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Louise Marsland
[NewsMaker] The Loerie Awards 2014

The Loerie Awards is our NewsMaker this week. As judging for the Loerie Awards 2014 takes place this week, we asked some of the judges what they expect from the work this year and what they hope to see...

By Louise Marsland 17 Sep 2014 08:14

Traditional media can claim back its edge with innovation
Traditional media can claim back its edge with innovation

IBM believes that traditional media and entertainment companies that move fast to embrace and monetise digital channels stand to win back their audiences and their advertising revenue, despite...

By Shane Radford 14 Aug 2014 07:02

Travis Bussiahn
Every on-air presenter you let go takes a piece of your future with them

Hello Mr/Mrs Radio Station Manager. You see the DJ sitting in that studio over there? Well he or she is, with every word, building their personal brand on the back of your station's reach.

By Travis Bussiahn 30 May 2014 06:17

Danette Breitenbach
'Beyond Retail' for Africa

Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.

By Danette Breitenbach 17 Dec 2013 08:48

Imposing one story on Africa is doing it a disservice
Imposing one story on Africa is doing it a disservice

The African Media Leaders Forum in Addis Ababa last week ended on a weak note: Politicians want the media to generate a new, positive African narrative.

By Anton Harber 15 Nov 2013 06:33

Isha Sesay on the CNN MultiChoice African Journalist Awards
Isha Sesay on the CNN MultiChoice African Journalist Awards

The 18th CNN MultiChoice African Journalist Awards is taking place tomorrow night, 12 October 2013 at the CTICC where finalists will be recognised for their excellent journalism across the continent.

By Ilse van den Berg 11 Oct 2013 13:40

Marion Scher
Media relationships work two ways

I received an email this morning from a colleague who, some would think quite cheekily, asked me for my press listing for a particular industry...

By Marion Scher 27 Sep 2013 06:03

Danette Breitenbach
Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013 05:42

No Hlaudi weather at sunny SABC?
No Hlaudi weather at sunny SABC?

NEWSWATCH: And they're back in the news, instead of reporting it... You've got it... the SABC... because it seems its Hlaudi Motsoeneng wants 70% of the news to be positive, reports Mail & Guardian, which also reports that the 'sunshine' policy is not good news in Media Monitoring Africa' eyes. But some good news anyway, EWN reports that Egyptian authorities have released South African photographer Adil Bradlow.

By Rod Baker 2 Sep 2013 06:29

John French
Mandela has given everyone a voice

'Who shot JR?' pales in comparison to the current epic media maelstrom on whether Nelson Mandela is alive or not. Is he alive? Will he survive this near death experience? No one really knows, but just about everybody is debating it.

By John French 3 Jul 2013 10:51

Chris Moerdyk
The darkest days for Mandela and the media

With the spotlight so blindingly focussed on an ailing Nelson Mandela as he fights for his life, it is difficult not to keep recalling his darkest days and the massive challenges the media had in telling these to the world.

By Chris Moerdyk 1 Jul 2013 12:30

Noëleen Bruton
Digital, traditional media go hand in hand

It's been exciting watching the phenomenal growth of digital media both locally and globally in the past say two decades. This, of course, has given marketers a whole new category of media in which to spend our advertising budgets.

By Noëleen Bruton 13 May 2013 11:27

Douglas Kruger
Seven stages in becoming an industry expert

From Amoeba to Icon; where do you currently rank in your industry's natural progression? In this piece, I walk you through the seven stages of development as you strive to position yourself as an industry expert. [video]

By Douglas Kruger 13 Apr 2013 06:31

[2013 trends] Out-of-the-box branding
[2013 trends] Out-of-the-box branding

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.

By HKLM Exco Team 31 Jan 2013 12:33

[2013 trends] Africa poised for a great future
[2013 trends] Africa poised for a great future

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.

By Nandkishor Buty 30 Jan 2013 12:39

[2013 trends] It is no longer business as usual
[2013 trends] It is no longer business as usual

No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.

By Dave Nemeth 30 Jan 2013 10:44

[2013 trends] The year ahead for experiential marketing
[2013 trends] The year ahead for experiential marketing

It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.

By Mike Silver 29 Jan 2013 11:18

[2013 trends] A virtuous cycle - appscriptions, augmented, apocalypses and other apt trends
[2013 trends] A virtuous cycle - appscriptions, augmented, apocalypses and other apt trends

The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.

