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Back to their roots
Back to their roots

Family is what the youth cannot live without. This is one of the key findings of the Sunday Times Generation Next Study. This was in response to the question about what things respondents cannot live without...

By Danette Breitenbach 14 May 2015 08:38

[NewsMaker] Lou Boxall-Davies
[NewsMaker] Lou Boxall-Davies

Lou Boxall-Davies has been appointed as chief strategy officer (CSO) of Havas Village South Africa. She will be responsible for strategy for Havas brands in South Africa...

By Louise Marsland 13 May 2015 08:19

[TrendTalk] Can brands unlock the sharing economy?
[TrendTalk] Can brands unlock the sharing economy?

Can current business models unlock opportunities within 'the sharing economy', which is a real threat to businesses within the industries in which sharing models are gaining favour...?

By Louise Marsland 11 May 2015 07:16

[TrendTalk] Great ads in play
[TrendTalk] Great ads in play

This has been such an interesting year for advertising already as branded content, social advertising and storytelling take the lead in branding, resulting in new advertising concepts and ideas...

By Louise Marsland 4 May 2015 06:54

[TrendTalk] Branding for good
[TrendTalk] Branding for good

There is no doubt the tide has turned in marketing, with products and campaigns from big brands working hard at providing solutions to societal problems...

By Louise Marsland 13 Apr 2015 09:46

Misconceptions about marketing "in Africa"
Misconceptions about marketing "in Africa"

With some of the fast-growing economies in the world on our doorstep and growth sluggish at home, more and more South African brands are getting serious about expanding "into Africa"...

By Al Mackay 25 Mar 2015 10:59

Cocktail dresses, beer and brand perception
Cocktail dresses, beer and brand perception

You've probably seen the popular meme on the internet of a picture of a cocktail dress with the question of the colour of the dress...

By John Laurence 6 Mar 2015 06:00

[TrendTalk] Content is key to 'winning' Twitter
[TrendTalk] Content is key to 'winning' Twitter

We know from a personal perspective that to get more followers on social media we have to be active daily, post cool stuff, be authentic and be engaged. But is it the same for brands?...

By Louise Marsland 20 Feb 2015 10:38

Elsa Gouws
People first: the role of employer brands in driving growth

The global war for talent is intensifying, making it increasingly difficult for businesses without strong employer brands to be competitive. In South Africa the talent supply/demand curve is particularly skewed...

By Elsa Gouws 5 Dec 2014 14:30

David Alves
Eight things to consider when plotting your 2015 digital marketing strategy

As consumers feel the Christmas pinch, so marketers begin their planning for 2015...

By David Alves 2 Dec 2014 14:05

[TrendTalk] Africa's brand opportunities in 2015
[TrendTalk] Africa's brand opportunities in 2015

A strong, aspirant emerging middle class, a tech boom, media and brand opportunities and the only continent with untapped growth, make the African continent an increased focus of large multinationals for 2015...

By Louise Marsland 14 Nov 2014 13:00

Facebook Rooms: what it could mean for your company
Facebook Rooms: what it could mean for your company

Facebook, Inc has launched its new app, "Rooms" across iOS devices in the US, with an eventual roll-out to more devices and areas. What could this mean for your company?

By Jason Perelson 30 Oct 2014 06:09

Positioning luxury brands in emerging markets
Positioning luxury brands in emerging markets

We recently launched of a new premium whisky in the Tanzanian market. Do Tanzanians care where it's from, how it's made or who drinks it?

By Cobus van Zyl 28 Oct 2014 14:06

Louise Marsland
Why these brands are growing

Global strategic marketing consultancy Added Value has found that brands that tap into cultural relevance and prove themselves to be authentic, honest, all natural, with a good story to tell, have brought back a traditional craft...

By Louise Marsland 17 Oct 2014 08:12

Digital marketing's social media and SEO - What you need to know
Digital marketing's social media and SEO - What you need to know

Digital marketing is an indispensable part of most brands' marketing mix today. This is reflected in South African digital marketing expenditure...

