[Marion Scher] We're reading more and more about the power of Twitter and SMSs - and there's no getting away from it, we're becoming more 'snippet' orientated every day. Which leads me to my big question - how much information is enough?
24 May 2013 14:49
[Sue Northam] Saturday, 25 May 2013, is a special day for Africa and an important day for the citizens of Cape Town too. Two great citizen-lead initiatives will take place in Cape Town tomorrow,
100in1day and
Open Streets.
24 May 2013 13:04
[Eugene Yiga] Take the most innovative, successful, creative, ambitious thinkers and entrepreneurs in the internet space and ask them to share their stories, ideas, and predictions for the future in a format that is fresh, relevant, and engaging. The result: Net Prophet.
24 May 2013 11:03
[Rod Baker] NEWSWATCH: The "government outfit vying for the Independent Group has laughed off concerns it wants a state mouthpiece," reports Mail & Guardian. So that's all right then... Not.
24 May 2013 09:12
[Sindy Peters] All part of a 20-year plan, Triggerfish Animation aims to eventually displace Disney, announced the company's CEO Stuart Forrest at yesterday's Net Prophet conference in Cape Town. Laying the animation studio's cards on the table, his talk followed on the inspirational thread that ran through all the talks at the annual event.
24 May 2013 08:15
[Styli Charalambous] Earlier this month, one of South Africa's leading publishing houses announced its online content would be going behind a paywall. But not just any paywall: one priced so high that the walls of Jericho would struggle to compete. Time will tell whether BDFM has overestimated the South African market, and itself.
24 May 2013 07:02
[Janine Lazarus] I recently received a petition calling for the review of the Secrecy Bill. I didn't need to read any further before adding my name - and a strong comment - to the spiraling number of citizens of this country who are entirely against a Bill that threatens fundamental rights like the freedom of speech.
24 May 2013 06:12
[Vanita 'Bezi Phiri] For as long as I have been working, I have heard moans and tantrums about briefs from creatives who just want to deliver fantastic results - without wasting time practising some wizardry in guessing what the brief may be entailing.
24 May 2013 05:23
[Anton Harber] Dr Iqbal Survé is being secretive about his consortium's purchase of Independent News and Media, and this is starting to sour his arrival in the news industry.
23 May 2013 08:29
[Rod Baker] NEWSWATCH: Jeremy Clarkson done it again, this time on the subject of babies and aircraft, reports IOL, and we have a couple of YouTube videos, one courtesy The Citizen, for you on close encounters of a different kind - including a demonstration that elephants break windows, and booze and these giants are not a good mix (video).
23 May 2013 08:13
[Yaron Assabi] While over the years the main objective of Customer Relationship Management (CRM) - customer retention - hasn't changed, it must be said that the strategic implementation and platforms certainly continue to evolve, as they should, and today mobility is driving this evolution.
23 May 2013 07:20
[Justin Lee] In this article, the second in
a series of four articles where we explore how the use of mobile devices by employees in businesses represents the convergence of personal and corporate needs, we will examine the behavioural patterns of mobile users, in order to truly understand the mobile risks associated.
22 May 2013 16:04
[Ashley Truscott] In the past two weeks I have received numerous unsolicited text messages and emails. What boggles my mind is how the organisations (or individuals) who have been trying to communicate with me have got it so horribly wrong, because they clearly didn't research their target audience.
22 May 2013 10:07
[Rod Baker] NEWSWATCH: Communications Minister Dina Pule wants to be in on SABC board appointments, reports Mail & Guardian, which also reports that both the ANC and the DA are upset over a BBC programme on the plight of SA whites. MyBroadband reports on the hack attack on the SAPS website, and the SABC says that TV and radio presenter Vuyo Mbuli will be given a provincial official funeral.
22 May 2013 07:52
[Michael Wood] Think of those classic sporting clashes between old rivals Springboks and All Blacks, Chiefs vs Pirates, or Nadal vs Djokovic. A battle between two old rivals almost as equal as each other, bitterly fought, won with sweat, blood and tears.
22 May 2013 06:33
[Candace McDonald] According to John Quincy Adams "if your actions inspire others to dream more, learn more, do more and become more, you are a leader". And let's face it, good leadership is crucial to the success of any business.
22 May 2013 06:15
[Tasneem Mohamed] One third of employers will make a hiring decision in the first 90 seconds of a job interview. Research shows that a positive, upbeat attitude when you walk through the door accounts for 55% of the impact you make in an interview, while confident communication accounts for 38%.
21 May 2013 08:54
[Candace McDonald] Priority has been placed on effective communication since the development of the information age. Good communication skills contribute to renowned business techniques, which is why it is important to stay ahead of vast amounts of information.
21 May 2013 08:20
[Travis Bussiahn] Marissa Mayer is a businessperson I admire greatly. I feel she has a mixed media mindset that sees her understanding that traditional media is as important as new media and I like what she had to say about advertising in the mobile space. (Yes! This article
is about radio).
21 May 2013 08:01
[Chemory Gunko] Lately we've all found ourselves cutting cost-corners and taking on tasks that we know should actually be handed over to the professionals. So, if you have to delve into the world of DIY marketing, here's what you really should look out for.
21 May 2013 07:18
[Natasha McClymont] 'A brand is built in a lifetime, and crushed in an instant.' So goes the paraphrasing of the famous quote by businessman extraordinaire, Warren Buffet. This year alone has witnessed several brands losing their credibility in the eyes of supporters and customers.
21 May 2013 06:23
[Mike Taberner] Great brands have many things in common: visionary leaders, great marketing strategies, excellent products and a great understanding of their competitive landscape. They also have a focus on including their employees in their marketing efforts.
21 May 2013 05:17
[Su-Mari Du Bruyn] Too often we find that someone is appointed to a specific position, shown how the system works and then left to his own accord - that is it. Then, later when things go wrong, other people in the organisation are very surprised to learn that this individual gave poor customer service or does not know the first thing about the email program that he must use, for example.
20 May 2013 14:20
[Reuben Yonatan] NEW YORK, US: It wasn't that long ago that the cost of texting was on the rise, but the recent move towards smartphones has changed business models for cellular carriers.
20 May 2013 10:08
[Luke McKend] Social networks have become an integral part of any business - if your customers are talking about you, why not join in the conversation? (video)
20 May 2013 09:51
[Anton Ressel] Have you ever stopped to consider how much impact the name of your organisation has on its success?
20 May 2013 06:09
[Rod Baker] NEWSWATCH: The press ombudsman has dismissed Durban tycoon Vivian Reddy's complaint against the Mail & Guardian newspaper in its entirety, the newspaper reports, and Icasa is in the spotlight for all the wrong reasons, reports BD Live. On a sad note, SABC television and radio presenter Vuyo Mbuli has died, reports Times Live.
20 May 2013 05:59
[Sara Butchart] It's a real art to create relevant, meaningful and entertaining broadcast content which has a comfortable space for clients to be integrated. It's an inversion of the classic marketing approach where the brand leads and the story follows.
18 May 2013 08:04
[Sandra Roberts] Ex-spokesperson for the Hawks McIntosh Polela is the latest to be felled in a spate of twitter-induced career suicides (or at least setbacks), demonstrating that the balance between communicating quickly and communicating carefully can be difficult for communicators.
17 May 2013 09:59
[Anton Harber] We need to learn to celebrate the big victories, and not dwell on the small defeats. The Protection of State Information Bill currently awaiting President Jacob Zuma's signature is a victory for organised citizens' power.
17 May 2013 07:52