While 80% of people will not buy from a company with a damaged reputation, the good reputation of a company brings with it benefits such as allowing it to charge a premium for its products...
Danette Breitenbach 16 Mar 2017
'Uber for ambulances' app, Flare, launches in Kenya to address healthcare issues...
Tom Jackson 26 Aug 2016
Eight African startups and organisations have been named among the 2015 Nominet Trust 100 (NT100), a global celebration of the most inspiring uses...
Tom Jackson 10 Dec 2015
Unilever believes that creativity is the key to making sustainable living commonplace - its vision not only for itself as a company, but SA and the African continent as a whole...
Jessica Tennant 22 Sep 2014
No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
Dave Nemeth 30 Jan 2013
It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.
Mike Silver 29 Jan 2013
The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.
Gisèle Wertheim Aymés 25 Jan 2013
A transformation is in motion amongst shoppers and retailers country-wide. Consumers are becoming more discerning and demanding, and retailers and manufacturers are under pressure to innovate, offer quality and savings - all in one eco-friendly package! Here are some interesting trends for the retail sector that I've identified for 2013.
Gareth Pearson 23 Jan 2013
There's a transformational shift happening and it's picking up pace in the New Year. Business and its far-reaching (some might say overreaching) arm, advertising, are becoming more responsible, more caring and more sustainable.
Thomas Kolster 22 Jan 2013
In reviewing the past few years from an events perspective, I'm tempted to ask: "Where did all the fun go?" As both the South African and the international events industries have grown, developed, matured and become increasingly competitive - all within the context of the global economic crisis - I might be forgiven for thinking that the game plan has changed.
Karen Ashwin 16 Jan 2013
The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
Bradley Maseko 15 Jan 2013
Kony 2012 has undoubtedly become one of the most successful social media-driven marketing campaigns to date, primarily because the public doesn't seem to look at it as a marketing campaign at all. If brands and their causes really do want to compete with Kony 2012, they will have to bear a few important things in mind.
Maja Rode 14 Mar 2012
Do you have a favourite example of how marketing can have a positive impact on the world? I never hesitate when I'm asked that question: the Outsurance pointspeople. Social good meets brand awareness and affinity: it's a win-win situation.
Sarah Britten 7 Mar 2012
Cape Town is gearing up to host one of the world's premier design conferences - the 2012 Design Indaba. Design Indaba regular and Pentagram partner Michael Bierut will MC this years' event alongside Michelle Constant and Khaya Dlanga. The conference takes place 29 February-March 2012 at the CTICC and the expo (which is open to the general public) takes place 2-4 March 2012.
Herman Manson 24 Feb 2012
Thanks to our preference for face-to-face interpersonal communications, meetings, events and marketing activations enjoy pride of place as fabulous marketing tools. However, we also know that great events cost. The heat is on to ensure that events deliver serious marketing and financial results - and that clients are assured of their incomparable experiential value, especially when paired with the latest trends and technology!
Karen Ashwin 12 Jan 2012
The revolutions that have been sparked in the Middle East since the start of the year may have faded in the minds of many Western media consumers but it was still very much on the minds of local speakers at the MEA (Middle East and Africa) region Microsoft Advertising Imagine Istanbul 2011 conference that took place last week in Istanbul, Turkey.
Herman Manson 7 Nov 2011
Communication can facilitate and accelerate development by encouraging and consolidating dialogue, debate and consensus, which ultimately strengthen democracy, development and delivery. Furthermore, it can give a voice to the poorest masses, thus enabling them to articulate their own development challenges, opportunities and aspirations.
Thabani Khumalo 4 Nov 2011
Thirty journalists from across Malawi grouped together in Salima where they are undergoing training in reporting on diabetes and non-communicable diseases (NCD).
Gregory Gondwe 26 Sep 2011