By Gisèle Wertheim Aymés 25 Jan 2013 12:59

[2013 trends] Media and advertising regulation in 2013
[2013 trends] Media and advertising regulation in 2013

So here we are in 2013 - the Mayan trend predictions for 2012 having spectacularly failed to materialise, leaving some of us with hangovers and debt that we had secretly hoped would be wiped clean in a Mayan-flavoured apocalypse. Now is the time for us to look into our crystal balls, and see if we can get our predictions for media and advertising regulation a bit more spot-on than the poor Mayans did.

By Gail Schimmel 24 Jan 2013 12:05

[2013 trends] The year of the snake
[2013 trends] The year of the snake

Context is king, but knowing what's around the next corner takes a little more than 20/20 vision. To find out what trends, innovations or environmental changes could affect your brand's future in 2013, here's some foresight.

By Oresti Patricios 22 Jan 2013 09:55

[2013 trends] Radio raises the volume
[2013 trends] Radio raises the volume

Radio has always baffled media futurologists, effortlessly bouncing back from perceived 'threats' such as recession right through to technological revolution - something consistently touted by 'radio assassins' as the next to bring about the demise of the medium. Bucking the trend, year-on-year growth as an industry remains at a steady increase and this demonstrates its enduring relevance.

By Matona Sakupwanya 21 Jan 2013 11:40

[2013 trends] The old 'new' rules for language
[2013 trends] The old 'new' rules for language

Here's my list of old 'new' language rules for 2013: things that have evolved over the last few years, things pro writers are using in certain contexts and things you will see more and more in today's writing, now that you know what to look for. [Please note: the listed items are to be used only in light of the mini-disclaimer at the bottom.]

By Tiffany Markman 15 Jan 2013 12:05

[2013 trends] Game on for retailers going mobile
[2013 trends] Game on for retailers going mobile

As crisis-hit Europe continues to impact economic growth, and projections for the local economy are trimmed, the battle for a share of consumer spend is getting increasingly fierce. Retailers will rely on technology to drive innovative discount models and integrated loyalty programmes by optimising the one device every consumer has access to already - even in-store - the mobile phone.

By Steve Cragg 15 Jan 2013 11:08

[2013 trends] Social media marketing and the youth
[2013 trends] Social media marketing and the youth

The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.

By Bradley Maseko 15 Jan 2013 01:02

[2013 trends] Who said magazines are dead?
[2013 trends] Who said magazines are dead?

What an interesting dilemma it was for me moving into publishing almost three years ago. The glossy was HERO and digital was a very, very bad word indeed. But I was excited that, for first time, I could really get to grips with CONTENT. In advertising that's the missing, quintessential link. In order to understand where I am headed here, let me contextualise my thinking by way of illustrating a historical, time-stamped journey of sorts.

By Sue Disler 14 Jan 2013 14:44

[2013 trends] Time of choices, decisions for strategic marketing management
[2013 trends] Time of choices, decisions for strategic marketing management

Last year was certainly an economic roller-coaster ride. In 2013, marketers will need to look through the uncertainty and make some longer-term plans, as well as choices and decisions, on how they will steer their brands forward. So here are some of the decisions and choices to be made in 2013, in no particular order...

By Darren Woolley 14 Jan 2013 14:14

Gregory Gondwe
Govt. tells journos to try self-employment

Malawi government on Friday asked graduating students from the Malawi Institute of Journalism (MIJ) to be innovative and to try self-employment instead of waiting on Malawi's small media industry to take them on board.

By Gregory Gondwe 19 Nov 2012 11:33

Gregory Gondwe
MISA trains journos on child reporting

The Media Institute of Southern Africa (MISA) has trained Malawi journalists on child reporting. An initiative MISA programme specialist for Media Freedom Monitoring and Research, Levi Kabwato describes as an on-going effort towards empowering journalists to report informatively and positively on children and child rights.

By Gregory Gondwe 16 Nov 2012 10:59

Malawi to host 7th AIMS Summit
Malawi to host 7th AIMS Summit

Malawi will host the seventh annual African International Media Summit (AIMS) from 17-18 November 2012 at the Bingu International Conference Centre in Lilongwe, Malawi. This year's theme "I am African" is in tune with the African Union's (AU) new campaign launch encouraging participation in the global initiative.

By Gregory Gondwe 16 Nov 2012 10:14

Gregory Gondwe
Gov't asked to depoliticise MBC

The Public Affairs Committee (PAC), a predominantly faith-based organisation which is reportedly very influential in Malawi, has called on authorities in government to depoliticise state owned broadcaster, the Malawi Broadcasting Corporation (MBC).

By Gregory Gondwe 5 Nov 2012 10:10

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