South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.
By Issa Sikiti da Silva 25 May 2011 13:45
SADC countries, home to about 280 million people, contribute a modest 2% to the global tourism market despite boasting amazing tourist destinations and having 'solid' marketing strategies in place. RETOSA, a permanent SADC body tasked to develop tourism in the region through effective marketing, met in Durban, South Africa, during the 2011 Tourism Indaba to plot the way forward in removing barriers hampering tourism growth and development in the region.
By Issa Sikiti da Silva 9 May 2011 11:29
Telecommunications group Econet Wireless Zimbabwe eclipsed the Coca-Cola brand to clinch the Superbrand award at a ceremony held Thursday, 2 December 2010. Coca-Cola trailed to second position, with the Spar retail franchise coming third.
By Dumisani Ndlela 6 Dec 2010 11:27
Zimbabwe's Meikles group has agreed to allow Pick n Pay to rebrand TM Supermarkets after a deal in which the South African retailer will shore up its shareholding in the supermarket chain to 49%.
By Dumisani Ndlela 2 Dec 2010 11:28
Lafarge Cement Zimbabwe has unveiled its new brand and has pledged to splurge a substantial amount of money on a three-month marketing and advertising campaign that kicks off this month.
By Dumisani Ndlela 11 Nov 2010 10:29
Zimbabwe's weekly The Standard newspaper, part of the Alpha Media Holdings (AMH) group controlled by media tycoon Trevor Ncube, has rebranded and slashed its cover price by half to US$1. The first rebranded edition hit the streets on 31 October 2010, and there has been a discernible market acceptance.
By Dumisani Ndlela 8 Nov 2010 07:49
Zimbabwe has launched a fresh brand war cry, or a tourism destination brand, as they are calling it in hospitality circles: "Zimbabwe - A world of wonders". It is part of national rebranding efforts being spearheaded by Deputy Prime Minister Arthur Mutambara to help reshape the image of the country.
By Dumisani Ndlela 22 Oct 2010 10:18
The Marketing Association of Zimbabwe (MAZ) says it remains on course in its hunt for the most powerful brands in the country under the Superbrand - Brand of the Year 2010 competition launched in March 2010.
By Dumisani Ndlela 20 Aug 2010 11:04
A property firm largely invested in hospitality and tourism has expressed concern over the country's political process which it said undermined efforts to mitigate the negative perception around brand Zimbabwe.
By Dumisani Ndlela 2 Aug 2010 06:54
Zimbabwe's biggest retail group by outlets, TM Supermarkets has rebranded into a new look the company says reaffirms its commitment to provide an "unparalleled standard of quality and service".
By Dumisani Ndlela 26 Jul 2010 08:20
Zimbabwe has splurged an undisclosed amount of cash to lure the Brazilian national football team into the country ahead of the FIFA World Cup which kicks off in South Africa on 11 June 2010.
By Dumisani Ndlela 31 May 2010 13:56
Zimbabwe's Premier Soccer League (PSL) has roped in advertising and marketing guru, Gary Thompson, for a charm offensive on an unenthusiastic corporate sector as it battles to secure cash and sponsorship deals.
By Dumisani Ndlela 16 Apr 2010 10:49
The Marketers Association of Zimbabwe (MAZ) is to unveil its Superbrand - Brand of the Year 2010 competition at a Harare hotel on Friday, 5 March 2010.
By Dumisani Ndlela 26 Feb 2010 12:49
The Zimbabwe Tourism Authority (ZTA) is hoping to produce a turn in dwindling international arrivals from its Zimbabwe International Travel Expo, which has been re-branded, the Sanganai Travel and Tourism Africa Expo.
By Dumisani Ndlela 26 Aug 2008 12:17
Equity Bank is set to become the biggest bank in Kenya in terms of capital base following plans by a Pan African based investment firm, Helios EB Investors to acquire over 90 million new shares.
By Carole Kimutai 15 Nov 2007 14:52
The Black Eyed Peas are about to crash onto TV screens around the world as they rock it out in the new Pepsi ad.
By Emeka Enyadike 14 Aug 2007 11:30
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