)

By Pete Hutchings 27 Jan 2014 07:26

Put your start-up company on the road to success
Put your start-up company on the road to success

You're the proud owner of a brand-spanking new business. You're all geared up with a killer idea and a sheaf of registration papers hot off the press. So what's next?

By Linda Botha 11 Dec 2013 09:41

How to inject humour into your brand
How to inject humour into your brand

Do your customers and staff struggle to find the 'funny bone' in your biz? Is humour a taboo in your business culture?

By Catherine Milward-Bridges 20 Nov 2013 09:20

Harness the power of content co-creation

Consumers becoming content creators is nothing new. In the digital age, we encourage consumers to contribute through comments, blogs and sharing.

By Desiree Gullan 9 Nov 2013 10:25

How to build a great social media team

A question I've asked myself personally - the Society team started as two people in 2011, it's now 12, so we ask this in one way or another pretty regularly. This is also a question clients wanting to build their own teams have regularly asked us.

By Daniel Pinch 5 Nov 2013 05:50

A world-class brand needs a world-class home

African brands are absent from the Interbrand 2013 list of 100 Best Global Brands and had one African brand listed in the Millward Brown BrandZ 2013 survey. Africa's performance on the top tier global brands is just not up to scratch.

By Golden Muzanago 18 Oct 2013 09:12

Brand building for the internet

In a world of print magazine ads, television commercials and billboards, what the face of your brand looked like was more important than just about anything.

By Chemory Gunko 7 Oct 2013 06:48

Consumers take a central role in brand stories

Brands around the world face a significant challenge in understanding new consumer behaviours and patterns of thinking, which are rendering many of the techniques marketers and advertisers relied on in the past obsolete.

By Diane Charton 13 Sep 2013 15:30

African brandcrafting: an opportunity for growth

When it comes to international surveys, African brands have some way to go in realising their full potential.

By Chris Human 13 Sep 2013 07:30

The future of digital in Africa is limitless

Africa is a fusion of many cultures and no one archetype can define us. However, many African nations have similar needs in terms of social-economic development. Africa's digital revolution has arisen out of the common goal to ameliorate these issues and will be driven by social and commercial utility needs. (video)

By Liezl Roxin 5 Sep 2013 14:41

Your basic script for writing a good ad

Here is a very basic, quick script for writing copy for ads. Of course, it ought to be a more in-depth approach; but this is the basic approach you should take. It's more of a refresher for those who already write ads.

By Claudio Milo 28 Aug 2013 07:30

Living your brand

It is probably a good time to take stock and look at what it means to 'live your brand,' since this is what the most successful brand owners do, on a daily basis.

By Anton Ressel 14 Aug 2013 06:09

Five factors to consider in measuring ROI

Rule number one when it comes to planning a campaign, has to be defining very specific targets and how these targets will be measured. Driving sales and improving brand awareness are pretty much always the goal, but what exactly does success look like?

By Natasha McClymont 31 Jul 2013 12:00

Trademarks vs Adwords - the final decision (or is it?)

The issue of Adwords has become increasingly important in trademark law. When you buy a word from Google as an Adword, this has the effect that whenever anyone enters that word as a search term, your pop-up advert will appear on the screen together with the so-called 'natural results'.

By Rachel Sikwane 22 Jul 2013 07:00

Who do you think you are?

What's your take on some of the fancy-pants titles doing the rounds on the circuit currently? Happiness Advocate. Social Media Trailblazer. Head Cheese. Digital Dynamo. Copy Cruncher. I can't decide.

By Dylan Balkind 19 Jul 2013 05:34

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