By Stephen Sandmann 2 Oct 2014 08:42

Loeries 2014: Yaw Nsarkoh on the Afrocentric Phenomenon
Loeries 2014: Yaw Nsarkoh on the Afrocentric Phenomenon

On Friday, 19 September 2014, Unilever Nigeria's MD, Yaw Nsarkoh, gave the DStv Seminar of Creativity attendees some advice on how to become Afrocentric on the African continent, and why...

By Ilse van den Berg 22 Sep 2014 09:00

I LAaik it local
I LAaik it local

Pizza Hut will follow a fast paced growth and penetration strategy in South Africa and on the continent. This was according to GM of Pizza Hut Africa, Randall Blackford at the brand relaunch in South Africa this week...

By Danette Breitenbach 18 Sep 2014 14:50

Louise Marsland
[NewsMaker] The Loerie Awards 2014

The Loerie Awards is our NewsMaker this week. As judging for the Loerie Awards 2014 takes place this week, we asked some of the judges what they expect from the work this year and what they hope to see...

By Louise Marsland 17 Sep 2014 08:14

Louise Marsland
The meme that took a bite out of Apple

Have you heard the one about 'scarf guy'? Or were you too busy posting some of the 1,400 tweets per hour at the start of the #OscarTrial judgment, Thursday? One of the biggest talking points this past week was the 'Apple scarf guy'...

By Louise Marsland 15 Sep 2014 08:40

Joseph Neusu
Emotional branding - The love affair between consumers and brands

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications...

By Joseph Neusu 29 Aug 2014 14:45

Ghana: The lesser-known marketing treasure of West Africa
Ghana: The lesser-known marketing treasure of West Africa

When judged on market size, Ghana is often overlooked by brands looking to expand across Africa. At 26 million people, it is dwarfed by its almost-neighbour and...

By David Blyth 8 Aug 2014 06:57

Greg Wright
Prioritising responsive design

Responsive design isn't as hot a topic as it was earlier in 2013, but its importance for businesses and brands couldn't be more paramount than it is now...

By Greg Wright 16 Jul 2014 10:28

Chemory Gunko
Four things you need to know about brand guidelines

Once again I'm back to debunk a few myths about brand guidelines... and here's what you need to know...

By Chemory Gunko 3 Jul 2014 12:52

Developing markets develop better global business leaders
Developing markets develop better global business leaders

The types of challenges faced by managers every single day in developing markets takes a manager in a developed market months or years to gain. The skills managers in developing...

By Michael Wood 29 Jun 2014 16:33

Adelaide Potgieter
Big ideas have a bigger role than ever

There is nothing that should excite the world more than the power of creativity. It is the most phenomenal process of primal thought and has the ability to spark new fields of industries, products, technologies...

By Adelaide Potgieter 27 Jun 2014 14:05

Joseph Neusu
How to handle negative feedback on social media

Negative feedback from customers has been part of the business landscape since time immemorial. What is just different now is the velocity and visibility of complaints as a result...

By Joseph Neusu 26 Jun 2014 14:00

Building brands in emerging markets
Building brands in emerging markets

The growth in emerging markets gives millions of consumers new spending power, opening them up to a flood of product choices and communication channels, further exaggerated by the potential of digital platforms.

By Cuan Chelin 23 Jun 2014 10:21

Hilton Rose
R.I.P. - Why great ideas die

Too single-minded. Too funny. Too controversial. Too different. Too expensive. Too hard. There's no end to reasons why good ideas end in the conceptual scrapyard in the sky.

By Hilton Rose 6 Jun 2014 14:00

Travis Bussiahn
Every on-air presenter you let go takes a piece of your future with them

Hello Mr/Mrs Radio Station Manager. You see the DJ sitting in that studio over there? Well he or she is, with every word, building their personal brand on the back of your station's reach.

By Travis Bussiahn 30 May 2014 06:17

The relevance of personal branding and marketing
The relevance of personal branding and marketing

We are all branded whether we like it or not, and if you don't take responsibility for branding and marketing yourself, others will do it for you.

By Donna Rachelson 11 Apr 2014 08:01

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