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Daisy Masiangoako, marketing manager of Woolworths Foods: Long Life.
#BrandManagerMonth: Branding with a difference

Here, Daisy Masiangoako, marketing manager of Woolworths Food: Long Life, explains 'the Woolworths difference' when it comes to branding...

By Jessica Tennant 17 Mar 2016

Green cleaning myths: probiotics, bacteria, enzymes and microbes
Green cleaning myths: probiotics, bacteria, enzymes and microbes

Ignorance, as they say, is bliss - except when it involves 'green' practices that are merely harming the environment in a different way, or having no effect at all. As the popularity of eco-friendly products continues to rise, manufactures and distributors are attempting to differentiate their products through the use of inaccurate statements, skewed facts and downright myths...

By Clinton Smith 16 Mar 2016

#BrandManagerMonth: for the love of wine brands
#BrandManagerMonth: for the love of wine brands

Meet Melissa Diedericks, marketing manager South Africa for Earthbound organic and Fairtrade wines. Diedericks is no stranger to wine brands and...

By Cari Coetzee 11 Mar 2016

Lynsay Sampson - Photograph by Lindsey Appolis
#DesignMonth: Fairtrade on innovation, design and differentiation

Fairtrade South Africa is celebrated for its pioneering spirit; the Cape Town-based office was the global organisation's first marketing and business development setup...

By Cari Coetzee 17 Feb 2016

How eco-friendly are homemade cleaning products, really?
How eco-friendly are homemade cleaning products, really?

While many believe that do-it-yourself cleaning products are safer for their users and the environment, because they do not contain chemicals, recent research has indicated that this may not be the case...

By Clinton Smith 6 Jan 2016

5 steps to stimulating demand for sustainable products in a competitive marketplace
5 steps to stimulating demand for sustainable products in a competitive marketplace

Responsibly sourced timber is better for the environment, better for business and better for everyone involved in the timber trade, but how do we communicate that to consumers?

By Justin Smith 3 Sep 2015

[#WomenInBiz] From HR to 'momtrepreneur', Q&A with Sedeeqa Kalam
[#WomenInBiz] From HR to 'momtrepreneur', Q&A with Sedeeqa Kalam

We sat down with wellness enthusiast and Organic Baby Online founder, Sedeeqa Kalam, to find out more about the latest South African retailer to hit the interwebs...

By Sindy Peters 21 Aug 2015

How chemical and biological cleaners work
How chemical and biological cleaners work

With greater environmental, health and safety consciousness cultivating an evolved cleaning industry, consumer education is essential to ensuring that educated product choices are made...

By Clinton Smith 15 Jul 2015

Sustainability: a lever for growth
Sustainability: a lever for growth

Sustainability is becoming more and more about business as companies realise that it can be a lever for growth...

By Danette Breitenbach 30 Jun 2015

Greenwashing: claiming eco-friendly status due to biodegradability
Greenwashing: claiming eco-friendly status due to biodegradability

According to the Safer Choice Standard, for a green cleaning product to genuinely be eco-friendly, it must meet certain minimum standards...

By Clinton Smith 26 Jun 2015

[Food for Thought] There are plenty of fish in the sea. Or are there?
[Food for Thought] There are plenty of fish in the sea. Or are there?

The scary fact is that 80% of species are currently overexploited or fished out, but fish remains the most sought-after commodity in recent years. So how do we manage this resource to keep it sustainable?

By Nicci Botha 22 May 2015

[Food for Thought] Feeding the nation
[Food for Thought] Feeding the nation

Food shortages and exorbitant taxes on bread was the spark that fuelled the French Revolution and brought down a monarchy. At a fundamental level, food security today is still as important for the well-being of a nation. The difference is it isn't just about providing food to the population...

By Nicci Botha 21 May 2015

[TrendTalk] How to be a sustainable brand
[TrendTalk] How to be a sustainable brand

Brands that invest in sustainability programmes ensure their own sustainability. It is as simple as that...

By Louise Marsland 17 Apr 2015

How the energy crisis impacts on food security in SA
How the energy crisis impacts on food security in SA

In 2008, scores of South Africans responded in angry disbelief to calls to switch off their lights for an hour in WWF's annual Earth Hour campaign...

By Tatjana von Bormann 11 Mar 2015

The packaging problem
The packaging problem

It's pretty difficult to read my pieces and not notice that I'm an activist at heart... I was born a rebel without a cause actually, and have simply found causes to champion along the way...

