[Chemory Gunko] Before you sign off on that near perfect logo you've had commissioned, here are a few things to consider when making your choice.
6 May 2013 09:30
[Douglas Kruger] From Amoeba to Icon; where do you currently rank in your industry's natural progression? In this piece, I walk you through the seven stages of development as you strive to position yourself as an industry expert. [video]
13 Apr 2013 06:31
[Keenan Harduth] Anyone who knows anything about
SXSW knows that it is a frenzied week of interactive conferences, film and music. This year it is even bigger as its the 20th anniversary of the event, which means there are over 5 000 events in the city of Austin, Texas.
14 Mar 2013 10:17
[Terry Levin] Stuck away at the far end of Africa, Design Indaba provides some much-needed perspective on our craft. Nothing replenishes a jaded inspiration better than an annual shot of pure cultural energy from New York's design elite.
4 Mar 2013 08:37
[Terry Levin] With information and media channels currently at critical mass, clarifying the state of design today has become more important than ever. Many of Design Indaba day-one speakers demonstrated how design thinking is showing the ways for business and even governments to balance traditional best practices with new uncharted technological territories.
28 Feb 2013 08:30
[Obaika Consulting Team] The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating
Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
31 Jan 2013 13:20
[HKLM Exco Team] No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
31 Jan 2013 12:33
[HDI Youth Marketeers Team] Young South Africa is savvier than ever before. If you are looking for a smart and discerning
prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
31 Jan 2013 11:30
[Nandkishor Buty] As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
30 Jan 2013 12:39
[Dave Nemeth] No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
30 Jan 2013 10:44
[Doug Mayne] All early indicators seem to confirm that December 2012 was a relatively good year for the mall environment. Certainly not a 'shoot the lights out' result but stable, single digit growth nonetheless. The point now is what 2013 holds in store for us. Here are a few key trends which I think are relevant...
28 Jan 2013 11:56
[Kevin Bassett] "Content, context and customer proclivity" will be the mantra that drives this year's marketing metamorphosis in the arena of mobile technology. I believe that we will see a year of repositioning - of un-automate, de-campaign and game-play - but also of tighten, regulate and measure. In short, 2013 will see the 'mobile moth' turn into a butterfly.
28 Jan 2013 10:52
[Thomas Oosthuizen] I like the number 13. Like with most other things, it is what we
do with it that matters. Great companies never use the excuse of prevailing trends as a reason for them not to perform. They just leverage the circumstances better than their rivals. So, while economists will contemplate economic and social conditions in 2013, it is what
we as marketers do that matters.
28 Jan 2013 10:05
[Gisele Wertheim Aymes] The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.
25 Jan 2013 12:59
[Janice Spark] South Africa is a complicated place - each year outdoes the last in the 'magnitude of change' stakes. And we just know this year will deliver even more surprises. Nonetheless, important trends appeared across the brandscape during 2012. Here I explore the key brand moments of the year just passed, and take a peek at what might be ahead.
25 Jan 2013 12:24
[Gareth Pearson] A transformation is in motion amongst shoppers and retailers country-wide. Consumers are becoming more discerning and demanding, and retailers and manufacturers are under pressure to innovate, offer quality and savings - all in one eco-friendly package! Here are some interesting trends for the retail sector that I've identified for 2013.
23 Jan 2013 12:48
[Warren Moss] The year ahead is unlikely to see any fantastical new developments in direct marketing; in fact, it's more likely to be characterised by the maturing of existing technologies and a return to more traditional practices.
22 Jan 2013 10:16
[Oresti Patricios] Context is king, but knowing what's around the next corner takes a little more than 20/20 vision. To find out what trends, innovations or environmental changes could affect your brand's future in 2013, here's some foresight.
22 Jan 2013 09:55
[Josh Adler] I'm quite new to education, but completely immersed and have much to say. I thought I'd focus my crystal ball on a broad range of education industry issues, and wanted to avoid at all costs penning another "Have you heard about Khan Academy?" piece, (But now that that's done)...
18 Jan 2013 10:58
[Mike Freedman] How are P&G and Unilever differentiated? Does the Coca-Cola Company want to be known for obesity or health? Will supermarket brands be strengthened or weakened by their supply chains? The perfect storm of social media, continuing social unrest, concerns over the economy and environment will batter brands that are not resilient and adaptive, while shaking established ad agencies to their foundations.
17 Jan 2013 14:04
[Craig Kolb] It seems we are at a point where technology advances so quickly, it is almost unsettling. Of course, it is a matter of perception but, for what it is worth, my subjective experience over the past five years has been one where a disturbingly high number of 'impossibles' have suddenly become 'possible'.
17 Jan 2013 13:28
[Karen Ashwin] In reviewing the past few years from an events perspective, I'm tempted to ask: "Where did all the fun go?" As both the South African and the international events industries have grown, developed, matured and become increasingly competitive - all within the context of the global economic crisis - I might be forgiven for thinking that the game plan has changed.
16 Jan 2013 10:40
[Gillian Rightford] The biggest change in South Africa will be the continued growth of mobile and online, and how this affects everything we do - all of our buying habits, from deodorant to cars, and how, when and where we do it.
16 Jan 2013 10:25
[Bradley Maseko] The following is a breakdown of social media marketing trends for 2013.This year I take a look at both
external (the youth market) and
internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
15 Jan 2013 01:02
[Donna Rachelson] Over the last few years, I've focused my efforts mainly on personal branding and marketing, but as I've worked with organisations I've come to understand the importance of effective team branding too.
27 Nov 2012 12:26
[Mike Taberner] During one of our brainstorming sessions we discussed the topic of clients who don't see the value of the work that is done by agencies. The debate centred for some time on whether or not clients could in fact do what we do. What was missed in the debate is what is missed in any selling situation. That is: If you cannot show the value, then the client is not going to buy it and there is no getting away from this fact. However there is much merit in debating this point.
27 Oct 2012 12:34
[Mongezi Mtati] As an experienced freelance creative, you've most likely been around the block a few times. You've worked with a number of agencies and proved your worth in the creative industry. You have probably also worked with corporate companies, adding to your portfolio and increasing your experience. Logically speaking, your diversity and depth of experience should mean that you are remunerated commensurate with that level of skill and ability.
9 Oct 2012 13:07
[Carole Kimutai] Phone maker Nokia has partnered with Kenyan photographers to launch the Nokia 808 PureView smart phone. The launch could be Nokia's strategy to enter the high-end mobile imaging market now that Android phones are threatening to push it out of the mobile market.
17 Sep 2012 10:40
[Carole Kimutai] The National Social Security Fund (NSSF), Kenya's social security provider has rebranded.
17 Sep 2012 10:04
[Chris Moerdyk] The only possible justification for an event such as the
annual Loerie Awards is that it gives the people who work in advertising agencies an opportunity to escape the daily grind of watching creativity stifled by commercial interests.
28 Aug 2012 12:25
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