Facebook, Inc has launched its new app, "Rooms" across iOS devices in the US, with an eventual roll-out to more devices and areas. What could this mean for your company?
By Jason Perelson 30 Oct 2014 06:09
Digital marketing is an indispensable part of most brands' marketing mix today. This is reflected in South African digital marketing expenditure...
By Stephen Sandmann 2 Oct 2014 08:42
On Friday, 19 September 2014, Unilever Nigeria's MD, Yaw Nsarkoh, gave the DStv Seminar of Creativity attendees some advice on how to become Afrocentric on the African continent, and why...
By Ilse van den Berg 22 Sep 2014 09:00
Have you heard the one about 'scarf guy'? Or were you too busy posting some of the 1,400 tweets per hour at the start of the #OscarTrial judgment, Thursday? One of the biggest talking points this past week was the 'Apple scarf guy'...
By Louise Marsland 15 Sep 2014 08:40
I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications...
By Joseph Neusu 29 Aug 2014 14:45
When judged on market size, Ghana is often overlooked by brands looking to expand across Africa. At 26 million people, it is dwarfed by its almost-neighbour and...
By David Blyth 8 Aug 2014 06:57
Once again I'm back to debunk a few myths about brand guidelines... and here's what you need to know...
By Chemory Gunko 3 Jul 2014 12:52
The types of challenges faced by managers every single day in developing markets takes a manager in a developed market months or years to gain. The skills managers in developing...
By Michael Wood 29 Jun 2014 16:33
Hello Mr/Mrs Radio Station Manager. You see the DJ sitting in that studio over there? Well he or she is, with every word, building their personal brand on the back of your station's reach.
By Travis Bussiahn 30 May 2014 06:17
When I was studying marketing, my lecturer said that one of the best ways to spread brand awareness is through your customers.
By Daryn Smith 31 Mar 2014 06:45
Although the fundamentals of good branding practice endure, the landscape in which brand managers must champion their brands is increasingly volatile. Great brand managers need to hone their 'brand radars' to adapt and evolve their branding strategies accordingly.
By Nicola Kleyn 5 Feb 2014 11:08
Hold onto your seats folks because it looks like we've got a bumpy 2014 in store for the world of experiential marketing. (video)
By Pete Hutchings 27 Jan 2014 07:26
A question I've asked myself personally - the Society team started as two people in 2011, it's now 12, so we ask this in one way or another pretty regularly. This is also a question clients wanting to build their own teams have regularly asked us.
By Daniel Pinch 5 Nov 2013 05:50