Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.
By Danette Breitenbach 17 Dec 2013 08:48
The African Media Leaders Forum in Addis Ababa last week ended on a weak note: Politicians want the media to generate a new, positive African narrative.
By Anton Harber 15 Nov 2013 06:33
The 18th CNN MultiChoice African Journalist Awards is taking place tomorrow night, 12 October 2013 at the CTICC where finalists will be recognised for their excellent journalism across the continent.
By Ilse van den Berg 11 Oct 2013 13:40
I received an email this morning from a colleague who, some would think quite cheekily, asked me for my press listing for a particular industry...
By Marion Scher 27 Sep 2013 06:03
Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.
By Danette Breitenbach 5 Sep 2013 05:42
NEWSWATCH: And they're back in the news, instead of reporting it... You've got it... the SABC... because it seems its Hlaudi Motsoeneng wants 70% of the news to be positive, reports Mail & Guardian, which also reports that the 'sunshine' policy is not good news in Media Monitoring Africa' eyes. But some good news anyway, EWN reports that Egyptian authorities have released South African photographer Adil Bradlow.
By Rod Baker 2 Sep 2013 06:29
'Who shot JR?' pales in comparison to the current epic media maelstrom on whether Nelson Mandela is alive or not. Is he alive? Will he survive this near death experience? No one really knows, but just about everybody is debating it.
By John French 3 Jul 2013 10:51
With the spotlight so blindingly focussed on an ailing Nelson Mandela as he fights for his life, it is difficult not to keep recalling his darkest days and the massive challenges the media had in telling these to the world.
By Chris Moerdyk 1 Jul 2013 12:30
It's been exciting watching the phenomenal growth of digital media both locally and globally in the past say two decades. This, of course, has given marketers a whole new category of media in which to spend our advertising budgets.
By Noëleen Bruton 13 May 2013 11:27
From Amoeba to Icon; where do you currently rank in your industry's natural progression? In this piece, I walk you through the seven stages of development as you strive to position yourself as an industry expert. [video]
By Douglas Kruger 13 Apr 2013 06:31
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
By Dave Nemeth 30 Jan 2013 10:44
It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.
By Mike Silver 29 Jan 2013 11:18
The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.
By Gisèle Wertheim Aymés 25 Jan 2013 12:59
So here we are in 2013 - the Mayan trend predictions for 2012 having spectacularly failed to materialise, leaving some of us with hangovers and debt that we had secretly hoped would be wiped clean in a Mayan-flavoured apocalypse. Now is the time for us to look into our crystal balls, and see if we can get our predictions for media and advertising regulation a bit more spot-on than the poor Mayans did.
By Gail Schimmel 24 Jan 2013 12:05
Context is king, but knowing what's around the next corner takes a little more than 20/20 vision. To find out what trends, innovations or environmental changes could affect your brand's future in 2013, here's some foresight.
By Oresti Patricios 22 Jan 2013 09:55
Radio has always baffled media futurologists, effortlessly bouncing back from perceived 'threats' such as recession right through to technological revolution - something consistently touted by 'radio assassins' as the next to bring about the demise of the medium. Bucking the trend, year-on-year growth as an industry remains at a steady increase and this demonstrates its enduring relevance.
By Matona Sakupwanya 21 Jan 2013 11:40
Here's my list of old 'new' language rules for 2013: things that have evolved over the last few years, things pro writers are using in certain contexts and things you will see more and more in today's writing, now that you know what to look for. [Please note: the listed items are to be used only in light of the mini-disclaimer at the bottom.]
By Tiffany Markman 15 Jan 2013 12:05
As crisis-hit Europe continues to impact economic growth, and projections for the local economy are trimmed, the battle for a share of consumer spend is getting increasingly fierce. Retailers will rely on technology to drive innovative discount models and integrated loyalty programmes by optimising the one device every consumer has access to already - even in-store - the mobile phone.
By Steve Cragg 15 Jan 2013 11:08
The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
By Bradley Maseko 15 Jan 2013 01:02
What an interesting dilemma it was for me moving into publishing almost three years ago. The glossy was HERO and digital was a very, very bad word indeed. But I was excited that, for first time, I could really get to grips with CONTENT. In advertising that's the missing, quintessential link. In order to understand where I am headed here, let me contextualise my thinking by way of illustrating a historical, time-stamped journey of sorts.
By Sue Disler 14 Jan 2013 14:44
Last year was certainly an economic roller-coaster ride. In 2013, marketers will need to look through the uncertainty and make some longer-term plans, as well as choices and decisions, on how they will steer their brands forward. So here are some of the decisions and choices to be made in 2013, in no particular order...
By Darren Woolley 14 Jan 2013 14:14
Malawi government on Friday asked graduating students from the Malawi Institute of Journalism (MIJ) to be innovative and to try self-employment instead of waiting on Malawi's small media industry to take them on board.
By Gregory Gondwe 19 Nov 2012 11:33
The Media Institute of Southern Africa (MISA) has trained Malawi journalists on child reporting. An initiative MISA programme specialist for Media Freedom Monitoring and Research, Levi Kabwato describes as an on-going effort towards empowering journalists to report informatively and positively on children and child rights.
By Gregory Gondwe 16 Nov 2012 10:59
Malawi will host the seventh annual African International Media Summit (AIMS) from 17-18 November 2012 at the Bingu International Conference Centre in Lilongwe, Malawi. This year's theme "I am African" is in tune with the African Union's (AU) new campaign launch encouraging participation in the global initiative.
By Gregory Gondwe 16 Nov 2012 10:14
The Public Affairs Committee (PAC), a predominantly faith-based organisation which is reportedly very influential in Malawi, has called on authorities in government to depoliticise state owned broadcaster, the Malawi Broadcasting Corporation (MBC).
By Gregory Gondwe 5 Nov 2012 10:10
There has been an increase in interest and activity in web and mobile applications over the past year. In October/November 2012, there are three important conferences focused on this developing arena, including Demo Africa, Tech4Africa and Mobile Web Africa.
By Mongezi Mtati 30 Oct 2012 15:02
The government of Malawi have reacted to the arrest of Justice Mponda, an online journalist, saying it is becoming increasingly concerned with the false publication by Malawi Voice where the journalist worked for. Mponda has since been released on bail by the Lilongwe Senior Magistrates Court.
By Gregory Gondwe 17 Oct 2012 16:05
MetropolitanRepublic, a newcomer in Uganda's advertising industry became the first local agency to win an award at this year's Loeries in September. MetropolitanRepublic won bronze for their 2012 MTN Uganda campaign, titled David Dumba, which was aimed at promoting SIM card registration in the country. Alex Rukundo, the managing director MRU speaks about the award and the value that intimacy brings to advertising business.
By Walter Wafula 15 Oct 2012 10:25
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