[Noëleen Bruton] It's been exciting watching the phenomenal growth of digital media both locally and globally in the past say two decades. This, of course, has given marketers a whole new category of media in which to spend our advertising budgets.
13 May 2013 11:27
[Douglas Kruger] From Amoeba to Icon; where do you currently rank in your industry's natural progression? In this piece, I walk you through the seven stages of development as you strive to position yourself as an industry expert. [video]
13 Apr 2013 06:31
[HKLM Exco Team] No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
31 Jan 2013 12:33
[Nandkishor Buty] As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
30 Jan 2013 12:39
[Dave Nemeth] No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
30 Jan 2013 10:44
[Mike Silver] It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.
29 Jan 2013 11:18
[Gisele Wertheim Aymes] The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.
25 Jan 2013 12:59
[Gail Schimmel] So here we are in 2013 - the Mayan trend predictions for 2012 having spectacularly failed to materialise, leaving some of us with hangovers and debt that we had secretly hoped would be wiped clean in a Mayan-flavoured apocalypse. Now is the time for us to look into our crystal balls, and see if we can get our predictions for media and advertising regulation a bit more spot-on than the poor Mayans did.
24 Jan 2013 12:05
[Oresti Patricios] Context is king, but knowing what's around the next corner takes a little more than 20/20 vision. To find out what trends, innovations or environmental changes could affect your brand's future in 2013, here's some foresight.
22 Jan 2013 09:55
[Matona Sakupwanya] Radio has always baffled media futurologists, effortlessly bouncing back from perceived 'threats' such as recession right through to technological revolution - something consistently touted by 'radio assassins' as the next to bring about the demise of the medium. Bucking the trend, year-on-year growth as an industry remains at a steady increase and this demonstrates its enduring relevance.
21 Jan 2013 11:40
[Tiffany Markman] Here's my list of old 'new' language rules for 2013: things that have evolved over the last few years, things pro writers are using in certain contexts and things you will see more and more in today's writing, now that you know what to look for. [Please note: the listed items are to be used only in light of the
mini-disclaimer at the bottom.]
15 Jan 2013 12:05
[Steve Cragg] As crisis-hit Europe continues to impact economic growth, and projections for the local economy are trimmed, the battle for a share of consumer spend is getting increasingly fierce. Retailers will rely on technology to drive innovative discount models and integrated loyalty programmes by optimising the one device every consumer has access to already - even in-store - the mobile phone.
15 Jan 2013 11:08
[Bradley Maseko] The following is a breakdown of social media marketing trends for 2013.This year I take a look at both
external (the youth market) and
internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
15 Jan 2013 01:02
[Sue Disler] What an interesting dilemma it was for me moving into publishing almost three years ago. The glossy was HERO and
digital was a very, very bad word indeed. But I was excited that, for first time, I could really get to grips with CONTENT. In advertising that's the missing, quintessential link. In order to understand where I am headed here, let me contextualise my thinking by way of illustrating a historical, time-stamped journey of sorts.
14 Jan 2013 14:44
[Darren Woolley] Last year was certainly an economic roller-coaster ride. In 2013, marketers will need to look through the uncertainty and make some longer-term plans, as well as choices and decisions, on how they will steer their brands forward. So here are some of the decisions and choices to be made in 2013, in no particular order...
14 Jan 2013 14:14
[Gregory Gondwe] Malawi government on Friday asked graduating students from the Malawi Institute of Journalism (MIJ) to be innovative and to try self-employment instead of waiting on Malawi's small media industry to take them on board.
19 Nov 2012 11:33[Gregory Gondwe] The Media Institute of Southern Africa (MISA) has trained Malawi journalists on child reporting. An initiative MISA programme specialist for Media Freedom Monitoring and Research, Levi Kabwato describes as an on-going effort towards empowering journalists to report informatively and positively on children and child rights.
16 Nov 2012 10:59 
[Gregory Gondwe] Malawi will host the seventh annual African International Media Summit (AIMS) from 17-18 November 2012 at the Bingu International Conference Centre in Lilongwe, Malawi. This year's theme "I am African" is in tune with the African Union's (AU) new campaign launch encouraging participation in the global initiative.
16 Nov 2012 10:14[Gregory Gondwe] The Public Affairs Committee (PAC), a predominantly faith-based organisation which is reportedly very influential in Malawi, has called on authorities in government to depoliticise state owned broadcaster, the Malawi Broadcasting Corporation (MBC).
5 Nov 2012 10:10 
[Mongezi Mtati] There has been an increase in interest and activity in web and mobile applications over the past year. In October/November 2012, there are three important conferences focused on this developing arena, including Demo Africa, Tech4Africa and Mobile Web Africa.
30 Oct 2012 15:02[Gregory Gondwe] The government of Malawi have reacted to the
arrest of Justice Mponda, an online journalist, saying it is becoming increasingly concerned with the false publication by Malawi Voice where the journalist worked for. Mponda has since been released on bail by the Lilongwe Senior Magistrates Court.
17 Oct 2012 16:05 
[Walter Wafula] MetropolitanRepublic, a newcomer in Uganda's advertising industry became the first local agency to win an award at this year's Loeries in September. MetropolitanRepublic won bronze for their 2012 MTN Uganda campaign, titled David Dumba, which was aimed at promoting SIM card registration in the country. Alex Rukundo, the managing director MRU speaks about the award and the value that intimacy brings to advertising business.
15 Oct 2012 10:25
[Walter Wafula] Higher advertising and circulation revenue helped Vision Group, a Ugandan multimedia company, post a 28% growth in profit after tax during the year ending June 2012.
9 Oct 2012 10:48
[Walter Wafula] Media owners and managers in Uganda have been asked to popularise the national anthem on a daily basis, as part of preparations to mark Uganda's golden jubilee independence anniversary on Tuesday, 9 October 2012.
8 Oct 2012 10:02[Gregory Gondwe] The Media Institute of Southern Africa (MISA) has protested against the
draft E-Bill which the government of Malawi released to the public to get more input as an enemy of media freedom and freedom of expression.
8 Oct 2012 09:48 [Gregory Gondwe] Woes for 300 employees retrenched when the Malawi Broadcasting Corporation (MBC) merged with Malawi Television are still far from over.
14 Sep 2012 12:04 
[Walter Wafula] Print, broadcast and online media editors have an opportunity to improve their understanding of critical issues in Uganda's oil and gas industry following the announcement of a new programme by the African Centre for Media Excellence (ACME).
12 Sep 2012 10:55
[Chris Moerdyk] The only possible justification for an event such as the
annual Loerie Awards is that it gives the people who work in advertising agencies an opportunity to escape the daily grind of watching creativity stifled by commercial interests.
28 Aug 2012 12:25[Gregory Gondwe] President Joyce Banda last week engaged media managers to try to reason with them to project positive reporting over the border dispute that has ensued between Malawi and Tanzania.
17 Aug 2012 12:54 
[Carole Kimutai] Public and private players from various African countries recently met during the third Africa Governance, Leadership and Management Convention 2012 that was held in Mombasa, Kenya. The theme of the convention was: Towards Sustainable Wealth and Job Creation: Challenges and Opportunities for Africa. One of the sessions was dedicated to deliberating on how the media can encourage healthy private public partnership in wealth and job creation in Africa.
17 Aug 2012 10:41
Angola
Botswana
Malawi
Mozambique
Namibia
South Africa
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia
