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UNITED KINGDOM

Using 'the science of shopping' to track-and-target
Using 'the science of shopping' to track-and-target

LONDON, UK: Environmental psychologist Paco Underhill firmly believes that our environment influences our behaviour. He found a powerful (and profitable) application for his theories in the retail environment and founded what is now known simply as "The Science of Shopping."

By John Ginsberg 12 Jul 2011

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