By Chemory Gunko 12 Feb 2015

'Sustainable self-expression' at Swordfern
'Sustainable self-expression' at Swordfern

Swordfern, a quirky little beauty salon run by quirky beauties, situated on the infamous Harrington Street, is already, at only a little over a year old, making a name for itself as a one-stop shop for hair and beauty treatments for those a little more alternative.

By Ruth Cooper 29 Jan 2015

Sustainable future: Eco-friendly retail stores
Sustainable future: Eco-friendly retail stores

Climate change has propelled us to move towards a greener and more sustainable future. It has created an environment that makes it possible to be green and still run a profitable business...

By Stephen Sandmann 29 Dec 2014

Cowspiracy - ignoring the 'cow' in the room
Cowspiracy - ignoring the 'cow' in the room

The jury may still be out on the long-term health benefits of the Banting diet, but what isn't up for debate is the destructive repercussions of the mass consumption of meat, fish and dairy on the environment...

By Ruth Cooper 8 Dec 2014

Breeding conscious consumers at the Spier Secret Festival Conference
Breeding conscious consumers at the Spier Secret Festival Conference

It's no 'secret' that organic, free range and sustainable have been foodie buzzwords for some time now.

By Ruth Cooper 28 Oct 2014

WWF-SASSI serves up sustainable seafood report
WWF-SASSI serves up sustainable seafood report

According to the UN's Food and Agriculture Organisation, the per capita consumption of fish per annum has nearly doubled in the last 50 years...

By Sindy Peters 15 Oct 2014

Ke nako! Shifting to a green economy
Ke nako! Shifting to a green economy

Ke nako (It's time) was the buzz phrase top of mind during the months preceding the 2010 FIFA World Cup. In 2014 this phrase once again rings true, but for a new zeitgeist: it's time for business to get on the green wave.

By Sindy Peters 7 Oct 2014

Loeries 2014: Unilever leads the shift from the African opportunity to the African challenge
Loeries 2014: Unilever leads the shift from the African opportunity to the African challenge

Unilever believes that creativity is the key to making sustainable living commonplace - its vision not only for itself as a company, but SA and the African continent as a whole...

By Jessica Tennant 22 Sep 2014

Climate change: the South African scenario
Climate change: the South African scenario

On Tuesday, 23 September, more than 120 world leaders will meet in New York to announce how they each intend to tackle climate change.

By Sindy Peters 18 Sep 2014

[2014 trends] Sustainable event practices to grow in 2014 and beyond
[2014 trends] Sustainable event practices to grow in 2014 and beyond

I think that because events like exhibitions, mall activations, etc, engage all of the senses, they represent the marketing medium that will champion sustainable growth and development in 2014 and beyond.

By Justin Hawes 23 Jan 2014

Justin Smith
Sustainability at the heart of business

The only way to accomplish your sustainability goals is by fundamentally changing your approach to business.

By Justin Smith 19 Jul 2013

Melissa Baird
Green branding and 'sustainability' - the SA perspective

South Africa, the famed 'rainbow nation' is as socially diverse as its incredible natural biodiversity that acts as a powerful call to action for the tourism industry and for powering a green economy that can contribute tremendously towards sustainable growth of infrastructure (both living and built) and job creation.

By Melissa Baird 15 Jul 2013

The business case for recycling
The business case for recycling

I am always surprised by businesses that claim that they cannot afford to recycle. There seems to be this misguided belief that recycling has to cost you money. We have assisted a number of clients to become more environmentally friendly and over time we have proven that it can be a value-adding initiative in more than one way.

By Su-Mari Du Bruyn 9 Jul 2013

Melissa Baird
Uncovering the myths about 'green' marketing

You hear the word bandied about in boardrooms ...'sustainability'... and are left wondering what this actually means to advertisers who have a brief to follow and strategists who have communications plans to develop.

By Melissa Baird 8 Jul 2013

Solar powered electricity ... energy's best kept secret
Solar powered electricity ... energy's best kept secret

A silent revolution is taking place in the world of electrical energy - and few people are fully aware of its potential.

By Roger Metcalfe 16 Apr 2013

[Design Indaba 2013] Design in context (part I)
[Design Indaba 2013] Design in context (part I)

Context could be said to have emerged as an underlying theme of day two of Design Indaba 2013, which took place at the Cape Town International Convention Centre (CTICC).

By Terry Levin 1 Mar 2013

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